3. Analysis
• Companies are present on SocMed just for
sake of presence.
• Redundant information in form of
brochures.
• Low quality photos and videos.
• Too many Ads concentrated in short span
of time.
4. Strategy Ahead
• Create valuable content not only for
potential buyers but also for general audience.
• Engage with your customers online; there
are no referrals.
• Create an experience (story) for online
customers with strong visuals not just
mere Ads and brochures.
5. Mondays
Happy Customer
• Discuss about your
existing customers,
especially ones who are
more engaged on
SocMed.
• Tag them and discuss
what they like most in
townships.
6. Tuesdays
Thing that Clicked
• Discuss what made that
customer select your
township at first place.
• It could be location,
architecture, layout,
residing families and
any other quality.
7. Wednesday
Build on Quality
• Suppose customer liked
architecture, then build
on that.
• Discuss the importance
of such architectural
piece with evidences.
8. Thursday
Importance
• Talk about the
importance and
aesthetic value of such
architecture.
• Link the information to
repository of your FB
photos or Pinterest
account.
9. Friday
Addition
• Talk about the things
that could add beauty
to that architecture.
• It may be new paint
design pattern, plants,
wooded work, artifects
and much more. Link to
Pinterest board.
10. Focal Point
• Focus should be on:
–Engaging the community.
– Creating valuable content for people.
• Get your force of endorsers build up on SocMed
to boost up your referrals.
• Cross-link your business verticals on SocMed.
