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MTN Forges a new Digital
Frontier in Africa
Presentation to SBG Fintech Forum
2
[Add disclaimer text in slide master mode]
Africa represents a huge untapped e- and m-
commerce opportunity
Sources: Euromonitor, Emarketer, ASSOCHAM India, BCG Retail, McKinsey, IMF, World Bank, United Nationas, Mobile Africa Study, Research ICT Africa
Note: (1) Year 1 = online penetration rate > 0,05%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Year
Currently untapped, Africa is expected to follow a similar
e-commerce trajectory than other regions
Africa
Today
0.5%
China
Today
19.6%
UK
Today
15.7%
India
Today
2.6%
Online Retail Penetration (% of Total Retail Sales) from year of first entry in
the market1
Africa is a large addressable market
Africa’s key megatrends bode well for
the development of e-commerce
 Broad client base: 400 million internet users across
Africa, representing a 33% penetration rate among
the continent’s population, and more than half of
China’s internet users
 Rapidly emerging middle class: 54% expected
growth of middle class in Africa between 2020-30
 World’s youngest population: 16.3yr median age of
the 10 world’s youngest countries, all in Africa
 Underdeveloped brick-and-mortar retail: one store
for 60,000 people in Africa (compared to 22,000 in
Latin America and 7,000 in Asia Pacific)
 Rapidly improving infrastructure leading to better
connectivity: €44bn FDI in Sub-Saharan Africa in
2015 (+170% growth vs 2005)
 Decreasing cost of data: c.43-45% decrease in the
cost of the lowest prepaid data plan in Egypt and
Nigeria between 2016 and 2017
2
3
[Add disclaimer text in slide master mode]
• MTN Group is one of the most successful Mobile Money operator in the world
MTN Mobile Money footprint and outlook
Guinea C
Uganda
Ghana
Cote d’Ivoire
Zambia
Nigeria
Cameroon
Liberia
Congo B
Swaziland
Guinea B
Rwanda
Benin
Sudan
MTN Mobile Money
outlook
- Footprint: Mobile Money service live in 15
countries, 8 operations with more than 1 million
active customers
- Customers: 50 million registered, 22 million active
- Access: 250 000 agents facilitating deposits and
withdraw, MoMo accessible through USSD, App,
Web and IVR
- Usages: 200 million transaction per month, USD 4
billion in total transaction value
4
[Add disclaimer text in slide master mode]
• MFS as an catalyst to digitizing the economy
With a multitude of partners leveraging MoMo
In Ghana, a
prepaid water
company
leverages MoMo
to deliver potable
water in remote
areas
In most of our
countries prepaid
solar energy
provide use our
platform to
deliver their
products
Financial
institutions
leverage our
platform to
digitize their loan
process and
payments
In Uganda the
Red Cross uses
our platform to
digitize the
collection of
donations
In all our markets
our platform is
used by
merchants to
digitize their
businesses
In most market
our platform is
also used to
facilitate social
and emergency
response
disbursements
5
[Add disclaimer text in slide master mode]
• MTN Driving Financial Inclusion
A Closer Look at Ghana
Easy Affordable
accesss to
Finance
Transactions
Jan 2017 – Dec 2017
30%, 7m
Remittances
International Processing
Customer Growth
Jan 2017 – Dec 2017
29M to 96M
> 3M Per
Month
5,000 Loans a
day
Not only has the customer base increased by 30% in one year.
The usage of Mobile Money also grow from 45% of MTNs network to 66%
Simplified transaction processing, allowing transfer of funds,
purchase of goods and service for as low as a dollar
Driving access to affordable finance. 10% of Ghana’s mobile
money customers have quick and easy access to loans
disbursed directly to their mobile phones
Transaction processing has now moved global. MTN Ghana now
receives approximately 3M per month from other countries
6
[Add disclaimer text in slide master mode]
Data monetisation models
MTN’s Initiatives
• Insurance – aYo (1m clients)
• Airtime advance – Xtratime
(Mode and Nairtime)
• Lending (CBA, Jumo, Cash
Credit), Diamond Bank
• Solar on credit - Sola
7
[Add disclaimer text in slide master mode]
Solving everyday needs of Africa’s fast growing
middle class
Save time
Save money
More choice
More
convenience
Find
a
hotel
Order a pizzaBook a flightBuy a
smartphone
Pay your billsBuy your
groceries
Recharge
your
data plan
Buy
shoes
Jumia Technology Jumia PaymentJumia Logistics
Book a hotel
Many
more other
services
7
8
[Add disclaimer text in slide master mode]
Ownership of ecosystem maximizes
consumer lifetime value
8
etc. Fashion
Phones
Home
FMCG
Baby & Kids
General
classifieds
Jobs
Classifieds
Hotels
Real
Estate
Classifieds
Restaurants
Flights
Internet/
TV,electricity
planpayment
Airtime
recharge
Electronics
etc.
etc.
Strong value
proposition
through broad
product and service
offering
Physical goods
Online services
Digital services
9
[Add disclaimer text in slide master mode]
Shareholders
Over the last 6 years, Jumia has built a strong
ecosystem to capture this huge market opportunity
Integrated logistics
~8,000,000
packages handled in 2017
Pure marketplace
>90%
items sold on marketplace
Strong merchant
network
>50,000
active vendors
Strong brand
awareness
>500m
website visits in 2017
Large market
€1.4tn
consumer market
opportunity
Significant scale
>€500m
GMV 2017
High growth
~87%
GMV CAGR 2013-2017(1)
African e-commerce
leader
#1
BLAKENEY
MANAGEMENT
‘Africa’s first unicorn‘
– The Financial Times, 08-Feb-2016
Jumia
Logistics
Marketplace
Jumia
Pay
Jumia
Logistics
Online
Services
Sources: Company information, Financial Times
Notes: 2013 Financials unaudited, 2017 Financials unaudited and preliminary; (1) Based on fixed 2012 FX rates – CAGR would be 70% using the variable rate
Shareholders
9
10
[Add disclaimer text in slide master mode]
Recommendations on how to advance deployment of financially
sustainable and profitable ICTs.
• Government:
• Enabling Regulations and legislation: Ease of starting businesses, smart KYC , Duties and tariffs –efficient customs,
Friendly tax regimes (lower taxes on access and on devices), MFS encouragement etc
• Creating sufficient Forex access
• Infrastructure investments in power, transportation, Tax Free Zones
• Local content programmes
• Education and training investment for a skilled workforce
• Making digitisation a national prerogative – e-Govenment
• Business:
• Investments in consumer verticals and required infrastructure
• Building out local partner programmes
• Delivering affordable services ubiquitously (over time)
• Investing to enable Government national priority programmes
• Driving access to MFS, e-services and products

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CREATING A DIGITAL ECOSYSTEM – Presentation

  • 1. MTN Forges a new Digital Frontier in Africa Presentation to SBG Fintech Forum
  • 2. 2 [Add disclaimer text in slide master mode] Africa represents a huge untapped e- and m- commerce opportunity Sources: Euromonitor, Emarketer, ASSOCHAM India, BCG Retail, McKinsey, IMF, World Bank, United Nationas, Mobile Africa Study, Research ICT Africa Note: (1) Year 1 = online penetration rate > 0,05% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Year Currently untapped, Africa is expected to follow a similar e-commerce trajectory than other regions Africa Today 0.5% China Today 19.6% UK Today 15.7% India Today 2.6% Online Retail Penetration (% of Total Retail Sales) from year of first entry in the market1 Africa is a large addressable market Africa’s key megatrends bode well for the development of e-commerce  Broad client base: 400 million internet users across Africa, representing a 33% penetration rate among the continent’s population, and more than half of China’s internet users  Rapidly emerging middle class: 54% expected growth of middle class in Africa between 2020-30  World’s youngest population: 16.3yr median age of the 10 world’s youngest countries, all in Africa  Underdeveloped brick-and-mortar retail: one store for 60,000 people in Africa (compared to 22,000 in Latin America and 7,000 in Asia Pacific)  Rapidly improving infrastructure leading to better connectivity: €44bn FDI in Sub-Saharan Africa in 2015 (+170% growth vs 2005)  Decreasing cost of data: c.43-45% decrease in the cost of the lowest prepaid data plan in Egypt and Nigeria between 2016 and 2017 2
  • 3. 3 [Add disclaimer text in slide master mode] • MTN Group is one of the most successful Mobile Money operator in the world MTN Mobile Money footprint and outlook Guinea C Uganda Ghana Cote d’Ivoire Zambia Nigeria Cameroon Liberia Congo B Swaziland Guinea B Rwanda Benin Sudan MTN Mobile Money outlook - Footprint: Mobile Money service live in 15 countries, 8 operations with more than 1 million active customers - Customers: 50 million registered, 22 million active - Access: 250 000 agents facilitating deposits and withdraw, MoMo accessible through USSD, App, Web and IVR - Usages: 200 million transaction per month, USD 4 billion in total transaction value
  • 4. 4 [Add disclaimer text in slide master mode] • MFS as an catalyst to digitizing the economy With a multitude of partners leveraging MoMo In Ghana, a prepaid water company leverages MoMo to deliver potable water in remote areas In most of our countries prepaid solar energy provide use our platform to deliver their products Financial institutions leverage our platform to digitize their loan process and payments In Uganda the Red Cross uses our platform to digitize the collection of donations In all our markets our platform is used by merchants to digitize their businesses In most market our platform is also used to facilitate social and emergency response disbursements
  • 5. 5 [Add disclaimer text in slide master mode] • MTN Driving Financial Inclusion A Closer Look at Ghana Easy Affordable accesss to Finance Transactions Jan 2017 – Dec 2017 30%, 7m Remittances International Processing Customer Growth Jan 2017 – Dec 2017 29M to 96M > 3M Per Month 5,000 Loans a day Not only has the customer base increased by 30% in one year. The usage of Mobile Money also grow from 45% of MTNs network to 66% Simplified transaction processing, allowing transfer of funds, purchase of goods and service for as low as a dollar Driving access to affordable finance. 10% of Ghana’s mobile money customers have quick and easy access to loans disbursed directly to their mobile phones Transaction processing has now moved global. MTN Ghana now receives approximately 3M per month from other countries
  • 6. 6 [Add disclaimer text in slide master mode] Data monetisation models MTN’s Initiatives • Insurance – aYo (1m clients) • Airtime advance – Xtratime (Mode and Nairtime) • Lending (CBA, Jumo, Cash Credit), Diamond Bank • Solar on credit - Sola
  • 7. 7 [Add disclaimer text in slide master mode] Solving everyday needs of Africa’s fast growing middle class Save time Save money More choice More convenience Find a hotel Order a pizzaBook a flightBuy a smartphone Pay your billsBuy your groceries Recharge your data plan Buy shoes Jumia Technology Jumia PaymentJumia Logistics Book a hotel Many more other services 7
  • 8. 8 [Add disclaimer text in slide master mode] Ownership of ecosystem maximizes consumer lifetime value 8 etc. Fashion Phones Home FMCG Baby & Kids General classifieds Jobs Classifieds Hotels Real Estate Classifieds Restaurants Flights Internet/ TV,electricity planpayment Airtime recharge Electronics etc. etc. Strong value proposition through broad product and service offering Physical goods Online services Digital services
  • 9. 9 [Add disclaimer text in slide master mode] Shareholders Over the last 6 years, Jumia has built a strong ecosystem to capture this huge market opportunity Integrated logistics ~8,000,000 packages handled in 2017 Pure marketplace >90% items sold on marketplace Strong merchant network >50,000 active vendors Strong brand awareness >500m website visits in 2017 Large market €1.4tn consumer market opportunity Significant scale >€500m GMV 2017 High growth ~87% GMV CAGR 2013-2017(1) African e-commerce leader #1 BLAKENEY MANAGEMENT ‘Africa’s first unicorn‘ – The Financial Times, 08-Feb-2016 Jumia Logistics Marketplace Jumia Pay Jumia Logistics Online Services Sources: Company information, Financial Times Notes: 2013 Financials unaudited, 2017 Financials unaudited and preliminary; (1) Based on fixed 2012 FX rates – CAGR would be 70% using the variable rate Shareholders 9
  • 10. 10 [Add disclaimer text in slide master mode] Recommendations on how to advance deployment of financially sustainable and profitable ICTs. • Government: • Enabling Regulations and legislation: Ease of starting businesses, smart KYC , Duties and tariffs –efficient customs, Friendly tax regimes (lower taxes on access and on devices), MFS encouragement etc • Creating sufficient Forex access • Infrastructure investments in power, transportation, Tax Free Zones • Local content programmes • Education and training investment for a skilled workforce • Making digitisation a national prerogative – e-Govenment • Business: • Investments in consumer verticals and required infrastructure • Building out local partner programmes • Delivering affordable services ubiquitously (over time) • Investing to enable Government national priority programmes • Driving access to MFS, e-services and products