MTN is leveraging its mobile money platform in Africa to drive financial inclusion and digitization of services across multiple sectors. It has over 50 million mobile money customers across 15 countries generating over $4 billion in annual transaction value. In Ghana, MTN's mobile money service customer base grew 29% in one year to over 96 million users, facilitating affordable loans, remittances, and bill payments. MTN is also partnering with companies to use its platform to deliver utilities, solar energy, donations, and other services digitally. This establishes MTN as a catalyst for the digital transformation of Africa's economies.
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CREATING A DIGITAL ECOSYSTEM – Presentation
1. MTN Forges a new Digital
Frontier in Africa
Presentation to SBG Fintech Forum
2. 2
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Africa represents a huge untapped e- and m-
commerce opportunity
Sources: Euromonitor, Emarketer, ASSOCHAM India, BCG Retail, McKinsey, IMF, World Bank, United Nationas, Mobile Africa Study, Research ICT Africa
Note: (1) Year 1 = online penetration rate > 0,05%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Year
Currently untapped, Africa is expected to follow a similar
e-commerce trajectory than other regions
Africa
Today
0.5%
China
Today
19.6%
UK
Today
15.7%
India
Today
2.6%
Online Retail Penetration (% of Total Retail Sales) from year of first entry in
the market1
Africa is a large addressable market
Africa’s key megatrends bode well for
the development of e-commerce
Broad client base: 400 million internet users across
Africa, representing a 33% penetration rate among
the continent’s population, and more than half of
China’s internet users
Rapidly emerging middle class: 54% expected
growth of middle class in Africa between 2020-30
World’s youngest population: 16.3yr median age of
the 10 world’s youngest countries, all in Africa
Underdeveloped brick-and-mortar retail: one store
for 60,000 people in Africa (compared to 22,000 in
Latin America and 7,000 in Asia Pacific)
Rapidly improving infrastructure leading to better
connectivity: €44bn FDI in Sub-Saharan Africa in
2015 (+170% growth vs 2005)
Decreasing cost of data: c.43-45% decrease in the
cost of the lowest prepaid data plan in Egypt and
Nigeria between 2016 and 2017
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• MTN Group is one of the most successful Mobile Money operator in the world
MTN Mobile Money footprint and outlook
Guinea C
Uganda
Ghana
Cote d’Ivoire
Zambia
Nigeria
Cameroon
Liberia
Congo B
Swaziland
Guinea B
Rwanda
Benin
Sudan
MTN Mobile Money
outlook
- Footprint: Mobile Money service live in 15
countries, 8 operations with more than 1 million
active customers
- Customers: 50 million registered, 22 million active
- Access: 250 000 agents facilitating deposits and
withdraw, MoMo accessible through USSD, App,
Web and IVR
- Usages: 200 million transaction per month, USD 4
billion in total transaction value
4. 4
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• MFS as an catalyst to digitizing the economy
With a multitude of partners leveraging MoMo
In Ghana, a
prepaid water
company
leverages MoMo
to deliver potable
water in remote
areas
In most of our
countries prepaid
solar energy
provide use our
platform to
deliver their
products
Financial
institutions
leverage our
platform to
digitize their loan
process and
payments
In Uganda the
Red Cross uses
our platform to
digitize the
collection of
donations
In all our markets
our platform is
used by
merchants to
digitize their
businesses
In most market
our platform is
also used to
facilitate social
and emergency
response
disbursements
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• MTN Driving Financial Inclusion
A Closer Look at Ghana
Easy Affordable
accesss to
Finance
Transactions
Jan 2017 – Dec 2017
30%, 7m
Remittances
International Processing
Customer Growth
Jan 2017 – Dec 2017
29M to 96M
> 3M Per
Month
5,000 Loans a
day
Not only has the customer base increased by 30% in one year.
The usage of Mobile Money also grow from 45% of MTNs network to 66%
Simplified transaction processing, allowing transfer of funds,
purchase of goods and service for as low as a dollar
Driving access to affordable finance. 10% of Ghana’s mobile
money customers have quick and easy access to loans
disbursed directly to their mobile phones
Transaction processing has now moved global. MTN Ghana now
receives approximately 3M per month from other countries
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Data monetisation models
MTN’s Initiatives
• Insurance – aYo (1m clients)
• Airtime advance – Xtratime
(Mode and Nairtime)
• Lending (CBA, Jumo, Cash
Credit), Diamond Bank
• Solar on credit - Sola
7. 7
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Solving everyday needs of Africa’s fast growing
middle class
Save time
Save money
More choice
More
convenience
Find
a
hotel
Order a pizzaBook a flightBuy a
smartphone
Pay your billsBuy your
groceries
Recharge
your
data plan
Buy
shoes
Jumia Technology Jumia PaymentJumia Logistics
Book a hotel
Many
more other
services
7
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Ownership of ecosystem maximizes
consumer lifetime value
8
etc. Fashion
Phones
Home
FMCG
Baby & Kids
General
classifieds
Jobs
Classifieds
Hotels
Real
Estate
Classifieds
Restaurants
Flights
Internet/
TV,electricity
planpayment
Airtime
recharge
Electronics
etc.
etc.
Strong value
proposition
through broad
product and service
offering
Physical goods
Online services
Digital services
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Shareholders
Over the last 6 years, Jumia has built a strong
ecosystem to capture this huge market opportunity
Integrated logistics
~8,000,000
packages handled in 2017
Pure marketplace
>90%
items sold on marketplace
Strong merchant
network
>50,000
active vendors
Strong brand
awareness
>500m
website visits in 2017
Large market
€1.4tn
consumer market
opportunity
Significant scale
>€500m
GMV 2017
High growth
~87%
GMV CAGR 2013-2017(1)
African e-commerce
leader
#1
BLAKENEY
MANAGEMENT
‘Africa’s first unicorn‘
– The Financial Times, 08-Feb-2016
Jumia
Logistics
Marketplace
Jumia
Pay
Jumia
Logistics
Online
Services
Sources: Company information, Financial Times
Notes: 2013 Financials unaudited, 2017 Financials unaudited and preliminary; (1) Based on fixed 2012 FX rates – CAGR would be 70% using the variable rate
Shareholders
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Recommendations on how to advance deployment of financially
sustainable and profitable ICTs.
• Government:
• Enabling Regulations and legislation: Ease of starting businesses, smart KYC , Duties and tariffs –efficient customs,
Friendly tax regimes (lower taxes on access and on devices), MFS encouragement etc
• Creating sufficient Forex access
• Infrastructure investments in power, transportation, Tax Free Zones
• Local content programmes
• Education and training investment for a skilled workforce
• Making digitisation a national prerogative – e-Govenment
• Business:
• Investments in consumer verticals and required infrastructure
• Building out local partner programmes
• Delivering affordable services ubiquitously (over time)
• Investing to enable Government national priority programmes
• Driving access to MFS, e-services and products