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Dr. Deepanjali Mishra
Assistant Professor
School of Humanities
KIIT University, Bhubaneswar
 INTRODUCTION
 IMPORTANCE OF LANGUAGE IN
COMMUNICATION
 NEED FOR AN UNIVERSAL LANGUAGE
 IMPORTANCE OF CULTURE AND
COMMUNICATION
 BIAS LANGUAGE ANDTHEIR BIAS FREE
FORMS
 CONCLUSION
 Language is considered to be an open, ever changing
concept which creates a very constructive
environment for the teachers as well as a user. A user
of language uses his or her language in a different
way communicate which may be effected by various
factors.
 Language used for purposeful communication and
learning a new language involves acquiring the
process of using words, rules and knowledge about
language and its use in order to communicate with
speakers of the language which is culturally
conditioned.
 Language, a constituent element of civilization
raised man from a savage state to the plane
which he was capable of reaching. Man could
not become man except by language. An
essential point in which a human differs from
animals is that he alone is the sole possessor of
language. No doubt animals also exhibit certain
degree of power of communication but that is
not only inferior in degree to human language,
but also radically diverse in kind from it.
 Language is one of the most marked,
conspicuous, as well as fundamentally
characteristic of the faculties of man.The
importance of language for man and society
cannot be minimised.As a personal thing,
language is not only a mode of
communication between individuals but is
also a way for the expression of their
personality
 Easy Social Contact
 Culture-Carrier
 Easy Conveyance of Ideas
 Need for a Universal Language
 Our culture is a learned set of assumptions
that shape our perceptions of the world, and
of appropriate values, norms, attitudes, and
behaviours.We learn our culture. Perceptions
about gender, age, and social class are
cultural based, as are our ideas about race,
ethnicity, religious practices, sexual
orientation , physical appearance and ability,
and regional and national characteristics.
 systematic empirical study and the classification of
nonverbal communication (defined as communication
that does not involve the exchange of words)
 emphasis, especially in nonverbal communication, on
the out-of-conscious level of information-exchange
 focus on intercultural communication, not as earlier
on macro-level mono-cultural studies
 a non-judgmental view toward and acceptance of
cultural differences
 participatory training methods in Intercultural
Communication.
 Types
 Considerations
 Warning
 Misconceptions
 Potential
 Gender:
 The language which aims at discriminating
people on the basis of gender
 Socially Biased Language:
 The Language which discriminates people on
the basis of someone's age, social status
 Race and Ethnicity:
 The language which hurts people on the basis of
Race and Ethnicity
 Disabilities: Discriminating people on the basis
of physical deformity.
 Therefore Intercultural competence is the
active possession by individuals of qualities
which contribute to effective intercultural
communication .Bias free Language
contributes in a major way for an effective
communication. In-order to communicate
effectively, it is very important to have a
comprehensive knowledge of the concept of
Biased Language and their Bias free forms
 1) Mehrabian A, MortonW. Decoding of inconsistent
communications, Journal of Personality and Social
Psychology. 1967; 6:109-114.
 2) Pearson J. Interpersonal Communication Glenview,
Illinois: Scott, Foreman and Company, 1983.
 3) Skehan, P. Second language acquisition research
and task-based instruction. In J.Willis and D.Willis
(eds). Challenge and Change in LanguageTeaching.
Oxford: Heinemann, (1996).
 4) Littlewood,W. Communicative LanguageTeaching.
NewYork: Cambridge University Press. 1981.
THANKYOU

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Cultural communication

  • 1. Dr. Deepanjali Mishra Assistant Professor School of Humanities KIIT University, Bhubaneswar
  • 2.  INTRODUCTION  IMPORTANCE OF LANGUAGE IN COMMUNICATION  NEED FOR AN UNIVERSAL LANGUAGE  IMPORTANCE OF CULTURE AND COMMUNICATION  BIAS LANGUAGE ANDTHEIR BIAS FREE FORMS  CONCLUSION
  • 3.  Language is considered to be an open, ever changing concept which creates a very constructive environment for the teachers as well as a user. A user of language uses his or her language in a different way communicate which may be effected by various factors.  Language used for purposeful communication and learning a new language involves acquiring the process of using words, rules and knowledge about language and its use in order to communicate with speakers of the language which is culturally conditioned.
  • 4.  Language, a constituent element of civilization raised man from a savage state to the plane which he was capable of reaching. Man could not become man except by language. An essential point in which a human differs from animals is that he alone is the sole possessor of language. No doubt animals also exhibit certain degree of power of communication but that is not only inferior in degree to human language, but also radically diverse in kind from it.
  • 5.  Language is one of the most marked, conspicuous, as well as fundamentally characteristic of the faculties of man.The importance of language for man and society cannot be minimised.As a personal thing, language is not only a mode of communication between individuals but is also a way for the expression of their personality
  • 6.  Easy Social Contact  Culture-Carrier  Easy Conveyance of Ideas  Need for a Universal Language
  • 7.  Our culture is a learned set of assumptions that shape our perceptions of the world, and of appropriate values, norms, attitudes, and behaviours.We learn our culture. Perceptions about gender, age, and social class are cultural based, as are our ideas about race, ethnicity, religious practices, sexual orientation , physical appearance and ability, and regional and national characteristics.
  • 8.  systematic empirical study and the classification of nonverbal communication (defined as communication that does not involve the exchange of words)  emphasis, especially in nonverbal communication, on the out-of-conscious level of information-exchange  focus on intercultural communication, not as earlier on macro-level mono-cultural studies  a non-judgmental view toward and acceptance of cultural differences  participatory training methods in Intercultural Communication.
  • 9.  Types  Considerations  Warning  Misconceptions  Potential
  • 10.  Gender:  The language which aims at discriminating people on the basis of gender  Socially Biased Language:  The Language which discriminates people on the basis of someone's age, social status  Race and Ethnicity:  The language which hurts people on the basis of Race and Ethnicity  Disabilities: Discriminating people on the basis of physical deformity.
  • 11.  Therefore Intercultural competence is the active possession by individuals of qualities which contribute to effective intercultural communication .Bias free Language contributes in a major way for an effective communication. In-order to communicate effectively, it is very important to have a comprehensive knowledge of the concept of Biased Language and their Bias free forms
  • 12.  1) Mehrabian A, MortonW. Decoding of inconsistent communications, Journal of Personality and Social Psychology. 1967; 6:109-114.  2) Pearson J. Interpersonal Communication Glenview, Illinois: Scott, Foreman and Company, 1983.  3) Skehan, P. Second language acquisition research and task-based instruction. In J.Willis and D.Willis (eds). Challenge and Change in LanguageTeaching. Oxford: Heinemann, (1996).  4) Littlewood,W. Communicative LanguageTeaching. NewYork: Cambridge University Press. 1981.