Introducing a brand new medium of advertising | Your Brand in Customer's Hand. In the business of advertising, you seldom get a second chance to make the first impression. And that is why you must choose a medium which not only makes a mark on consumer’s mind but also engages them to make a deeper impression. Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.That is precisely why we claim to be the most effective medium of advertising.

1. Case Study – Marketing Campaign
Gurgaon - December 2015
Your Brand in Customer’s hand

2. 2
They%Came.%They%Saw.%They%Discussed!!

3. Campaign Highlights
CupShup’s Marketing campaign
Objective
Total Cups Distributed 2 Lac
No. of Days 9 days
No. of Offices targeted 21
No. of Tea Vendors targeted 9
Survey Outcome
100% Brand Recall
Survey Sample Size: 105 Respondents
The Design
! Objective:To increase brand awareness of Grofers
among working professionals in Gurgaon and Promote
App Downloads
! Campaign: During the campaign, a total of 2 lac
Grofers branded cups were distributed at 21 offices
and 9 Tea Vendors near Offices/Tech Parks
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The Outcome
! Brand Awareness: The average exposure time was 5-7
minutes. The percentage of people who noticed the brand
Grofers on Cups was an absolute 100%.
! Customer Delight: Customers were delighted to enjoy tea in a
higher quality attractive and much more comfortable-to-hold
& premium looking cup compared to what is generally used

4. 4
Survey Details
Jabong , Indiabulls, Samsung, Serco, Beacon, Yokahama
Survey Locations
! Did'you'see'any'brand'on'the'cups?
!Which'Brand'did'you'see?
!What'message'did'you'see'on'the'cup?
!What'product'or'service'does'Grofers deal'in??
!Did'you'hear'about'Grofers before'you'saw'it'on'
the'cup?'
!If'Yes'A where?'
!Do'you'have'the'Grofers app'on'your'phone?'
!If'yes'A when'did'you'install'it?'Before'you'saw'it'
on'the'cup'here|After you'saw'it'on'the'cup
Survey Questionnaire
100
49.0
5.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Brand Recall Knew about
Grofers
already
Using Grofers
already
Survey Results

5. CupShup Overview
5

6. Our survey shows that 100% customers at tea vendors noticed
the advertisement and at least 80% were able to recall it
when aided
Innovative approach to get captive & exclusive audience
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7. Why CupShup
! Distribution:
! Mumbai, Bangalore, Hyderabad, New Delhi, Gurgaon, Noida
! 2500+ Tea vendors, 1000+ offices, and 300+ Colleges
We have full list of Tea Vendors which includes location and more
importantly the surrounding Point of Interests, companies and
colleges. This enables you to specifically TARGET demographics to
meet your campaign objectives
! Exposure Time : 5-7 Minutes
The average time that a consumer is exposed to your brand, on a Tea
cup, is 5-7 minutes
! Clutter Free Advertising
CupShup ensures that your brand gets undivided attention of the
customer
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8. Our Key Clients *
(A Times Group Company)
(* Does not include all our clients) 8

9. For more info, please visit:
www.CupShup.co.in
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Sanil Jain
saniljain@cupshup.co.in
+91-9004213787
Thank You
Abhay Agarwal
abhay.agarwal@cupshup.co.in
+91-8452962270

10. Our Work
10

11. ! Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 72 Tea Vendors (from
1500+ Vendors under coverage) keeping Oyo’s target
audience in mind
! CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. The new
dustbins provided also helped the vendors in avoiding littering
Campaign Highlights
CupShup’s campaign for Oyo Rooms
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed 2.5 Lac
No. of Days 10 days
No. of Offices targeted 11
No. of Tea Vendors targeted 72
Survey Outcome
93% Brand Recall
86% people had not heard of the brand before
The Design
! Objective: To increase brand awareness of Oyo Rooms among
the target audience (working professionals)
! Campaign: During the campaign, a total of 2.5 lac Oyo
branded cups were distributed at 11 offices and 72 premium
tea vendors nearby various offices
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12. Campaign Highlights
CupShup’s Marketing campaign
Objective
Total Cups Distributed 1.75 Lac
No. of Days 12 days
No. of Offices targeted 15
No. of Tea Vendors targeted 35
Survey Outcome
90% Brand Recall
Survey Sample Size: 39 Respondents
The Design
! Objective:To increase brand awareness of PepperTap
among working professionals in Pune and Promote
App Downloads
! Campaign: During the campaign, a total of 1.75 lac
PepperTap branded cups were distributed at 15 offices
and 35 Tea Vendors near Offices/Tech Parks
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The Outcome
! Brand Awareness: The average exposure time was 5-7
minutes. The percentage of people who noticed the brand
PepperTap on Cups was 90%.
! Customer Delight: Customers were delighted to enjoy tea in a
higher quality attractive and much more comfortable-to-hold
& premium looking cup compared to what is generally used

13. 13
“CupShup’s model combines an innovative zeal with simplicity in execution.
The days that we first tried out Cupshup, we got an immediate bump in the number of job-
seekers who were reaching out to us and registering with us on Babajob.com. In fact,
comparing that to the number of job-seekers who had signed up with us the month before, for
the same period, we posted more than a 100% increase in terms of registration traffic”
Jithin Krishnan
Associate Manager
Case Study – Marketing Campaign for Babajob
June 2015

14. ! Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 60 Tea Vendors in
Shivaji Nagar and BTM Layout (from 100+ Vendors under
coverage) keeping Babajob’s target audiencein mind
! CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. The new
dustbins provided also helped the vendors in avoiding littering
Campaign Highlights
! Objective: To reach out to the job-seekers in Bangaloreand
make them aware of the Babajob services
! Campaign: During the campaign, a total of 1.05 lac Babjob
branded cups were distributed at 6o tea vendors in Shivaji
Nagar and BTM Layout.
! Tea Stall Branding: Few selected Tea vendors were branded
with Babjob posters and were provided Babajob branded t-
shirts to gain maximum eyeball and exposure
! Outcome: The campaign resulted in an immediate
bump in the number of job-seekers who were
reaching out to Babajob and registering on
Babajob.com. There was more than 100%Increase in
terms of registration traffic during the campaign.
CupShup’s campaign for Babajob
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed (phase I) 1.05 Lac
No. of Days 6 days
No. of Tea Vendors targeted 60
Survey Outcome
90% Brand Recall
The Design
14

15. “Kotak'Securities'was'keen'on'generating'leads'by'targeting'office'goers'and'saw'CupShup'as'a'
unique'way'to'reach'out'to'this'segment.'We'were'very'happy'with'the'planning'and'execution'of'
the'campaign'by'Cupshup.'Overall'for'us'it'was'a'good'way'to'build'brand'presence'on'ground”'
Pranav'Raje
Kotak'Securities
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16. ! Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 28 offices in Andheri ,
BKC, Parel, Lower Parel, Worli and Fort(from 90+ offices under
coverage) and 35 premium tea vendors nearby offices (from
over 1500+ vendors under coverage) keeping Kotak’s target
audience in mind
! CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. The new
dustbins provided also helped the vendors in avoiding littering
! Targeted distribution: From March-31, CupShup team started
delivering cups to offices and tea vendors . CupShup also did
targeted distribution e.g. a vendor nearby a reputed business
park in Powai was selling 3,000 cups a day, 90% of that were
target audience of Kotak Securities. CupShup provided 1,500
cups a day to that vendor
Campaign Highlights
! Objective: To increase brand awareness of Kotak Securities
among the target audience (working professionals)
! Campaign: During the campaign, a total of 1 lac kotak
branded cups were distributed at 28 offices and 35 premium
tea vendors nearby these offices
CupShup’s campaign for Kotak Securities
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed (phase I) 1 Lac
No. of Days 25 days (All weekdays)
No. of Offices targeted 28 (Total 58,000 cups)
No. of Tea Vendors targeted 35 (Total 42,000 cups)
Survey Outcome
95% Brand Recall 90% Offer Recall
The Design
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“It's a different campaign altogether and we crave for innovation every moment. The
campaign was meeting the customer segment we were targeting for our new product, Kaali
Peeli in the platform. The experience has been really great in dealing with the team, pretty
experienced folks in the team though new to the advertising industry. They are on their toes all
the time, amazing attitude and sorted unlike any other agencies”
Nitesh Prakash
Sr. Manager – New initiatives
Ola Cabs

18. ! Vendor Identification: Prior to a week of the launch of
the campaign, the CupShup team shortlisted 160
premium tea vendors from over 450 vendors under
coverage, keeping Ola’s target audience in mind
! CupShup’s commitment to ‘Swacch Bharat’. All tea
vendors were provided dustbins a day prior to the
delivery. 10 of these 160 tea vendors were disqualified on
the day of delivery only because they were not using the
dustbin provided
! Targeted distribution: The delivery of cups started on Nov-
11 with 200 cups being provided to each tea vendor.
CupShup also did targeted distribution. For example, a
vendor in a mall of the city was selling 5000 cups a day,
90% of that were target audience of Ola. CupShup
provided 2000 cups a day to such vendors
Campaign Highlights
! Objective: Launch of Ola’s new platform for booking
Kaali-Peeli Taxi
! Campaign: A total of 5 lacs Ola branded cups were
distributed at several premium tea locations across
Prabhadevi, Lower Parel, Parel, Bombay Central, Church
Gate, Worli, Grant Road, Andheri/Chakala,
Chandiwali/Powai, Bandra/BKC/Mahim
! Accessories: Ola branded trays and t-shirts were provided
to a few select premium tea vendors in the business of
delivering tea in nearby offices. Delivery boys wore the t-
shirt and carried the tray to increase brand awareness
CupShup’s campaign for Ola Cabs’ Kaali-Peeli Taxis
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed 5 Lakhs
No. of Days 20 days
No. of Tea Vendors
targeted
150
Survey Outcome
100% brand recall 70% offer recall
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