The document discusses the concept of Corporate Social Responsibility (CSR), emphasizing its integration into corporate strategies and operations. It defines CSR as the commitment of businesses to address social and environmental concerns while considering stakeholder interests and societal values. The text highlights the necessity of a cross-functional team to effectively implement and manage CSR within all areas of a corporation.

1. Excellence | Reliability | Contribution | Passion & Dedication | Diversity complete? Riga, 2010-09-17 When is CSR

2. 1. 2. 3. What does Corporate Social Responsibility mean? How can we define „completeness“? What does it include? How can we achieve „complete CSR“? What do we have to do? 2.

3. „… a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders …” EU Kommission, 2001: Green Paper 3.

4. „ It refers to the obligation of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of objectives and values of our society.” Howard R. Bowen, 1953: Social Responsibility of the Businessman 4.

5. „ CSR is the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life…” World Business Council for Sustainable Development (WBCSD) 5.

6. STAKEHOLDER maximize opportunities minimize risks re-active pro-active VISION VALUES CORPORATION s o c i a l e n v i r o n m e n t a l e c o n o m i c 6.

7. When is CSR complete? 7.

8. ? When stakeholders – including shareholders – are satisfied? When the company has been awarded? When local and global standards have been implemented? When CSR has been fully integrated into corporate operations? 8.

9. Complete CSR requires its integration into corporate strategies and operations. 9.

10. How can CSR be integrated ? 10.

11. CSR is not a department issue! 11.

12. R&D HR Text PR Legal Strategy Controlling & Finance Marketing & Sales Production Purchasing Every corporate function has a specific role within the CSR management. 12.

13. Text 476* definitions have led to a broad variety of Public Relations. PR * Harlow 1976 13. PR

14. Text Stakeholder Relations Issues Management Dialogue about responsibility Corporate Identity Relationship Management 14. PR

15. Text Admini- strating or developping the human capital. 15. PR HR

16. Text Personal Development, Appraisal System, Recruiting System Corporate Culture, Learning Organization Enabling & Empowering 16. HR

17. Text Focusing on technical opportunities, profit perspectives or societal needs. PR R&D 17. HR

18. Text Trends & Issues Monitoring Investment Policy Knowlegde & Innovation Management Participation & Stakeholder Engagement 18. R&D

19. Text From providing legal expertise to managing norms. PR 19. R&D HR Legal

20. Text Compliance Risk Assessment & Analysis Policies regarding societal, industry or corporate norms (Regulatory Affairs, Lobbying, Corporate Citizenship) Integrity Management 20. Legal

21. Text Driving the CSR strategy. PR 21. Legal PR R&D HR Strategy

22. Text Leadership Vision – Mission – Values Value(s) Management Corporate Governance Change Management Process & Project Management 22. Strategy

23. Text Providing the necessary data for the strategic planning. 23. Legal PR R&D HR Strategy Controlling & Finance

24. Text KPI / Non Financial Reporting Sustainability Balanced Scorecard Sustainability / CSR Reporting 24. Controlling & Finance

25. Text Supplier Relations: common responsi-bilities? Purchasing 25. Legal PR R&D HR Strategy Controlling & Finance

26. Text Procurement Policies Code of Conduct Outsourcing: Local Sourcing, Regional Development Intercompany purchasing Responsible Supply Chain Management 26. Purchasing

27. Text The highest visibility of the CSR management. Production 27. Legal PR R&D HR Strategy Controlling & Finance Purchasing

28. Text Quality Management Eco-Management Health & Safety Labor Standards, Labor Rights, Human Rights Global Footprint 28. Production

29. Text The biggest temptation to green/blue washing. Marketing & Sales 29. Legal PR R&D HR Strategy Controlling & Finance Purchasing Production

30. Text Commercial Practices, Advertising Policies Product Safety, Consumer Protection, Customer Service, Client Relations Market Development Strategies 30. Marketing & Sales

31. Text 31. PR R&D HR Strategy Legal Controlling & Finance Purchasing Production Marketing & Sales The complete integration.

32. How to manage such integration? 32.

33. 33. 1. Build a team covering 3+ functions.

34. 34. 2. It has to be a team – then you can start!

35. 35. 3. Check & complete 3 key areas: INDIVIDUAL VALUES CORPORATE VALUES CORPORATE VISION CORPORATE OBJECTIVES DRIVING REPORTING & EVALUATION PROJECTS PROCESSES (KPI) SUSTAINABILITY OBJECTIVES DIRECTING SENSORING STAKEHOLDER ANALYSIS ISSUES ANALYSIS MATERIAL ISSUES DESIGNING

36. Exchange your experienceswith your colleagues ! 36.

37. Vienna: 1010 Wien, Kärntner Straße 21-23/2/7th Floor T: +43 1 513 17 00 Riga: Baznicas 20/22, Riga LV 1010, Latvia T.: +371 6761 0010 [email_address] 37.