This document discusses how social responsibility can add value to an organization's reputation. It begins by defining social responsibility according to ISO 26000 as an organization's responsibility for the impacts of its decisions and activities on society and the environment. The document then outlines some of the key benefits social responsibility can provide to an organization, including enhancing reputation, improving competitiveness, and strengthening stakeholder relationships. It concludes that adopting social responsibility as a core business strategy can bring benefits such as enhanced brand image and reputation, increased public trust, risk minimization, employee engagement, and improved financial performance.