The document describes a case study that examined how the strength of Latino/a students' cultural identification influences their perceptions of other minority groups at Wesleyan University. The study primed half of the Latino/a participants about their ethnic identity and measured ethnic identification and out-group perceptions. Preliminary results found that priming increased feelings of solidarity, centrality to identity, and similarity to other Latino/a individuals. It also found priming led to viewing European-Americans as more distinct and had no effect on views of Asian-Americans. Participants were reluctant to rate African-Americans on scales but said they were most similar to their own group.