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Crowd-Fund-Port - www.crowdfundport.eu
CrowdCreator - www.crowdcreator.eu
Crowdfunding Training Material
for Small and Medium Sized Enterprises
About the project “Crowd-Fund-Port”
Crowd-Fund-Port is a project funded by the Innovation and Knowledge Priority of
the Interreg Central Europe Programme. The aim of the project is to support
SMEs in Central Europe in accessing capital and strengthen Crowdfunding
Ecosystems in Austria, Croatia, Czech Republic, Germany, Hungary, Italy,
Poland, Slovakia and Slovenia.
2
Target groups
● SMEs
○ Without previous Crowdfunding experience
○ With previous Crowdfunding experience
● Consultants
● Incubators and Public Institutions supporting SMEs
3
Outline of the Material
● Module 1: Crowdfunding basics
● Module 2: Pre-Campaigning
● Module 3: Campaigning
● Module 4: Post-Campaigning
● Module 5: Tools for Crowdfunding
● Module 6: Best Practices
● Module 7: Exercises and resources
4
Crowdfunding-Basics
Module 1
Crowdfunding is more than just finance!
6
Crowdfunding can be used for
marketing, market research,
community outreach and press
activities.
● What is Crowdfunding?: We explain the overall concept of Crowdfunding by
showing different definitions and discussion them.
● Case study: We tell the best practice story of a local SME that used
Crowdfunding to start or grow its business, which we identified in our
research.
● Development of Crowdfunding: We tell the participants that Crowdfunding
is not a new concept and show the development from the first
online-platforms up to now, explain the connection with “Crowdsourcing”
and how Crowdfunding is used in Europe.
● Terminology and different types of Crowdfunding: We explain the
differences between the four Crowdfunding-models (donation-based,
reward-based, lending-based and equity-based) and other
Crowdfunding-related terms. Also we talk about project- and
platform-terminologies. 7
Table of contents
● The Crowdfunding Framework: We mention the different parts of the
Crowdfunding Campaign (pre-campaigning, campaigning, post-campaigning)
and that each campaign stage has several sub stages, which also will be
covered in details in the following modules.
● Use of Crowdfunding: We show different approaches of Crowdfunding goals
and present the added values, which come with every
Crowdfunding-campaign (e.g. product feedback, proof of concept,
community building etc.). Also we share some basic information about
branch specific use of Crowdfunding and also on taxes and how consutlants
can support project-owners in the whole process.
8
Table of contents
Crowdfunding is a form of online finance for innovative companies,
projects and people. Crowdfunding comes in many different formats
and purposes - but the overall similarity is the process of collaborative
funding often on Crowdfunding platforms, which bring together the
supporters with the recipients of funds.
9Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu
example slide
What is Crowdfunding?
History of Crowdfunding
Through the Internet this alternative form of finance became an open and transparent financing tool.
10Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu
example slide
At the end of this module, you should be able to...
● ...understand the different types of Crowdfunding
● ...understand that Crowdfunding has more value than just access to capital
● ...estimate if your company is ready for Crowdfunding
11
Transition to the next module
Crowdfunding:
Pre-campaigning
Module 2
What is meant by pre-campaigning?
13
Everything that can be done in
advance BEFORE launching a
Crowdfunding-project on a platform is
part of the pre-campaigning phase.
● Organise your Crowdfunding campaign: On the first slides of this Module,
we give an overview on the different phases of the Crowdfunding process:
the pre-campaigning phase, the campaigning-phase itself and the
post-campaigning-phase.
● Pre-campaigning: On the following slides, we focus on the
pre-campaigning-phase. We've split this phase up into three parts,
illustrating each part with a variety of best practice examples and
supportive tips:
○ Identify!: This includes conceptual and organisational tasks, like
defining your goal, your budget and team, but also explore
Crowdfunding in general and learn about how the tools and the
platforms work and finally choose one platform that fits your purpose.
14
Table of contents
○ Prepare!: The pre-campaign phase also includes preparing a
communication plan and start building a crowd.
○ Build!: Last but not least, it is about building your project page on the
chosen platform, add a video, text and - if reward based - your rewards
or - if equity based - your business plan.
15
Table of contents
Organise your Crowdfunding campaign
A successful Crowdfunding campaign needs more than just publishing your project on a Crowdfunding platform.
Source: own
Identify!
● Define your goal
● Define your budget
● Define your milestones
● Define your brand
● Write a business plan*
● Start a company*
● Build your team
● Explore Crowdfunding
● Choose the model
● Choose the platform
● Imagine different
scenarios
Prepare!
● Set up project &
communication plan
● Assign tasks to team
● Start a pre-launch page
● Produce campaign video
● Produce graphics/pics
● Write campaign texts
● Write FAQs
● Clarify legal issues
Build!
● Open account & add profile
● Set up payment
● Add campaign title
● Add thumbnail & short text
● Add description texts
● Add graphics & pictures
● Add rewards
● Add your team
● Upload campaign video
● Upload businessplan*
● Test your campaign & adjust it
● Publish your campaign
*mandatory on equity- and
lending-based CFPs 16
example slide
Identify! Choose the Crowdfunding platform
There are many variables to consider when choosing the Crowdfunding platform that fits your purpose. Try to answer most
of these questions to find the best CFP for your project.
17Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu
example slide
At the end of this module, you should be able to...
● ...understand the different steps necessary to prepare a campaign
● ...select a platform which is suitable for you.
● ...build up the internal structures for your team.
18
Transition to the next module
Crowdfunding:
campaigning
Module 3
What is meant by campaigning?
20
Once you launched your campaign
it is all about raising awareness,
interacting with your community
and keeping everyone informed.
● Run your Crowdfunding campaign: The purpose of this Module is to guide
you through the steps of campaigning. We've split this phase up into three
parts, illustrating each part with a variety of best practice examples and
supportive tips. The module has the following sub-chapters:
○ Generate!: In the first few hours and days, you need to generate some
buzz by telling as many people as possible about your project. Send out
emails, publish your prepared press release, inform friends through
direct messages and update your community in any given way. This
chapter is all about raising the awareness of your community!
21
Table of contents
○ Engage!: After generating some buzz, it is all about engaging with the
Crowd. Try to answer their questions via email, but also in the
FAQ-section on your project-page. Also ask for feedback and involve
the Crowd and last but not least, communicate with your followers on
your established channels. This chapter is all about interacting with
your community!
○ Update!: During the campaign it is crucial to also keep your community
in the loop, not only supporters, but also influencers and of course your
family & friends. Update your project-page, post published interviews,
send a follow-up newsletter and remind people of your campaign. This
chapter is all about keeping your community informed!
22
Table of contents
Run your Crowdfunding campaign
After publishing your campaign there’s a lot of work to do, to create buzz and keep your project going.
Generate!
● Send personal
(e)mails
● Publish press
release
● Send direct
messages
● Update your
community
● Advertise in Social
Media
● Use buzz-creation
tools
● Organise a kickoff
event
Engage!
● Answer emails &
FAQs
● Plan a live Q&A
session
● Start a referral
contest
● Visit offline events
● Ask for feedback
● Socialize on
established
channels
● BEWARE: the valley
of tears
Update!
● Inform about project
status
● Post interviews &
articles
● Send out
email-newsletter
● Send reminder to close
contacts
● Use news/update-area
on CFP
● Communicate new
rewards & stretch goals
● Present testimonials
23
example slide
Engage! The valley of tears
Although you communicate about your project all the time, be prepared that there will be some days without any interaction.
24Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu
example slide
At the end of this module, you should be able to...
● ...run a campaign
● ...have ideas about online and offline events during the campaign
● ... have ideas on how to overcome obstacles in your campaign.
25
Transition to the next module
Crowdfunding:
post-campaigning
Module 4
What is meant by post-campaigning?
27
Once you finished your campaign,
it is all about thanking your
community, fulfilling your promises
and further growing your business.
● Run your Crowdfunding campaign: In previous Modules, we discussed the
preparation and management of the campaign. The following Module 4
includes all activities which are done after the end of the campaign, so
either when the funding goal is achieved or the the funding time has ended.
Again, we've split this phase up into three parts, illustrating each part with
a variety of best practice examples and supportive tips. The module has the
following sub-chapters:
○ Thank!: After a successfully finished Crowdfunding campaign, project
owners often focus on their businesses. But do not forget your Crowd,
as your supporters often are also your first customers and influencers,
who recommend your product or your brand. This chapter is all about
thanking everyone for joining the campaign!
28
Table of contents
○ Fulfill!: After you finished your campaign the “real” work
starts/continues and you have to make sure to start with producing
your product properly and fulfill your promises (e.g. rewards). This
chapter is all about delivering on the promises of your campaign.
○ Grow!: Last but not least, sharing insights and regularly communicate
with your communication is important. This chapter is all about
involving your supporters to further growing your business and to
preparing the next steps of development.
29
Table of contents
Finish your Crowdfunding campaign
After a successfully finished Crowdfunding campaign, founders often focus on their main businesses. Do not forget your Crowd!
Source: own
Thank!
● Communicate your
success
● Special thank your
supporters
● Update your
campaign-page
● Follow-up journalists
and influencers
● Party with your team
Fulfill!
● Send out backer-surveys
● Produce your product
● Invite supporter to events
● Prepare bills for everyone
● Check your taxes/account
● Reward supporters as
promised
● Write quarterly reports*
● Communicate milestones
Grow!
● Redirect to your online shop
● Document learnings from your
campaign
● Identify “true” believers
amongst your supporters
● Work with your success
● Prepare another campaign
● Establish a Crowd-business
● Turn Crowdfunding into
eCommerce
30
*mandatory on equity- and
lending-based CFPs
example slide
Thank! Special thank your supporters
Include personalized thank you notes in Facebook, where you can tag the supporters.
Source: Fairytale Fashion on Facebook, https://www.facebook.com/FAIRytaleFairFashion/posts/889997341046771; Brlog on Facebook,
https://www.facebook.com/BRLOGpivovara/photos/a.595212653952922.1073741830.586559691484885/732922000181986/?type=3; Late Blossom Blues (Leo “Bud” Welch
Documentary) on Facebook, https://www.facebook.com/LeoWelchMovie/photos/a.720984224622804.1073741828.720030751384818/756348724419687/?type=1;
31
example slide
At the end of this module, you should be able to...
● ...plan the activities after a successful Crowdfunding campaign
● ...understand the steps that are necessary to create several campaigns or
use Crowdfunding as an ongoing source of finance.
32
Transition to the next module
Crowdfunding-Tools
& Resources
Module 5
What can I do to promote my project?
34
There are many helpful resources
and tools out there, which you can
use to improve your campaign.
● Tools, tools, tools … and resources!
○ Online Resources: We collected websites and articles that are very
helpful for getting a better understanding of how Crowdfunding works.
○ Communication-tools: We listed some helpful tools for organizing the
communication process with supporters and your team.
○ Pre-Launch-tools: We compiled a list of helpful tools for building a
community of supporters.
○ Press & promotion-tools: We collected helpful tools to generate media
awareness.
○ Fulfillment-tools & investor relations: We also found some helpful
tools to manage the process of delivering the rewards and managing the
relations with your investors.
35
Table of contents
Pre-Launch: Landing-Pages
Source: b-cared on Launchrock, http://b-cared.launchrock.com/
You can also use Launchrock for building your pre-launch pages, including your own pictures, logos and texts.
36
example slide
Pre-Launch: Data driven advertising
Some services like tross.co advertise on Facebook or Instagram even before a campaign launches to arouse curiosity and even
pre-sell products by collecting purchasing-commitments of the users.
Source: Advertisment of “Must-see Kickstarter-projects” on Instagram, delivered by Tross.co 37
example slide
At the end of this module, you should be able to...
● ...have knowledge about the various tools which can help your campaign.
● ...understand the pros and cons of using each tool.
38
Transition to the next module
Crowdfunding
Best Practices
Module 6
● Best practices in Crowdfunding: This module highlights some of the best
practice campaigns from the CrowdFundPort partner countries in Central
Europe with a focus on Croatia, Czech Republic, Germany, Hungary, Italy,
Poland, Slovakia, Slovenia.
○ Croatia: Brlog - a cooperative brewery from the Croatian coast
○ Slovakia: The Moon Inside You
○ Hungary: SBrick Smart and SBrick Plus
○ Poland: Swimmo Smart Swim Watch
○ Slovenia: Red Pitaya Open Instruments for everyone
40
Table of contents
○ Czech Republic: Skinners - the pocket shoes
○ Germany: detektor.fm startet eine Vormittagssendung
○ Austria: Neovoltaic - die neue Kraft
○ Italy: Synbiotec
41
Table of contents
Croatia
42
example slide
What is Crowdfunding?
Brlog - a cooperative brewery from the Croatian coast - used Crowdfunding to finance brewery equipment.
Source: Brlog on Indiegogo, https://www.indiegogo.com/projects/brlog-a-cooperative-brewery-on-the-croatian-coast--2/x/10470871#/ 43
example slide
Crowdfunding Exercises
Module 7
● Crowdfunding exercises: The following Module contains exercises that can
be used for workshops and trainings during Crowdfunding campaigns. They
can be applied in various modules, since they overlap thematically. You can
adapt and change these exercises - let us know how your experience is with
these exercises.
○ Exercises for Module 1
○ Exercises for Module 2
○ Exercises for Module 3
○ Exercises for Module 4
○ Crowdfunding Checklist
45
Table of contents
Exercises for Module 2
46
example slide
Source: Douw & Koren, http://www.douwenkoren.nl/crowdfunding-canvas-en-plan-de-campagne 47
example slide
Explore the Crowdfunding Canvas!
What happens if…
... the project reaches its funding goal before the end of
the funding time?
... the project receives much more than the required
funding goal?
... the project receives significantly less than the required
funding goal?
48
example slide
Three Scenarios

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Crowdfunding Training Material for Small and Medium Sized Enterprises - (abridged version)

  • 1. Crowd-Fund-Port - www.crowdfundport.eu CrowdCreator - www.crowdcreator.eu Crowdfunding Training Material for Small and Medium Sized Enterprises
  • 2. About the project “Crowd-Fund-Port” Crowd-Fund-Port is a project funded by the Innovation and Knowledge Priority of the Interreg Central Europe Programme. The aim of the project is to support SMEs in Central Europe in accessing capital and strengthen Crowdfunding Ecosystems in Austria, Croatia, Czech Republic, Germany, Hungary, Italy, Poland, Slovakia and Slovenia. 2
  • 3. Target groups ● SMEs ○ Without previous Crowdfunding experience ○ With previous Crowdfunding experience ● Consultants ● Incubators and Public Institutions supporting SMEs 3
  • 4. Outline of the Material ● Module 1: Crowdfunding basics ● Module 2: Pre-Campaigning ● Module 3: Campaigning ● Module 4: Post-Campaigning ● Module 5: Tools for Crowdfunding ● Module 6: Best Practices ● Module 7: Exercises and resources 4
  • 6. Crowdfunding is more than just finance! 6 Crowdfunding can be used for marketing, market research, community outreach and press activities.
  • 7. ● What is Crowdfunding?: We explain the overall concept of Crowdfunding by showing different definitions and discussion them. ● Case study: We tell the best practice story of a local SME that used Crowdfunding to start or grow its business, which we identified in our research. ● Development of Crowdfunding: We tell the participants that Crowdfunding is not a new concept and show the development from the first online-platforms up to now, explain the connection with “Crowdsourcing” and how Crowdfunding is used in Europe. ● Terminology and different types of Crowdfunding: We explain the differences between the four Crowdfunding-models (donation-based, reward-based, lending-based and equity-based) and other Crowdfunding-related terms. Also we talk about project- and platform-terminologies. 7 Table of contents
  • 8. ● The Crowdfunding Framework: We mention the different parts of the Crowdfunding Campaign (pre-campaigning, campaigning, post-campaigning) and that each campaign stage has several sub stages, which also will be covered in details in the following modules. ● Use of Crowdfunding: We show different approaches of Crowdfunding goals and present the added values, which come with every Crowdfunding-campaign (e.g. product feedback, proof of concept, community building etc.). Also we share some basic information about branch specific use of Crowdfunding and also on taxes and how consutlants can support project-owners in the whole process. 8 Table of contents
  • 9. Crowdfunding is a form of online finance for innovative companies, projects and people. Crowdfunding comes in many different formats and purposes - but the overall similarity is the process of collaborative funding often on Crowdfunding platforms, which bring together the supporters with the recipients of funds. 9Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu example slide What is Crowdfunding?
  • 10. History of Crowdfunding Through the Internet this alternative form of finance became an open and transparent financing tool. 10Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu example slide
  • 11. At the end of this module, you should be able to... ● ...understand the different types of Crowdfunding ● ...understand that Crowdfunding has more value than just access to capital ● ...estimate if your company is ready for Crowdfunding 11 Transition to the next module
  • 13. What is meant by pre-campaigning? 13 Everything that can be done in advance BEFORE launching a Crowdfunding-project on a platform is part of the pre-campaigning phase.
  • 14. ● Organise your Crowdfunding campaign: On the first slides of this Module, we give an overview on the different phases of the Crowdfunding process: the pre-campaigning phase, the campaigning-phase itself and the post-campaigning-phase. ● Pre-campaigning: On the following slides, we focus on the pre-campaigning-phase. We've split this phase up into three parts, illustrating each part with a variety of best practice examples and supportive tips: ○ Identify!: This includes conceptual and organisational tasks, like defining your goal, your budget and team, but also explore Crowdfunding in general and learn about how the tools and the platforms work and finally choose one platform that fits your purpose. 14 Table of contents
  • 15. ○ Prepare!: The pre-campaign phase also includes preparing a communication plan and start building a crowd. ○ Build!: Last but not least, it is about building your project page on the chosen platform, add a video, text and - if reward based - your rewards or - if equity based - your business plan. 15 Table of contents
  • 16. Organise your Crowdfunding campaign A successful Crowdfunding campaign needs more than just publishing your project on a Crowdfunding platform. Source: own Identify! ● Define your goal ● Define your budget ● Define your milestones ● Define your brand ● Write a business plan* ● Start a company* ● Build your team ● Explore Crowdfunding ● Choose the model ● Choose the platform ● Imagine different scenarios Prepare! ● Set up project & communication plan ● Assign tasks to team ● Start a pre-launch page ● Produce campaign video ● Produce graphics/pics ● Write campaign texts ● Write FAQs ● Clarify legal issues Build! ● Open account & add profile ● Set up payment ● Add campaign title ● Add thumbnail & short text ● Add description texts ● Add graphics & pictures ● Add rewards ● Add your team ● Upload campaign video ● Upload businessplan* ● Test your campaign & adjust it ● Publish your campaign *mandatory on equity- and lending-based CFPs 16 example slide
  • 17. Identify! Choose the Crowdfunding platform There are many variables to consider when choosing the Crowdfunding platform that fits your purpose. Try to answer most of these questions to find the best CFP for your project. 17Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu example slide
  • 18. At the end of this module, you should be able to... ● ...understand the different steps necessary to prepare a campaign ● ...select a platform which is suitable for you. ● ...build up the internal structures for your team. 18 Transition to the next module
  • 20. What is meant by campaigning? 20 Once you launched your campaign it is all about raising awareness, interacting with your community and keeping everyone informed.
  • 21. ● Run your Crowdfunding campaign: The purpose of this Module is to guide you through the steps of campaigning. We've split this phase up into three parts, illustrating each part with a variety of best practice examples and supportive tips. The module has the following sub-chapters: ○ Generate!: In the first few hours and days, you need to generate some buzz by telling as many people as possible about your project. Send out emails, publish your prepared press release, inform friends through direct messages and update your community in any given way. This chapter is all about raising the awareness of your community! 21 Table of contents
  • 22. ○ Engage!: After generating some buzz, it is all about engaging with the Crowd. Try to answer their questions via email, but also in the FAQ-section on your project-page. Also ask for feedback and involve the Crowd and last but not least, communicate with your followers on your established channels. This chapter is all about interacting with your community! ○ Update!: During the campaign it is crucial to also keep your community in the loop, not only supporters, but also influencers and of course your family & friends. Update your project-page, post published interviews, send a follow-up newsletter and remind people of your campaign. This chapter is all about keeping your community informed! 22 Table of contents
  • 23. Run your Crowdfunding campaign After publishing your campaign there’s a lot of work to do, to create buzz and keep your project going. Generate! ● Send personal (e)mails ● Publish press release ● Send direct messages ● Update your community ● Advertise in Social Media ● Use buzz-creation tools ● Organise a kickoff event Engage! ● Answer emails & FAQs ● Plan a live Q&A session ● Start a referral contest ● Visit offline events ● Ask for feedback ● Socialize on established channels ● BEWARE: the valley of tears Update! ● Inform about project status ● Post interviews & articles ● Send out email-newsletter ● Send reminder to close contacts ● Use news/update-area on CFP ● Communicate new rewards & stretch goals ● Present testimonials 23 example slide
  • 24. Engage! The valley of tears Although you communicate about your project all the time, be prepared that there will be some days without any interaction. 24Source: CC-BY-NC-SA Karsten Wenzlaff, Wolfgang Gumpelmaier-Mach, crowdfundport.eu example slide
  • 25. At the end of this module, you should be able to... ● ...run a campaign ● ...have ideas about online and offline events during the campaign ● ... have ideas on how to overcome obstacles in your campaign. 25 Transition to the next module
  • 27. What is meant by post-campaigning? 27 Once you finished your campaign, it is all about thanking your community, fulfilling your promises and further growing your business.
  • 28. ● Run your Crowdfunding campaign: In previous Modules, we discussed the preparation and management of the campaign. The following Module 4 includes all activities which are done after the end of the campaign, so either when the funding goal is achieved or the the funding time has ended. Again, we've split this phase up into three parts, illustrating each part with a variety of best practice examples and supportive tips. The module has the following sub-chapters: ○ Thank!: After a successfully finished Crowdfunding campaign, project owners often focus on their businesses. But do not forget your Crowd, as your supporters often are also your first customers and influencers, who recommend your product or your brand. This chapter is all about thanking everyone for joining the campaign! 28 Table of contents
  • 29. ○ Fulfill!: After you finished your campaign the “real” work starts/continues and you have to make sure to start with producing your product properly and fulfill your promises (e.g. rewards). This chapter is all about delivering on the promises of your campaign. ○ Grow!: Last but not least, sharing insights and regularly communicate with your communication is important. This chapter is all about involving your supporters to further growing your business and to preparing the next steps of development. 29 Table of contents
  • 30. Finish your Crowdfunding campaign After a successfully finished Crowdfunding campaign, founders often focus on their main businesses. Do not forget your Crowd! Source: own Thank! ● Communicate your success ● Special thank your supporters ● Update your campaign-page ● Follow-up journalists and influencers ● Party with your team Fulfill! ● Send out backer-surveys ● Produce your product ● Invite supporter to events ● Prepare bills for everyone ● Check your taxes/account ● Reward supporters as promised ● Write quarterly reports* ● Communicate milestones Grow! ● Redirect to your online shop ● Document learnings from your campaign ● Identify “true” believers amongst your supporters ● Work with your success ● Prepare another campaign ● Establish a Crowd-business ● Turn Crowdfunding into eCommerce 30 *mandatory on equity- and lending-based CFPs example slide
  • 31. Thank! Special thank your supporters Include personalized thank you notes in Facebook, where you can tag the supporters. Source: Fairytale Fashion on Facebook, https://www.facebook.com/FAIRytaleFairFashion/posts/889997341046771; Brlog on Facebook, https://www.facebook.com/BRLOGpivovara/photos/a.595212653952922.1073741830.586559691484885/732922000181986/?type=3; Late Blossom Blues (Leo “Bud” Welch Documentary) on Facebook, https://www.facebook.com/LeoWelchMovie/photos/a.720984224622804.1073741828.720030751384818/756348724419687/?type=1; 31 example slide
  • 32. At the end of this module, you should be able to... ● ...plan the activities after a successful Crowdfunding campaign ● ...understand the steps that are necessary to create several campaigns or use Crowdfunding as an ongoing source of finance. 32 Transition to the next module
  • 34. What can I do to promote my project? 34 There are many helpful resources and tools out there, which you can use to improve your campaign.
  • 35. ● Tools, tools, tools … and resources! ○ Online Resources: We collected websites and articles that are very helpful for getting a better understanding of how Crowdfunding works. ○ Communication-tools: We listed some helpful tools for organizing the communication process with supporters and your team. ○ Pre-Launch-tools: We compiled a list of helpful tools for building a community of supporters. ○ Press & promotion-tools: We collected helpful tools to generate media awareness. ○ Fulfillment-tools & investor relations: We also found some helpful tools to manage the process of delivering the rewards and managing the relations with your investors. 35 Table of contents
  • 36. Pre-Launch: Landing-Pages Source: b-cared on Launchrock, http://b-cared.launchrock.com/ You can also use Launchrock for building your pre-launch pages, including your own pictures, logos and texts. 36 example slide
  • 37. Pre-Launch: Data driven advertising Some services like tross.co advertise on Facebook or Instagram even before a campaign launches to arouse curiosity and even pre-sell products by collecting purchasing-commitments of the users. Source: Advertisment of “Must-see Kickstarter-projects” on Instagram, delivered by Tross.co 37 example slide
  • 38. At the end of this module, you should be able to... ● ...have knowledge about the various tools which can help your campaign. ● ...understand the pros and cons of using each tool. 38 Transition to the next module
  • 40. ● Best practices in Crowdfunding: This module highlights some of the best practice campaigns from the CrowdFundPort partner countries in Central Europe with a focus on Croatia, Czech Republic, Germany, Hungary, Italy, Poland, Slovakia, Slovenia. ○ Croatia: Brlog - a cooperative brewery from the Croatian coast ○ Slovakia: The Moon Inside You ○ Hungary: SBrick Smart and SBrick Plus ○ Poland: Swimmo Smart Swim Watch ○ Slovenia: Red Pitaya Open Instruments for everyone 40 Table of contents
  • 41. ○ Czech Republic: Skinners - the pocket shoes ○ Germany: detektor.fm startet eine Vormittagssendung ○ Austria: Neovoltaic - die neue Kraft ○ Italy: Synbiotec 41 Table of contents
  • 43. What is Crowdfunding? Brlog - a cooperative brewery from the Croatian coast - used Crowdfunding to finance brewery equipment. Source: Brlog on Indiegogo, https://www.indiegogo.com/projects/brlog-a-cooperative-brewery-on-the-croatian-coast--2/x/10470871#/ 43 example slide
  • 45. ● Crowdfunding exercises: The following Module contains exercises that can be used for workshops and trainings during Crowdfunding campaigns. They can be applied in various modules, since they overlap thematically. You can adapt and change these exercises - let us know how your experience is with these exercises. ○ Exercises for Module 1 ○ Exercises for Module 2 ○ Exercises for Module 3 ○ Exercises for Module 4 ○ Crowdfunding Checklist 45 Table of contents
  • 46. Exercises for Module 2 46 example slide
  • 47. Source: Douw & Koren, http://www.douwenkoren.nl/crowdfunding-canvas-en-plan-de-campagne 47 example slide Explore the Crowdfunding Canvas!
  • 48. What happens if… ... the project reaches its funding goal before the end of the funding time? ... the project receives much more than the required funding goal? ... the project receives significantly less than the required funding goal? 48 example slide Three Scenarios