The document outlines the journey of a team, comprising Maitri, Jigar, and Ankit, who formed 'CSR Plus' aimed at connecting corporations with suitable NGOs for effective Corporate Social Responsibility (CSR) activities. It describes their mission to enhance societal, economic, and environmental development, while detailing their funding model which includes individual and government grants, online fundraising, and a nominal charge for their services. The document also analyzes various risks associated with their venture such as market and competitive risks, as well as operational challenges in establishing their service offerings.

2. About Us
Maitri Sisodia: My motive for joining the course was to get some first hand pre-entrepreneurship
experience with the guidance of industry experts. I have got there by learning in each assignment
about each little step in intricate details. I have met Jigar online from the very first day on course, we
have been a team since the starting of the course. Our working pattern are different and we really
complement the work :) Ankit has been a rescuer towards the end of the course. He joined the team
before two weeks and since then there has been no looking back.
Jigar Panot: A student at IIT Madras and a part of C-TIDES, Entrepreneurship cell of IIT Madras. I
joined this course with a view of learning and getting hands on experience. Initially, Maitri and myself
had a long discussion about the idea generation and finally decided to Work on CSR. Our confidence
and dedication level increased when Ankit joined later to support the team. It was an awesome
experience and we look forward to go ahead with the plan – CSR Plus
Ankit Khandelwal: A Chemical engineering graduate with interest in various fields. Giving back to
society made me associated with various NGO's. There is always a need for utilizing the CSR funding
in an appropriate manner to benefit the society. That's how CSR Plus was born and I got associated
with it.

3. Introduction
Mission
‘Joining forces for societal, economical and environmental development, making the world a
better place...CSR Plus’
’
Vision
‘Connecting organizations, connecting lives, integrating the world’

4. Fundamental problem
Many companies seek to do various activities for the societal
upliftment and development of the backward economic classes of
the society by using the Corporate Social Responsibility funds and
resources to improve their visibility in the Society.
Many corporate houses face the problem of finding the suitable
causes and NGO’s/organizations they want to work with. CSR Plus
helps them in connecting them with the organizations and helps
them execute various events and activities through CSR.
Apart from that some companies may have resources for
execution of their CSR but might lack a plan for execution. CSR
Plus helps them with annual scheduling of the CSR activities.

6. Sales And Marketing Strategy
Social Company PRLOG Friends / Corporates
Media Website network
NGO’s
Customer Pilot Phase
Engagement (Initial
/ Service client task
promotion execution)
Corporates
Final phase
&
relationship Small
building companies
NPO’s
Word of Client Providing Collaborating
Recomme more with more
Mouth ndations services organizations

7. Funding Model
CSR plus shall require initial investment to cater
needs like marketing and
sales, administrative, organizational, website and Individual
Donations
professional costs.
Venture
Foundation
leasing/
Some of the funding strategy that will be Grants
Incubators
implemented are discussed:
Funding
• Individual donations: This includes money from
our own pocket with a little support from relative Bank loans
Government
Funders/
or wealthy individual.
Online/
virtual
• Foundation grants: This includes the foundations fundraising
that would like to invest in out impactful services
through collaborative models.

8. Funding Model (contd..)
• Government Grants: We might not receive financial
support from the government but they can assist us
with ‘government Benefits’, ‘Loans’, ‘Professionalism’.
• Online Fundraising: We will use online platform to raise
venture funding for our organization to fulfil various
business purposes
• Bank Loans: We will use bank funding only after the
service has gone through seed or venture cycle, and
when we are in a position to produce profit.
• Venture Leasing/ Incubators: This will provide for
flexibility as it is structured specifically to assist early
stage start ups.

9. Revenue Model
We will charge a For the mobilization of
prefixed percentage on CSR funds under or
upto 20000 INR used 10%
the CSR fund we are for activities or events
helping the company to or causes
mobilize and carry out
the activities or events
for the cause they have For the mobilization of
CSR funds over 20000
selected! INR used for activities
8%
or events or causes

10. Revenue Model (contd..)
Our partner organizations will be providing us with a nominal 2000 INR per
year for the operations and other expenses we have to spend for getting
funders and programs for them.
• For the Annual CSR plan scheduling for companies along
with execution support, our charge will be 5000 INR.
• For the Annual CSR plan scheduling for companies without
the execution side support from us will be 7000 INR.

11. Risk Analysis
Services Risk
Services offered by CSR Plus are very distinctive in nature. The measurement of
impact is difficult during the project initiation stage.
Market Risk
The revenue profile completely dependent on the performance of the
companies and funding allocated to CSR activities. Strong market means more
funding allocation and higher revenue profile.
People Risk
CSR Plus requires a unique set of people and partnership with many diverse set
of organization. It requires set of guidelines to align all of them in coherence
with organization goals. It is the risk of losing them all the time.
Financial Risk
Services offered by CSR Plus are very distinctive in nature. The measurement of
impact is difficult during the project initiation stage.
Competitive Risk
There are many firms already operating in this sector. Making initial
breakthrough will be difficult. Also the competition can put pressure on revenue
stream.