This document discusses trends and opportunities in corporate social responsibility (CSR). It begins with an overview of increasing CSR expenditures in India from 2014-2019. Next, it outlines five CSR trends for 2020 according to Forbes, including addressing fake news, achieving carbon neutrality, supporting employees, pursuing long-term purpose, and exploring emerging issues. It then characterizes CSR as a strategic business tool that can satisfy diverse stakeholders. The document also notes challenges for traditional CSR due to COVID-19, such as reduced budgets and priorities shifting to pandemic relief. It concludes with instructions for accessing case studies of major CSR initiatives on the Indian government's CSR portal.

1. CSR: TRENDS & OPPORTUNITIES
TRENDS. OPPORTUNITIES. STRATEGIC BUSINESS TOOL. CASE STUDIES.
Dr. Rajesh Timane
HEAD OF THE DEPARTMENT,
DR. PANJABRAO DESHMUKH INSTITUTE OF MANAGEMENT TECHNOLOGY & RESEARCH,
RTM NAGPUR UNIVERSITY, NAGPUR, INDIA
DISCLAIMER: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this presentation are for identification
purposes only. Use of these names, logos, and brands does not imply endorsement.

3. Current trends and opportunities in CSR
CSR as a strategic business tool for
sustainable development
Review of successful corporate initiatives
& challenges of CSR
Case Studies of Major CSR Initiatives
CONTENTS

4. TRENDS & OPPORTUNITIES
1446
2052
2488 2546
2847
0
500
1000
1500
2000
2500
3000
3500
2014-15 2015-16 2016-17 2017-18 2018-19
10066
14517 14333 13708
18654
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
2014-15 2015-16 2016-17 2017-18 2018-19
CSR Expenditure (Rs. Crore) : India & Maharashtra
Source: https://www.csr.gov.in/statelist.php

5. TRENDS & OPPORTUNITIES
FORBES / GLOBAL
1) Searching for truth vs fake corporate news on social media
2) Achieving carbon neutrality (emission, renewables, carbon offset, zero
waste)
3) Standing with employees (participation in public-policy debate)
4) Pursuing purpose over passion (longevity)
5) Looking for next big thing (ESG Reporting, Shared Values)
Source: https://www.forbes.com/sites/timothyjmcclimon/2020/01/02/5-corporate-social-responsibility-trends-to-follow-in-2020/#24b14c987e69

6. CSR – The Strategic Business Tool

7. Management are torn between the issue of profitability and corporate social responsibilities in handling
stakeholders with varying interest.
By pursuing a more balanced triple bottom line (Economic, Social and Environmental) responsibilities gradually
enables MNCs to satisfy their diverse stakeholders rather than pursuing one-sided economic interest.
Source: https://www.researchgate.net/publication/269400312_CSRA_Strategic_Tool_for_Business_-_Trick_or_Treat
CSR – The Strategic Business Tool
Haberberg & Mulleady (2004)
Economic Benefits of CSR
CSR Stimulus
Unclear
(Ethical CSR)
Clear
(Strategic CSR)
Outside the firm Normative Competitive
Inside the firm Philanthropic Enlightened

8. Source: https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in-containment/articleshow/75541815.cms
Successful Corporate Initiatives & Challenges

9. The lockdown forced by Covid-19 is likely to have a severe impact on the traditional
CSR expenditure and the ecosystem dependent on it.
1. most companies are likely to nearly exhaust their current CSR budgets after
donating to the PM-Cares Fund and Covid-19-related relief work, which is now
eligible to be considered CSR expenditure
2. the near- and medium-term focus of India’s CSR donors will be Covid-19 and the
funding for traditional CSR activity could be reduced by 30-60%.
3. with several companies having to reduce salaries, retrench staff and cut costs to
remain afloat, there will be little incentive for them to undertake traditional CSR
4. companies allocating resources to the Covid-19 crisis are likely to foster employee
and community goodwill and enhance their brands and reputation.
5. with an unprecedented impact on their businesses, companies will not be able to
generate profits like previous years and are therefore likely to significantly
reduce CSR budgets.
Source: https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in-containment/articleshow/75541815.cms
Successful Corporate Initiatives & Challenges

10. Case Studies of Major CSR Initiatives
Enter name of the company of your choice in the search
box on the following link
https://www.csr.gov.in/master_search.php
For example: https://www.csr.gov.in/companyprofile.php?year=FY+2015-
16&CIN=L28920MH1945PLC004520

11. 5 Corporate Social Responsibility Trends To Follow In 2020, FORBES, Leadership Strategy, Timothy J. McClimon,
https://www.forbes.com/sites/timothyjmcclimon/2020/01/02/5-corporate-social-responsibility-trends-to-follow-in-
2020/#24b14c987e69
India Inc’s traditional CSR may end up in containment By Kiran Kabtta Somvanshi ET Bureau
https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in-
containment/articleshow/75541815.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
Coronavirus impact: Will COVID-19 change the contours of CSR in India? https://www.moneycontrol.com/news/trends/expert-
columns-2/coronavirus-impact-will-covid-19-change-the-contours-of-csr-in-india-5265901.html
CSR Trends Expected in 2020 https://thecsrjournal.in/csr-trends-to-be-expected-in-2020/
Education received major chunk of CSR spend by corporates: Government
https://economictimes.indiatimes.com/news/company/corporate-trends/education-received-major-chunk-of-csr-spend-by-
corporates-government/articleshow/72227385.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
https://www.newsclick.in/Corporate-Social-Responsibility-Of-By-For-Corporates
References

12. The Definitive CSR Report of Reliance Industries Ltd https://thecsrjournal.in/csr-report-reliance-industries-limited/
The ultimate report on CSR of ITC Limited https://thecsrjournal.in/itc-csr-report-india/
Corporate Sustainability and Technology https://indiacsr.in/corporate-sustainability-and-technology/
HDFC Bank CSR and Sustainability Impacting 5 Crore Lives in India https://thecsrjournal.in/hdfc-bank-csr-india/
Why steel companies need sustainability roadmap https://indiacsr.in/why-steel-companies-need-sustainability-roadmap/
Driving The Sustainability Agenda Through The Coming Decade https://www.outlookindia.com/outlookmoney/talking-
money/driving-the-sustainability-agenda-through-the-coming-decade-4769
Sustainability helps achieve strategic business goals https://indiacsr.in/sustainability-helps-achieve-strategic-business-goals/
Video: Parivartan – HDFC https://youtu.be/bUCdhsj7PYs
References

13. Thank You !
Twitter : @timane | E-Mail: timane.rajesh@gmail.com | WhatsApp : +91 98609 31040