How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
Cafe coffee day - Ideas to action from rajatRajat Chaddha
This is a small collection of ideas which I think can help CCD to make it an even more integral part of the lives of youth, generate footfalls, work towards strengthening its brand positioning, act as barriers to entry for the new Indian and Foreign players sprucing up in the space and help to solidify its
position as a futuristic brand.
Cafe coffee day - Ideas to action from rajatRajat Chaddha
This is a small collection of ideas which I think can help CCD to make it an even more integral part of the lives of youth, generate footfalls, work towards strengthening its brand positioning, act as barriers to entry for the new Indian and Foreign players sprucing up in the space and help to solidify its
position as a futuristic brand.
Coming up with a new coffee shop eh?
click to view how you will go about it(Strategy), Tactics, Plan, how will you communicate and convey the message to your audience (Integrated Marketing Communication) Value Proposition etc.
Coming up with a new coffee shop eh?
click to view how you will go about it(Strategy), Tactics, Plan, how will you communicate and convey the message to your audience (Integrated Marketing Communication) Value Proposition etc.
This caffeine fuelled quest reviews the multitude of ways in which coffee shops are delivering great customer experience, and how these insights might inform new retail customer experiences.
This forms part of our program of CX insights leading up to the Retail Design Expo 2016, to find out more visit www.greenroomdesign.com/blog/cx-important-retail/
The coffee business is an exciting industry, far- reaching in its economic impact and rich in history.
It is the world's most popular beverage with over 500 billion cups consumed each year. It is produced in 70 countries with the top three producers being Brazil, Vietnam, and Indonesia. In 2010, the global coffee market was worth upwards of $80 billion USD with 25 million small producers relying on coffee for a living.
More information please visit www.bevexperts.com
The Chain Coffee Café segment has been burgeoning in India with several domestic and international brands making inroads to the market along with the widening of the café goers. with coffee becoming more of a fashion statement amongst the young and upwardly mobile.
Currently, there are approximately 100 café and bakery chain brands with an estimated 3,200 outlets spread across various cities in India.
The size of the organized café market is estimated to be 67 billion in 2014 and is projected to grow to 151 billion by 2020 at a CAGR of 15%.
The chain café market is approximately 27% of the total organized café market at 18 billion in 201 and is estimated to be 36% of the total organized market by 2020. The chained café market is estimated to grow at a CAGR of 20%.
Consumer Behavior Analysis: A study of Cafe Coffee DaySomdeep Sen
The Project Hypothesis:
Mean age of the CCD store traffic ranges from 25-35 years
Cafe Coffee Day is perceived as a place to hang out
Convenience is the most important factor influencing visits
Consumer Behavior Analysis: A study of Cafe Coffee Day had been conducted by Sadaseeb, Ansup & Myself. Despite of the small sample size, it provided us an opportunity to learn and apply the analytical tools and concepts in the domain of marketing research.
Coffee Shop Business Plan Template. Excellent high quality documents in Word, Excel and PowerPoint for starting a Coffee Shop and writing a business plan.
If you have wanted to start a Coffee Shop this is for you.
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By using these document you will easily learn how to make, write and create a business plan for starting a coffee shop.
The Business Plan covers the following sections:
I. Executive Summary 2
Financial Highlights 3
Objectives 3
Mission Statement 3
Keys to Success 4
II. Description of Business 4
Concept 5
Operations 5
Purchasing 5
Maintenance 6
Policies 6
Customer Service 6
III. Management & Personnel 7
IV. Marketing 8
V. Industry Analysis 10
VI. Market Analysis 11
VII. Property Analysis 12
Interior Build-out 12
VIII. Products and Services 13
IX. SWOT Analysis 14
X. Financial Analysis 15
Sales Forecast 15
Personnel Forecast 16
Startup Forecast 16
Startup Funding 17
Profit & Loss Forecast 18
Cash Flow Forecast 19
Balance Sheet Forecast 20
Year 1 Monthly Profit & Loss 21
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Inspired by a vision to develop world-class innovative and alternative media channels, Tag 8 is an innovative team with a love for ideas, creativity and targeted ambient media. We serve coffee media to over 700 venues nationwide including: coffee shops, universities and corporate cafés. Tag 8 offers a host of different channels including coffee cup advertising, coffee sleeves, tags, posters, wi-fi, social media and activations. These
offer marketers and advertisers alternative, out-of-home media
opportunities in leading South African coffee chains and selected cafés.
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
All rights reserved! For educational purposes only. Please feel free to provide feedback.
No rights to sell or make monetary incentives. Enjoy with a sip!
Mise en place d'une stratégie d'innovation sur 50 ans:
Analyse interne
-Analyse externe
-Facteurs clés de succès
-Chaine de valeur
-Matrice BCG
-Historique de la marque
-Analyse des piliers de la marque
-Perception de la marque
-Mix marketing à l'heure actuelle
-Mix marketing de la marque souhaiter après la mise en place des innovations
-Positionnement de la marque à l'heure actuelle
-Détail des innovations par tranche de 10 ans
-Plan de communication pour chaque innovation
-Positionnement de la marque souhaiter après la mise en place des innovations
-Mix marketing à l'heure actuelle
Mon profil:
http://www.viadeo.com/fr/profile/audrey.rouquette
Twitter: https://twitter.com/AudreyRouquette
Aliaz: http://aliaz.com/audrey-rouquette
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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2. Creating a better touch
point for brands to connect
with their audience.
3. UNDERSTANDING CAFÉ COFFEE DAY
India's largest coffee conglomerate, Amalgamated Bean
Coffee Trading Company Ltd
A Rs. 750 crore ISO 9002 certified company
Pioneer of the café culture and the first to launch the „coffee
bar‟ concept in India
Network strength: 800+ cafés in 120+ cities/towns across
India and growing
4. WHY CAFÉ COFFEE DAY
Average Footfalls: 400 per café per day
Average dwell time at café: 45 minutes
Meeting place for 15-29 year olds
The place they frequent most after “home and
workplace/college”.
A place where they meet friends and colleagues,
In groups of 3 or more
A place where they rejuvenate and are free to be themselves
rather than a place to be “seen at”
5. IN-HOUSE RESEARCH DATA
Research shows that while our customers
“We go to Café come to us for our products, a substantial
Coffee Day everyday amount of our customers come to “Hang out”
after college. It‟s our with friends.
adda where we make
all our plans – love,
The café is also the venue for business
life and otherwise”
meetings (13% ), celebrating special
occasions (10%) or just plain “Time Pass”
(17%).
6. YOUTH BEHAVIOUR
Strong Voice in household purchases
Make consumption related decisions in company of friends
Consumption areas: Personal clothing & accessories,
food, entertainment, consumer durables
Influencers: Peer group, workmates.
Tech Savvy
Access to large amount of money to spend
Likes to seen at the right place
Socially Active
Hangs out at cafes/malls
Looking for a good lifestyle
Looking for a multiplicity of experiences
7. YOUTH BEHAVIOUR
Aspiration led purchases
Seeks 'feel-good factor' and expression of identity through
choice of brands consumed. But is also value conscious.
Spending Power: Rs 7,000-40,000 p.m.
(Sources – a) Ernst & Young Study – Yousumerism 2008 &
b) Bates 141 study - 3 generations, 1 big market 2008)
Opportunity: To keep innovating so your brand is relevant and
trendy.
8. KEY TARGET AUDIENCE
Major chunk of CCD customers falls within the age group of 20
to 30 which accounts for 57% of the overall percentage.
The group comprises of mainly college going students and
young working professionals.
9. SEX RATIO & MARITAL STATUS
There is a definite skew towards singles:
66% singles, 27% married & 7% others.
10. GROUP SIZES
Maximum foot-falls are in groups of size varying from 3 to 5
people followed by people coming in groups of 2, a major part
of which are couples.
12. A COMPARISON
Traditional Media Vehicles
Brand communication through traditional
modes only: visual & audio modes
Heavy spillovers
High clutter levels
High cost per contact
Café Coffee Day
An interactive alternative media
Targets the „young at heart‟.
High on engagement
Low cost per contact for a filtered TG
13. CCD: LEVERAGE-ABLE STRENGTHS
Vis-a-Vis Reminder medium
Lucrative base of 3 million young consumers (15-30 yrs). No other reminder
medium can boast of such a focused TG delivery.
Distribution : 800+ cafes spread across 120+ cities. A definite advantage
compared to medium like Radio and Cinema.
Dwell time: Though other mediums could talk of higher time spent on the
medium, ad communication is much limited to a few seconds. Vis a Vis
communication is effective for the complete dwell time at CCD.
Engagement: Trials, customized communication.
Vis-a-Vis BTL medium
Focused TG (as against mall activations or road shows).
Uninterrupted OTS, due to high dwell time and continuous visibility of
communication.
Captive audience, as against other diversions at malls or road shows.
14. THE OFFERING
3.6 million consumers per month.
Relevant 80% of these in 15-30 yrs age group
Cumulative monthly disposable income of
Reach 2160 crores
Uninterr Least opportunity of consumers to switch
upted communication.
OTS
No attention diverters.
Relaxed frame of mind.
Captive Open to engaging with the communication.
audience 45 minutes of uninterrupted dwell time.
Unbeatable 800+ cafes, 120+ cities
Network Covering Tier 2 & 3 towns as well.
Unique
creative
concepts
15. THE INTANGIBLE BENEFITS
Research shows Café Coffee Day to be perceived as the
home away from home.
The distinctly segmented Target Group is with friends &
colleagues (key reference groups)
Relaxed and in a receptive mood, having a good
time…having fun!
16. CAFÉ COFFEE DAY OFFERS THE MARKETER:
An opportunity to convert a typical mass media campaign to
a 360 degree communication endeavor
Uncluttered and consistent presence in a highly innovative
manner
17. A FEW HIGHLIGHTS
ITC- Fiama Di Wills/Vivel
Campaign: Sampling-Engagement-Data collection driven
Objective: to sample the product to a filtered young Sec A/A +
potential buyer
Touch Points in cafes :High impact and involvement driven, Tent
Cards, CRM forms, Walls, Standees
Mechanics:
Visibility: High impact intersections like Wall, Standee, Tent Cards.
As soon as the customer sits down, he/she is handed over a Vivel/
Fiama gift hamper by the team member and requested to fill up a
CRM form.
The CRM forms are collected in the drop box kept on the counter.
Number of Samples given out for Vivel/Fiama, in three phases: 2
Lakh
18.
19. METRO NOW & CCD
Activation Concept
Metro Now: a new entrant in the tabloid space
The Soap Box: History and some trivia
A soapbox is a raised platform on which one stands to make an
impromptu speech, often about a political subject.
Hyde Park London is known for its Sunday soapbox orators, who have
assembled at Speaker‟s Corner since 1872 to discuss religion, politics,
and other topics.
A modern form of the soapbox is a blog; a website on which a user
publishes one's thoughts to whomever reads the page.
20. CCD ACTIVATION
10 cafes, high on student footfalls chosen for the promotion
where CCD consumers would be invited to come up, stand
on a soap a box and ”Give Gyaan”
Topics chosen:
“Old enough to get married have a child but not old enough to
Drink??”
“Safe Premarital sex v/s moral issues”
Age - 43 SRK is the superstar & heartthrob of the youth…??
“Love at first sight”
The schedule was announced on tent cards, leaflets,
danglers and standees in 40 cafes in Delhi/NCR.
A professional MC conducted the event at all the 10 cafes.
The best views won prizes and got aired on Metro Now
26. CONTESTS @ CAFES
Contests have been activated through leaflets/contest forms
given out with the menu-card /bill folders
Drop boxes, which also add to prominent visibility, are used
to collect all entries to the contest
27. ON THE WALL
The most imposing branding option within a cafe for visual
communication with minimal amount of text
28. SAMPLING
The surest way to reach your filtered TG reducing all clutter
costs.
Wrigleys:
Campaign Objective:
On-ground support for IDA Certification for Orbit
Scope:
35 Cafes in Mumbai-Delhi-Bangalore
In-café Activation:
Tent Cards on tables
A free sample with all orders
Verdict:
Successful, with 10L samples dispensed over a period of 30 days
29. SAMPLING
Hershey’s Soya Milk sampling
Samples with Min billing in 60 cafes in Mumbai-Delhi-Bangalore
Aim:
To support Soya Milk re-launch and communicate its benefits
Collaterals:
3-D Table Stickers and Standees
Verdict:
Successful with approx 5 L samples dispensed over a period
of a month
30. OUT OF THE BOX IDEAS
CCD will work with brands to give a creative solution
(within parameters)
Let your imagination decide your campaign
32. CAMPAIGN – MANDATORY POINTS
50 % of the total invoiced amount to be paid before the start
of the promo, rest to be paid half way through the campaign
All expenditure incurred on designing , creating and logistics of
collaterals are to be borne the third party
The collaterals to be sent directly to the cafes. Please share
with us the soft copies of the collaterals to be displayed in
CCD for approval by CCD before sending for print
All collaterals to be displayed in CCD would need to carry a
CCD logo on them
All Collaterals are to reach the cafes at least 2 – 3 days prior to
start of promo so that there is enough reaction time at the
cafes
Taxes extra as applicable