CSR refers to the economic, ethical, legal, and discretionary responsibilities of organizations to society. Firms have moral obligations along with earning profits and following laws. CSR policies aim to integrate public interest into decisions and balance stakeholders, planet, and profits. CSR involves various voluntary efforts to address societal and environmental issues in a responsible manner that benefits both society and the company. The history of CSR began in the 18th century but the concept gained prominence in the 1960s-1970s as societal expectations of businesses increased regarding civil rights, consumerism, and environmentalism.

2. CONCEPT OF CSR

3. CSR is defined as economic, ethical , legal and discretionary expectations that society has of organizations at a given point of time. Firms have moral, ethical and philanthropic responsibilities along with their duty to earn a fair return for investors and to comply with law.

4. CSR policy would function as a built in, self regulating mechanism where by company would monitor and ensure their adherence to law, ethical standards and international norms. Deliberate inclusion of public interest into corporate decision making and honoring of triple bottom line: People, planet and profit.

5. CSR includes not only stakeholders but also employees, suppliers, customers, local community, local, state and federal governments, environmental groups and other special interest groups.

6. Economic aspect of CSR is concerned with production of goods and services desired by customers at reasonable prices. Firms are require to be efficient, profitable and keep shareholders interest in mind.

7. LEGAL ASPECT OF CSR

8. Legal aspect of CSR is concerned that a company will fulfill all its legal compliances necessary to govern competition in the market place. A company already has several laws governing its operations like consumer and product laws, environmental laws and employment laws.

9. s CSR expects organizations to be good citizens. It expects firms to do proactive efforts to anticipate and meet the norms of society, even if they are not formally enacted in the law.

10. CSR IS NOT NEW TO INDIA CORPORATE :- Means organised business SOCIAL :- Meaning every thing dealing with people. RESPONISIBILITY :- Means accountability between the two.

11. CSR involves various voluntary efforts:- Involves providing innovative solutions to societal and environmental. Acting in a socially responsible manner will create value for company. Firm committed to social cause give sense to employees that it will look after welfare of employees as well.

12. DEFINATIONS OF CSR Operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis

13. Corporate social responsibility must not be defined by tax planning strategies alone. Rather, it should be defined within framework of a corporate philosophy, which factors needs of community and the region in which corporate entity functions. -Prime minister Mr. Manmohan Singh.

14. HISTORY OF CSR :- The concept of CSR is relatively a new one-it is in use from 1960s. In 18 th century Adam Smith expressed classical economic model of business. This model suggests that needs and desires of society could best be met by the unfettered interactions of individuals and organizations in market place.

15. HISTORY OF CSR:- A century after Smith, industrial revolution brought many technological changes leading to huge production of goods and more employment. Large organizations developed and acquired power and their founders became richest and most powerful men in the world. In the 19 th century the concept of social darwinism was in practised.

16. HISTORY OF CSR At the beginning of 20 th century, big business houses were criticized as being too powerful and for practicing anti social and anti competitive practices. Laws and regulations were enacted to protect employees, consumers and society at large. In the 1960s and 1670s, the civil right movement, consumerism , and environmentalism affected society’s expectations of business.