Analyzing 2 reward crowdfunding projects from IndieGoGo.com

1. 2 REWARD
CROWDFUNDING PROJECTS
BY ABISH MARTIN
Crowdfunding Analysis Campaigns
SUCCESSFUL
UNSUCCESSFUL

2. PUBLIC
BENCH ON
BROADWAY
LEMONADE
DAY OREGON
VS

3. PUBLIC BENCH ON BROADWAY

4. INFORMATIONS:
https://www.indiegogo.com/projects/public-
bench-on-broadway#/
• Help design students to build 5
benches along the boulevard on
Broadway, Winnipeg, Canada.
• Social entrepreneurship Project
• Funding Goals : $25,000
• Actual funding achieved : $965
or 4% (4 days left)

5. REWARDS:
DISLIKE
• The $50 reward :
Nothing tangible or lasting.
• The $1000 reward:
too big amount for a project with
little emotional connection.

6. VIDEO:
• The video should be the first thing seen on the page.
• The video doesn’t show their work (ex: previous
benches).
• Video only show him talking.
• The message is not really clear and not even
exciting.

7. FAILED:
• Message unclear
• Not engaging
• Didn’t come close to their goal
• Video not helpful
• Rewards not satisfying

8. LEMONADE DAY OREGON

9. INFORMATIONS:
https://www.indiegogo.com/projects/lemonade-day-
oregon#/
• Lemonade Day is a FREE, step by
step program that walks youth
from a dream to a business plan,
while teaching them the principles
required to start and run their own
company.
• Social entrepreneurship Project
• Funding Goals : $12,000
• Actual funding achieved : $12,735
or 102% (complete)

10. REWARDS:
LIKE
• The $25 reward :
Good wording. “Fund 1
entrepreneur” + one tee-shirt
DISLIKE
• The $500 reward:
Good idea but doesn’t justify why
the company would benefit on
having their name on the website.
(ex: No mention of page views, …)

11. VIDEO:
• The video is on the top of the page.
• More videos can be watched underneath.
• The message is clear, engaging.
• It shows proof of concept.

12. SUCCESS:
• Message clear, engaging
• They reached their goal
• They have actual website
and social media
• Rewards satisfying, except
some of them
• The campaign got me
exciting about what their
are doing
• The idea has a great
potential economic benefit

13. SOURCES
https://www.indiegogo.com/projects/public-bench-on-broadway#/
https://www.indiegogo.com/projects/lemonade-day-oregon#/
https://lemonadeday.org
IMAGES
http://competition.stuffgroup.net
https://lemonadeday.org
https://www.indiegogo.com/projects/public-bench-on-broadway#/
https://www.indiegogo.com/projects/lemonade-day-oregon#/
https://unsplash.com/photos/AJCNM8JrzT8
https://unsplash.com/photos/pUAM5hPaCRI