SOCIAL:
Viral Challenges & Ideation

Internet Online Marketing Group
David@InternetOMG.com
562-275-3699
InternetOMG.com
Viral
Examples
Thinking Outside The Box
The Secret Sauce of Virality
Presentation Outline
Viral Ideas for my Clients
•
•
•
•
•
•
•
•

Background – prior efforts
Context – budgets and resource...
Viral Successes
2013 Businesses

Evian – Over 63M views – “Live young”:
Clever, babies, cute, happy, tag relevant
Viral Successes
Schmaltz = Feel Good
Dove has had great
success innovating w/
social media viral
campaigns dating back
to ...
Viral Successes
Big Brand Example – Pepsi MAX
• March 2013: Fake
“Test Drive”
• 44M views
• Humor w/ brand
present; not ov...
Viral Successes
#DancePonyDance
Over 7.3M views
(mainly in the UK)

 Three UK discusses
why this moon walking
pony has be...
Viral Successes
Little Brand Example – Blendtec
• Will it Blend? - Tom Dickson, founder, simply attempts to
blend unusual ...
Viral Successes
Variables & Commonalities
• Catvertising – cats (over
the top fan demographic)
• Short and edited well
• H...
My Clients and Social Media
Yokohama Tires
Upcoming social promotion
• Prizes
– A few or many? – time value perception
– P...
My Clients and Social Media
Reading Eggs
Online reading program for ages 3-7
Viral efforts have not borne large followings...
My Clients and Social Media
Ideas for Baja Fresh
Poor buzz ratio across category: I&O 0.09%, Rubio’s
0.96%, BF 0.63%, CH 1...
My Clients and Social Media
Ideas for Santa Monica C&VB
• 2.11% Buzz
• Compelling
brand
• Vested
audience
• Visuals
galore
Non-Profits and Social Media
Bialecki Kidney Cancer Foundation
fightkidneycancer.org (new)
• Donor fatigue in St. Louis
• ...
Thank You

Internet Online Marketing Group
David@InternetOMG.com
562-275-3699
InternetOMG.com
Social Media Marketing - Viral Video Success Stories
Social Media Marketing - Viral Video Success Stories
Social Media Marketing - Viral Video Success Stories
Social Media Marketing - Viral Video Success Stories
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Social Media Marketing - Viral Video Success Stories

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Viral Challenges & Ideation - looking at successful viral video campaigns and discerning the secret of their success

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  • Social Media Marketing - Viral Video Success Stories

    1. 1. SOCIAL: Viral Challenges & Ideation Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com
    2. 2. Viral Examples
    3. 3. Thinking Outside The Box The Secret Sauce of Virality
    4. 4. Presentation Outline Viral Ideas for my Clients • • • • • • • • Background – prior efforts Context – budgets and resources Purpose – awareness & engagement Goals – buzz, followers, actions Strategies – social referrals exponentially Resources Tactics Metrics
    5. 5. Viral Successes 2013 Businesses Evian – Over 63M views – “Live young”: Clever, babies, cute, happy, tag relevant
    6. 6. Viral Successes Schmaltz = Feel Good Dove has had great success innovating w/ social media viral campaigns dating back to Dove Evolution in 2005: 56M+
    7. 7. Viral Successes Big Brand Example – Pepsi MAX • March 2013: Fake “Test Drive” • 44M views • Humor w/ brand present; not overt
    8. 8. Viral Successes #DancePonyDance Over 7.3M views (mainly in the UK)  Three UK discusses why this moon walking pony has been such a viral success
    9. 9. Viral Successes Little Brand Example – Blendtec • Will it Blend? - Tom Dickson, founder, simply attempts to blend unusual items to show off power of blender • Appeals to an inner desire of us all • Leverages brand equity of others • Compels comments • Updates – iPhone 5s, 5c • Branding ever-present • WIB as of 3/21/13: 294.1M views
    10. 10. Viral Successes Variables & Commonalities • Catvertising – cats (over the top fan demographic) • Short and edited well • Humor • Compelling to share • Simple to execute – Leave the more complicated Jeff Gordon hidden camera set-ups to the big brands
    11. 11. My Clients and Social Media Yokohama Tires Upcoming social promotion • Prizes – A few or many? – time value perception – Prize related or buzzworthy promo products? • Social engagement component • Metrics judgment
    12. 12. My Clients and Social Media Reading Eggs Online reading program for ages 3-7 Viral efforts have not borne large followings Ideas?
    13. 13. My Clients and Social Media Ideas for Baja Fresh Poor buzz ratio across category: I&O 0.09%, Rubio’s 0.96%, BF 0.63%, CH 1.07%. Compare: Disney 1.53%, MBZ 1.32%, YOK 2.5%
    14. 14. My Clients and Social Media Ideas for Santa Monica C&VB • 2.11% Buzz • Compelling brand • Vested audience • Visuals galore
    15. 15. Non-Profits and Social Media Bialecki Kidney Cancer Foundation fightkidneycancer.org (new) • Donor fatigue in St. Louis • BKCF supports research in Kidney Cancer. All proceeds go to the national Kidney Cancer Foundation in Evanston, IL • Family foundation – est. 12 yrs • Traditional fundraising: Musical events by members of St. Louis Symphony • Ideas?
    16. 16. Thank You Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com

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