Advertising in indian economy & its effects
•Download as PPTX, PDF•
4 likes•4,906 views
Advertising plays an important role in the Indian economy. It generates indirect sales and jobs by promoting industries, products, and services. Advertising influences consumer demand, prices, competition, and business cycles. The major mediums of advertising that impact the Indian economy are television, social media, radio, and print. Television is the most influential due to its high reach and impact, but also has high costs. Social media advertising allows for low-cost, powerful targeting and real-time statistics. Print advertising also significantly motivates customers in India and impacts the economy. Overall, advertising has transformed consumer preferences and played a transformative role in the Indian economy.
Report
Share
Report
Share
Recommended
Role of Advertising in Economic Development of India
This document discusses the role of advertising in the economic development of India. It outlines several positive effects of advertising such as reducing production and distribution costs, increasing demand, promoting competition, stimulating the business cycle, raising national income, generating employment, and improving standards of living. However, it also notes some negative effects like advertising not being productive, multiplying needs unnecessarily, and increasing goods prices. The document provides details on each of the positive and negative effects.
Advertisement Creative strategy & creative tactics & formats
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
The promotion mix
The promotional mix refers to the combination of different types of promotion used to keep products in customers' minds and stimulate demand. The ongoing promotional activities that make up the promotional mix include advertising, sales promotion, public relations, personal selling, and direct marketing. Each activity has its own strengths - advertising reaches large audiences with high frequency but is impersonal, while personal selling allows for feedback in building strong customer relationships.
Functions of advertising and Objectives of advertising
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
8. Media Planning and Scheduling
Media Planning and Scheduling involves all the related basic and some of advance information about them.
Economic effects of advertisements
Advertising plays an important economic role by driving sales, competition, and economic growth. It contributes to the US economy in several ways:
1) Advertising accounts for about 2.5% of US GDP and influences how consumers spend $9 trillion annually. It supports over 21 million jobs, or 15.2% of the US workforce.
2) It provides consumers with information on products, prices, and availability, which encourages competition and helps keep prices low. This benefits consumers.
3) The revenues from advertising support media industries like newspapers, TV, radio and websites, making their content cheaper or free to consumers. Many forms of media would not exist without advertising.
4) By stimulating demand
Advertising Copy
Advertising copy refers to all elements of an advertising message including print elements like headings, pictures, slogans, and body text as well as elements in television like motion, sound, illustrations and camera cues. Copy writing includes the headline, which aims to attract attention and communicate key selling points, the subhead which provides more information, and the body copy which tells the brand story. Guidelines for writing effective copy include limiting headlines to 6-8 words, including the brand name, using familiar language, and writing body copy that uses active verbs and varies sentence length.
Advertising creativity
The document discusses advertising creativity and the creative process in advertising. It defines advertising creativity as the ability to generate unique ideas that solve communication problems. Some determinants of creativity are originality, flexibility, elaboration, synthesis, and artistic value. The creative process generally involves gathering information, incubation of ideas, insight or solution, and refinement. Two models of the creative process are outlined involving research, wrestling with ideas, subconscious incubation, idea birth, and shaping ideas. An effective advertising campaign is coordinated across different media around a central theme over time. The creative brief guides the campaign with objectives, target audience, selling ideas, and strategy. Developing a unique selling proposition or brand image are important in the search for a major selling idea
Recommended
Role of Advertising in Economic Development of India
This document discusses the role of advertising in the economic development of India. It outlines several positive effects of advertising such as reducing production and distribution costs, increasing demand, promoting competition, stimulating the business cycle, raising national income, generating employment, and improving standards of living. However, it also notes some negative effects like advertising not being productive, multiplying needs unnecessarily, and increasing goods prices. The document provides details on each of the positive and negative effects.
Advertisement Creative strategy & creative tactics & formats
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
The promotion mix
The promotional mix refers to the combination of different types of promotion used to keep products in customers' minds and stimulate demand. The ongoing promotional activities that make up the promotional mix include advertising, sales promotion, public relations, personal selling, and direct marketing. Each activity has its own strengths - advertising reaches large audiences with high frequency but is impersonal, while personal selling allows for feedback in building strong customer relationships.
Functions of advertising and Objectives of advertising
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
8. Media Planning and Scheduling
Media Planning and Scheduling involves all the related basic and some of advance information about them.
Economic effects of advertisements
Advertising plays an important economic role by driving sales, competition, and economic growth. It contributes to the US economy in several ways:
1) Advertising accounts for about 2.5% of US GDP and influences how consumers spend $9 trillion annually. It supports over 21 million jobs, or 15.2% of the US workforce.
2) It provides consumers with information on products, prices, and availability, which encourages competition and helps keep prices low. This benefits consumers.
3) The revenues from advertising support media industries like newspapers, TV, radio and websites, making their content cheaper or free to consumers. Many forms of media would not exist without advertising.
4) By stimulating demand
Advertising Copy
Advertising copy refers to all elements of an advertising message including print elements like headings, pictures, slogans, and body text as well as elements in television like motion, sound, illustrations and camera cues. Copy writing includes the headline, which aims to attract attention and communicate key selling points, the subhead which provides more information, and the body copy which tells the brand story. Guidelines for writing effective copy include limiting headlines to 6-8 words, including the brand name, using familiar language, and writing body copy that uses active verbs and varies sentence length.
Advertising creativity
The document discusses advertising creativity and the creative process in advertising. It defines advertising creativity as the ability to generate unique ideas that solve communication problems. Some determinants of creativity are originality, flexibility, elaboration, synthesis, and artistic value. The creative process generally involves gathering information, incubation of ideas, insight or solution, and refinement. Two models of the creative process are outlined involving research, wrestling with ideas, subconscious incubation, idea birth, and shaping ideas. An effective advertising campaign is coordinated across different media around a central theme over time. The creative brief guides the campaign with objectives, target audience, selling ideas, and strategy. Developing a unique selling proposition or brand image are important in the search for a major selling idea
Elements of good advertisement
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Ethical,social and legal aspect of advertising
The document discusses the ethics, social criticisms, and legal aspects of advertising. It covers several key points:
- Advertising plays an important role in creating demand and brand loyalty but is often criticized for being misleading, untruthful, or obscene.
- Advertisements should be socially and culturally appropriate and not promote harmful behaviors or products. However, regulating advertising can be difficult.
- Some criticisms of advertising include that it promotes materialism, makes false or exaggerated claims, targets vulnerable groups, undermines cultural values, and influences children in negative ways.
- Advertisers have a social responsibility to consider the effects of their messages and ensure advertising maintains public trust. Ethics, truthfulness,
Advertising ppt
Advertising is a paid form of non-personal promotion to introduce or promote a product, service or idea. The purpose is to convince potential customers to purchase or use what is being advertised. Advertising decisions involve setting objectives, budgets, messages and evaluating effectiveness. Objectives can be informative, persuasive, for reminder or reinforcement. Budgets are set through top-down or bottom-up approaches. Messages are created and media is selected to reach the target audience. Effectiveness is measured through communication effects and sales effects.
Corporate Advertising
Corporate advertising focuses on promoting an organization's name, image, and reputation rather than specific products. The goals are to create awareness of the company, give it a recognizable identity, and project a positive image to both internal and external audiences. There are different types of corporate ads, including those that encourage trust in the company like a product ad would, establish the company's reputation through social causes, convey information while promoting the organization, and build favorable customer attitudes toward the company to gain patronage.
Ppt of advertising appeal
This document appears to be a PowerPoint presentation about advertising appeals and product categories. It includes sections on the introduction, objectives of advertising, advertising industry in India, importance of advertising, different types of advertising appeals including rational, emotional, moral, direct, and indirect appeals. Examples are provided for different types of appeals used in advertisements. The presentation concludes that deciding the target audience and message is important for effective advertising.
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Advertising: Nature, Scope & Types
Understanding the purpose of Advertising and it's various types is crucial for getting an insight into the Ad-World !
Brand hierarchy
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
Creative Strategy: Implementation and Evaluation
This document discusses advertising appeals, execution styles, and creative tactics. It covers two categories of appeals - informational/rational and emotional. Execution styles include presentation of information, demonstration, comparison, testimonials, and slice-of-life. Creative tactics for print and television can include animation, fantasy, slice-of-life, demonstration, and humor. Guidelines for evaluating creative output include ensuring the approach meets objectives, targets the audience effectively, and clearly communicates the message in a truthful and tasteful way.
Ad agencies - Method of compensation
Advertising agencies can be compensated in several ways:
1) The traditional commission system pays agencies 15% of media spending but is becoming less common.
2) Fee arrangements involve agencies and clients negotiating a flat fee for all work.
3) Cost-plus agreements base fees on costs plus an agreed profit margin, used when media spending is low but agency work is high such as for new products.
4) Incentive-based models tie compensation to predetermined goals like sales targets or creative work quality.
Evaluation of advertisements
This document discusses various methods for evaluating advertising effectiveness, including pre-testing and post-testing methods. It describes pre-testing techniques like creative concept research, focus groups, and physiological testing to evaluate concepts and measure audience response. Post-testing methods discussed include recall tests, recognition/readership tests, attitude tests, inquiry tests, sales tests, and tracking studies to evaluate ad performance after launch. The document provides details on specific techniques for print, television, radio, and other media like central location tests, diary studies, and consumer panels.
Advertising
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising budget
Brief description on advertising budget, factors to consider while setting the advertising budget, different methods etc.
Word of Mouth Marketing
This document discusses various word-of-mouth marketing techniques. It begins by defining word-of-mouth marketing as giving people reasons to talk about products and services and making conversation easier. Some techniques discussed include product seeding, evangelism marketing, blog marketing, cause marketing, grassroots marketing, buzz marketing, community marketing, social media marketing, influencer marketing, referral programs, and viral marketing. Specific examples are provided for many of these techniques.
Advertising campaign
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
Copy Testing
This document summarizes advertising effectiveness testing. It discusses:
- Advertising effectiveness testing determines how well ads achieve objectives based on consumer response.
- Testing occurs before (pretesting) and after (posttesting) campaigns to select ad executions, improve ads, and evaluate strategy effectiveness.
- Methods include laboratory tests which lack realism but allow control, and field tests under natural conditions which lack control.
- Specific techniques covered include concept testing, rough tests, portfolio tests, on-air tests, recall tests, and recognition tests.
brand/branding/brand hierarchy
A brand is a name, symbol or design that distinguishes a product or organization and builds customer loyalty. A brand provides value to both customers and companies. For customers, a brand functions as a promise of quality, reduces risk and search costs. For companies, a brand simplifies operations, provides legal protection and competitive advantage. Brands can be classified by ownership, market area or number of products. A brand hierarchy shows how brand elements are ordered from corporate to individual brands. Branding is the process of creating a unique identity for a product through advertising to attract and retain customers. Common branding strategies include integrated, independent, line, range, umbrella and endorsement branding.
Chap07 Establishing Objectives And Budgeting For The Promotional Program
The document discusses establishing objectives and budgeting for promotional programs, noting that objectives help focus efforts, guide planning and decisions, and provide standards for evaluation. It describes different types of objectives including marketing, IMC, and communication objectives. The document also covers factors to consider when allocating promotional budgets, such as marginal analysis and top-down versus bottom-up budgeting approaches.
Advertising budget
This document discusses advertising budgets, including how they are set and the factors that influence them. An advertising budget shows the total amount to be spent on advertising and how it will be allocated. It helps meet advertising objectives and is prepared for a specific future time period. Budgets can be set using the affordable method, percentage of sales method, competitive parity method, or objective and task method. The objective and task method is considered the most logical as it focuses on the advertising tasks needed to achieve objectives based on market research. The advertising budgeting process involves setting objectives, determining tasks, preparing the budget, approval, allocation, and monitoring. Factors influencing budgets include advertising tasks, product lifecycle stage, market share, competition, frequency,
Role of Creativity in Advertising
Creativity plays an important role in successful advertising. The document discusses several key points about creativity in advertising:
1. Creativity involves generating fresh, unique ideas to solve communication problems and attract attention.
2. Elements of creative advertising include imagination, inventiveness, and inspiration.
3. The purpose of creativity is to draw viewers' attention, create interest, and attract viewers through funny, clever, unique, and exciting ads.
4. Developing an effective creative strategy involves research, a creative brief, message appeals, and taking creative risks.
Fed ex - Brand Building
FedEx is a global courier delivery services company founded in 1971 with over 300,000 employees. It has a network in over 220 countries and is known for its reliable delivery services and use of technology. FedEx spends heavily on marketing through commercial ads, sponsorships, and political lobbying to promote its brand and services. Its logo features the company name in different colors to represent each division.
Mag ad designs
This document discusses and compares three magazine advertisement designs for a band. The author's favorite design uses graffiti imagery and photos from a music video to create synergy. It places the band name at the top of the page, following conventions. An alternative design challenges conventions by placing the album title at the top and band name at the bottom, with the release date centered, but it lacks visual interest.
More Related Content
What's hot
Elements of good advertisement
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Ethical,social and legal aspect of advertising
The document discusses the ethics, social criticisms, and legal aspects of advertising. It covers several key points:
- Advertising plays an important role in creating demand and brand loyalty but is often criticized for being misleading, untruthful, or obscene.
- Advertisements should be socially and culturally appropriate and not promote harmful behaviors or products. However, regulating advertising can be difficult.
- Some criticisms of advertising include that it promotes materialism, makes false or exaggerated claims, targets vulnerable groups, undermines cultural values, and influences children in negative ways.
- Advertisers have a social responsibility to consider the effects of their messages and ensure advertising maintains public trust. Ethics, truthfulness,
Advertising ppt
Advertising is a paid form of non-personal promotion to introduce or promote a product, service or idea. The purpose is to convince potential customers to purchase or use what is being advertised. Advertising decisions involve setting objectives, budgets, messages and evaluating effectiveness. Objectives can be informative, persuasive, for reminder or reinforcement. Budgets are set through top-down or bottom-up approaches. Messages are created and media is selected to reach the target audience. Effectiveness is measured through communication effects and sales effects.
Corporate Advertising
Corporate advertising focuses on promoting an organization's name, image, and reputation rather than specific products. The goals are to create awareness of the company, give it a recognizable identity, and project a positive image to both internal and external audiences. There are different types of corporate ads, including those that encourage trust in the company like a product ad would, establish the company's reputation through social causes, convey information while promoting the organization, and build favorable customer attitudes toward the company to gain patronage.
Ppt of advertising appeal
This document appears to be a PowerPoint presentation about advertising appeals and product categories. It includes sections on the introduction, objectives of advertising, advertising industry in India, importance of advertising, different types of advertising appeals including rational, emotional, moral, direct, and indirect appeals. Examples are provided for different types of appeals used in advertisements. The presentation concludes that deciding the target audience and message is important for effective advertising.
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Advertising: Nature, Scope & Types
Understanding the purpose of Advertising and it's various types is crucial for getting an insight into the Ad-World !
Brand hierarchy
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
Creative Strategy: Implementation and Evaluation
This document discusses advertising appeals, execution styles, and creative tactics. It covers two categories of appeals - informational/rational and emotional. Execution styles include presentation of information, demonstration, comparison, testimonials, and slice-of-life. Creative tactics for print and television can include animation, fantasy, slice-of-life, demonstration, and humor. Guidelines for evaluating creative output include ensuring the approach meets objectives, targets the audience effectively, and clearly communicates the message in a truthful and tasteful way.
Ad agencies - Method of compensation
Advertising agencies can be compensated in several ways:
1) The traditional commission system pays agencies 15% of media spending but is becoming less common.
2) Fee arrangements involve agencies and clients negotiating a flat fee for all work.
3) Cost-plus agreements base fees on costs plus an agreed profit margin, used when media spending is low but agency work is high such as for new products.
4) Incentive-based models tie compensation to predetermined goals like sales targets or creative work quality.
Evaluation of advertisements
This document discusses various methods for evaluating advertising effectiveness, including pre-testing and post-testing methods. It describes pre-testing techniques like creative concept research, focus groups, and physiological testing to evaluate concepts and measure audience response. Post-testing methods discussed include recall tests, recognition/readership tests, attitude tests, inquiry tests, sales tests, and tracking studies to evaluate ad performance after launch. The document provides details on specific techniques for print, television, radio, and other media like central location tests, diary studies, and consumer panels.
Advertising
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising budget
Brief description on advertising budget, factors to consider while setting the advertising budget, different methods etc.
Word of Mouth Marketing
This document discusses various word-of-mouth marketing techniques. It begins by defining word-of-mouth marketing as giving people reasons to talk about products and services and making conversation easier. Some techniques discussed include product seeding, evangelism marketing, blog marketing, cause marketing, grassroots marketing, buzz marketing, community marketing, social media marketing, influencer marketing, referral programs, and viral marketing. Specific examples are provided for many of these techniques.
Advertising campaign
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
Copy Testing
This document summarizes advertising effectiveness testing. It discusses:
- Advertising effectiveness testing determines how well ads achieve objectives based on consumer response.
- Testing occurs before (pretesting) and after (posttesting) campaigns to select ad executions, improve ads, and evaluate strategy effectiveness.
- Methods include laboratory tests which lack realism but allow control, and field tests under natural conditions which lack control.
- Specific techniques covered include concept testing, rough tests, portfolio tests, on-air tests, recall tests, and recognition tests.
brand/branding/brand hierarchy
A brand is a name, symbol or design that distinguishes a product or organization and builds customer loyalty. A brand provides value to both customers and companies. For customers, a brand functions as a promise of quality, reduces risk and search costs. For companies, a brand simplifies operations, provides legal protection and competitive advantage. Brands can be classified by ownership, market area or number of products. A brand hierarchy shows how brand elements are ordered from corporate to individual brands. Branding is the process of creating a unique identity for a product through advertising to attract and retain customers. Common branding strategies include integrated, independent, line, range, umbrella and endorsement branding.
Chap07 Establishing Objectives And Budgeting For The Promotional Program
The document discusses establishing objectives and budgeting for promotional programs, noting that objectives help focus efforts, guide planning and decisions, and provide standards for evaluation. It describes different types of objectives including marketing, IMC, and communication objectives. The document also covers factors to consider when allocating promotional budgets, such as marginal analysis and top-down versus bottom-up budgeting approaches.
Advertising budget
This document discusses advertising budgets, including how they are set and the factors that influence them. An advertising budget shows the total amount to be spent on advertising and how it will be allocated. It helps meet advertising objectives and is prepared for a specific future time period. Budgets can be set using the affordable method, percentage of sales method, competitive parity method, or objective and task method. The objective and task method is considered the most logical as it focuses on the advertising tasks needed to achieve objectives based on market research. The advertising budgeting process involves setting objectives, determining tasks, preparing the budget, approval, allocation, and monitoring. Factors influencing budgets include advertising tasks, product lifecycle stage, market share, competition, frequency,
Role of Creativity in Advertising
Creativity plays an important role in successful advertising. The document discusses several key points about creativity in advertising:
1. Creativity involves generating fresh, unique ideas to solve communication problems and attract attention.
2. Elements of creative advertising include imagination, inventiveness, and inspiration.
3. The purpose of creativity is to draw viewers' attention, create interest, and attract viewers through funny, clever, unique, and exciting ads.
4. Developing an effective creative strategy involves research, a creative brief, message appeals, and taking creative risks.
What's hot (20)
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Viewers also liked
Fed ex - Brand Building
FedEx is a global courier delivery services company founded in 1971 with over 300,000 employees. It has a network in over 220 countries and is known for its reliable delivery services and use of technology. FedEx spends heavily on marketing through commercial ads, sponsorships, and political lobbying to promote its brand and services. Its logo features the company name in different colors to represent each division.
Mag ad designs
This document discusses and compares three magazine advertisement designs for a band. The author's favorite design uses graffiti imagery and photos from a music video to create synergy. It places the band name at the top of the page, following conventions. An alternative design challenges conventions by placing the album title at the top and band name at the bottom, with the release date centered, but it lacks visual interest.
Financial Management
Short intro to window dressing and stock to working capital, current ration & quick ratio. Formula with description may solve your quarries
contemporary Issue - Crime & Politics
Few Articles and Intro to crime and politics. All information is copy pasted from google and other sources like, TOI, DNA, Twitter etc.
Ad tech creative API - From Monlith to Microservice
The document discusses moving an ad tech company's APIs from a monolithic application to microservices. It outlines the goals of helping advertisers spend money and publishers ensure ad quality. It also describes a pain point of delays in creative approval that took 36 hours in the old workflow. The proposed solution is to use an API to allow buyers to pre-submit creatives to eliminate delays. The document then provides best practices for splitting a monolith into microservices incrementally, building for failure, monitoring everything, and thoroughly testing changes.
d3con University 2017 - Programmatic Pitfalls
Advertiser Tipps & Tricks für Programmatic, RTA, RTB Kampagnen. Vortrag auf der d3con University 2017.
The Move to Mobile First
- More than half of Lightspeed's US panelists in 2016 completed surveys on tablets or mobile devices rather than PCs. However, dropout rates were nearly twice as high for smartphone and tablet users compared to PC/laptop users.
- Testing of Lightspeed's new "Intelligent Components" showed a 20%+ reduction in mobile dropout rates and improved survey enjoyment ratings, especially for mobile users, compared to their previous survey tools. Testing also found higher levels of open-ended feedback from mobile users.
- The new components were designed based on extensive research to optimize surveys for mobile through features like adaptive layouts, touch-friendly question types, and animated elements. Testing found they provided an improved mobile survey
Digital Advertising and the way forward
This presentation covers the topic 'Digital Advertising' - a brief introduction, advantages and challenges facing it and throws light on the next in thing in digital advertising, that is mobile advertising. The presentation ends with some brief coverage on all the formats under mobile advertising.
2017 Edelman Trust Barometer - China
The document summarizes findings from the 2017 Edelman Trust Barometer in China. It shows that the gap in trust levels between China's informed public and mass population has widened further. Trust in key institutions like government, business, media and NGOs declined between 2016 and 2017 for both groups. However, belief that "the system is failing" does not directly correlate with lower trust levels. Instead, societal fears around issues like corruption, globalization and immigration contribute to eroding belief in the system. The data also suggests that in China, unofficial sources and individuals are seen as more credible than official spokespeople when it comes to news and information.
Strategy for Successful Mobile Game development
The document provides tips for successful mobile game development. It discusses the importance of including an interesting storyline to engage users (Tip 1). It recommends 2D games for beginners due to lower costs, while more experienced developers could transition to 3D games (Tip 2). Finally, it stresses the importance of a well-designed user interface that is intuitive and allows easy gameplay, providing steps like referencing other games, considering device resolutions, flowcharting, keeping it simple, and testing (Tip 3).
Role of media in advertising
This document discusses various aspects of media used for advertising, including definitions of different types of media (e.g. television, radio, newspapers, magazines), goals of using media, categories of media, and advantages and disadvantages of different media types. It also covers topics like media mix, effective communication strategies, understanding audiences, and the five stages of consumer adoption process.
The Digital Maturity Matrix -A Methodology for Digital Transformation
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
An Introduction to Online Advertising
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
LUMA Digital Brief 012 - Market Report Q4 2016
LUMA provides expertise at the intersection of media, marketing and technology. This includes digital content like online publishers, mobile gaming companies, and video platforms. It also includes advertising technology for display, video, mobile and other formats. Additionally, it includes marketing technology for data, analytics, sales automation and other tools. Mobile proliferation has had a major impact on these industries. In 2016, there was significant consolidation activity across digital media and marketing sectors through mergers and acquisitions. The deal activity was driven by growth in the pool of strategic buyers including telecommunications companies, international firms, and private equity investors.
Types of leads in news writing
Types of news writing leads include:
- Summary leads that provide the central issue and allow readers to grasp the story from the lead.
- Question leads that use provocative questions to engage readers if directly relevant to them.
- Punchy or capsule leads that summarize the article in a short, blunt statement.
- Quotation leads that use an important quote from a source which is then explained in the article.
- Contrast leads that compare extremes to grab readers' attention.
CGSI & CERC
A Short information about Consumer Guidance Society of India and Consumer Education & Research Council. its a non-profit - non governmental initiatives will provide you education about
How to raise voice against unfair trade practices?
How to complaint to CGSI & CERC?
Apresentação tcc ilustração aplicada ao poema as bonecas de guilherme de al...
Apresentação tcc ilustração aplicada ao poema as bonecas de guilherme de al...Letícia Fernanda Corrêa
Essa foi a proposta do meu trabalho de conclusão de curso,
o qual, a partir do poema "As bonecas" de Guilherme de Almeida https://www.youtube.com/watch?v=MD4GyUYNSSM.
Trabalhei formas de interagir com a vida cotidiana do jovem do ensino médio.3Com 1.015.1490-00
This document provides information about purchasing a 3Com 1.015.1490-00 adapter from Launch 3 Telecom. It describes how to purchase the item via phone, email, or by sending a request for quote online. It also provides details about payment methods, same-day shipping and tracking, warranty, and additional services offered like repair, maintenance contracts, and de-installation.
Viewers also liked (18)
Ad tech creative API - From Monlith to Microservice
Ad tech creative API - From Monlith to Microservice
The Digital Maturity Matrix -A Methodology for Digital Transformation
The Digital Maturity Matrix -A Methodology for Digital Transformation
Apresentação tcc ilustração aplicada ao poema as bonecas de guilherme de al...
Apresentação tcc ilustração aplicada ao poema as bonecas de guilherme de al...
Similar to Advertising in indian economy & its effects
Impact of add on consumer
This document discusses different perspectives on the impact of advertising. It notes that advertising creates consumer needs and promotes materialism according to critics, while proponents argue that it provides information, creates jobs, and encourages a higher standard of living. The document also examines the role of ethics in advertising, the effects of ads targeted at children, and debates around whether advertising encourages materialism or is a reflection of society. Additionally, it explores the potential for advertisers to control media and the role of advertising in the economy by fostering economic growth and encouraging consumption.
Influencer marketing- the new trend of digital world,(sujata,202150,MBA-P).pptx
Influencer Marketing is about Establishing that Individuals as Trusted Authority in their Area of Expertise. Influencer Marketing is a way to Leverage the Status of an Individual within your Organization to boost the Profile and Standing of the Company as a Whole. Many Influencers also use their status and reach to launch their Own Companies or Consulting Businesses and Influencers is Creating Shareable and Communicative User generated Content about Your Brand that can be used for Marketing Premotions, Email Campaigns, and more. Influencer marketing is similar to word-of-mouth marketing, but it doesn’t rely solely on specific recommendations.
Who is Influencer?
A person with the Ability to Influence Potential buyers of a Product or Services by Promoting or Recommending the items on social media. Influencers can add Serious Credibility to your Brand.
“Marketing is the Activity, set of Institutions and Processes for Creating, Delivering, Exchanging, communicating offerings that have value for Customers, Clients, partners and Society at large,,
Influencer Marketing can Include are: -
Product review on social media.
Using Influencers to Create Content like Videos, Blog posts and Social Media ads for your Brand.
Giveaways on the Influencer’s Platform.
Endorsements and product Placement from Influencers.
Influencer Marketing Platform is a Software solution Designed to assist Brand with Their Influencer Marketing Campaigns and Check that they are Genuine and Willing to Work with Brand. Influencer Platform have expanded their Offerings, to Include Relationship Management, Campaign Management, Influencer Marketplaces, Third party analytics, and Influencer Content Amplification.
Interest in Influencer Marketing has Only grown, which means a lot of Research has been Conducted, Producing Interesting Statistics. 70% of teen Trust Influencers more than Traditional Celebrities. 86% of Women use social media for Purchasing Advice. 49% of Consumers Depend on Influencer Recommendations.
Influencer Marketing is a social media Strategy where an Influencer Receives a Pay-out for Endorsing a brand’s product. Key Strategies of Influencer Marketing is First taking an Interest in amplifying other People’s Content. Then Choose a Relevant Influencers and Learn how to reach Out.
Use a Platform or an Agency for your Influencer marketing then you will have to build up Relationship with Influencers yourself. If you are active online Participant in your Niche, you may already have a good idea who are the best Influencers. In other cases, you will have to carry out Considerable Research first and different kind of Influencer marketing tools to help in your Quest. They are many Influencing tools are like Up fluence, Tweet deck, Social Crawly tics, Podbay.Fm.
Influencer Marketing’s benefits for your business is a Crucial tool in Digital Marketing to grow sales. There are so many Benefits like Increase Brand Awareness and Build Credibility & Trust, Cost-effectives & saves time.
Marketing.ppt 1
This document discusses effective advertising modes in marketing. It begins by introducing the topic and defining advertising. It then describes different types of advertising like product, institutional, and others. It also lists various media used for advertising like television, internet, newspapers, etc. The document presents research conducted through questionnaires on topics like which media is most effective for advertising and whether people find ads necessary. It finds that television is seen as the most effective medium and ads are viewed as important for marketing products. In conclusion, the document states that TV and celebrities are key factors in ad effectiveness.
Impact Of Advertisement In The Promotion Of Retail Outlet
Here are the key findings from the survey:
- Big Bazaar was the most frequently visited retail outlet, with 35% of respondents saying they visit it often. Vishal Megamart and Reliance Fresh were also popular, each getting around 20% of the votes.
- When asked what influences their choice of retail outlet, over 50% of respondents said promotional offers and discounts were the top factor. Store ambiance and availability of products were also important factors according to around 30% of people.
- Television advertising had the highest reach among respondents, with 85% saying they have seen ads for retail outlets on TV. Print ads were also effective, with 70% noticing ads in newspapers/magazines. Outdoor ads and
Final Semi Presentation.pptx
Himal Karanayil presented their viva presentation project on advertising and sales promotion techniques used in retail business. The presentation covered topics such as the definition of advertising, the nature and scope of advertising, benefits of advertising, functions of advertising, and techniques used in sales promotion. Himal concluded their presentation with a bibliography citing sources on the topics covered.
Advertising management Introduction
In these slides you will get knowledge about advertising management basics ,definition, scope of advertising, and importance of advertising.
Shumaila_1026_15228_1_Advertising 1 .pptx
This document provides an overview of an advertising lecture that covers the evolution and history of advertising in Pakistan from 1947 to present day. It discusses the different eras of advertising in Pakistan and the prominent advertisements from each era. The lecture also defines advertising and marketing, explores the relationship between the two, and examines the promotional mix and integrated marketing communications (IMC). It introduces the concept of IMC and discusses the role of advertising within an IMC approach. The document provides context to help understand the development of the advertising industry in Pakistan over time.
17-1 (what steps are required in developing an advertising program)
The document outlines the key steps in developing an advertising program which are: defining the advertising objectives such as creating brand awareness or persuading purchases; determining the advertising budget based on factors like the product lifecycle, competition, and frequency; generating and evaluating creative messages while ensuring legal and social compliance; selecting appropriate media types such as television, print, outdoor; and evaluating effectiveness through methods like consumer feedback, sales data, and market share metrics.
Advertising management 1 st, 2nd & 3rd topic of Kurukshetra University
This document provides an overview of advertising management and concepts. It begins with defining advertising and describing its key features and functions. It then discusses the different types of advertising based on geographical area, target audience, demand influence level, purpose, timing, appeal, and media. The document also covers what makes an ad effective, the importance and benefits of advertising, as well as potential harms. It discusses the role of advertising in a company's marketing mix and analyzes advertising through economic, social, legal, and ethical lenses.
Advtg1
The document discusses various aspects of advertising including its definition, purpose, spend trends in India, major media used, factors to consider when developing an advertising program like setting objectives, deciding budget, choosing message and media, and evaluating effectiveness. It provides insights from various advertising experts and outlines the key elements involved in creating a successful advertising strategy and campaign.
Integrated Marketing Communications
The document provides an overview of integrated marketing communications (IMC). IMC is defined as a planning concept that evaluates the strategic roles of communications disciplines like advertising, direct marketing, sales promotion, and public relations. It aims to provide clarity, consistency and maximum impact through a comprehensive plan that combines these disciplines. The document discusses the marketing mix, promotional mix, IMC tools, and the process for developing an IMC program including situation analysis, objectives, strategies, implementation, and evaluation.
Marketing Essentials: Advertising and Paid Media
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
Introduction to Advertisement & Sales Promotion.pptx
The document defines advertising and discusses its key objectives and functions. It outlines several types of media used for advertising, including television, radio, print, and internet. The document also describes factors to consider when developing a media plan, such as target audience, budget, goals, and evaluation. Media planning involves conducting research, setting objectives, creating a template, implementation, and evaluation. Selection of advertising media for a company depends on its objectives, costs, reach, policy, buyers, influence factors, credibility, and other considerations.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
Managing Mass Communication - Advertising
Advertising
Managing Mass Communication
Advertising Expenditures
Advertising Growth in India
Advertising Campaign
Developing an Advertising Campaign
Media
Sales Promotion
Personal Selling as Promotion
Advertising management
Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods, and services through mass media. It is a one-way communication that aims to persuade consumers through an identified sponsor's message. Some key characteristics of advertising include that it uses an indirect and non-personal communication mode, has low feedback from consumers, and allows the sponsor to control the message content. Effective advertising follows the 5 M's framework - having the right message, budget, media, measurement of effectiveness, and understanding the target market. Common objectives of advertising include informing, persuading, and reminding consumers while supporting other promotional efforts.
INTRODUCTION TO ADVERTISING
The document discusses integrated marketing communications (IMC), which refers to integrating various marketing communication methods such as advertising, sales promotion, public relations, and direct marketing to promote a product or service. IMC aims to increase sales and maximize cost-effectiveness. The key elements of IMC include advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. IMC is beneficial as it allows companies to effectively communicate brand messages to a large audience at a minimal cost while creating brand awareness and maintaining customer relationships.
Integrated Multi-channel Digital Marketing Strategies
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
ROLE OF ADVERTISING IN CONSUMER DECISON MAKING
The document discusses the impact of advertising on consumer behavior. It examines a survey of 100 consumers in Pune, India that found advertising highly influences consumer preferences and brand selection. The major reasons for this preference are attractive advertising policies and perceptions of high product quality portrayed in advertisements. Specifically, the survey found TV advertisements to most influence consumer purchases of products like Nestle by creatively conveying messages, emotions, and value systems about the brand. Therefore, the study concludes that advertisements significantly impact consumer buying behavior, and companies should emphasize effective ad campaigns to retain and grow their markets.
IMC unit 3design & execution of advertisements prof dr kanchan.pptx
This document discusses key aspects of designing and executing effective advertisements, including message development, types of advertisements, layout, production, and measuring effectiveness. It covers determining the central message or idea to convey to the intended audience, the different formats advertisements can take (print, television, online, etc.), principles of effective visual layout, the production process, testing concepts with target customers, and methods for evaluating whether advertising is achieving its goals and driving desired outcomes like increased sales.
Similar to Advertising in indian economy & its effects (20)
Influencer marketing- the new trend of digital world,(sujata,202150,MBA-P).pptx
Influencer marketing- the new trend of digital world,(sujata,202150,MBA-P).pptx
Impact Of Advertisement In The Promotion Of Retail Outlet
Impact Of Advertisement In The Promotion Of Retail Outlet
17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)
Advertising management 1 st, 2nd & 3rd topic of Kurukshetra University
Advertising management 1 st, 2nd & 3rd topic of Kurukshetra University
Introduction to Advertisement & Sales Promotion.pptx
Introduction to Advertisement & Sales Promotion.pptx
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
Integrated Multi-channel Digital Marketing Strategies
Integrated Multi-channel Digital Marketing Strategies
IMC unit 3design & execution of advertisements prof dr kanchan.pptx
IMC unit 3design & execution of advertisements prof dr kanchan.pptx
Recently uploaded
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcTypes of Herbal Cosmetics its standardization.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.Top five deadliest dog breeds in America
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Recently uploaded (20)
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Advertising in indian economy & its effects
- 1. Advertising in Indian Economy & its effects…..
- 2. Group Members : • Saurabh Patki ( 437 ) • Shubham Sawant ( 446 ) • Yash Chavan ( 407 ) • Aftab Multani ( 432 ) • Akansha More ( 431 )
- 3. What is “Advertising” ??? Advertising is a form of communications used to persuade an audience to take some actions with respect to products , ideas or services etc…. Any paid form of non-personal presentation and promotion of ideas of goods and services by an identified sponsor with the help of any media to influence the target audience…
- 4. Generates net gain in in direct sales due to promotion of industries , products & services….. Generates indirect sales & jobs among the 1st level suppliers to the industries that incur advertising expenditures .
- 5. Economic Impact of Advertising :- Effect on “VALUE OF PRODUCTS” Effects on “PRICES” Effect on “COMPETITION” Effect on “CONSUMER DEMAND” Effect on “COSUMER COICE” Effect on “BUSINESS CYCLE”
- 6. Influence of Advertising on Indian Economy :- • Advertising and Consumer demand • Advertising and Trade cycles • Advertising and Innovations • Advertising , Product quality and Variety
- 7. Mediums of Advertising influencing Indian Economy :- • TELEVISON • SOCIAL MEDIA • RADIO • PRINT
- 9. Advantages : Reach Growing Ability to Differentiate Selectivity and Flexibility Creativity and Impact Limitations : High Costs Lack of Selectivity Limited Viewer Attention
- 10. The Influence of Television Advertising • Gender Identity • Children • Voter Decision • Social Influence
- 11. Awareness Consideration Preference Purchase TV - 43% Newspaper – 8% Internet – 14% TV - 40% Newspaper – 8% Internet – 13% TV - 35% Newspaper – 8% Internet – 13% TV - 26% Newspaper – 7% Internet – 12% Purchase Funnel
- 12. SOCIAL MEDIA ADVERTISING & INDIAN ECONOMY :- Role of Social-Media Advertising in the Economy. 5 features of Social-Media influencing the economy :- 1) Low cost 2) Powerful Targeting 3) Low barrier to entry 4)Smart phone advertising 5) Real time statistics
- 14. Significant role in motivating customer. Informative & Transformative. Results. Conclusion. IMPACT OF PRINT ADVERTISING ON INDIAN ECONOMY :-
- 16. THANK YOU