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csr - current trends and opportunities

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Rajesh Timane, PhD
Rajesh Timane, PhD

This document discusses trends and opportunities in corporate social responsibility (CSR). It begins with an overview of increasing CSR expenditures in India from 2014-2019. Next, it outlines five CSR trends for 2020 according to Forbes, including addressing fake news, achieving carbon neutrality, supporting employees, pursuing long-term purpose, and exploring emerging issues. It then characterizes CSR as a strategic business tool that can satisfy diverse stakeholders. The document also notes challenges for traditional CSR due to COVID-19, such as reduced budgets and priorities shifting to pandemic relief. It concludes with instructions for accessing case studies of major CSR initiatives on the Indian government's CSR portal.

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CSR: TRENDS & OPPORTUNITIES TRENDS. OPPORTUNITIES. STRATEGIC BUSINESS TOOL. CASE STUDIES. Dr. Rajesh Timane HEAD OF THE DEPARTMENT, DR. PANJABRAO DESHMUKH INSTITUTE OF MANAGEMENT TECHNOLOGY & RESEARCH, RTM NAGPUR UNIVERSITY, NAGPUR, INDIA DISCLAIMER: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this presentation are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
Current trends and opportunities in CSR CSR as a strategic business tool for sustainable development Review of successful corporate initiatives & challenges of CSR Case Studies of Major CSR Initiatives CONTENTS
TRENDS & OPPORTUNITIES 1446 2052 2488 2546 2847 0 500 1000 1500 2000 2500 3000 3500 2014-15 2015-16 2016-17 2017-18 2018-19 10066 14517 14333 13708 18654 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 2014-15 2015-16 2016-17 2017-18 2018-19 CSR Expenditure (Rs. Crore) : India & Maharashtra Source: https://www.csr.gov.in/statelist.php
TRENDS & OPPORTUNITIES FORBES / GLOBAL 1) Searching for truth vs fake corporate news on social media 2) Achieving carbon neutrality (emission, renewables, carbon offset, zero waste) 3) Standing with employees (participation in public-policy debate) 4) Pursuing purpose over passion (longevity) 5) Looking for next big thing (ESG Reporting, Shared Values) Source: https://www.forbes.com/sites/timothyjmcclimon/2020/01/02/5-corporate-social-responsibility-trends-to-follow-in-2020/#24b14c987e69
CSR – The Strategic Business Tool
Management are torn between the issue of profitability and corporate social responsibilities in handling stakeholders with varying interest. By pursuing a more balanced triple bottom line (Economic, Social and Environmental) responsibilities gradually enables MNCs to satisfy their diverse stakeholders rather than pursuing one-sided economic interest. Source: https://www.researchgate.net/publication/269400312_CSRA_Strategic_Tool_for_Business_-_Trick_or_Treat CSR – The Strategic Business Tool Haberberg & Mulleady (2004) Economic Benefits of CSR CSR Stimulus Unclear (Ethical CSR) Clear (Strategic CSR) Outside the firm Normative Competitive Inside the firm Philanthropic Enlightened
Source: https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in-containment/articleshow/75541815.cms Successful Corporate Initiatives & Challenges
The lockdown forced by Covid-19 is likely to have a severe impact on the traditional CSR expenditure and the ecosystem dependent on it. 1. most companies are likely to nearly exhaust their current CSR budgets after donating to the PM-Cares Fund and Covid-19-related relief work, which is now eligible to be considered CSR expenditure 2. the near- and medium-term focus of India’s CSR donors will be Covid-19 and the funding for traditional CSR activity could be reduced by 30-60%. 3. with several companies having to reduce salaries, retrench staff and cut costs to remain afloat, there will be little incentive for them to undertake traditional CSR 4. companies allocating resources to the Covid-19 crisis are likely to foster employee and community goodwill and enhance their brands and reputation. 5. with an unprecedented impact on their businesses, companies will not be able to generate profits like previous years and are therefore likely to significantly reduce CSR budgets. Source: https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in-containment/articleshow/75541815.cms Successful Corporate Initiatives & Challenges
Case Studies of Major CSR Initiatives Enter name of the company of your choice in the search box on the following link https://www.csr.gov.in/master_search.php For example: https://www.csr.gov.in/companyprofile.php?year=FY+2015- 16&CIN=L28920MH1945PLC004520
5 Corporate Social Responsibility Trends To Follow In 2020, FORBES, Leadership Strategy, Timothy J. McClimon, https://www.forbes.com/sites/timothyjmcclimon/2020/01/02/5-corporate-social-responsibility-trends-to-follow-in- 2020/#24b14c987e69 India Inc’s traditional CSR may end up in containment By Kiran Kabtta Somvanshi ET Bureau https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in- containment/articleshow/75541815.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst Coronavirus impact: Will COVID-19 change the contours of CSR in India? https://www.moneycontrol.com/news/trends/expert- columns-2/coronavirus-impact-will-covid-19-change-the-contours-of-csr-in-india-5265901.html CSR Trends Expected in 2020 https://thecsrjournal.in/csr-trends-to-be-expected-in-2020/ Education received major chunk of CSR spend by corporates: Government https://economictimes.indiatimes.com/news/company/corporate-trends/education-received-major-chunk-of-csr-spend-by- corporates-government/articleshow/72227385.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst https://www.newsclick.in/Corporate-Social-Responsibility-Of-By-For-Corporates References
The Definitive CSR Report of Reliance Industries Ltd https://thecsrjournal.in/csr-report-reliance-industries-limited/ The ultimate report on CSR of ITC Limited https://thecsrjournal.in/itc-csr-report-india/ Corporate Sustainability and Technology https://indiacsr.in/corporate-sustainability-and-technology/ HDFC Bank CSR and Sustainability Impacting 5 Crore Lives in India https://thecsrjournal.in/hdfc-bank-csr-india/ Why steel companies need sustainability roadmap https://indiacsr.in/why-steel-companies-need-sustainability-roadmap/ Driving The Sustainability Agenda Through The Coming Decade https://www.outlookindia.com/outlookmoney/talking- money/driving-the-sustainability-agenda-through-the-coming-decade-4769 Sustainability helps achieve strategic business goals https://indiacsr.in/sustainability-helps-achieve-strategic-business-goals/ Video: Parivartan – HDFC https://youtu.be/bUCdhsj7PYs References
Thank You ! Twitter : @timane | E-Mail: timane.rajesh@gmail.com | WhatsApp : +91 98609 31040

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csr - current trends and opportunities

  • 1. CSR: TRENDS & OPPORTUNITIES TRENDS. OPPORTUNITIES. STRATEGIC BUSINESS TOOL. CASE STUDIES. Dr. Rajesh Timane HEAD OF THE DEPARTMENT, DR. PANJABRAO DESHMUKH INSTITUTE OF MANAGEMENT TECHNOLOGY & RESEARCH, RTM NAGPUR UNIVERSITY, NAGPUR, INDIA DISCLAIMER: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this presentation are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
  • 2.
  • 3. Current trends and opportunities in CSR CSR as a strategic business tool for sustainable development Review of successful corporate initiatives & challenges of CSR Case Studies of Major CSR Initiatives CONTENTS
  • 4. TRENDS & OPPORTUNITIES 1446 2052 2488 2546 2847 0 500 1000 1500 2000 2500 3000 3500 2014-15 2015-16 2016-17 2017-18 2018-19 10066 14517 14333 13708 18654 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 2014-15 2015-16 2016-17 2017-18 2018-19 CSR Expenditure (Rs. Crore) : India & Maharashtra Source: https://www.csr.gov.in/statelist.php
  • 5. TRENDS & OPPORTUNITIES FORBES / GLOBAL 1) Searching for truth vs fake corporate news on social media 2) Achieving carbon neutrality (emission, renewables, carbon offset, zero waste) 3) Standing with employees (participation in public-policy debate) 4) Pursuing purpose over passion (longevity) 5) Looking for next big thing (ESG Reporting, Shared Values) Source: https://www.forbes.com/sites/timothyjmcclimon/2020/01/02/5-corporate-social-responsibility-trends-to-follow-in-2020/#24b14c987e69
  • 6. CSR – The Strategic Business Tool
  • 7. Management are torn between the issue of profitability and corporate social responsibilities in handling stakeholders with varying interest. By pursuing a more balanced triple bottom line (Economic, Social and Environmental) responsibilities gradually enables MNCs to satisfy their diverse stakeholders rather than pursuing one-sided economic interest. Source: https://www.researchgate.net/publication/269400312_CSRA_Strategic_Tool_for_Business_-_Trick_or_Treat CSR – The Strategic Business Tool Haberberg & Mulleady (2004) Economic Benefits of CSR CSR Stimulus Unclear (Ethical CSR) Clear (Strategic CSR) Outside the firm Normative Competitive Inside the firm Philanthropic Enlightened
  • 9. The lockdown forced by Covid-19 is likely to have a severe impact on the traditional CSR expenditure and the ecosystem dependent on it. 1. most companies are likely to nearly exhaust their current CSR budgets after donating to the PM-Cares Fund and Covid-19-related relief work, which is now eligible to be considered CSR expenditure 2. the near- and medium-term focus of India’s CSR donors will be Covid-19 and the funding for traditional CSR activity could be reduced by 30-60%. 3. with several companies having to reduce salaries, retrench staff and cut costs to remain afloat, there will be little incentive for them to undertake traditional CSR 4. companies allocating resources to the Covid-19 crisis are likely to foster employee and community goodwill and enhance their brands and reputation. 5. with an unprecedented impact on their businesses, companies will not be able to generate profits like previous years and are therefore likely to significantly reduce CSR budgets. Source: https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in-containment/articleshow/75541815.cms Successful Corporate Initiatives & Challenges
  • 10. Case Studies of Major CSR Initiatives Enter name of the company of your choice in the search box on the following link https://www.csr.gov.in/master_search.php For example: https://www.csr.gov.in/companyprofile.php?year=FY+2015- 16&CIN=L28920MH1945PLC004520
  • 11. 5 Corporate Social Responsibility Trends To Follow In 2020, FORBES, Leadership Strategy, Timothy J. McClimon, https://www.forbes.com/sites/timothyjmcclimon/2020/01/02/5-corporate-social-responsibility-trends-to-follow-in- 2020/#24b14c987e69 India Inc’s traditional CSR may end up in containment By Kiran Kabtta Somvanshi ET Bureau https://economictimes.indiatimes.com/news/company/corporate-trends/india-incs-traditional-csr-may-end-up-in- containment/articleshow/75541815.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst Coronavirus impact: Will COVID-19 change the contours of CSR in India? https://www.moneycontrol.com/news/trends/expert- columns-2/coronavirus-impact-will-covid-19-change-the-contours-of-csr-in-india-5265901.html CSR Trends Expected in 2020 https://thecsrjournal.in/csr-trends-to-be-expected-in-2020/ Education received major chunk of CSR spend by corporates: Government https://economictimes.indiatimes.com/news/company/corporate-trends/education-received-major-chunk-of-csr-spend-by- corporates-government/articleshow/72227385.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst https://www.newsclick.in/Corporate-Social-Responsibility-Of-By-For-Corporates References
  • 12. The Definitive CSR Report of Reliance Industries Ltd https://thecsrjournal.in/csr-report-reliance-industries-limited/ The ultimate report on CSR of ITC Limited https://thecsrjournal.in/itc-csr-report-india/ Corporate Sustainability and Technology https://indiacsr.in/corporate-sustainability-and-technology/ HDFC Bank CSR and Sustainability Impacting 5 Crore Lives in India https://thecsrjournal.in/hdfc-bank-csr-india/ Why steel companies need sustainability roadmap https://indiacsr.in/why-steel-companies-need-sustainability-roadmap/ Driving The Sustainability Agenda Through The Coming Decade https://www.outlookindia.com/outlookmoney/talking- money/driving-the-sustainability-agenda-through-the-coming-decade-4769 Sustainability helps achieve strategic business goals https://indiacsr.in/sustainability-helps-achieve-strategic-business-goals/ Video: Parivartan – HDFC https://youtu.be/bUCdhsj7PYs References
  • 13. Thank You ! Twitter : @timane | E-Mail: timane.rajesh@gmail.com | WhatsApp : +91 98609 31040

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