This document discusses strategies for integrating marketing channels and departments to improve fundraising results. It provides examples of how Special Olympics International (SOI) has successfully integrated its direct response, digital, communications, and chapter fundraising efforts. Key aspects of SOI's integrated approach discussed include: having direct response report to one executive; using a shared revenue model; developing an integrated direct marketing program with chapters; and conducting tests that show the positive impact of integrating online and offline channels through tactics like retargeting direct mail donors on Facebook. The document also outlines common challenges to integration like data and technology limitations and provides tips for overcoming issues through cross-departmental collaboration.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
Succeed with Yammer: Encouraging Adoption with Smart Social GovernancePerficient, Inc.
Microsoft is the leader in Gartner’s most recent Magic Quadrant for Enterprise Social, and Yammer is the driving force behind their success. Yet many administrators and IT stakeholders—while familiar with Microsoft tools like SharePoint—are still uncertain over how to govern an enterprise social network.
How do you maintain security and compliance while still encouraging the sort of open conversation that a platform like Yammer needs to add value?
Two recognized enterprise social experts, Perficient's Rich Wood and Joe Crabtree, discussed social governance and user adoption in Yammer in our webinar.
Starting with the differences between Yammer and SharePoint from a planning and governance perspective, they will move on to real-world best practices and tips for how you can move your organization along on the road of your own social journey!
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
Succeed with Yammer: Encouraging Adoption with Smart Social GovernancePerficient, Inc.
Microsoft is the leader in Gartner’s most recent Magic Quadrant for Enterprise Social, and Yammer is the driving force behind their success. Yet many administrators and IT stakeholders—while familiar with Microsoft tools like SharePoint—are still uncertain over how to govern an enterprise social network.
How do you maintain security and compliance while still encouraging the sort of open conversation that a platform like Yammer needs to add value?
Two recognized enterprise social experts, Perficient's Rich Wood and Joe Crabtree, discussed social governance and user adoption in Yammer in our webinar.
Starting with the differences between Yammer and SharePoint from a planning and governance perspective, they will move on to real-world best practices and tips for how you can move your organization along on the road of your own social journey!
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
The Internal Impacts of a Digital Transformation: How to Effectively Manage C...Perficient, Inc.
Digital transformation sends ripples of change through your organization that not only mandate a focus on customer-facing systems, but that also trigger an internal transformation touching on culture, collaboration, and knowledge. This creates the foundation upon which your company builds great customer experiences.
In this webinar, our experts covered four key considerations that impact your internal digital transformation and discussed best practices for addressing each.
Corporate Culture: Why it’s important to create a culture amenable to change.
Collaboration: Why a great intranet and enterprise social networks will enhance your ability to communicate, roll out new products, and more.
Knowledge: How knowledge differs from information, and how identifying and leveraging both will shorten response times and improve customer experiences.
Managing Change: Tips and tricks for managing the internal change brought about by a digital transformation.
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
n order to thrive in today's competitive market, companies are using online communities to nurture their relationships both internally and with customers. Recently, a fast-growing number of companies are using a new mechanism for nurturing customer relationships: online communities. These firms are finding that their gated communities are beginning to have sizable impacts. As these stories become better known, companies are increasingly getting excited about the potential of online customer communities. This session will explore the strategies and benefits that online communities have brought to organizations. Learn how companies experience sizable impacts from their communities by helping customers get more value from their products and services, enabling their companies to develop better products and services, providing improved after-sale service and developing more effective market channels.
Video Link here http://youtu.be/eWYAgAcZlfs
Jive's Gia Lyons and Thomas Reuters' Ellen Anderson did a deep dive on how a social intranet can enable employees to easily collaborate and deliver quality work—to boost performance.
In this presentation, Ellen Anderson shares how her team uses a social intranet for IT project management and to address obstacles to high performance (including lack of collaboration and ability to share). Learn how Ellen drives projects forward with Thomson Reuters' intranet.
Learn more at http://bit.ly/1aTo6Vq
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoMike Corak
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.
Technology by itself is not going to be enough to make a workforce more productive -- it requires a clear line of site to business value.
Let's start by looking at the state of business today: businesses have developed and implemented over-engineered, automated processes. And in the quest to create productivity, we now have the 24 hr workday.
The question remains: How do we get workers to an even higher level productivity? I elaborate on the answer in this deck.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Learn about some of the most valuable new features added to the Sales Cloud, Service Cloud, Communities and Chatter.
Our experts combed through Summer ’14 release and have selected the latest features and pilots that will help your business grow, such as…
Custom collaborative forecasting, which fully integrates sales splits, overlay projections and trending
Scenario modeling for sales territory management
Dashboard analytics for Communities which track adoption, usage, types of users and more
Gamification leveraged for reputation management in the community engagement console
Enhanced questions in Chatter to save search time and repeated queries
Increase Contact Center Performance with Google Search and Salesforce Service...Perficient, Inc.
In this slideshare, discover how a progressive information protection company effectively engages and responds to customers across all interaction channels using Google Search Appliance and Salesforce to provide the utmost in customer care.
You'll learn how:
Leading call/contact center performers are improving first call resolution rates to increase efficiency
Customers can easily help themselves via search
Companies are reducing costs by up to 25% per customer service representative using the Google Search Appliance
Agents are reducing average call time by nearly 20% by quickly finding the information they need
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
Planning for Governance in Yammer While Working Like a NetworkPerficient, Inc.
Enterprise social networks require governance to operate most effectively, especially in highly regulated industries. It's a slippery slope - the more restrictive your governance policies, the less likely you are to see users collaborating naturally and often. Plus, when you’re used to thinking of “governance” in a SharePoint context, it can be difficult to understand how to govern a Yammer network properly while still encouraging user engagement.
When embracing enterprise social, it's important to understand the differences between social collaboration and the collaboration characteristics of older, document-first systems.
In this session, we covered:
-Best practices for governing a Yammer network
-The philosophical differences of governance in SharePoint and Yammer, and why sometimes less is more
-The features and functions that Yammer provides for governing users and content
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
The Internal Impacts of a Digital Transformation: How to Effectively Manage C...Perficient, Inc.
Digital transformation sends ripples of change through your organization that not only mandate a focus on customer-facing systems, but that also trigger an internal transformation touching on culture, collaboration, and knowledge. This creates the foundation upon which your company builds great customer experiences.
In this webinar, our experts covered four key considerations that impact your internal digital transformation and discussed best practices for addressing each.
Corporate Culture: Why it’s important to create a culture amenable to change.
Collaboration: Why a great intranet and enterprise social networks will enhance your ability to communicate, roll out new products, and more.
Knowledge: How knowledge differs from information, and how identifying and leveraging both will shorten response times and improve customer experiences.
Managing Change: Tips and tricks for managing the internal change brought about by a digital transformation.
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
n order to thrive in today's competitive market, companies are using online communities to nurture their relationships both internally and with customers. Recently, a fast-growing number of companies are using a new mechanism for nurturing customer relationships: online communities. These firms are finding that their gated communities are beginning to have sizable impacts. As these stories become better known, companies are increasingly getting excited about the potential of online customer communities. This session will explore the strategies and benefits that online communities have brought to organizations. Learn how companies experience sizable impacts from their communities by helping customers get more value from their products and services, enabling their companies to develop better products and services, providing improved after-sale service and developing more effective market channels.
Video Link here http://youtu.be/eWYAgAcZlfs
Jive's Gia Lyons and Thomas Reuters' Ellen Anderson did a deep dive on how a social intranet can enable employees to easily collaborate and deliver quality work—to boost performance.
In this presentation, Ellen Anderson shares how her team uses a social intranet for IT project management and to address obstacles to high performance (including lack of collaboration and ability to share). Learn how Ellen drives projects forward with Thomson Reuters' intranet.
Learn more at http://bit.ly/1aTo6Vq
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoMike Corak
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.
Technology by itself is not going to be enough to make a workforce more productive -- it requires a clear line of site to business value.
Let's start by looking at the state of business today: businesses have developed and implemented over-engineered, automated processes. And in the quest to create productivity, we now have the 24 hr workday.
The question remains: How do we get workers to an even higher level productivity? I elaborate on the answer in this deck.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Learn about some of the most valuable new features added to the Sales Cloud, Service Cloud, Communities and Chatter.
Our experts combed through Summer ’14 release and have selected the latest features and pilots that will help your business grow, such as…
Custom collaborative forecasting, which fully integrates sales splits, overlay projections and trending
Scenario modeling for sales territory management
Dashboard analytics for Communities which track adoption, usage, types of users and more
Gamification leveraged for reputation management in the community engagement console
Enhanced questions in Chatter to save search time and repeated queries
Increase Contact Center Performance with Google Search and Salesforce Service...Perficient, Inc.
In this slideshare, discover how a progressive information protection company effectively engages and responds to customers across all interaction channels using Google Search Appliance and Salesforce to provide the utmost in customer care.
You'll learn how:
Leading call/contact center performers are improving first call resolution rates to increase efficiency
Customers can easily help themselves via search
Companies are reducing costs by up to 25% per customer service representative using the Google Search Appliance
Agents are reducing average call time by nearly 20% by quickly finding the information they need
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
Planning for Governance in Yammer While Working Like a NetworkPerficient, Inc.
Enterprise social networks require governance to operate most effectively, especially in highly regulated industries. It's a slippery slope - the more restrictive your governance policies, the less likely you are to see users collaborating naturally and often. Plus, when you’re used to thinking of “governance” in a SharePoint context, it can be difficult to understand how to govern a Yammer network properly while still encouraging user engagement.
When embracing enterprise social, it's important to understand the differences between social collaboration and the collaboration characteristics of older, document-first systems.
In this session, we covered:
-Best practices for governing a Yammer network
-The philosophical differences of governance in SharePoint and Yammer, and why sometimes less is more
-The features and functions that Yammer provides for governing users and content
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
UXPA Iowa - How to Fail at Building WebsitesIan Lintner
There are many ways to create a website and there are even more ways to fail. Join Ian Lintner as he discusses his knowledge on how to fail well when it comes to website design and development. The discussion will be a light hearted approach to failing early, failing often, embracing change and continuous improvement.
Ian Lintner has been making websites professionally for over 10 years. He has worn many hats and will provide insights into the entire website development process from inception to implementation and beyond.
Ian Lintner
www.linkedin.com/in/ianlintner/
Featuring eX5, the 5th generation of enterprise X-Architecture® from IBM, and based on the new Intel® Xeon® processor 7500 series and Intel Xeon processor 6500 series, these new systems radically expand the capabilities of the x86 platform, breaking through memory bottlenecks with exceptional scalable performance and advanced reliability.
Pending actualization of the Internet of Things, organizations must embrace the digital world if they are to survive and, preferably, thrive. Irrespective of the sector an organization is in, digitization enables fundamentally different ways for it to think about its clients, audiences, and partners, and to engage with them.
Grow Your Organization through Hyper-Focused Target MarketsHighRoad Solution
Many associations are finding themselves with an aging population, declining revenue and lack of verve. Facing new pressures to become data-driven, gain greater member insight and practice predictive marketing, associations are under even more pressure than ever to evolve. Hear how one organization threw out their traditional marketing playbook and reset their membership, product and service strategies. Learn how to get hyper-focused with your own target markets and how to gain both stakeholder and internal staff adoption to create serious change.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
How to implement an Integrated Lead EngineVanillaSoft
This presentation is a case study, presented at the SiriusDecisions Summit 2018, that shows how VanillaSoft and Virtual Causeway worked together to implement a scalable lead engine built upon the Demand Center and Demand Waterfall frameworks.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Crawford Group, a marketing workforce solutions agency in partnership with Attendease, an event automation platform provider presents - Work Smarter, Not Harder webinar. The webinar explains how to build a winning marketing team and technology stack to effectively deliver your events.
Here’s what you’ll learn:
• How to assess your event marketing services needs
• How to select the right approach to build your team
• How to build a technology stack that works for you
• How Adobe streamlined their event management process
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Deconstructing Marketing Integration (and How to Pull It All Together for Best Results)
1. !
Deconstructing Integration (and How
to Put It All Together for Best
Results)
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
#Bridge14
@redengine
@lizred
!
4. !
Staffing Structure
Is there an ideal?
• The standard model
• Digital & DM together makes sense/ the new norm
• What about social and mobile? Who should they belong to?
• Do mobile and web analytics belong in IT or direct response?
• SEO, the website?
Executive Level
Communications/
Marketing
Direct
Response/
Digital
IT Events
5. !
Staffing Structure
At SOI, Direct Response has always resided in a single
department reporting into the same person (mail, phone,
digital, legacy giving, donor services)
Why it works
• Shared goals
• Day-to-day awareness and collaboration
• Lends itself to integration across a lot of other key elements
Potential Pitfalls
• Conserted efforts to integrate and collaborate with
communications & marketing teams, key areas for digital channel
• Leader sets the tone – which can be key to success, or not.
7. !
Budgeting & Revenue
Why it works
• Shared goals, removes barriers to
collaboration
• Not worrying about who owns the money,
we are channel agnostic
Potential Pitfalls
• Individual accountability is still important
• Requires a cultural shift at every level
BUDGETS
ARE
AWESOME
9. !
Integrated Direct Marketing Program
• Long history of collaboration with chapters
• Centrally managed direct response
• Phased approach
• Channel-agnostic revenue sharing model
11. !
Why It Works
• Shared commitment to mission
• Successful program, cost-efficiencies and revenue,
the impact of not working together is too great
• Voluntary participation and greater capabilities
• Managed with the help of advisory group
• Credibility built over many years
• Treating chapters as client: reporting,
responsiveness, accountability
• Clear (contractual) expectations and processes
12. !
• There can be scary revenue risks
• Going after the “sacred cows”
• Digital channels can be controversial
• Attachment to existing metrics
• Cannot anticipate every scenario -- or every
personality
• Making changes too quickly or mandating
participation
• Increased program management complexity
Pitfalls
16. !
Clear Brand Hierarchy
Why it works
• Clarity of the brand helps amplify the voice and helps
organization stand out (including in the mind of the
donor)
Potential Pitfalls
• A long and complex journey to bring all the pieces
together and, over time, complete transition
• Possible negative impact on revenue
• Brand vision that does not resonate with donor
audience
18. !
Why Integrated?
• Because Target, Walmart, Best Buy does it. Why not
your org?
• It’s a user turnoff if your messaging, offers, brand
experience are not aligned
• Consumers expect and want it
18 / Special Olympics
23. !
Must Get Rid of the Data Silos
• If the engagement and transaction history of each customer
could be tracked across all these interaction paths, then
we’d have a 360-degree view of the customer.
OFFLINE
DATA
DIGITAL
DATA
CALL
CENTER
DATA
SOCIAL
DATA
24. !
• LTV
• Source coding strategy & beyond
• Chart your data flow – what,
when, where – visually
• CRM, CMS, Social Media, Web
Analytics – capture and pass
back data (unique IDs), then
move into donor database
• For full picture of channel
interaction, “tag” all interactions
All About the Backend
Copyright Creative Commons
25. !
Still Major Obstacles
• “New” digital interactions (display ad viewthroughs)
• Limitations of legacy donor databases
• Technical workarounds to include granular sourcing
(ie., digital is not just one channel from investment
perspective)
• Time and money to redo data synchs
• Adjustments for new CRM data changes
• Major expense and time undertaking
25 / Special Olympics
26. !
Other Obstacles
• “It’s an IT project.” Requires multi-departmental
group (including fundraisers) to identify data capture,
mapping and reporting needs
• Lack of pre-planned training and education for teams
and partners
• Accessibility for cross-departmental team members
and partners
• Others you’ve encountered?
26 / Special Olympics
31. !
Year-End Coordination with Programs
• Ongoing communication throughout planning
• Shared materials and schedule to help align efforts
32. !
Channels & Timing
Why it works
• To a donor, cause is a single entity
• Alignment helps take in consideration needs across departments
and teams
• In the process, we are able to identify opportunities
• Accept that calendar is not perfect or final
Potential Pitfalls
• Online & offline planning occurs at different points, requires
deliberate effort to align
• Time & fineness are required to build commitment
• Trying to create a perfect tool that meets all needs
34. !
Competition
• Organizational priorities and programs
• How do you balance competing revenue goals per
month, per year? (Events, public awareness)
• Inter-departmental calendar and coordination
• More integration organizationally?
• Are you competing in the mail and online with
chapters?
• Add that to your external competitors
34 / Special Olympics
35. !
Bonus Tip
• When working with chapters, consider forming an
advisory group (including nay-sayers) to help define
the new program. Giving stakeholders a sense of
ownership is key to getting the buy-in.
35 / Special Olympics
37. !
ATTRIBUTION
IS HARD!!!!
WHAT IMPACT DO ONLINE
MARKETING ACTIONS HAVE ON
OFFLINE GIVING?
What role does
remarketing play in
conversions?
DOES
ACQUISITION
MAILDRIVE
GIVINGONLINE?
What is the donor LTV
based on origin channel?
How many of CPC donors
are newly acquired versus
renewed?
38. !
Must Understand the Consumer Multi-
Device Buying Path, Too
Doesn’t
account for
Direct Mail,
print, phone,
other
39. !
Omni-Channel Measurement Is the
Biggest Challenge
To identify the optimal marketing mix and investment, you have to know how the
aggregate effect of the channels, NOT just measure each individually.
40. !
How Is A Channel Assisting Other?
40 / Special Olympics
Source: Google
42. !
Campaign Goals & Measurement
• Identify, set up
and tag your data
sources and paths
to conversion–
‣ Goals, attribution,
assisted conversions
by source, event
tagging, etc.
43. !
Universal Analytics
(new upgrade from
GA) allows you to
see cross-device
behavior and
combo of devices
per transaction
and revenue
43 / Special Olympics
47. !
Back to Data Integration
• Acquisition match back
• CRM match back
• How to identify new donors, monthly
upgrades, value of view throughs
• Channel interaction and investment
47 / Special Olympics
48. !
Connecting Offline & Online Audiences
• Special Olympics EOY Facebook Custom Audience Test
• Facebook CRM ads targeting direct mail donors, lapsed donors and non-
donors during EOY matching gift campaign
• Test Group A featured donors who received a Matching Gift direct mail
package AND were served Facebook ads
• Test Group B included lapsed donors and non-donors who received a non-
Matching Gift direct mail piece AND were served Facebook ads
• Match rate from Facebook was 50%
• DM lapsed and non-donors who saw FB ads (test) and who did not see
ads (control)
49. !
Facebook EOY CRM Retargeting
• Facebook CRM ads targeting direct mail donors,
lapsed donors and non-donors
• Test Group A featured donors who received a
Matching Gift direct mail package AND were served
Facebook ads
• Test Group B included lapsed donors and non-donors
who received a non-Matching Gift direct mail piece
AND were served Facebook ads
• 2 Control groups (donor and non) who did not see
Facebook ads
50. !
Facebook EOY CRM Retargeting
• For donors, FB ads generated 153% ROI with
online gifts, plus small avg gift increase in mail
• For non-donors, FB ads lifted avg gift in mail by
nearly 20% and generated 21% more revenue
than DM group who did not see ads. for every $1
spent online, we raised $8.50 in the mail.
• Match rate from Facebook was 50%
51. !
ADA Integrated Email & DM
51 / Special Olympics
Direct Mail
Donors Pre-
Email
Direct Mail
Donors Post-Email
52. !
ADA Matching Gift Campaign
• 2-email series to 20,000 direct mail donors – two
segments
• 4-email series to house file and DM donors got
emails #2-4 (suppressed from email #1)
• Pre- and post-emails integrated with direct mail
campaign (DM included GA tagged vanity url for
online donations)
‣ Pre-email sent March 5
‣ Direct mail in home March 8-15
‣ Post email sent March 19
53. !
A $20K Surprising Result!
• Small return via email and 5% lift in DM giving
• BUT $20,105 attributable revenue came in via the
vanity URL donation form
• DM donors who received emails were 3x more likely to
give online and give a gift 32% higher than those who
didn’t receive emails
• Many first-time online gifts from this group
54. !
Email was a huge influencer
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
3/8/2013
3/15/2013
3/22/2013
3/29/2013
4/5/2013
4/12/2013
4/20/2013
4/28/2013
5/6/2013
5/14/2013
Number
of
Dona7ons
via
Vanity
URL
by
Date
3/15/2013
Direct
Mail
in
home
date
(mailed
3/2/2013)
3/19/2013
Post
Direct
Mail
Email
4/17/2013
Email
#2
Deploys
5/1/2013
Email
#3
Deploys
55. !
Thank you!
Questions?
Olga Woltman, owoltman@specialolympics.org
Liz Murphy, liz@redenginedgital.com
Don’t forget to visit the
Solutions Showcase!
Many of the ideas discussed today are on
display at the
Solutions Showcase!
#Bridge14