CSR STEPS TOWARDS BRAND BUILDING
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The document discusses the social responsibility of business. Social responsibility implies that businesses have an obligation to protect societal interests, not just maximize profits. According to the concept of social responsibility, managers should make decisions to serve workers, consumers, communities, as well as shareholders.
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CSR Brand Building
Corporate Social Responsibility (CSR) in India is a mandatory practice for businesses to contribute to community well-being. The document outlines 10 areas where a company's CSR budget can be allocated, such as eradicating hunger and poverty, promoting education, gender equality and environmental sustainability. Successful CSR initiatives can help strengthen a company's brand.
Needs and importance of corporate social responsibility
Corporate social responsibility is important for several reasons:
1) It helps solve social problems by allowing organizations to allocate resources to issues. For example, companies addressed concerns about aerosol sprays or job satisfaction.
2) It improves a firm's public image and reputation, which can increase goodwill and profits. Initiatives like limiting political involvement or donating to charities reflect positively on brands.
3) Addressing social and environmental issues through CSR helps attract and retain customers, investors, and talented employees while strengthening communities. This benefits businesses in the long run.
Corporate Social Responsibility
This document discusses corporate social responsibility (CSR) in India. It defines CSR as corporations fulfilling their duty to care for society. It notes that the 2011 Companies Bill mandates that companies spend at least 2% of their average profits over the previous three years on CSR initiatives like eradicating hunger, promoting education, gender equality, and environmental sustainability. Only a few large companies like Tata Steel and ITC currently meet the 2% threshold. The document outlines pros of CSR like increased societal development and brand reputation, and cons like reduced profits and added burden on companies. It recommends making CSR mandatory while allowing tax deductions, and choosing between executive compensation and CSR spending.
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
The published presentation gives complete information about the CORPORATE SOCIAL RESPONSIBILITY IN INDIA as well as the periodical study of few companies with the goal of sharing their corporate social responsibility actions and results.
Corporate social responsibility
The document discusses corporate social responsibility (CSR) and provides definitions from various organizations. It outlines models of CSR including the classical economic model, socioeconomic model, Friedman model, Ackerman model, Carroll model, and others. The document discusses the CSR provisions in the Indian Companies Act of 2013, including applicability, requirements for CSR committees and expenditures. It lists eligible CSR activities and provides data on common CSR activities undertaken in India, with education and healthcare being major focuses.
Corporate social responsibility
This document discusses corporate social responsibility (CSR) in India. It provides background on CSR, defining it as companies managing business processes to have an overall positive social impact. CSR was first discussed academically in the 1950s and is now mandatory for large companies in India under the Companies Act of 2013. The document outlines drivers and significance of CSR, as well as challenges in implementation, such as building local capacity and lack of transparency. It provides a checklist for evaluating CSR programs and concludes that while the Companies Act is a step forward, clear guidelines and transparency are still needed for CSR to be fully realized in India.
Corporate social responsibility in multi national companies(CSR)
The document discusses corporate social responsibility (CSR) in multinational companies. It defines CSR and multinational companies, outlines the types and main concerns of CSR. The document also examines the advantages of CSR for multinationals, such as improved reputation and financial performance, and the potential disadvantages, like increased costs. Examples of CSR activities by multinational companies like Unilever and IBM are provided. In conclusion, the document states that CSR has become an important part of business and can benefit companies through sustainability and meeting social expectations, though some issues with engagement remain.
Corporate social responsibility
The Following Presentation is a class project at Gems B School for class of "Principles of Management".
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CSR Brand Building
Corporate Social Responsibility (CSR) in India is a mandatory practice for businesses to contribute to community well-being. The document outlines 10 areas where a company's CSR budget can be allocated, such as eradicating hunger and poverty, promoting education, gender equality and environmental sustainability. Successful CSR initiatives can help strengthen a company's brand.
Needs and importance of corporate social responsibility
Corporate social responsibility is important for several reasons:
1) It helps solve social problems by allowing organizations to allocate resources to issues. For example, companies addressed concerns about aerosol sprays or job satisfaction.
2) It improves a firm's public image and reputation, which can increase goodwill and profits. Initiatives like limiting political involvement or donating to charities reflect positively on brands.
3) Addressing social and environmental issues through CSR helps attract and retain customers, investors, and talented employees while strengthening communities. This benefits businesses in the long run.
Corporate Social Responsibility
This document discusses corporate social responsibility (CSR) in India. It defines CSR as corporations fulfilling their duty to care for society. It notes that the 2011 Companies Bill mandates that companies spend at least 2% of their average profits over the previous three years on CSR initiatives like eradicating hunger, promoting education, gender equality, and environmental sustainability. Only a few large companies like Tata Steel and ITC currently meet the 2% threshold. The document outlines pros of CSR like increased societal development and brand reputation, and cons like reduced profits and added burden on companies. It recommends making CSR mandatory while allowing tax deductions, and choosing between executive compensation and CSR spending.
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
The published presentation gives complete information about the CORPORATE SOCIAL RESPONSIBILITY IN INDIA as well as the periodical study of few companies with the goal of sharing their corporate social responsibility actions and results.
Corporate social responsibility
The document discusses corporate social responsibility (CSR) and provides definitions from various organizations. It outlines models of CSR including the classical economic model, socioeconomic model, Friedman model, Ackerman model, Carroll model, and others. The document discusses the CSR provisions in the Indian Companies Act of 2013, including applicability, requirements for CSR committees and expenditures. It lists eligible CSR activities and provides data on common CSR activities undertaken in India, with education and healthcare being major focuses.
Corporate social responsibility
This document discusses corporate social responsibility (CSR) in India. It provides background on CSR, defining it as companies managing business processes to have an overall positive social impact. CSR was first discussed academically in the 1950s and is now mandatory for large companies in India under the Companies Act of 2013. The document outlines drivers and significance of CSR, as well as challenges in implementation, such as building local capacity and lack of transparency. It provides a checklist for evaluating CSR programs and concludes that while the Companies Act is a step forward, clear guidelines and transparency are still needed for CSR to be fully realized in India.
Corporate social responsibility in multi national companies(CSR)
The document discusses corporate social responsibility (CSR) in multinational companies. It defines CSR and multinational companies, outlines the types and main concerns of CSR. The document also examines the advantages of CSR for multinationals, such as improved reputation and financial performance, and the potential disadvantages, like increased costs. Examples of CSR activities by multinational companies like Unilever and IBM are provided. In conclusion, the document states that CSR has become an important part of business and can benefit companies through sustainability and meeting social expectations, though some issues with engagement remain.
Corporate social responsibility
The Following Presentation is a class project at Gems B School for class of "Principles of Management".
Corporate Social Responsibility (CSR)
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The document discusses the concepts of corporate social responsibility (CSR), social responsiveness, and social performance. It provides definitions and frameworks for understanding a company's responsibilities and obligations to society beyond profit and legal compliance. Carroll's four-part definition of CSR as encompassing economic, legal, ethical, and discretionary expectations is discussed.
Csr ppt
Corporate social responsibility (CSR) refers to how businesses negotiate their role in society, while business ethics examines morally appropriate behaviors. While related, CSR does not guarantee ethical behavior. Interest in CSR is growing as companies are increasingly rated on social criteria. Companies engage in CSR to meet public expectations, hire and retain employees, and improve performance. Activities range from profit-maximizing to integrating social objectives into business goals. Businesses are developing global ethics through codes of conduct, certification, and following global standards to create consistent rules and reduce uncertainties in interconnected markets. Challenges include rules reflecting powerful interests and inhibiting innovation and adaptation to globalization.
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This document provides an overview of corporate social responsibility (CSR) including definitions of CSR, different views on CSR, and arguments for and against CSR. It defines CSR as a voluntary commitment by companies to behave ethically and improve quality of life for stakeholders. There are two main views on CSR - the shareholder view that a company's only responsibility is to maximize shareholder wealth, and the stakeholder view that companies should treat all stakeholders with dignity. The document also discusses whether companies should be involved in CSR and outlines some pros and cons of CSR engagement.
Introduction to Corporate Social Responsibility
Meaning & definition of CSR
History & evolution of CSR
Motives of CSR
Benefits and internal scope of CSR
Enterprise social responsibility
Concept of sustainability & stakeholder management
CSR through triple bottom line and sustainable business
Environmental aspect of CSR
Chronological evolution of CSR in India
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Corporate Social Responsibility
Corporate Social Responsibility (CSR) refers to voluntary actions that businesses take to operate in an economically, socially, and environmentally sustainable manner. CSR acknowledges that companies have a responsibility to various stakeholders, including employees, customers, investors, communities, and the environment. CSR involves businesses integrating social and environmental concerns into their operations and interactions with stakeholders on a voluntary basis.
Importance of CSR
This document outlines key aspects of effective corporate social responsibility (CSR). It defines CSR as achieving a balance of economic, environmental and social imperatives to address stakeholder expectations. It discusses stakeholders in business and presents a CSR pyramid showing different levels of responsibility from economic to ethical. It explores reasons for the increased importance of CSR, how companies can implement CSR through various forms, and the potential business benefits of an effective CSR strategy.
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then csr activities of 4 diff. companies
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The document discusses the concept of corporate social responsibility from multiple perspectives. It provides definitions of CSR from various organizations that focus on businesses managing their operations in a way that benefits society. The document also outlines the historical evolution of CSR and discusses some of the drivers and benefits of companies adopting CSR practices, such as strengthening their brand and attracting employees. It provides some examples of CSR programs and issues some companies have faced regarding their social and environmental impacts.
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CSR Case Study
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This document discusses corporate social responsibility (CSR). It defines CSR as a company's commitment to operate ethically and contribute to sustainable development by improving life for its employees, their families, local communities, and society. The document outlines the meaning and definition of CSR, arguments for and against requiring CSR, and how CSR is addressed in Indian law. It concludes that standardizing CSR processes will make CSR easier to implement in the future as industry participates in economic growth globally.
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Corporate social responsibility (CSR) refers to how businesses negotiate their role in society, while business ethics examines morally appropriate behaviors. While related, CSR does not guarantee ethical behavior. Interest in CSR is growing as companies are increasingly rated on social criteria. Companies engage in CSR to meet public expectations, hire and retain employees, and improve performance. Activities range from profit-maximizing to integrating social objectives into business goals. Businesses are developing global ethics through codes of conduct, certification, and following global standards to create consistent rules and reduce uncertainties in interconnected markets. Challenges include rules reflecting powerful interests and inhibiting innovation and adaptation to globalization.
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This document provides an overview of corporate social responsibility (CSR) including definitions of CSR, different views on CSR, and arguments for and against CSR. It defines CSR as a voluntary commitment by companies to behave ethically and improve quality of life for stakeholders. There are two main views on CSR - the shareholder view that a company's only responsibility is to maximize shareholder wealth, and the stakeholder view that companies should treat all stakeholders with dignity. The document also discusses whether companies should be involved in CSR and outlines some pros and cons of CSR engagement.
Introduction to Corporate Social Responsibility
Meaning & definition of CSR
History & evolution of CSR
Motives of CSR
Benefits and internal scope of CSR
Enterprise social responsibility
Concept of sustainability & stakeholder management
CSR through triple bottom line and sustainable business
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Corporate Social Responsibility
Corporate Social Responsibility (CSR) refers to voluntary actions that businesses take to operate in an economically, socially, and environmentally sustainable manner. CSR acknowledges that companies have a responsibility to various stakeholders, including employees, customers, investors, communities, and the environment. CSR involves businesses integrating social and environmental concerns into their operations and interactions with stakeholders on a voluntary basis.
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This document outlines key aspects of effective corporate social responsibility (CSR). It defines CSR as achieving a balance of economic, environmental and social imperatives to address stakeholder expectations. It discusses stakeholders in business and presents a CSR pyramid showing different levels of responsibility from economic to ethical. It explores reasons for the increased importance of CSR, how companies can implement CSR through various forms, and the potential business benefits of an effective CSR strategy.
Corporate social responsibility in india
Corporate Social Responsibility is a concept which suggests that commercial corporations must fulfill their duty of providing care to the society. For more information on CSR please visit: http://www.thetrendisblue.com/article.cms/corporate-social-responsibility-and...
Follow The Trend Is Blue on Twitter: http://twitter.com/#!/thetrendisblue
Like The Trend Is Blue on Facebook: http://www.facebook.com/TheTrendIsBlue
Connect The Trend Is Blue on Linkedin: http://www.linkedin.com/company/the-trend-is-blue-ltd
CSR Report
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Corporate Social Responsibility is a new and untouched phinomina for Indian Companies and introduction of it from Financial Year 2014-15 as compliance for selective categories of companies, there is going to be a far reaching impact of it into the society and economy
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this ppt includes general meaning of csr
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its types
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Corporate social responsibility ppt
The document discusses the concept of corporate social responsibility from multiple perspectives. It provides definitions of CSR from various organizations that focus on businesses managing their operations in a way that benefits society. The document also outlines the historical evolution of CSR and discusses some of the drivers and benefits of companies adopting CSR practices, such as strengthening their brand and attracting employees. It provides some examples of CSR programs and issues some companies have faced regarding their social and environmental impacts.
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Nike is a company created in 1972 that is named after the Greek goddess of victory. In 1996, it was revealed that some of Nike's factories in places like Pakistan employed 12-year-olds to make footballs for long hours and low pay in poor conditions. This led Nike to create a code of conduct for suppliers and an excessive overtime task force to address these issues, though short term results were poor. Critics argue Nike could fix such problems by paying workers just 75 cents more per pair of shoes instead of spending $10-12 million annually on corporate social responsibility programs and expenses. There is debate around whether CSR should be seen as crisis management or a true corporate duty and social responsibility.
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This document discusses corporate social responsibility (CSR). It defines CSR as a company's commitment to operate ethically and contribute to sustainable development by improving life for its employees, their families, local communities, and society. The document outlines the meaning and definition of CSR, arguments for and against requiring CSR, and how CSR is addressed in Indian law. It concludes that standardizing CSR processes will make CSR easier to implement in the future as industry participates in economic growth globally.
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Module 4 CSR.pptx
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4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Pillar-Based Marketing - Ryan Brock, DemandJump
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
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CSR STEPS TOWARDS BRAND BUILDING
- 1. SCHOOL OF COMMERCE Seminar C.S.R. STEPS TOWARDS BRAND BUILDING
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