This document discusses crowdsourcing 3.0. It defines crowdsourcing as outsourcing tasks traditionally done by employees to a large, undefined group (the crowd). There are different forms of crowdsourcing including crowd wisdom, crowd creation, crowd voting, and crowd funding. The document provides examples of successful crowd pleasers like Sellaband, NASA, and Kickstarter. It outlines how to develop a crowdsourcing strategy by listening to the crowd online, defining their roles, keeping tasks simple, rewarding participation not financially, constantly communicating results, and measuring success through analytics tools.

1. Crowdsourcing 3.0
Marcus Evans Conference 2011
Raghenie Bhawanie

2. Raghenie Bhawanie
I'm a facilitator and
collaborator focused on using
new technologies and social
change.
You can connect with me
directly on
@communicatista or http:
//mynameise.
com/Communicatista

3. “Ask yourself not what the crowd can do for you,
but what you can do for the Crowd.”

4. According to Wikipedia
"Crowdsourcing is the act of outsourcing tasks,
traditionally performed by an employee or contractor, to an
undefined, large group of people or community (a crowd),
through an open call."

5. Open call
- Use of new media
Forms of crowdsourcing
- Crowd Wisdom
- Crowd Creation
- Crowd Voting
- Crowd Funding

6. Crowd Wisdom
“Given the right set of conditions the crowd will almost always
outperform any number of employees"

7. Crowd Creation
“On the Internet no one knows you are a dog,”

8. Crowd Voting
"American Idol is the largest focus group ever conducted"

9. Crowd Funding
"Crowdfunding is an incantation, one straw, for the substantial
savings on the endangered cultural sector"

10. Crowd pleasers
Give them a platform on which they can show their expertise.
Are you a crowd pleaser?
How do you please your crowd?
How does your crowd work for you?

11. Great examples of crowd pleasers
#1 Sellaband
#2 NASA
#3 Kickstarter
#4 BoomerangCreate
#5 10pages

12. Set Goals!
What do want to achieve? Does this fit your company
strategy?
Spur innovation
Drive brand awareness
Connect better with customers
Increase customer traffic
Profit from the wisdom of crowds (save on R&D)
Gain free content

13. How to?
Listen online! (monitor)
Who? (don't forget to include your own employees)
Which role do they have in the project?
Where can you find them online?
Speak their language!

14. Keep it simple!
Crowdsourcing only works when the task is simple for
contributors!
1-click participation should be your goal.

15. Reward
The biggest reward for your crowd is not to be found in $!
#reputation
#status
#showexpertise

16. Communication
- share results
- show how important your crowd is to you
- even think about marketing your most active participants
- constant communication about results and progress is key

17. Tools
- Social Media!
- Company website
- Ning
- Wordpress
- GetSatisfaction
- SurveyMonkey
- Yammer

18. How to measure succes?
Tracebuzz
Buzzcapture
Zenddesk & GetSatisfaction
Google News
Google Blogsearch, Google Realtimesearch
Technorati
Blogpulse
Tweetscan or summize
Google reader
AideRSS

19. Thanks!
I have more ideas and cases on Crowdsourcing. Even a few
about Community Management and New Media
Management. Join me at:
Twitter: @Communicatista
Email: raghenie@newlogics.nl
Or take a look at: www.newlogics.nl (only in dutch)