The document summarizes and analyzes four crowdfunding projects - two with desirable rewards and two with undesirable rewards. The projects with good rewards were for quality Mongolian ties and empowerment programs for schools in British Columbia. These offered personalized, high-quality rewards even for small donations. The projects with bad rewards were for counseling services and supporting human rights leaders - they offered vague, impersonal rewards like coaching sessions or generic thank yous that provided little incentive to donate.

1. Crowdfunding
Rewards
Desirable vs
Undesirable
By McKaylah Conlin

2. We will be
looking at 4
crowdfunding
projects: two
with good
rewards and
two with bad
rewards
• Zangiah - Quality Hand-Made Mongolian Ties-Good
Rewards
• Help 20 schools in BC access empowerment
programs-Good Rewards
• Support Human Rights Leaders in the Colombian
Peace Process-Bad Rewards
• CounselCure.com: Helping schools, businesses, and
families!-Bad Rewards

3. Quality Hand-
Made
Mongolian Ties

4. FACTS
• https://www.kickstarter.com/project
s/792746538/zangiah-quality-hand-
made-mongolian-
ties?ref=discovery&term=help%20fa
milies%20in%20need
• Focus: Is to help Mongolian families in
need have a steady income
• Funding goal: $7,400
• Actual achieved: $365 (they still have 30
days to go).
• Type of Entrepreneurship: Social, for the
benefit of others.

5. Rewards
• I really liked how even if you only pay $5 to the cause, you get a
custom Mongolian postcard. I personally would’ve appreciated
that for such a small donation.
• If you donate $10 you will receive a Zangiah pin and wooden
tie bar (and it is free shipping).
• And then for $25-$30 you get the whole package including a
custom made Mongolian tie that is very high quality. Each tie
will also be hand signed by it’s creator which makes it more
personal.
• It’s just really awesome and cool that you get to personally
help these struggling families in Mongolia.

6. Help 20 schools
in BC access
empowerment
programs

7. • https://www.indiegogo.com/projects/h
elp-20-schools-in-bc-access-
empowerment-programs-kids-
education#/
• Focus: Saleema Noon Empowerment
Foundation wants to offer workshops to
all children in British Columbia schools.
These are trusted educators with more
than 20 years of experience and will
provide them with empowering
information that will help them to make
healthy smart decisions that will keep
them safe.
• Funding Goal: $20, 000 (flexible)
• Actual Achieved: $15, 549 (with still a
month left!)
• Type of Entrepreneurship: Social

8. REWARDS
• For $1 you will receive a photo of the
first funded program and you will get a
sneak peek at the first workshop that
you helped provide to kids!
• For $20 you will receive the Resource
Package this will include an 11 page
PDF file of invaluable tips, articles and
book and website suggestions
pertaining health, body image, self
esteem, internet safety, healthy
relationships and assertiveness.
• I just think this is really important for
kids to learn and I think it’s awesome
that the donors get to be apart of it and
see the progress of the program and
workshops and know that they are
making a difference.
•

9. CounselCure.com:
Helping schools,
businesses, and families!

10. GOALS
• https://www.kickstarter.com/projects/couns
elcure/counselcurecom-helping-schools-
businesses-and-
fami?ref=discovery&term=help%20families
• Focus: This is the affordable and convenient
way and place for people who need therapy
and help and are able to get it and they want
to take traditional therapy into the future
using Voice Recognition, Virtual Reality, and
Augmented Reality. They have a vision
beyond the therapists' couch, where it is
possible to help a client anywhere, anytime.
Their main goal is to help people get the
right kind of help they need.
• Funding Goal: $25, 000
• Actual Achieved: $3.00
• Type of Entrepreneurship: Regular, for profit

11. REWARDS
• The first reward was if you donate $1, 000 you would have a 1 hour
coaching session with one of the executives. I didn’t like this because on
their website it’s kind of vague and doesn’t disclose a ton of information
about how far along the project is and it’s clear there hasn’t been much
started on the project.
• $2,000 is a financial coaching session (it’s a cool idea, but how is this
relevant to the overall mission of the workshops?)
• The last one is a $5, 000 dollar donation and all you receive is an online
PDF of the workshop guide. It’s just kind of lame.

12. Support Human
Rights Leaders in
the Colombian
Peace Process

13. GOALS
• https://www.kickstarter.com/projects/74170217
7/support-social-leaders-in-the-colombian-
peace-
proc?ref=home_recommended_logged_out
• Focus: Their goal is the project is to empower
victims of the recent armed conflict in Colombia
by increasing the capacity of non-profit social
organizations like the Corporación Anne Frank. Its
base is in Popayán, Colombia and the NGO offers
help and accompaniment to victims of armed
conflict, human trafficking, sexual exploitation,
and other abuses.
• Funding Goal: $ 1,000
• Actual Achieved: $926
• Type of Entrepreneurship: Social

14. REWARDS
• They only have two rewards
• The first one if you donate $1-$24 you just get a virtual thank you.
• The next reward is just a photography book of the progress in the
project, but it’s not really that personalized. I feel like they couldn’ve
gotten more donations if they had upped the rewards even just a
little bit, they just weren’t that great or exciting.

15. Photo links/Works cited:
• https://olfactoria.files.wordpress.com/2011/12/sparkles.jpg
• https://www.kickstarter.com/projects/792746538/zangiah-quality-hand-made-mongolian-
ties?ref=discovery&term=help%20families%20in%20need
• https://www.indiegogo.com/projects/help-20-schools-in-bc-access-empowerment-programs-kids-education#/
• https://www.kickstarter.com/projects/counselcure/counselcurecom-helping-schools-businesses-and-
fami?ref=discovery&term=help%20families
• https://www.kickstarter.com/projects/741702177/support-social-leaders-in-the-colombian-peace-
proc?ref=home_recommended_logged_out
• https://student.societyforscience.org/sites/student.societyforscience.org/files/main/articles/iStock_000019745738Medium_0.jpg
• http://therevue.ca/wp-content/uploads/2015/02/thumbs-up-emoji.jpg
• https://wallpapercave.com/wp/g8Ef1Az.jpg
• http://1.bp.blogspot.com/-YkM0EMsGiig/TmXzLnPlOVI/AAAAAAAAAIY/TPTjrWJY5kA/s1600/Lights.jpg
• http://techgeek.com.au/wp-content/uploads/2010/11/thumbs-down.jpg
• https://upload.wikimedia.org/wikipedia/commons/2/21/Flag_of_Colombia.svg