The document discusses the significance of purposive communication in a global context, emphasizing the impact of cultural and global issues on communication effectiveness. It outlines the importance of cross-cultural communication in fostering relationships and addressing barriers such as language differences, stereotypes, and religious beliefs. Additionally, it offers strategies for overcoming these barriers to enhance understanding and respect among diverse cultures.

1. PURPOSIVE COMMUNICATION: Midterm Period
Cultural and Global
Issues Affect
Communication

2. Let's define!
Global Communication
Cultural Communication
01
02
- pertains to the use of language
and other communicative means
to carry out the activities and
commitments of their particular
communities in and through the
use of symbolic resources.
- Development and sharing
of information, through
verbal and non-verbal
messages, in international
settings and contexts.

3. Importance of Cross-Cultural
Communication
Stronger
relationships
Improved
performances
Sharing of
views and
ideas
Business
opportunities

4. Globalization
an intermittent process. Its impact
may differ from time to time, but it
always brings the economic, political,
social and cultural aspects of society
to the global level.

5. Importance of Cross-Cultural
Communication
The increase in multinational companies and firms,
globalization, improved international relations, and the
internet culture are the seeding agents for this demand.

6. Cultural diversity is all about
accepting and respecting
people's differences and
understanding that everyone
is unique.
Culture also gives rise to
prejudices, ethnocentrism,
manners and opinions.

7. Causes of Cultural and Global
Issues
Language and Semantics
Cultural
Stereotype
Religion

8. Language and
Semantic
Barriers
A term that is used to describe the inability
of passing information between two or
more people due to linguistic differences.

9. Semantics
the study of meaning, signs and symbols
used for communication

10. Semantics
Barriers
refers to the misunderstanding between the
sender and receiver arising due to the
different meanings of words, and other
symbols used in the communication.

11. Cultural
norms,
values and
beliefs
Handshake
Eye-contact
Facial expressions
Gestures

12. Cultural differences cause
behavior and personality differences
like body language, thinking,
communication, manners, norms,
etc. which leads to
miscommunication.

13. Stereotype
an over generalized belief about a
particular category of people. It is an
expectation that people might have
about every person of a particular
group.

14. Religions
It disrupts communication as it
creates a specific image of people
who follow other religions.

16. The development of the internet, as
well as advancements in
transportation and technology, made
it feasible for us to get to know our
fellow people from other nations.

17. 5 Ways to Overcome
the Barriers
Avoid frame of reference
Use mutual language and signs Ask
questions when in doubt Provide
space for mutual respect Open to new
ideas
Accepting and adapting the different culture
Understand the context of communication Avoid
Stereotyped notions
Promote positive reception of cultural divergences
Learn about other cultures and their norms

18. Thank you!