CSR has evolved from early philanthropy to now focus on sustainability. It began in the 1800s with responsible organizations, was defined in the 1950s, and grew in the 1990s with models like the CSR pyramid. Today, CSR addresses the UN's sustainable development goals through programs in environment, society and governance to benefit stakeholders and align business with social values.

1. THE EVOLUTION OF CSR:
FROM PHILANTHROPY TO SUSTAINABILITY
Shahla Gahramanova
UNEC Business School
shahla.gahramanova@unec.edu.az; gahramanovas@gmail.com
UNEC Business School

2. History of CSR
Where Does CSR Come from and Where Does It Go?
https://www.mdpi.com/2076-3387/10/3/60

3. The Origins of CSR
 The 1800s and the Birth of Responsible Organizations
 CSR as a concept (since 1953)
 Howard Bowen - “father of CSR.”
 Social Responsibilities of the Businessman (published in 1953)

4. Universal Acceptance of Corporate
Social Responsibility
 The 1990s marked the beginning of widespread
approval of CSR.
 The Pyramid of Corporate Social Responsibility.
 Early 2000s - CSR had become an essential strategy
for many organizations
 Coca-Cola, Walt Disney, Pfizer and others

6. Where Does CSR Come from
and Where Does It Go?

7. Approaches to CSR
Archie Karoll vs Milton Friedman
Milton Friedman and Archie Carroll offer two
contrasting views of the responsibilities of
business firms to society.
Shahla Gahramanova

8. Friedman’s Traditional View of
Business Responsibility
“There is one and only one social responsibility of
business—to use its resources and engage in
activities designed to increase its profits so long as
it stays within the rules of the game, which is to say,
engages in open and free competition without
deception or fraud.”
Milton Friedman (1912-2006)
Amerikalı İqtisadçı, İqtisad elmləri
üzrə Nobel mükafatı laureatı (1976)
Shahla Gahramanova

9. CSR Pyramid of Archie Carroll
Discretionary
Ethical
responsibility
Legal responsibility
Economic responsibility
Lifetime
Achievement
Award in CSR
Shahla Gahramanova

10. CSR Today
 Increasing globalization in the 1990s was
instrumental in widening the scope of CSR and laid
the foundation for how we understand CSR today.
 Increased CSR concerns for multinational
corporations
 From Philanthropy to Profit-Making
 Triple Bottom Line

11. CSR programs around
the UN’s 17 sustainable
Development goals

12. Sustainable Development Goals
17 goals to transform our world

13. ESG
 Environment
 Society
 Governance

14. Business’ Responsibility in XXI
century
 Demonstrate a commitment to society’s values and contribute
to society’s social, environmental, and economic goals through
action.
 Insulate society from the negative impacts of company
operations, products and services.
 Share benefits of company activities with key stakeholders as
well as with shareholders.
 Demonstrate that the company can make more money by
doing the right thing.