An examination of the Crowdfunding Landscape in Europe and introduction to the 'CRUCIAL CROWDFUNDING' project.

1. CROWDFUNDING CAPITALCROWDFUNDING FOR ENTERPRISE
(an examination of the crowdfunding landscape in Europe)
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2. The
Plarform
“the process of asking the general public for start-up capital for new ventures…..
WHAT IS CROWDFUNDING ?
especially from the online community….
via crowdfunding platforms.

3. CROWDFUNDING IN THE EU 2012-2014

4. CROWDFUNDING IN THE EU 2015

5. CROWDFUNDING IN THE EU IN 2015

6. CROWDFUNDING IN THE EU IN 2015

7. The
Plarform
• Crowdfunding is a Bridge to Traditional Sources of Financing
• Crowdfunding is Social Engagement … and changes the public opinion of entrepreneurship
• Crowdfunding Creates Jobs and Stimulates Innovation
‘On the Possibility of Crowdfunding in Europe’
‘Unleashing the potential of Crowdfunding in the European Union’
“Crowdfunding has real potential to finance different types of projects, such as innovative, creative and
cultural projects, or activities of social entrepreneurs, that have difficulties in accessing other forms of
financing.”

8. The
Plarform
THE DOWNSIDE
 Its not easy
 It requires a high level of creativity
 It’s a numbers game
 Managing expectations and demands
 There is no where to hide
 Very competitive
 It doesn’t always work
 Potential demands of over-subscription
 There are legal, moral & reputational consequences to failure

9. The
Plarform
THE UPSIDE
 Crowdfunding is Marketing
 Validation
 Pre-selling
 Build a fanbase

10. The problem
The Majority of Small
Businesss & Entrepreneurs
are not confident, or
competent, to avail of the
benefits of the global
crowdfunding phenomena
Chart: Average raised internationally 2013-2015
(source MassSolution CF Industry Report)
$6.1 Bil
2013
2014
2015
$16.2 Bil
$34.4 Bil
2016
$60 Bil ?

11. The
Plarform crucialcrowdfunding.comDevelop learning materials for businesses and those
supporting the business community to better understand
the principles and main characteristics of Crowdfunding.
And to promote crowdfunding as an option

12. The CRUCIAL Process
Step 1
Research
Evaluate the current
activity level of
Crowdfunding in EU,
identify historical
development of the
‘industry’ and examine
the applicable legal
frameworks.
Step 2
Develop
A modular training
program ‘CRUCIAL
Crowdfunding’ tailored
for the target group,
freely available on-line,
and with downloadable
materials to facilitate
classroom delivery.
Step 3
Promote
Dissemination activities
will raise the profile of
Crowdfunding in the EU.
A dedicated Online
Learning Platform will
support the training and
promote the project
outputs.

13. CRUCIAL Milestones
October 2015
Kick-Off
December 2015
Research completed
March 2016
First module draft
August 2016
Complete modules
ready for testing
January 2017
Testing complete
March 2017
Training materials
complete
May 2017
Official Launch of
Platform
Sept. 2017
Final Report

14. CRUCIAL Crowdfunding is an EU Erasmus+ funded project led by MEAG in
Ireland who are coordinating collaborative work with partners from six other EU
Member Countries (UK, Malta, Greece, Spain, Estonia and Czech Republic).
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15. The
Plarform
Thank You
www.crucialcrowdfunding.com
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