The standard lead generation model only gets you so far. To take your marketing to the next level, you need to embrace the concept of Demand Activation, a framework for planning what happens after a potential customers’ lead information is captured. During this presentation, Nick and Chris will cover ways to do more with the email list you’ve built, as well as how you can utilize marketing automation and lead scoring to level up your game. Takeaways: Bridging the gap from lead to customer Ways in which marketing and sales can work together How to turn the heat up on cold leads Reasons and ways to utilize marketing automation and lead scoring Speakers: Nick Noble & Chris Peterson, Parqa