CupShup conducted a marketing campaign for Kotak Securities by distributing 1 lac branded paper cups over 25 days at 28 offices and 35 tea vendors near those offices. The objective was to increase brand awareness among working professionals. A survey found 95% brand recall and 90% recall of Kotak's offer. Customers appreciated receiving cups which provided 5-7 minutes of exposure to the Kotak brand message in an engaging way while also promoting cleanliness.
Case study cup shup-finolex campaign_Paper Cup AdvertisingSidharth Singh
CupShup conducted a branding campaign for Finolex using paper cups distributed at tea stalls near hardware markets in Mumbai. Over a period of 3 weeks, a total of 2.05 lacs Finolex branded cups were distributed at 37 tea vendors and 40 retail hardware shops. The objectives were to increase Finolex's brand awareness among plumbers, end-users and retailers. Surveys found high brand recall of 90% and positive customer experience with the cups. The campaign helped promote Finolex while supporting cleanliness through the use of paper cups.
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Gabbar is Back was done pan India. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among target audience across India through Paper cup advertising.
Cup shup discussion materials_coupondunia case study_feb2015Sidharth Singh
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Coupondunia was done in Mumbai. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among working professionals of Mumbai through Paper cup advertising.
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Ola Cabs was done in Mumbai. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among working Professionals of Mumbai through Paper cup advertising.
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for TanuwedsManu was done across India. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among audience pan India through Paper cup advertising.
Introducing a brand new medium of advertising | Your Brand in Customer's Hand.
In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression.
Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.
www.CupShup.co.in
Cup shup case study_babajob_Paper Cup AdvertisingSidharth Singh
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Babajobs was done in Bengaluru. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success bringing a lot of traffic to Babajobs.
The group held a charity drive to raise funds for Children's Wish Society of Malaysia by selling fresh fruits, fruit juices, doughnuts, and other snacks over the course of a week. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were distributed to their booth on campus through daily trips to markets and stores. Profits from food and drink sales as well as sponsorships were donated entirely to the charity. An evaluation found that fresh fruits provided the highest profits and the group learned they could have sold more by starting earlier in the day.
Case study cup shup-finolex campaign_Paper Cup AdvertisingSidharth Singh
CupShup conducted a branding campaign for Finolex using paper cups distributed at tea stalls near hardware markets in Mumbai. Over a period of 3 weeks, a total of 2.05 lacs Finolex branded cups were distributed at 37 tea vendors and 40 retail hardware shops. The objectives were to increase Finolex's brand awareness among plumbers, end-users and retailers. Surveys found high brand recall of 90% and positive customer experience with the cups. The campaign helped promote Finolex while supporting cleanliness through the use of paper cups.
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Gabbar is Back was done pan India. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among target audience across India through Paper cup advertising.
Cup shup discussion materials_coupondunia case study_feb2015Sidharth Singh
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Coupondunia was done in Mumbai. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among working professionals of Mumbai through Paper cup advertising.
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Ola Cabs was done in Mumbai. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among working Professionals of Mumbai through Paper cup advertising.
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for TanuwedsManu was done across India. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among audience pan India through Paper cup advertising.
Introducing a brand new medium of advertising | Your Brand in Customer's Hand.
In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression.
Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.
www.CupShup.co.in
Cup shup case study_babajob_Paper Cup AdvertisingSidharth Singh
From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Babajobs was done in Bengaluru. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success bringing a lot of traffic to Babajobs.
The group held a charity drive to raise funds for Children's Wish Society of Malaysia by selling fresh fruits, fruit juices, doughnuts, and other snacks over the course of a week. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were distributed to their booth on campus through daily trips to markets and stores. Profits from food and drink sales as well as sponsorships were donated entirely to the charity. An evaluation found that fresh fruits provided the highest profits and the group learned they could have sold more by starting earlier in the day.
The document describes a group business project run by students to raise money for charity. The group called Chocgasm sold various chocolate desserts and snacks over the course of a week. They analyzed competitors, developed product packaging and pricing, promoted through social media, and obtained sponsorships. In total they raised RM 2528 for their charity partner PAWS, exceeding their goal of RM 2500. The group learned skills in communication, food business management, accounting, and working together to achieve success in their charitable endeavor.
The document outlines a digital activation strategy for launching a new product called Petite Blossom Collection. The strategy includes creating an online activity called "Our Blossom Story" that invites people to share stories about family members who rarely attend daily meals in order to win prizes. A microsite will be created to host video content, submission forms, and articles. Social media will be used to promote the activity and generate engagement. Forums, media partnerships, influencers and buzzers will also be leveraged to spread awareness of the new product launch and activity.
The document outlines a marketing plan for Cooku Iced Tea Shop to address falling revenue due to rumors about tea quality. The plan includes online activities on Facebook to reaffirm quality standards and promote new campaigns. Offline, new signage and campaigns like "Safe & Share" cups and "Recycle Plastic Cup" gifts are designed to add value and remind customers of Cooku's storytelling focus. The 4-week plan measures engagement and whether activities increase revenue.
Tetley Tea aims to increase its market share in the tea bag category in India. It currently dominates the category with 56% market share. The summary seeks to generate awareness of Tetley's variety of flavored tea bags as a convenient and healthy alternative. The communication strategy involves 4 phases - awareness, consideration, purchase, and advocacy. Phase 1 uses magazines, digital, radio and OOH advertising to convey the wellness and convenience benefits. Phase 2 includes activations at gyms and yoga centers to provide trials. Phase 3 focuses on retail activations and bundling to drive purchase. Phase 4 leverages social media advocacy.
This document provides a SWOT analysis and marketing mix for Mohani Tea, an Indian tea company. It begins with an overview of the global and Indian tea markets. It then analyzes Mohani Tea's strengths, weaknesses, opportunities, and threats. Mohani Tea's marketing mix is also examined, including its product line, pricing strategy, distribution channels, and promotional activities. The document concludes by recommending that Mohani Tea focus on expanding its distribution network in new markets, offer competitive prices and deals to attract customers, and increase advertising to build its brand against competitors.
Mrs Rachita Patil
1. Why do you prefer Sahakari Bhandar?
It's close proximity to her home in Colaba and offers reasonable prices along with a wide range of products available under one roof.
2. How often do you visit the store?
She visits the store once every two weeks.
3. What products do you buy from the store?
She buys staples like food grains, vegetables, along with packaged items like biscuits and detergents.
4. Are you happy with the service given by the store?
Yes, she is very happy with the service.
This document provides an overview of Bru Coffee, a leading coffee brand in India owned by Hindustan Unilever Limited. It discusses Bru Coffee's marketing mix, including its products, pricing, promotion, and distribution strategies. Bru Coffee offers a variety of international and Indian coffee products and has positioned itself as providing premium and authentic coffee tastes. It maintains reasonable pricing and uses promotions such as celebrity endorsements and special offers to attract customers. Bru Coffee has a wide distribution network and presence across Indian markets.
The document discusses brand fatigue faced by Lipton tea in Pakistan. It notes that total tea consumption in Pakistan is between 200,000-225,000 tonnes annually. High taxes and duties on tea in Pakistan have led to rampant smuggling, with half of consumed tea estimated to be smuggled. The document analyzes Lipton's brand value pyramid and positioning over time. It asserts that Lipton has violated the law of consistency by frequently repositioning itself, confusing consumers on what it stands for. The document recommends that Lipton reposition itself by associating with successful, sophisticated Pakistani women to reconnect emotionally with consumers.
Marketing Plan for Tulip green tea companyPrativa Biswas
The document describes Tulip Green Tea, a new line of organic green tea products being launched by Group 6. It will offer three flavors: Lemon Tea, Classic Organic Green, and Tulsi Ginger Tea. The objectives are to produce high-quality, healthy green tea flavors and achieve profit margins over 10%. The marketing plan involves promoting the brand's organic ingredients directly to consumers through various advertising methods. The target markets are college students, young professionals, and health-conscious individuals, who will be attracted by the tea's health benefits. Pricing will use absorption costing and be segmented for different groups. The sales and distribution strategies involve establishing retail, wholesale, and online channels.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was overall successful in raising funds for our charity partner, we identified areas for improvement such as ensuring product prices did not discourage customers and involving the full team in important decisions.
1. The document discusses a case study of consumer behavior related to purchasing Nescafe instant coffee. It describes observations of different consumers and how they made their purchasing decisions.
2. The case studies found that some consumers had pre-determined to purchase Nescafe, showing it was a habitual choice. Others evaluated product information and alternatives before selecting Nescafe classic based on economic factors.
3. One consumer was attracted to a combo pack with a red mug and purchased impulsively based on cues satisfying her self-actualization needs and detached personality traits. Nescafe has successfully linked its brand to lifestyle factors through imagery like the red and brown colors.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was mostly successful, we could have done better with some adjustments like lowering the donut prices after realizing they were too expensive for some customers. Overall, the charity drive was a positive experience that helped raise funds for animal welfare.
- Sahakari Bhandar was a government-owned cooperative store that faced financial difficulties until partnering with Reliance Retail in 2006.
- The partnership helped restructure Sahakari Bhandar's supply chain and store operations, leading to increased sales, customers, and product offerings.
- Today, Sahakari Bhandar has 17 stores in Mumbai and focuses on providing quality products at affordable prices, especially to middle-income customers.
This document is a marketing plan for David's Tea, a Canadian tea retailer with over 100 stores. It outlines the company's mission, goals, strengths, customer base, competitors, and proposed marketing strategies. David's Tea aims to provide high quality loose-leaf teas and exceptional customer service in a fun atmosphere. Their strengths include a strong brand, unique tea blends, frequent new product releases, knowledgeable staff, and customization options. The plan analyzes competitors like Starbucks and Tim Hortons and proposes strategies for products, pricing, promotion, and distribution to continue David's Tea's expansion.
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON UrbanAsian
This document outlines a media plan for Organic India to promote their Tulsi Tea product line to healthcare institutions in the United States. The plan has two main objectives: 1) Reach out to healthcare institutions to build awareness of Tulsi Tea and its health benefits. 2) Make an initial placement in the healthcare market by identifying key population centers. The media plan proposes using television, radio, online/interactive media, mobile apps, magazines, and attending expos to reach both primary audiences in the healthcare industry and secondary audiences like patients and staff. The tone is to create awareness of Tulsi Tea's health advantages for those in the healthcare industry and the general public.
Rasna is a soft drink concentrate brand owned by Pioma Industries in India. It was launched in 1976 under the brand name Jaffe and was changed to Rasna in 1979. Rasna claims 92.7% market share in non-carbonated soft drinks concentrates. It has been successful due to its affordable price of 50 paise per glass, real fruit flavors, and do-it-yourself concept where consumers mix the concentrate. Rasna has a dedicated R&D team that continuously launches new flavors and pilfer-proof packaging to retain freshness.
- Paper Boat is an Indian beverage brand that was launched to target urban Indian customers aged above 20, particularly those living away from their native homes.
- It differentiates itself by offering 11 unique flavors made from natural spices and ingredients, including flavors not provided by competitors.
- Paper Boat uses storytelling and emotional branding focused on nostalgia and simplicity to build awareness and connect with its target audience.
The document provides a marketing strategy for Pristine Green Tea. It aims to provide a healthy tea product and gain market share within 5-10 years. Pristine Green Tea will be available in tea bags and three categories with natural and flavored options like detox, zingwing, soothe your tummy, and bedtime bliss. The target segments are health conscious individuals ages 18-40 in major Indian cities. The strategy involves promotional activities like advertising, influencer marketing, sampling, and sponsoring fitness events to increase awareness during product launch and the introduction stage.
The document discusses consumers' psychology and how manufacturers can meet consumers' needs and expectations. It analyzes why Pepsodent toothpaste has lost market share to Colgate, noting that Pepsodent fails to adapt to trends and technology or engage in frequent promotions. Meanwhile, the Dabbawallahs food delivery service in Mumbai is presented as successfully satisfying consumers for over a century through quality service, punctuality, and zero errors rather than reliance on marketing tactics alone.
Women conflict_and_human_rights_violationsdhanya1990
The document summarizes human rights violations against women in Northeast India, including various forms of violations in the community and by the state during conflict situations. Specific cases are described from Assam, Manipur, Mizoram, Nagaland, and Tripura where women and girls were victims of rape, sexual assault, domestic violence, trafficking, and custodial abuse perpetrated by both state and non-state actors during times of conflict and unrest.
The document discusses various labour laws in India related to women's rights and protections. It outlines laws that provide for equal treatment and special protections for working women, including maternity benefits, prohibition of night work, and laws against sexual harassment. Key acts discussed include the Maternity Benefit Act, Equal Remuneration Act, Sexual Harassment of Women at Workplace Act, and Factories Act. The document provides an overview of the provisions and protections afforded by these important labour laws.
Mahindra & Mahindra is exploring launching a small SUV in India. As the market leader in utility vehicles with 65% market share, M&M does not currently have a presence in the growing small SUV segment. This presents an opportunity for M&M to tap into the potential of the small SUV market and fill a gap in its product portfolio. The document discusses the automotive industry in India, particularly the small car segment, and analyzes whether M&M is well positioned to enter the small SUV market.
The document describes a group business project run by students to raise money for charity. The group called Chocgasm sold various chocolate desserts and snacks over the course of a week. They analyzed competitors, developed product packaging and pricing, promoted through social media, and obtained sponsorships. In total they raised RM 2528 for their charity partner PAWS, exceeding their goal of RM 2500. The group learned skills in communication, food business management, accounting, and working together to achieve success in their charitable endeavor.
The document outlines a digital activation strategy for launching a new product called Petite Blossom Collection. The strategy includes creating an online activity called "Our Blossom Story" that invites people to share stories about family members who rarely attend daily meals in order to win prizes. A microsite will be created to host video content, submission forms, and articles. Social media will be used to promote the activity and generate engagement. Forums, media partnerships, influencers and buzzers will also be leveraged to spread awareness of the new product launch and activity.
The document outlines a marketing plan for Cooku Iced Tea Shop to address falling revenue due to rumors about tea quality. The plan includes online activities on Facebook to reaffirm quality standards and promote new campaigns. Offline, new signage and campaigns like "Safe & Share" cups and "Recycle Plastic Cup" gifts are designed to add value and remind customers of Cooku's storytelling focus. The 4-week plan measures engagement and whether activities increase revenue.
Tetley Tea aims to increase its market share in the tea bag category in India. It currently dominates the category with 56% market share. The summary seeks to generate awareness of Tetley's variety of flavored tea bags as a convenient and healthy alternative. The communication strategy involves 4 phases - awareness, consideration, purchase, and advocacy. Phase 1 uses magazines, digital, radio and OOH advertising to convey the wellness and convenience benefits. Phase 2 includes activations at gyms and yoga centers to provide trials. Phase 3 focuses on retail activations and bundling to drive purchase. Phase 4 leverages social media advocacy.
This document provides a SWOT analysis and marketing mix for Mohani Tea, an Indian tea company. It begins with an overview of the global and Indian tea markets. It then analyzes Mohani Tea's strengths, weaknesses, opportunities, and threats. Mohani Tea's marketing mix is also examined, including its product line, pricing strategy, distribution channels, and promotional activities. The document concludes by recommending that Mohani Tea focus on expanding its distribution network in new markets, offer competitive prices and deals to attract customers, and increase advertising to build its brand against competitors.
Mrs Rachita Patil
1. Why do you prefer Sahakari Bhandar?
It's close proximity to her home in Colaba and offers reasonable prices along with a wide range of products available under one roof.
2. How often do you visit the store?
She visits the store once every two weeks.
3. What products do you buy from the store?
She buys staples like food grains, vegetables, along with packaged items like biscuits and detergents.
4. Are you happy with the service given by the store?
Yes, she is very happy with the service.
This document provides an overview of Bru Coffee, a leading coffee brand in India owned by Hindustan Unilever Limited. It discusses Bru Coffee's marketing mix, including its products, pricing, promotion, and distribution strategies. Bru Coffee offers a variety of international and Indian coffee products and has positioned itself as providing premium and authentic coffee tastes. It maintains reasonable pricing and uses promotions such as celebrity endorsements and special offers to attract customers. Bru Coffee has a wide distribution network and presence across Indian markets.
The document discusses brand fatigue faced by Lipton tea in Pakistan. It notes that total tea consumption in Pakistan is between 200,000-225,000 tonnes annually. High taxes and duties on tea in Pakistan have led to rampant smuggling, with half of consumed tea estimated to be smuggled. The document analyzes Lipton's brand value pyramid and positioning over time. It asserts that Lipton has violated the law of consistency by frequently repositioning itself, confusing consumers on what it stands for. The document recommends that Lipton reposition itself by associating with successful, sophisticated Pakistani women to reconnect emotionally with consumers.
Marketing Plan for Tulip green tea companyPrativa Biswas
The document describes Tulip Green Tea, a new line of organic green tea products being launched by Group 6. It will offer three flavors: Lemon Tea, Classic Organic Green, and Tulsi Ginger Tea. The objectives are to produce high-quality, healthy green tea flavors and achieve profit margins over 10%. The marketing plan involves promoting the brand's organic ingredients directly to consumers through various advertising methods. The target markets are college students, young professionals, and health-conscious individuals, who will be attracted by the tea's health benefits. Pricing will use absorption costing and be segmented for different groups. The sales and distribution strategies involve establishing retail, wholesale, and online channels.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was overall successful in raising funds for our charity partner, we identified areas for improvement such as ensuring product prices did not discourage customers and involving the full team in important decisions.
1. The document discusses a case study of consumer behavior related to purchasing Nescafe instant coffee. It describes observations of different consumers and how they made their purchasing decisions.
2. The case studies found that some consumers had pre-determined to purchase Nescafe, showing it was a habitual choice. Others evaluated product information and alternatives before selecting Nescafe classic based on economic factors.
3. One consumer was attracted to a combo pack with a red mug and purchased impulsively based on cues satisfying her self-actualization needs and detached personality traits. Nescafe has successfully linked its brand to lifestyle factors through imagery like the red and brown colors.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was mostly successful, we could have done better with some adjustments like lowering the donut prices after realizing they were too expensive for some customers. Overall, the charity drive was a positive experience that helped raise funds for animal welfare.
- Sahakari Bhandar was a government-owned cooperative store that faced financial difficulties until partnering with Reliance Retail in 2006.
- The partnership helped restructure Sahakari Bhandar's supply chain and store operations, leading to increased sales, customers, and product offerings.
- Today, Sahakari Bhandar has 17 stores in Mumbai and focuses on providing quality products at affordable prices, especially to middle-income customers.
This document is a marketing plan for David's Tea, a Canadian tea retailer with over 100 stores. It outlines the company's mission, goals, strengths, customer base, competitors, and proposed marketing strategies. David's Tea aims to provide high quality loose-leaf teas and exceptional customer service in a fun atmosphere. Their strengths include a strong brand, unique tea blends, frequent new product releases, knowledgeable staff, and customization options. The plan analyzes competitors like Starbucks and Tim Hortons and proposes strategies for products, pricing, promotion, and distribution to continue David's Tea's expansion.
IMC 607 FINAL PROJECT ORGANIC INDIA TULSI TEA CAMPAIGN PATEL AND STEVENSON UrbanAsian
This document outlines a media plan for Organic India to promote their Tulsi Tea product line to healthcare institutions in the United States. The plan has two main objectives: 1) Reach out to healthcare institutions to build awareness of Tulsi Tea and its health benefits. 2) Make an initial placement in the healthcare market by identifying key population centers. The media plan proposes using television, radio, online/interactive media, mobile apps, magazines, and attending expos to reach both primary audiences in the healthcare industry and secondary audiences like patients and staff. The tone is to create awareness of Tulsi Tea's health advantages for those in the healthcare industry and the general public.
Rasna is a soft drink concentrate brand owned by Pioma Industries in India. It was launched in 1976 under the brand name Jaffe and was changed to Rasna in 1979. Rasna claims 92.7% market share in non-carbonated soft drinks concentrates. It has been successful due to its affordable price of 50 paise per glass, real fruit flavors, and do-it-yourself concept where consumers mix the concentrate. Rasna has a dedicated R&D team that continuously launches new flavors and pilfer-proof packaging to retain freshness.
- Paper Boat is an Indian beverage brand that was launched to target urban Indian customers aged above 20, particularly those living away from their native homes.
- It differentiates itself by offering 11 unique flavors made from natural spices and ingredients, including flavors not provided by competitors.
- Paper Boat uses storytelling and emotional branding focused on nostalgia and simplicity to build awareness and connect with its target audience.
The document provides a marketing strategy for Pristine Green Tea. It aims to provide a healthy tea product and gain market share within 5-10 years. Pristine Green Tea will be available in tea bags and three categories with natural and flavored options like detox, zingwing, soothe your tummy, and bedtime bliss. The target segments are health conscious individuals ages 18-40 in major Indian cities. The strategy involves promotional activities like advertising, influencer marketing, sampling, and sponsoring fitness events to increase awareness during product launch and the introduction stage.
The document discusses consumers' psychology and how manufacturers can meet consumers' needs and expectations. It analyzes why Pepsodent toothpaste has lost market share to Colgate, noting that Pepsodent fails to adapt to trends and technology or engage in frequent promotions. Meanwhile, the Dabbawallahs food delivery service in Mumbai is presented as successfully satisfying consumers for over a century through quality service, punctuality, and zero errors rather than reliance on marketing tactics alone.
Women conflict_and_human_rights_violationsdhanya1990
The document summarizes human rights violations against women in Northeast India, including various forms of violations in the community and by the state during conflict situations. Specific cases are described from Assam, Manipur, Mizoram, Nagaland, and Tripura where women and girls were victims of rape, sexual assault, domestic violence, trafficking, and custodial abuse perpetrated by both state and non-state actors during times of conflict and unrest.
The document discusses various labour laws in India related to women's rights and protections. It outlines laws that provide for equal treatment and special protections for working women, including maternity benefits, prohibition of night work, and laws against sexual harassment. Key acts discussed include the Maternity Benefit Act, Equal Remuneration Act, Sexual Harassment of Women at Workplace Act, and Factories Act. The document provides an overview of the provisions and protections afforded by these important labour laws.
Mahindra & Mahindra is exploring launching a small SUV in India. As the market leader in utility vehicles with 65% market share, M&M does not currently have a presence in the growing small SUV segment. This presents an opportunity for M&M to tap into the potential of the small SUV market and fill a gap in its product portfolio. The document discusses the automotive industry in India, particularly the small car segment, and analyzes whether M&M is well positioned to enter the small SUV market.
Case study electronic equipments in hospital ece-131Pushkar N/A
The document summarizes a case study conducted by the author at Uni Hospital. The author visited the hospital to research the various electronic equipment used. Some of the key equipment observed included electrocardiography machines, X-ray machines, ultrasound machines, blood pressure monitors, and full auto analyzers. Electrocardiography measures electrical activity of the heart, X-rays produce images of internal structures, and ultrasounds use sound waves to examine internal organs. The electronic equipment was concluded to have improved patient comfort, reduced testing times, and modernized medical sciences.
Social security aims to provide protection against various life risks like old age, unemployment, sickness, work injury, maternity or loss of breadwinner. The document discusses India's large unorganized workforce which accounts for about 93% of total employment. It outlines various social security laws in India like Employees' Provident Fund, Employees' State Insurance Scheme, and Maternity Benefit Act that provide benefits like income security, health security, and maternity benefits. However, it notes that comprehensive, universal, and integrated social security is still needed to better cover the large unorganized workforce in India.
Social security is defined as security provided by society against certain risks like sickness, invalidity, maternity, old age, and death. It has two planks - social assistance which provides voluntary assistance to the poor and needy through public funds, and social insurance which involves pooling of resources through contributions from employees, employers, and the state to provide benefits as a right not proportional to contributions. The document then outlines the history and evolution of social security in countries like Germany, USA, and India as well as various social security schemes for different populations in India like industrial workers, civil servants, the general public, and specific schemes in Kerala.
The document summarizes the key aspects of the Employees' Provident Fund Scheme in India. The scheme applies to establishments with 20 or more employees and provides for provident fund, pension fund and insurance benefits. It requires monthly contributions from employers and employees and entitles members to benefits such as partial withdrawals for purposes like housing, education, marriage, or full withdrawal upon retirement after age 55.
The document outlines the Employees' State Insurance (Central) Rules, 1950 which provides medical, sickness, maternity and other benefits to employees in India. [1] It is applicable to factories/establishments with 10 or more employees in certain states. [2] Both employers and employees must contribute monthly amounts that are 1.75% and 4.75% of wages, respectively, to receive benefits like free medical care, cash compensation for sickness/disability, maternity benefits and unemployment allowance. [3]
Mahindra & Mahindra is considering acquiring Jiangling Tractor Company in China to expand into the global farm equipment market. A feasibility study found strengths in complementary product portfolios and technical skills, but also weaknesses in JTC's restructuring needs, inefficiencies, and cultural barriers. A joint venture would give M&M access to the growing Chinese market and a local partner. It is recommended that M&M focus on after-sales service, restructuring JTC's costs and processes, improving skills mapping and training, and establishing itself in China before considering exports or new markets. A joint venture agreement and approvals would need to be finalized to acquire JTC's plant, inventory, and dealerships.
The Payment of Gratuity Act, 1972 provides for a mandatory gratuity payment by employers to their employees at the time of their retirement or resignation after a minimum of 5 years of continuous service. The Act applies to shops, establishments, factories and other organizations employing 10 or more persons. It requires employers to determine gratuity amounts payable and make payments within 30 days. In case of disputes, the controlling authority determines the gratuity amount after providing an opportunity to both parties. Employers who fail to comply with the provisions of the Act may be punished with imprisonment and fines.
The Payment of Gratuity Act of 1972 provides a scheme for payment of gratuity to employees in factories, mines, oilfields, plantations, ports, railways, shops or other establishments with 10 or more employees. It requires employers to pay gratuity to eligible employees at the rate of 15 days wages for each completed year of service. The gratuity is payable to employees on superannuation, retirement, resignation or death/disability after 5 years of continuous service. If an employer fails to make payment within 30 days, interest is payable for delayed payment. Disputes over gratuity amounts are resolved by controlling authorities through inquiry and appeals.
The document discusses India's social security system. It defines social security and outlines its key features and objectives. It describes several acts that provide social security benefits like compensation for work-related injuries, medical benefits, maternity benefits, gratuity payments, and pension schemes. However, it notes that social security mostly covers organized sector workers and there is a need for effective implementation. The Unorganized Sector Workers' Social Security Act of 2005 was introduced to extend benefits to informal sector workers as well.
The document discusses social security in India. It defines social security according to the ILO and outlines its key purposes. Social security in India includes preventive, promotional, and protective schemes. Major protective schemes discussed are Employees' State Insurance (ESI), Employees' Provident Fund (EPF), Workmen's Compensation, Payment of Gratuity, and Maternity Benefit. ESI provides healthcare and income support in cases like sickness, injury, unemployment, etc. EPF provides retirement benefits. The document also briefly outlines other schemes like CGHS and those under the National Social Assistance Programme.
Labour law, or employment law, governs the relationship between employers, employees, and trade unions. It deals with issues like wages, working conditions, hiring/firing practices, and workers' rights to unionize. The goal of labour laws in India is to reduce conflicts between employers and employees and promote industrial growth and national development. Labour is a shared responsibility between the central and state governments in India. Some key labour laws cover issues like industrial relations, wages, working conditions, social security, and equality in the workplace. The laws aim to protect workers' interests while maintaining harmonious relations between workers and employers.
Dear Seniors & Friends,
Sharing the updated PPT on "Provident Fund & MP Act 1952" of India. Kindly have a look on the Same & Share your valuable feedback & suggestion. If you found any mistake kindly update me for the modification the same.
Regards,
Anshu Shekhar Singh
Mob: 9999 844 355
Dear Seniors & Friends,
Sharing the PPT on "Employee's State Insurance Act 1948" of India. Kindly have a look on the Same & Share your valuable feedback & suggestion. If you found any mistake kindly update me for the modification the same.
Regards,
Anshu Shekhar Singh
M: 9999 844 355
The Employees' Provident Funds and Miscellaneous Provisions Act, 1952 provides social security to industrial workers in India. It establishes provident funds, pension funds, deposit-linked insurance and other benefits for employees of covered organizations with 20 or more workers. All employees earning up to Rs. 6,500 per month must contribute 12% of wages to their provident fund, while employers must contribute 3.67% to provident funds and 8.33% to pension funds, as well as administrative fees. The Act mandates timely contribution payments, form submissions for new/leaving employees, and annual returns to ensure employee social security benefits are properly funded and administered.
The document provides an overview of labour law. It discusses how labour law mediates the relationship between workers, employers, unions and governments. It outlines key topics covered by labour law including working hours and conditions, leaves and holidays, children's employment, disputes, and equal employment practices. The document also gives a brief history of labour law and discusses international labour law and organizations like the ILO and WTO. It concludes by describing Pakistan's constitution in relation to labour rights and key labour laws and legislations in Pakistan.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
Dear Seniors & Friends,
Sharing the PPT on "Labour Laws in India" with Various Act under the Labour Law. Kindly have a look on the Same & Share your valuable feedback & suggestion. If you found any mistake kindly update me for the modification the same.
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Anshu Shekhar Singh
M- 9999 844 355
Introducing a brand new medium of advertising | Your Brand in Customer's Hand.
In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression.
Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.
www.CupShup.co.in
Introducing a brand new medium of advertising | Your Brand in Customer's Hand.
In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression.
Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.
www.CupShup.co.in
The document summarizes several marketing campaigns conducted by CupShup to promote various brands through distributing branded cups at tea vendors and offices. It provides details of the objectives, number of cups distributed, locations targeted, and survey outcomes for each campaign showing high levels of brand recall. Common elements across campaigns included distributing cups over several days to maximize exposure, targeting specific locations frequented by the company's audience, and providing accessories to enhance visibility. Surveys consistently demonstrated that the campaigns successfully increased brand awareness.
Introducing a brand new medium of advertising | Your Brand in Customer's Hand.
In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression.
Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.
Identify the barriers of using handwash in India and suggest measures to overcome them. Also identify touchpoints to contact the customers and bring in awareness. Suggest a NPD with reasons
Café Coffee Day is India's largest coffee chain with over 1450 cafes across 172 cities. It attracts a large youth customer base between the ages of 15-45 who spend on average 45 minutes at the cafes. Research shows that customers come to CCD primarily to socialize with friends rather than just for the coffee. The document discusses how CCD can be leveraged as an alternative marketing medium to connect with this youth audience through in-cafe promotions, sampling, contests, and other engaging activities. Examples are provided of past campaigns by brands like ITC, Metro Now, Hershey's, Wrigley's that were successful at their objectives through CCD activations.
The document discusses Café Coffee Day as an alternative marketing medium for brands to connect with youth audiences. It notes that Café Coffee Day has over 900 cafes frequented by 15-29 year olds for socializing. The document outlines Café Coffee Day's target audience demographics and proposes it can offer brands opportunities for sampling, promotions, and editorial coverage through innovative in-café activations. Examples of past campaigns highlight engagement tactics like contests and interactive elements. The document concludes by presenting the partnership opportunities and mandatory requirements for brand campaigns within Café Coffee Day cafes.
This document provides information about Nescafe's marketing project on coffee in India. It discusses the coffee industry background in India, market trends, an overview of Nescafe in India including its products and tagline. It also covers concepts like the BCG matrix, 4Ps of marketing, factors influencing consumer behavior, major competitors, SWOT analysis, segmentation, targeting, positioning, advertisements, consumer surveys and feedback. Suggestions are provided on how Nescafe can target new segments and better compete in the Indian coffee market.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
The document discusses Café Coffee Day as an alternative marketing medium for brands to connect with youth audiences. It notes that Café Coffee Day has over 800 cafes frequented by 15-29 year olds for socializing. The document outlines Café Coffee Day's target demographics and proposes it can offer brands captive audiences for interactive campaigns through sampling, contests, signage and other activations. Examples are given of past campaigns by brands like ITC and Wrigley's using Café Coffee Day cafes to reach their youth targets. Guidelines for partnering with Café Coffee Day on campaigns are also provided.
Paperboat Juice Hector Beverages Pvt LtdRohit Nikam
Hector Beverages established its first production plant in 2010 in Manesar to produce PaperBoat drinks. However, demand increased and the Manesar plant could not keep up. The plant also lacked facilities for coconut water and sugarcane juice. This led Hector Beverages to set up a larger second plant in Mysore in 2014 with a production capacity four times that of Manesar. Major issues arose from distributors pushing PaperBoat products more in general trade instead of modern trade, and lacking a strong presence in modern trade. Solutions included developing a strong modern trade network and reducing communication gaps about the product's positioning.
Tata Himalayan Natural Water Bottle_Enzo_BlitzkriegSIMC Competitions
The document outlines a marketing campaign plan for Himalayan Water. The objectives are to create awareness of the brand's new theme and activations, increase brand recall, induce trial, and expand distribution. The target markets are hotels, malls, clubs, gyms, salons/spas, and airlines. The target demographics are upper middle class individuals ages 18+ who care about wellness. The plan details mall activations, digital campaigns, contests, and installing vending machines to increase accessibility. It aims to position Himalayan Water as a premium yet socially conscious brand through associating with gyms and running a CSR campaign to provide clean water access.
Pepsi has segmented its target market based on behaviors, cognitions, and demographics. It targets young people aged 14-30 and offers products like Pepsi, Mountain Dew, 7Up, and Mirinda. Pepsi uses various promotional tools like celebrity endorsements, sponsorships, schemes, and discounts. It has engaged in both ethical promotions as well as unethical promotions that degrade competitors in the past. Coke and Pepsi now agree not to criticize each other in advertisements.
Inspired by a vision to develop world-class innovative and alternative media channels, Tag 8 is an innovative team with a love for ideas, creativity and targeted ambient media. We serve coffee media to over 700 venues nationwide including: coffee shops, universities and corporate cafés. Tag 8 offers a host of different channels including coffee cup advertising, coffee sleeves, tags, posters, wi-fi, social media and activations. These
offer marketers and advertisers alternative, out-of-home media
opportunities in leading South African coffee chains and selected cafés.
This document provides a business plan summary for a sugarcane juice stall venture with the following key points:
1) The venture will be called Kashi Korner and operated as a partnership between five friends selling a traditional Pakistani drink.
2) The location will be at Valencia Roundabout, a prime market area with lots of foot traffic. Equipment will include juicers, refrigerators, and other supplies.
3) The plan is to modernize and reinvent the sugarcane juice concept to attract more customers, with innovative marketing highlighting health benefits and taste. Challenges will include maintaining hygiene and food safety standards.
This document outlines Café Coffee Day's platform for engaging target audiences through its network of over 1,530 cafes across India. It provides details on Café Coffee Day's customers, who are typically ages 15-35 and visit cafes for around 45 minutes to socialize with friends. The document proposes that Café Coffee Day offers marketers a unique interactive media opportunity to reach this audience through various branding elements placed throughout cafes, including wall branding, coasters, posters, and more. It provides examples of successful prior brand campaigns for companies like Britannia, Nokia, and Samsung that used Café Coffee Day's cafes for product demonstrations, promotions, and sampling to engage customers.
The document proposes a marketing campaign for Snapple aimed at significantly increasing brand awareness and sales volume. Key elements of the campaign include:
- Targeting millennials through an integrated marketing strategy using digital, social media, local activations, and partnerships.
- Conducting research on consumer perceptions of Snapple, attitudes towards the "Born in New York" campaign, and the brand's position in the RTD tea market.
- Developing personas for the target audiences to focus on mindset, lifestyle and values over demographics.
- Creating a campaign called "#YourSnappleSide" that celebrates the unique personalities of Snapple fans and encourages sharing experiences of discovering one's "Snapple side."
FINAL HOOOVER & SHAKER NSAC 2016 PLANS BOOK CMYKAlex Friedl
The document proposes a marketing campaign for Snapple aimed at significantly increasing brand awareness and sales volume. Key elements of the campaign include:
- Targeting millennials through an integrated marketing strategy using digital, social media, local activations, and partnerships.
- Conducting research on consumer perceptions of Snapple, attitudes towards the "Born in New York" campaign, and the brand's position in the RTD tea market.
- Developing personas for the target audiences to focus on their mindsets, lifestyles, and behaviors.
- Creating a campaign called "#YourSnappleSide" that celebrates the unique personalities of Snapple fans and encourages sharing experiences on social media.
The campaign goals
The document discusses the marketing and promotion strategy for a new tea tablet product launched by Nai Chai Pvt Ltd. It outlines steps to segment, target, and position the product. It recommends segmenting customers based on their tea strength preferences. The product should be targeted at busy working individuals. It suggests positioning the product as "A cup of tea within a minute." It also provides details on the 4Ps of Marketing - setting affordable prices, easy availability, and promoting through advertisements, sampling, and money-back guarantees to capture market share in the tea industry.
Similar to Cup shup case study_kotak campaign_april 2015 (20)
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
3. Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 28 offices in Andheri ,
BKC, Parel, Lower Parel, Worli and Fort(from 90+ offices under
coverage) and 35 premium tea vendors nearby offices (from
over 1500+ vendors under coverage) keeping Kotak’s target
audience in mind
CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. The new
dustbins provided also helped the vendors in avoiding littering
Targeted distribution: From March-31, CupShup team started
delivering cups to offices and tea vendors . CupShup also did
targeted distribution e.g. a vendor nearby a reputed business
park in Powai was selling 3,000 cups a day, 90% of that were
target audience of Kotak Securities. CupShup provided 1,500
cups a day to that vendor
Campaign Highlights
Objective: To increase brand awareness of Kotak Securities
among the target audience (working professionals)
Campaign: During the campaign, a total of 1 lac kotak
branded cups were distributed at 28 offices and 35 premium
tea vendors nearby these offices
CupShup’s campaign for Kotak Securities
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed (phase I) 1 Lac
No. of Days 25 days (All weekdays)
No. of Offices targeted 28 (Total 58,000 cups)
No. of Tea Vendors targeted 35 (Total 42,000 cups)
Survey Outcome
95% Brand Recall 90% Offer Recall
The Design
3
4. CupShup’s campaign for Kotak Securities
The Outcome – CupShup’s execution excellence
Campaign effectiveness: The average exposure time was 5-7 minutes. The percentage of people who noticed the brand
on CupShup was over 95%. People at tea stalls were appreciative of both ideas, kotak’s offer of free trading account and
the idea of advertising on hygenic Cups
The sample size of the survey was 303 and over 95% of the audience was able to recall the brand
Customer Delight: Customers were delighted to enjoy tea in a higher quality, much more comfortable-to-hold & premium
looking cup compared to what is generally used
Social Responsibility: Paper cups helped in reducing the use of plastic and made the vendors more hygienic by using new
cups for each customer instead of washing and re-using the used cups. The new dustbins provided also helped the vendors
in avoiding littering
Making a Difference: Tea vendors were happy to serve in tea cups provided. Not only the cups were better in quality but it
also saved them few bucks which they spend for buying plastic/glass cups. They look forward to such campaigns
Area Wise Distribution
4
6. Our survey shows that 100% customers at tea vendors noticed
the advertisement and at least 90% were able to recall it when
aided
Innovative approach to get captive & exclusive audience
6
7. Why CupShup
Distribution Network: 400+ offices, 150+ Colleges and 1500+ Tea vendors
In addition to consumption data of offices and colleges, we have full list
of all tea vendors which includes location and more importantly the
surrounding Point of Interests, companies and colleges. This enables you
to specifically TARGET demographics to meet your campaign objectives
Presence in 7 key cities (Mumbai, Gurgaon, New Delhi, Noida, Bangalore,
Chennai and Hyderabad)
Exposure Time : 5-7 Minutes
The average time that a consumer is exposed to your brand, on a Tea
cup, is 5-7 minutes
Clutter Free Advertising
CupShup ensures that your brand gets undivided attention of the
customer
7
8. 0 50 100
Airoli
Andheri/Versova/Chakala
Bandra East
Bandra West
Bhandup
Borivali
Chandiwali
Chembur/Govandi
Cotton green
Dadar
Dahisar East
Ghansoli
Ghatkopar East
Ghatkopar West
Goregaon East
Goregaon West
Govandi East
Grant Road East
Grant Road West/Malabar Hills
Jogeshwari East
Jogeshwari West
Juhu
No. of Tea Vendors
0 50 100
Kandivali East
Kandivali West
Kanjurmarg
Khar
Koparkhairane
Kurla East
Lower Parel
Mahim East
Mahim West
Malad East
Malad West
Mankhurd West
Mantralaya Fountain
Matunga
Mazgaon
Mulund
Mumbai Central/Mahalaxmi
Powai
Reay Road
Santacruz
Sewri
Sion
Thane west
Thane/Mulund East
Turbhe
Vashi
VidyaVihar East
Vikhroli
Wadala
Worli
* Indicative list. Does not include all tea vendors covered by CupShup
List of Tea Vendors under CupShup Coverage – Region wise*
No. of Tea Vendors
8
9. 0 50 100 150 200 250 300 350
Colleges
Bank
Hospitals
Industries/Offices
List of Tea Vendors under CupShup Coverage – By Point of Interest*
No. of Tea Vendors
* Indicative list. Does not include all tea vendors covered by CupShup 9
10. Other value added services offered by CupShup
Multiple response options for tracking and monitoring of
customers
SMS
Call
QR Codes
10
16. Vendor Identification: Prior to a week of the launch of
the campaign, the CupShup team shortlisted 37 tea
vendors across hardware markets in Mumbai, keeping
Finolex’s target audience in mind
CupShup’s commitment to ‘Swacch Bharat’. All these tea
vendors were provided brand new dustbins a day prior
to the delivery
Targeted distribution: The delivery of cups started on
April-15 with an average of 300 cups being provided to
each tea vendor . CupShup also did targeted
distribution. For example, a Tea vendor in Lohar chawl
was also serving Tea at nearby hardware retail shops.
CupShup provided 1000 cups a day to that vendor as
per his requirement
Campaign Highlights
Objective: To increase brand awareness of Finolex among
Plumbers, end-users and to increase connect with Retailers
Campaign: A total of 2.05 lacs Finolex branded cups
were distributed over a period of 3 weeks at several
focused hardware markets across locations like Nul
Bazaar, Lohar Chawl, Sion Koliwada, Wadala, Ghatkopar
West, Dadar, Matunga, Cotton Green etc
Unique connect with Retailers: In one of its kind
campaign, CupShup was also able to connect with the
retail hardware shops by serving Tea in Finolex Branded
Cups at 40 Retail Hardware shops. Team also performed a
survey to know retailer’s experience about the
Campaign, Cups and Finolex brand in general
CupShup’s campaign for Finolex Industries
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed 2.05 Lakhs
No. of Days 20 days
No. of Tea Vendors targeted 37
No. of Retail Hardware stores
targeted
40
Survey Outcome
90% brand recall
16
17. CupShup’s campaign for Finolex
The Outcome – CupShup’s execution excellence
Brand Awareness: The average exposure time was 5-7 minutes. The percentage of people who noticed the brand on
CupShup was absolute 100%. People at tea stalls were appreciative of both ideas, Finolex’s idea of connecting with
plumbers/Retailers and advertising on Cups
Customer Delight: Customers were delighted to enjoy tea in a higher quality, much more comfortable-to-hold & premium
looking cup compared to what is generally used
Social Responsibility: Paper cups helped in reducing the use of plastic and made the vendors more hygienic by using new
cups for each customer instead of washing and re-using the used cups. The new dustbins provided also helped the vendors
in avoiding littering
Making a Difference: Tea vendors were happy to serve in tea cups provided. Not only the cups were better in quality but it
also saved them few bucks which they spend for buying plastic/glass cups. They look forward to such campaigns
Area Wise Distribution
17
18. Case Study – Campaign for “Gabbar is Back”
March - April 2015
Your Brand in Customer’s hand
“The objective was to engage with the real janta at the grass root level. As the film is an
entertainer with a message, our campaign reflects the same.”
Rudrarup Datta
VP, Marketing
Viacom18 Motion Pictures
19. CupShup successfully completed the campaign for “Gabbar is back”…
(300 Tea vendors)
MUMBAI
(400 Paan vendors) (100 Tea vendors) (200 Paan vendors)
LUCKNOW
NEW DELHI HYDERABAD
(100 Tea vendors) (200 Paan vendors) (50 Tea vendors) (100 Paan vendors)
19
20. …distributing 2,20,000 cups along with posters and danglers…
PATNA
VADODARA JAIPUR
PUNE
(50 Tea vendors) (100 Paan vendors) (50 Tea vendors) (100 Paan vendors)
(50 Tea vendors) (100 Paan vendors) (50 Tea vendors) (100 Paan vendors)
20
21. …covering a total of 1,100 Tea Stall and 2,200 Pan vendors across 13 cities
INDORE SURAT
NAGPUR KOTA AHMEDABAD
(100 Tea vendors) (200 Paan vendors) (100 Tea vendors) (200 Paan vendors)
(50 Tea vendors) (100 Paan vendors) (50 Tea vendors) (200 Paan vendors) (50 Tea vendors) (200 Paan vendors)
21
22. Customer Delight: Customers at tea stalls were delighted to
enjoy their tea in a higher quality, much more comfortable-to-
hold & premium looking cup compared to what is generally used
Awareness & Buzz Creation: People loved the idea. Many
conversed about their plans for the movie while others were
reminiscent of remembering the historical gabbar flicks / tales
Social Responsibility: Paper cups helped in reducing the use of
plastic and made the vendors more hygienic by using new cups
for each customer instead of washing and re-using the used cups
Making a Difference: Tea vendors were happy to serve in tea
cups provided. Not only the cups were better in quality but also
saved them few bucks which they spend for buying
plastic/glass cups. They look forward to such campaigns
Creatives Used
CupShup’s campaign for Viacom18’s upcoming movie “Gabbar is Back”
Campaign Summary
Total Cities covered 13
No. of Tea vendors covered 1,100
No. of Paan vendors covered 2,200
Total Cups Distributed 2.2 lakh
Total Danglers Used 6,600
Total Posters Used 3,300
No. of days of campaign 5
Key Highlights
Objective: To spread awareness about the upcoming Akshay
Kumar-starrer movie “Gabbar is Back”
22
27. Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 23 offices in Andheri
(from 65+ offices under coverage) and 25 premium tea vendors
nearby these offices (from over 1500+ vendors under coverage)
keeping CouponDunia’s target audience in mind
CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. The new
dustbins provided also helped the vendors in avoiding littering
Accessories: CouponDunia branded trays and t-shirts were
provided to a few select premium tea vendors in the business
of delivering tea in nearby offices. Delivery boys wore the t-
shirt and carried the tray to increase brand awareness
Targeted distribution: From Feb-09, CupShup team started
delivering cups to offices and tea vendors (300 cups per
vendor). CupShup also did targeted distribution e.g. a vendor
in nearby a big IT park was selling 3,000 cups a day, 90% of
that were target audience of CouponDunia. CupShup
provided 2,000 cups a day to that vendor
Campaign Highlights
Objective: To increase brand awareness of CouponDunia
among the target audience
Campaign: During phase I, A total of 1 lac CouponDunia
branded cups were distributed at several offices and premium
tea vendors nearby these offices. CupShup would distribute
additional 4 lac cups in other offices / areas during phase II
CupShup’s campaign for CouponDunia
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed (phase I) 1 Lac
No. of Days 5 days (All weekdays)
No. of Offices targeted 23 (Total 62,500 cups)
No. of Tea Vendors targeted 25 (Total 37,500 cups)
Survey Outcome
100% brand recall
The Design
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28. CupShup’s campaign for CouponDunia (Cont’d)
The Outcome – CupShup’s execution excellence
Brand Awareness: People in offices & at tea stalls loved the idea and conversed with us about their online buying activity. For many,
CouponDunia was new while few were reminiscent of it remembering it as first online coupon vendor ever used
Campaign effectiveness: The average exposure time was 5-7 minutes. The percentage of people who noticed the brand during
CupShup was absolute 100%. Customers were appreciative of both ideas, attractive discounts provided by CouponDunia as well as
advertising on hygienic paper cups
The sample size of the survey was100 and everyone was able to recall the brand
Customer Delight: Customers in offices were amazed to see the advertisement within their office premises while customers at tea stalls
were delighted to be able to once again enjoy their tea in a higher quality, much more comfortable-to-hold & premium looking cup
compared to what is generally used
Social Responsibility: Paper cups helped in reducing the use of plastic and made the vendors more hygienic by using new cups for each
customer instead of washing and re-using the used cups
Making a Difference: Tea vendors were happy to serve in tea cups provided. Not only the cups were better in quality but also saved
them few bucks which they spend for buying plastic/glass cups. They look forward to such campaigns
Key Offices targeted (daily volumes)
(800 Cups)
(400 Cups)
(400 Cups)
(200 Cups)
(300 Cups)
(100 Cups)(300 Cups)(2,500 Cups)
(800 Cups) (100 Cups)
(400 Cups)
(100 Cups)
(300 Cups)
(1,500 Cups)
(300 Cups) (500 Cups)
(1,000 Cups) (200 Cups)
(500 Cups) (300 Cups)
(400 Cups)(500 Cups)
(600 Cups)
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29. Case Study - Ola Cabs Campaign
November-December 2014
Your Brand in Customer’s hand
30. “It's a different campaign altogether and we crave for innovation every moment. The campaign
was meeting the customer segment we were targeting for our new product, Kaali Peeli in the
platform. The experience has been really great in dealing with the team, pretty experienced folks
in the team though new to the advertising industry. They are on their toes all the time, amazing
attitude and sorted unlike any other agencies”
Nitesh Prakash
Sr. Manager – New initiatives
Ola Cabs
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32. Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 160 premium tea
vendors from over 450 vendors under coverage, keeping
Ola’s target audience in mind
CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. 10 of
these 160 tea vendors were disqualified on the day of
delivery only because they were not using the dustbin
provided
Targeted distribution: The delivery of cups started on Nov-11
with 200 cups being provided to each tea vendor.
CupShup also did targeted distribution. For example, a
vendor in a mall of the city was selling 5000 cups a day, 90%
of that were target audience of Ola. CupShup provided
2000 cups a day to such vendors. Delivery to offices and
colleges was done as per their daily consumption
Campaign Highlights
Objective: Launch of Ola’s new platform for booking Kaali-Peeli
Taxi
Campaign: A total of 10 lacs Ola branded cups were
distributed at several premium tea locations, offices and
colleges across Prabhadevi, Lower Parel, Parel, Bombay
Central, Church Gate, Worli, Grant Road, Andheri/Chakala,
Chandiwali/Powai, Bandra/BKC/Mahim
Accessories: Ola branded trays and t-shirts were provided to a
few select premium tea vendors in the business of delivering
tea in nearby offices. Delivery boys wore the t-shirt and carried
the tray to increase brand awareness
CupShup’s campaign for Ola Cabs’ Kaali-Peeli Taxis
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed 10 Lakhs
No. of Days 30 days
No. of tea vendors 150
No. of Offices 52
No. of colleges 35
Survey Outcome
100% brand recall 70% offer recall
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33. CupShup’s campaign for Ola Cabs’ Kaali-Peeli Taxis
The Outcome – CupShup’s execution excellence
Brand Awareness: The average exposure time was 5-7 minutes. The percentage of people who noticed the brand on
CupShup was absolute 100%. People at tea stalls were appreciative of both ideas, Ola’s Taxi-at-door-step Kaali Peeli and
advertising on Cups
Promotional Offer Recall: A survey with a sample size of 150 people was conducted and all of them were able to recall the
brand. Further, 105 of the 150 i.e. 70% were able to recall the offer on the cup. In fact, they shared their experience of Ola
cabs with the CupShup team and suggested to advertise in their office too
Customer Delight: Customers were delighted to enjoy tea in a higher quality, much more comfortable-to-hold & premium
looking cup compared to what is generally used
Social Responsibility: Paper cups helped in reducing the use of plastic and made the vendors more hygienic by using new
cups for each customer instead of washing and re-using the used cups. The new dustbins provided also helped the vendors
in avoiding littering
Making a Difference: Tea vendors were happy to serve in tea cups provided. Not only the cups were better in quality but it
also saved them few bucks which they spend for buying plastic/glass cups. They look forward to such campaigns
Area Wise Distribution of tea vendors
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34. This document has been prepared by CupShup for information purposes only. No representation or warranty, express or implied, is or will be made in
relation to the accuracy or completeness of this document or any other written or oral information in connection with it and no responsibility or liability is
or will be accepted by CupShup or by any of its respective officers, employees or agents in relation to it.
CupShup and its respective officers, employees and agents expressly disclaim any and all liability which may be based on this document or other such
information, and any errors therein or omissions therefrom. In particular, no representation or warranty is given as to the achievement or reasonableness
of future projections, management targets, estimates, prospects or returns, if any.
This document does not constitute an offer or invitation for the establishment of a partnership or any of the businesses or assets described herein and
does not constitute any form of commitment or recommendation on the part of CupShup. Neither this document nor any other written or oral
information will form the basis of any contract.
Any communications or inquiries relating to this document must be directed without exception to the members of the CupShup
2B,1101,Royal Park,
Kanjur Marg(E), Maharashtra-400042
India
Disclaimer
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