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Emerging trends of rural market

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Kirti Sharma
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EMERGING TRENDS OF RURAL MARKET
RURAL INDIA Rural area meaning Trend meaning
NEED OF MARKETING IN RURAL INDIA Large population of India Rapid growth in service industries  Global Integration Literacy rate Increased from 36% to 59% Rise in demanding consumers
RECENT EMERGING TRENDS • Rural India goes mobile • Ensuring Insurance • Media • Internet reach • Brand conscious
CHALLENGES FOR RURAL MARKETING • Awareness • Affordability • Availability • Acceptability
PRODUCTS DEVELOPED FOR RURAL MARKETING • Philips develop a TV ‘ Vardaan’ and ‘ Free Power radio’ for rural markets • ICICI rural ATMS • Bhumiheen credit cards by Bank of India • E- choupal by ITC
SOLUTIONS FOR CHALLENGES • New products development • Distribution network • Effective communication • Pricing strategy • Market research
CONCLUSION Rural markets offer growth opportunities. Rural market is the market of the new millennium.

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