This 10 step document provides advice for starting a successful vlog. It discusses determining the target audience and purpose of the vlog, establishing a unique brand, making the vlog easy to find online, setting expectations for viewers, treating it like a business, and networking. Key recommendations include asking if the vlog is for business or pleasure, figuring out who the vlog serves best, diversifying platforms beyond just YouTube, putting effort into the visual design, and scheduling regular posting times while setting goals.

1. 10 Steps to a Successful Vlog
by Trudy Susan aka 4cHairChick

2. Step 1: Ask yourself
Are You Vlogging for Business or pleasure?

3. Top 1000YouTubers
• Average $23,000/month in revenue
• Over 1 MillionYouTubers earn ad revenue fromYouTube
• Average Top 1000 channel generates 44,000 social
interactions a week
Research by Open Slate (2012)

4. STEP 2: BE CLEAR ON
WHOYOU ARE TALKING TO

5. You Can’t Target Everyone
• Everyone’s situation is different
• Sell me flowers example
• Figure out who you serve best
• Create an avatar

6. STEP 3: Figure Out Your Spin
Be the purple spot on a the white dress with black polka dots

7. YouTube Statistics
• 6 billion hours of video are watched each
month onYouTube
• More than 1 billion unique visits occur
each month
• 70% ofYouTube traffic comes from
outside the united states
• Approx. 4 million hours of video are
uploaded toYouTube each month
Source: YouTube Press Portal
4 Categories
• Education
• Entertainment
• Reports
• Socializing

8. STEP 4: DIVERSIFY
YOU DO NOT OWN GOOGLE

9. FACTOIDS
• Google has killed over 20 products since May 2007
• YouTube is the NOT the only video sharing website
(Instagram, vimeo, dailymotion, keek etc.)

10. STEP 5: Put Your Best Foot Forward
Building your brand

11. EstablishYour Own Brand
• Purchase a domain (NameCheap)
• Pick a username (NameChk.com)
• Signature profile picture (Dfinney Photo)
• Invest in a header image (Tina & Tico or Pink Dragon Designs)
• Domain re-direct (host gator)
• Google has killed over 20 products since May 2007

12. STEP 6: MAKE IT EASY
FOR OTHERS TO FINDYOU

13. Leverage WhatYou Have
• Make your website URL prominent
• Repeat your contact info during videos
• Create an email signature
• Re-tweet and repost

14. STEP 7: Set Audience
Expectations

15. Communicating Clearly
• There WILL be cursing
• Post videos sporadically
• Disclaimers - I’m not an expert, but...

16. STEP 8: Schedule Time

17. You Are A Content Creator
• Collect topic ideas
• Leverage holidays
• Buy a physical calendar

18. STEP 9:Treat It Like A Business

19. Be Legit
• Set goals
• Set up google ad sense
• Consider formulating an LLC
• Collect analytics

20. STEP 10 - Shake Hands

21. TMDTOTI Syndrome
• Go to meet-ups
• Attend conferences
• Leverage EventBrite

22. THE END
10 Steps to a Successful Vlog
by Trudy Susan aka 4cHairChick