Corporate social responsibility (CSR) refers to integrating social and environmental concerns into business operations. CSR policy functions as a self-regulating mechanism for businesses to monitor their compliance with laws, ethics, and social norms. Some define CSR as actions that appear to further social good beyond what is legally required of the firm. The document then provides examples of CSR activities from various Indian companies, including sectors they focus on, initiatives taken, and their approach to CSR.

1. CSR - CORPORATE SOCIAL RESPONSIBILITY

2. Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship, social performance, or sustainable responsible business/ Responsible
Business) is a form of corporate self-regulation integrated into a business model.
CSR policy functions as a built-in, self-regulating mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical
standards, and international norms. In some models, a firm's implementation of CSR
goes beyond compliance and engages in "actions that appear to further some social
good, beyond the interests of the firm and that which is required by law ”.
CSR : Corporate Social Responsibility

4. • In India under Companies Act, 2013, any
company having a net worth of rupees
500 crore or more or a turnover of rupees
1,000 crore or more or a net profit of
rupees 5 crore or more should
mandatorily spend 2% of their net profits
per fiscal on CSR activities. The rules will
come into effect from 1 April 2014.
LEGAL CSR ENFORCEMENT IN INDIA

5. 5 KEY DIMENSIONS OF CSR
 RESPONSIBILITY TOWARDS
SHAREHOLDERS
 RESPONSIBILITY TOWARDS EMPLOYEES
 RESPONSIBILITY TOWARDS CONSUMERS
 RESPONSIBILITY TOWARDS COMMUNITY
 RESPONSIBILITY TOWARDS
GOVERNMENT

6. The Pros and Cons of Corporate
Social Responsibility
Arguments for corporate
social responsibility
Arguments against corporate
social responsibility
Balances corporate power
with responsibility.
Discourages government
regulation.
Promotes long-term profits
for business.
Responds to changing
stakeholders’ demands.
Corrects social problems
caused by business.
Lowers economic
efficiency and profit.
Imposes unequal costs
among competitors.
Imposes hidden costs passed on
to stakeholders.
Requires social skills business
may lack.
Places responsibility on business
rather than individuals.

8. CSR……….

9. CSR ACTIVITY OF ITC

10. AREA ACTIVITIES/INITIATIVES/PROGRAMMES
Eradication of hunger and poverty
Crop productivity improvement
Livestock/Dairy development
Creation of sustainable livelihoods for
the poor
Promotion of Education Promotion of Education
Promoting Gender Equality &
Empowering Women
Promotion of women-based micro
enterprises
Reducing child mortality &
improving maternal health
Basic hygiene and sanitation
improvement initiatives
Combating diseases Health centres and camps
Ensuring Environmental
Sustainability
Social and Farm Forestry
Soil and Moisture Conservation
Solid Waste Management
Promotion of sustainable business
practices
CORPORATE SOCIAL RESPONSIBILITY OF ITC

12. CSR ACTIVITY OF WIPRO

13. CSR Limit of Wipro Ltd.
The Chairman and MD of Wipro Ltd. Explained, “We believe strongly
that large successful organizations have to proportionate
responsibility to lead in areas beyond business that are critical for
development and sustenance of society. We are therefore deeply
committed to initiatives that can nurture a human, equitable and
sustainable world.”
The Wipro has done a lot of work in two major areas i.e. Education
and Natural Disaster Rehabilitation. Wipro started Wipro Applying
Thought in Schools (WATIS) program. With the purpose of improving
quality, content and pedagogy of urban schools in India. This
initiative works to build capacity for education reforms through a
large network of social organization. Wipro has undertaken various
CSR programs i.e. Holistic School Engagement Program, Capacity
Building for organization, Mission 10X, TVK School in Chennai,
Community Center at Pune, and Tsunami Rehabilitation in
Nagapattinam etc.

14. CSR ACTIVITY OF STARBUCKS COFFEE

15. CSR ACTIVITIES :
Grounds for Your garden : leftover coffee grounds given for composting
Reduced size of paper napkins and store garbage bags
New water saving solutions implemented to meet government standards
Coffee And Farmer Utility Practices (C.A.F.E)
Funds clean drinking water campaign

16. : a Case Study
Founded in: March 30,1971 (Washington, Seattle)
Locations in India : Bangalore, Pune , Delhi, Mumbai

17. CSR ACTIVITY OF TISCO (TATA IRON & STEEL COMPANY)

18. TISCO(TATA IRON & STEEL COMPANY)IRON & STEEL COMPANY)
 Developed in 1979, S.P Kotval as Chairman.
 The report on July 1980 includes its CSR
discharged by the company.
 Taken various majors like Housing, Medical
Services ,school, transportation facilities, Pollution
control measures.
 Company maintained harmonius employee-
employee relation & not a single day was lost due to
strike or lockout.
 In respect to consumers smooth supply of product
and ample measures to ensure quality.
 In respect to shareholders paid fair amount of
wages.

19. CSR ACTIVITY OF RELIANCE LTD.

20. CSR Limit of Reliance Industries Ltd.
The Dhirubhai Ambani Foundation every year recognizes meritorious
students at district level through rewards and scholarship schemes
through "Dhirubhai Ambani SSC - Merit Reward Scheme" and ‘’Dhirubhai
Ambani Undergraduate Scholarship Scheme".
Dhirubhai Ambani Hospital, Lodhivali, attaches a very high importance to
improve the quality of life in surrounding communities. It extends prompt
and specialized services to the Mumbai-Pune highway accident victims. In
addition, a Cancer and AIDS prevention program was conducted at
neighboring industry for their employees by doctors of Dhirubhai Ambani
hospital. RIL has always played an active role in protecting lives,
environment and property of the neighboring community. This is done
through active support of the Fire and Safety departments for various
incidents outside Patalganga such as controlling fire in Warehouse
Corporation on Mumbai-Pune highway, assistance in controlling Phenol
leakage from a tanker near Pen, Maharashtra; providing support for
controlling fire at M/s Ooms Polymer Modified Bitumen Pvt. Ltd. Panvel,
Navi Mumbai and containing the fire in MSEB transformer near Apta,
Maharashtra. Support was also provided for controlling a Naphtha leak at
Kamothe village off Mumbai-Pune highway.

21. `
Reliance Power in its continuous efforts to positively impact the
society, especially the areas around its sites and offices, has
formulated policies for social development that are based on the
following guiding principles:
Adopt an approach that aims at achieving a greater balance between
social development and economic development.
Adopt new measures to accelerate and ensure the basic needs of all
people.
Work towards elimination of all barriers for the social inclusion of
disadvantaged groups- such as the poor and the disabled.
Give unfailing attention to children for in their hands lies the country's
future. It is for their sake that health, education and environment get
topmost priority in our programmes and investments.

22. CSR ACTIVITY OF TATA GROUP

23. As its operations have expanded to new geographies, the Tata
Steel Group has retained a collective focus on the various
areas of corporate sustainability that impact people,
environment and the society at large. Founded on the
philosophy that society is not just another stakeholder in its
business, but the prime purpose of it, the Company, across its
various operations is committed to making a positive
contribution in a number of ways.
As a policy, Tata Steel promotes and encourages economic, social
and educational development within its communities while also
giving active support to local initiatives.
Its mammoth social outreach programme covers the company-
managed city of Jamshedpur and over 800 villages around it
through upliftment initiatives in the areas of income generation,
health and medical, care, education, sports and relief.

24. CSR ACTIVITY OF ADITYA BIRLA GROUP

25.  Our focus area Our rural development activities span five key • Education • Healthcare •
Sustainable livelihood • Infrastructure • Espousing social causes
 Education • In Education, our endeavour is to spark the desire for learning through •
Formal schools • Balwadis for elementary education • Quality primary education • Aditya
Bal Vidya Mandirs • Girl child education • Adult education programmes.
 Health Care • Pulse polio programme • Mobile clinics — doctors' visits • General and
multispecialty medical camps, cleft lips • Reproductive and child health care, mid-day
meal projects • Safe drinking water, sanitation — household toilets, community
hospitals • HIV / AIDS, cancer, TB awareness and prevention camps • Blood donation
 Sustainable livelihood • Providing livelihood in a locally appropriate and
environmentally sustainable manner • Formation of Self Help Groups for women
empowerment • Vocational training through Aditya Birla Rural Technology Parks •
Agriculture development • Watershed development • Partnership with Industrial Training
Institutes.
 Infrastructure • Housing, water and sanitation are a priority. • 50 million houses for
families • water is a perennial problem. • sanitation and hygiene • renewable sources of
energy.
 Social Change • Dowry less marriage • Widow remarriage • Awareness programmes on
anti social issues • De-addiction campaigns and programmes • Espousing basic moral
values.
 FUTURE COMMITMENTS We believe and act on generosity and compassion,
characterised by a willingness to build a society that works for everyone. This is the
cornerstone of our CSR policy.
 Arising from this the focus areas that have emerged are Education, Health care,
Sustainable livelihood, Infrastructure development, and espousing social causes. All of
our community projects are carried out under the aegis of The Aditya Birla Centre for
Community Initiatives and Rural Development.
CORPORATE SOCIAL RESPONSIBILITY OF ADITYA BIRLA GROUP

26. CSR ACTIVITY OF AVON CYCLE

27. AVON CYCLE LIMITEDAVON CYCLE LIMITED
Established in 1952
Managing Director – Sri. Onkar Singh
Pahwa
Chairman - Sri. Sohan Lal Pahwa
Sardar Nahal Singh Pahwa Hospital In
Industrial Area In 1973.
Mata Kaushaliya Devi Pahwa Charitable
Hospital In Rural Area

28. CSR ACTIVITY OF NESTLE

29. CSR Profile of Nestle
• Nestle, with headquarters in Vevey,
Switzerland, was found by Henri Nestle
and is today the world’s leading
nutrition, health and wellness company.
• Sales at end of 2013 - $92 Billion
• Assets - $30 Billion
• Total Equity - $10 Billion

30. CSR INITIATIVES

31. CONCLUSION
 Corporate had moved ahead to a really new level to fulfill
their social responsibility which not only help the society
but also to these companies to make a reputation in the
society.
 The expectations from private sector regarding CSR is
very high in the future
 In the present scenario companies play an important role
in the growth and development of the nation. They
should be encouraged and motivated to contribute more.

32. THANK YOUTHANK YOU
End of Slide Show
- Compiled by Rudrajit Chakrabarty -