Culture refers to the way of life of a group of people, including their customs, traditions, values, religion, art, music, government, and economy. Factors that influence culture include geographic conditions, isolation, core values and beliefs, and technology. Customs are the norms or rules of behavior that affect how a people conduct ordinary activities like eating or dressing. Cultural diffusion is the sharing or borrowing of ideas between cultures, which often occurs through human interaction and can be facilitated by assimilation, trade, technology, or beliefs about cultural superiority.

1. Culture, Customs, and Cultural Diffusion Intro to Global 9

2. What is Culture The way in which a group of people live, including their customs, traditions, values, religion, art, music, government, and economy

3. What factors influence culture? Geographic conditions Isolation Core values and beliefs Discovery, invention, and technology

4. What are customs? Rules of behavior, or norms that affect a peoples ordinary way of doing things For example, eating habit or dress

5. What is cultural diffusion? The borrowing or sharing of ideas from one culture to another Human interaction around the world often leads to cultural diffusion

6. How are ideas exchanged? Assimilation – absorbing another culture Ethnocentrism – the belief that one culture is superior to others Trade – the exchange of goods requires interaction from people of different origins Technology – rapid exchange of ideas from around the world can now take place on a daily basis