Tetley Tea aims to increase its market share in the tea bag category in India. It currently dominates the category with 56% market share. The summary seeks to generate awareness of Tetley's variety of flavored tea bags as a convenient and healthy alternative. The communication strategy involves 4 phases - awareness, consideration, purchase, and advocacy. Phase 1 uses magazines, digital, radio and OOH advertising to convey the wellness and convenience benefits. Phase 2 includes activations at gyms and yoga centers to provide trials. Phase 3 focuses on retail activations and bundling to drive purchase. Phase 4 leverages social media advocacy.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
Hot là Tốt! - Lipton Yellow Label [Unilever Vietnam]William Do
November 2016
Hot tea has never been a favored morning beverage in Vietnam, yet tea bags sales are slowly going up. In the meantime, new entrant such as Cozy is gaining more market shares thanks to a lower pricing strategy. Lipton yellow label wants to put more efforts in communications to be closer and more relevant to young consumers. Those consumers see tea bags as a beverage drunk by their parents or older people; they would usually go for cold teas or milk tea.
This Strategic Plan Proposal and its Creative Brief aim to provide some direction to educate and attract the audience in a digital contextual advertising campaign.
Please if you have any questions or would like to request a presentation, feel free to contact me.
email address: wd.williamdo@gmail.com
Skype: do.william
Business plan on Hibiscus ICED tea presented by Team AIB consisting of Apoorv Parmar and Kushaang Deswal of FORE School Of Management at Intra College Business Plan Comptetion and won the 2nd prize.
Organizational structure of a tea companyBishal Sharma
This Slide is all about the Organizational Structure of a Tea Company. And the basic purpose of this slide is to acknowledge about the different hierarchical position of Human Resources in an Organization.
Hot là Tốt! - Lipton Yellow Label [Unilever Vietnam]William Do
November 2016
Hot tea has never been a favored morning beverage in Vietnam, yet tea bags sales are slowly going up. In the meantime, new entrant such as Cozy is gaining more market shares thanks to a lower pricing strategy. Lipton yellow label wants to put more efforts in communications to be closer and more relevant to young consumers. Those consumers see tea bags as a beverage drunk by their parents or older people; they would usually go for cold teas or milk tea.
This Strategic Plan Proposal and its Creative Brief aim to provide some direction to educate and attract the audience in a digital contextual advertising campaign.
Please if you have any questions or would like to request a presentation, feel free to contact me.
email address: wd.williamdo@gmail.com
Skype: do.william
Business plan on Hibiscus ICED tea presented by Team AIB consisting of Apoorv Parmar and Kushaang Deswal of FORE School Of Management at Intra College Business Plan Comptetion and won the 2nd prize.
Organizational structure of a tea companyBishal Sharma
This Slide is all about the Organizational Structure of a Tea Company. And the basic purpose of this slide is to acknowledge about the different hierarchical position of Human Resources in an Organization.
Market Plan for Tata Beverages - Tetley Energy DrinkPrajakta Talathi
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Presentation on Tetley tea by Tata Consumer Products Ltd.ABHILASH DUTTA
Presentation about Tetley tea by Tata Consumer Products Ltd. and its Manufacturer (with Statistics)
2. Brief about the Variants and SKUs available
3. Identify the Values offered by the Tetley tea by Tata Consumer Products Ltd.
4. SWOT Analysis Tetley tea by Tata Consumer Products Ltd.
5. Identify 2 major Competitors and Brief about them
6. How Tetley tea by Tata Consumer Products Ltd. differentiates from its Competitors in terms of: Value, Feature, Price,
Promotion
7. Brief about the Buying Process of Tetley tea by Tata Consumer Products Ltd.
8. Brief about the Selling Process of Tetley tea by Tata Consumer Products Ltd.
9. Identify the Factors that influences the Buying Behavior for the Tetley tea by Tata Consumer Products Ltd.
10. Analyze the Marketing Mix (4 Ps) of the Tetley tea by Tata Consumer Products Ltd.
Content Marketing program for healthcare hospitals. This is a proven content marketing playbook for healthcare providers and hospitals. Useful for marketers working in health care organizations who want to implement digital marketing.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Tetley Tea
Tetley is a wholly owned subsidiary of Tata Global Beverages. It dominates the tea bag
category with market share of 56% currently in India and is the first to introduce
flavoured and green tea
Business Objective: To increase market share in the packed (tea bag) category
Marketing Objective: To induce consumption of tea through category adoption (tea bag)
and habit formation
Current Communication: ‘Chai mein twist. Life mein twist’ till 2011. Currently their
communication is ‘Free Your mind... That’s Tetley!’
Communication Objective: To generate awareness about Tetley’s variety of flavoured tea
as a healthy and convenient alternative to the usual tea
Task Map:
Current Desired
Do
I either don’t drink the office tea and have to
make do with the alternative available or go
down to the chai stall
I prepare my own tea as per my
flavour, choice and needs
Think
Feel
Believe
I feel office tea is not favourable as per my taste
buds/flavour so I have to compromise on my
tastes
I can make my own customized
combination that suits my
requirements, conveniently
3. Target Audience
SEC AB, 25-35 years, Males and Females
Behavioural and Consumption: Non users who have tried tea bags but are not aware of
flavoured tea bags. Consumption is low; heavy tea drinkers but medium tea bag users
Psychographics: Lifestyle - Working professionals who live a stressful and busy life
Attitude/Interests - Health is of utmost importance, they are active and
don’t compromise on their body and health. They are open to
new experiences, are smart go-getters
Needs: They feel they deserve to get their choice and don’t want to stick to just
alternatives. Convenience and hygiene is of utmost importance to them.
Purchase Occasion – Anytime of the day Mainly Weekends, more
consumption during winters
Lifestyle Measures – Use and own high end/ expensive durables and
products such as smartphones, laptops, cars etc
4. Core Media Strategy
A balance between
Awareness (imagery) and Experience as key matrix
A journey from awareness to Loyalty
A mix of Ad Exposure – Considering the convenience, purchasing
the brand, and being loyal is the way out
DISCOVERY CONSIDER PURCHASE
Ad exposure Brand Trial Brand
Experience
5. Phases
Create maximum
awareness of the brand
with Wellness &
Convenience
Campaign Flow
Awareness Consider Advocacy
At this stage the consumer
needs to try the brand and
consider the brands benefit
Leverage the
Earned mediaMedia
Objective
Task
Use mass media like
Magazine, OOH, Radio,
Digital and Social
Media
Activation at corporate
gyms, yoga centers,
canteens, joggers park
Social media
response should be
leveraged
Reach at least 50% of the TG to experience the brand
Purchase
Purchase the brand
and experience it
Retail activations,
Bundling of flavors,
POS
6. Phase I Rationale
• Magazines will have advertorials and health articles about the wellness
and convenience of the black and green tea bags
• Magazines like Health and Fitness will carry sachets of different flavours
Print
•Banner and pop up ads on Youtube
•SEO on sports and news related websites like ESPNCricinfo.com,
HighHeelsConfidential.com, Zapak.com Openthemagazine.com etc.
•These ads will be shown between 3:30 pm - 4:30 pm
#chaitimewithtetley
Digital
Objective: Convey the benefits of tea bags as “Wellness and Convenience”
•Peak hours of morning and evening 1 min slot on Radio Mirchi will be
named as ‘Chai Time withTetley’
•The RJ will talk about Tetley tea which he is having at the station and
advocate about the refreshing experience
Radio
OOH
•Hoardings, Bus shelters, Cab branding will have Tetley Tea
advertisements
•Product placements like tea mugs next to news anchors
•Office canteens will have Tea bags of different flavours for 2 weeks
Consumer interact with every step of this media awareness stages and is targeted when he is in
the frame of mind to have a cup of tea that refreshes him
7. Phase II Rationale
• Black or green Tea will be served by trainers to these
corporate professionals post their Gym, yoga session
• This will be done for a week
Activation
Trials will lead to Purchase phase. During purchase phase in-store promotions
will be the main drivers
Advocacy: Consumers would then talk about the experience with Tetley tea
bags on social media sites like Twitter, Facebook where #ChaiTimeWithTetley
and Fans club will be leveraged
• Collect data of people who use corporate Gyms and Yoga
Centre i.e. their mobile numbers and names
• Send a SMS between 4:00 - 4:30 pm which says ‘Free your
mind...That’s teltley’ #ChaiTimewithtetley
Mobile
• Special shelf for Tetley Tea Bags
• Bundling of two flavours with price rebates
Retail
Activation
8. Budget
Campaign Effectiveness
•Print + Digital +Radio + OOH will help reach the Target Audience while they are in the
process or mindset of having tea
• Activation +Retail activations+ In-store promotion which will lead to the act of purchase
Medium Specification Budget Week 1 Week 2 Week 3 Week 4 Week 5
Print- Magazines 5 Health Magazines + Sachets 3000000
Digital + Social Media
Banner, Pop-outs, SEO, leverage Social
media response 500000
Radio Integrated content with Radio station
Radio Spot ads Morning & Evening slot only
OOH Hoardings, Bus Shelters, cab Branding 3000000
Activation
Trials in Corporate Gyms & Yoga
Centres 500000
Retail Activation Shelf space activation and Bundling 500000
Mobile SMS campaign 50000
In-Store Promotion Danglers, POS 100000
9150000Total Budget
1500000
Activity Calendar