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10	
  <ps	
  for	
  successful	
  
     Crowdsourcing	
  
               +1	
  
          Version	
  2	
  -­‐	
  December	
  26st,	
  2012	
  
                     J.W.	
  Alphenaar	
  
1.	
  Define	
  your	
  crowd	
  
•  Is	
  the	
  crowd	
  a	
  specific	
  group	
  or	
  everybody?	
  
•  Which	
  Social	
  Networks	
  would	
  work	
  best	
  for	
  
   your	
  crowd?	
  
•  Where	
  can	
  you	
  find	
  your	
  crowd?	
  
•  Look	
  for	
  your	
  crowd	
  in	
  specific	
  groups	
  on	
  
   Linkedin,	
  Facebook,	
  etc...	
  
•  How	
  can	
  you	
  best	
  reach	
  the	
  crowd?	
  
2.	
  Sound	
  and	
  clear	
  
•  Make	
  your	
  call	
  to	
  the	
  crowd	
  as	
  clear	
  as	
  
   possible.	
  
•  The	
  crowd	
  must	
  have	
  no	
  ques<ons	
  about	
  
   your	
  call.	
  
•  It	
  should	
  not	
  be	
  interpreted	
  in	
  different	
  
   ways.	
  
•  The	
  crowd	
  must	
  understand	
  what	
  your	
  
   asking.	
  
•  So	
  take	
  your	
  <me	
  in	
  describing	
  your	
  call.	
  
3.	
  Describe	
  the	
  process	
  
•  Make	
  clear	
  to	
  your	
  crowd	
  how	
  the	
  totall	
  
   process	
  will	
  work	
  
•  Define	
  all	
  steps	
  in	
  the	
  proces,	
  i.e.:	
  
    –  Contribu<on	
  
    –  Selec<on	
  
    –  Vo<ng	
  
4.	
  Deadline!!!	
  
•  Give	
  the	
  crowd	
  a	
  deadline,	
  so	
  they	
  will	
  come	
  
   to	
  ac<on.	
  
•  No	
  deadline,	
  means	
  no	
  urgency,	
  means	
  no	
  
   results.	
  
•  The	
  crowd	
  would	
  like	
  to	
  know	
  how	
  much	
  
   <me	
  they	
  have.	
  
5.	
  Reward	
  system	
  
•  What	
  will	
  you	
  give	
  back	
  to	
  the	
  crowd?	
  
•  How	
  will	
  all	
  contribu<ons	
  be	
  rewarded?	
  
•  Will	
  only	
  the	
  best	
  contribu<ons	
  be	
  
   rewarded?	
  
•  Consider	
  other	
  mo<vators	
  than	
  money	
  alone.	
  
•  Check	
  my	
  slides	
  on	
  
   Crowdsourcing	
  and	
  Humanis<c	
  Psychology	
  
6.	
  Give	
  credits	
  
•  No	
  ma[er	
  what	
  reward	
  system	
  you	
  use,	
  
   always	
  give	
  credits	
  to	
  the	
  crowd.	
  
•  People	
  like	
  to	
  get	
  credits	
  for	
  their	
  work/
   ideas.	
  
•  Don’t	
  take	
  the	
  credits	
  yourself.	
  
7.	
  Involvement	
  
•  Join	
  the	
  conversa<on	
  with	
  the	
  crowd	
  
•  Make	
  sure	
  your	
  management	
  is	
  involved	
  as	
  
   well	
  
•  If	
  the	
  crowd	
  has	
  ques<ons,	
  give	
  answers	
  
•  You	
  have	
  to	
  be	
  the	
  Coach	
  for	
  your	
  crowd	
  
8.	
  Feedback	
  
•  Always	
  respond	
  to	
  contribu<ons	
  
•  No	
  ma[er	
  whether	
  the	
  contribu<on	
  is	
  useful	
  
   or	
  not	
  
•  A	
  good	
  response	
  to	
  a	
  non-­‐useful	
  contribu<on	
  
   can	
  lead	
  to	
  a	
  useful	
  contribu<on	
  
9.	
  Let	
  the	
  crowd	
  decide	
  
•  Consider	
  a	
  vo<ng	
  system	
  where	
  the	
  crowd	
  
   can	
  choose	
  the	
  best	
  contribu<ons	
  
•  This	
  will	
  make	
  sure	
  that	
  the	
  chosen	
  
   contribu<on(s)	
  fit	
  be[er	
  to	
  your	
  target	
  
   audience	
  
10.	
  One	
  central	
  point	
  
•  For	
  Crowdsourcing	
  you	
  can	
  use	
  all	
  kind	
  of	
  
   different	
  social	
  networks.	
  
•  Make	
  sure	
  you	
  have	
  one	
  central	
  point	
  where	
  
   it	
  all	
  comes	
  together.	
  
•  It’s	
  be[er	
  for	
  you	
  to	
  control	
  
•  It’s	
  nicer	
  for	
  the	
  crowd	
  to	
  see	
  the	
  whole	
  
   picture.	
  
Bonus	
  <p:	
  Transparency	
  
•  Key	
  in	
  Social	
  media,	
  but	
  also	
  in	
  
   Crowdsourcing.	
  
•  Be	
  transparant	
  in	
  all	
  that	
  you	
  do.	
  
•  What	
  will	
  you	
  use	
  the	
  results	
  for	
  
•  How	
  does	
  the	
  Decision	
  Making	
  Process	
  look	
  
   like.	
  
•  How	
  will	
  the	
  contributors	
  be	
  rewarded	
  
Final	
  note	
  
•  Never	
  be	
  afraid	
  to	
  ask	
  the	
  crowd.	
  
•  You	
  will	
  be	
  surprised	
  how	
  willing	
  they	
  are	
  to	
  
   help.	
  


                           Just	
  ASK	
  
Speaker	
  needed?	
  
•  I’m	
  a	
  public	
  speaker	
  in	
  Dutch	
  and	
  English	
  on	
  
   the	
  topics	
  Crowd	
  Sourcing,	
  online	
  
   communica<on,	
  Personal	
  branding	
  and	
  Social	
  
   Media.	
  
•  If	
  you’re	
  interested,	
  send	
  me	
  a	
  request	
  for	
  a	
  
   proposal.	
  
About	
  this	
  slideshow	
  
•  This	
  slideshow	
  is	
  part	
  of	
  my	
  research	
  and	
  findings	
  so	
  far.	
  
•  I	
  learned	
  all	
  <ps	
  the	
  hard	
  way	
  during	
  several	
  Crowdsourcing	
  
   projects	
  that	
  I’m	
  involved	
  in,	
  including	
  the	
  first	
  completely	
  crowd	
  
   sourced	
  movie	
  called:	
  DSBTheMovie.	
  	
  
•  Right	
  now	
  I’m	
  working	
  on	
  a	
  book	
  about	
  Crowdsourcing	
  called	
  
   “Sources	
  Unknown”.	
  At	
  this	
  moment	
  I	
  only	
  have	
  a	
  Dutch	
  publisher,	
  
   but	
  I’m	
  looking	
  for	
  an	
  interna<onal	
  publisher.	
  	
  
•  My	
  English	
  is	
  not	
  the	
  best,	
  so	
  if	
  you	
  see	
  any	
  spelling	
  errors,	
  let	
  me	
  
   know!	
  
•  If	
  you	
  have	
  any	
  sugges<ons,	
  ideas	
  or	
  comments	
  about	
  these	
  <ps,	
  
   let	
  me	
  know.	
  
•  If	
  you	
  like	
  these	
  <ps,	
  use	
  them	
  and	
  share	
  them.	
  
Want	
  to	
  connect?	
  
•    hOp://nl.linkedin.com/in/jwalphenaar	
  
•    hOp://www.facebook.com/AlphenaarJW	
  
•    	
  hOp://www.facebook.com/jwalphenaar	
  	
  
•    @jwalphenaar	
  /	
  @PowerPRnl	
  
•    hOps://plus.google.com/
     104557430687308297637/posts	
  	
  

                 Email: janwillemalphenaar@gmail.com


                      www.jwalphenaar.nl

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10 tips for Successful Crowdsourcing

  • 1. 10  <ps  for  successful   Crowdsourcing   +1   Version  2  -­‐  December  26st,  2012   J.W.  Alphenaar  
  • 2. 1.  Define  your  crowd   •  Is  the  crowd  a  specific  group  or  everybody?   •  Which  Social  Networks  would  work  best  for   your  crowd?   •  Where  can  you  find  your  crowd?   •  Look  for  your  crowd  in  specific  groups  on   Linkedin,  Facebook,  etc...   •  How  can  you  best  reach  the  crowd?  
  • 3. 2.  Sound  and  clear   •  Make  your  call  to  the  crowd  as  clear  as   possible.   •  The  crowd  must  have  no  ques<ons  about   your  call.   •  It  should  not  be  interpreted  in  different   ways.   •  The  crowd  must  understand  what  your   asking.   •  So  take  your  <me  in  describing  your  call.  
  • 4. 3.  Describe  the  process   •  Make  clear  to  your  crowd  how  the  totall   process  will  work   •  Define  all  steps  in  the  proces,  i.e.:   –  Contribu<on   –  Selec<on   –  Vo<ng  
  • 5. 4.  Deadline!!!   •  Give  the  crowd  a  deadline,  so  they  will  come   to  ac<on.   •  No  deadline,  means  no  urgency,  means  no   results.   •  The  crowd  would  like  to  know  how  much   <me  they  have.  
  • 6. 5.  Reward  system   •  What  will  you  give  back  to  the  crowd?   •  How  will  all  contribu<ons  be  rewarded?   •  Will  only  the  best  contribu<ons  be   rewarded?   •  Consider  other  mo<vators  than  money  alone.   •  Check  my  slides  on   Crowdsourcing  and  Humanis<c  Psychology  
  • 7. 6.  Give  credits   •  No  ma[er  what  reward  system  you  use,   always  give  credits  to  the  crowd.   •  People  like  to  get  credits  for  their  work/ ideas.   •  Don’t  take  the  credits  yourself.  
  • 8. 7.  Involvement   •  Join  the  conversa<on  with  the  crowd   •  Make  sure  your  management  is  involved  as   well   •  If  the  crowd  has  ques<ons,  give  answers   •  You  have  to  be  the  Coach  for  your  crowd  
  • 9. 8.  Feedback   •  Always  respond  to  contribu<ons   •  No  ma[er  whether  the  contribu<on  is  useful   or  not   •  A  good  response  to  a  non-­‐useful  contribu<on   can  lead  to  a  useful  contribu<on  
  • 10. 9.  Let  the  crowd  decide   •  Consider  a  vo<ng  system  where  the  crowd   can  choose  the  best  contribu<ons   •  This  will  make  sure  that  the  chosen   contribu<on(s)  fit  be[er  to  your  target   audience  
  • 11. 10.  One  central  point   •  For  Crowdsourcing  you  can  use  all  kind  of   different  social  networks.   •  Make  sure  you  have  one  central  point  where   it  all  comes  together.   •  It’s  be[er  for  you  to  control   •  It’s  nicer  for  the  crowd  to  see  the  whole   picture.  
  • 12. Bonus  <p:  Transparency   •  Key  in  Social  media,  but  also  in   Crowdsourcing.   •  Be  transparant  in  all  that  you  do.   •  What  will  you  use  the  results  for   •  How  does  the  Decision  Making  Process  look   like.   •  How  will  the  contributors  be  rewarded  
  • 13. Final  note   •  Never  be  afraid  to  ask  the  crowd.   •  You  will  be  surprised  how  willing  they  are  to   help.   Just  ASK  
  • 14. Speaker  needed?   •  I’m  a  public  speaker  in  Dutch  and  English  on   the  topics  Crowd  Sourcing,  online   communica<on,  Personal  branding  and  Social   Media.   •  If  you’re  interested,  send  me  a  request  for  a   proposal.  
  • 15. About  this  slideshow   •  This  slideshow  is  part  of  my  research  and  findings  so  far.   •  I  learned  all  <ps  the  hard  way  during  several  Crowdsourcing   projects  that  I’m  involved  in,  including  the  first  completely  crowd   sourced  movie  called:  DSBTheMovie.     •  Right  now  I’m  working  on  a  book  about  Crowdsourcing  called   “Sources  Unknown”.  At  this  moment  I  only  have  a  Dutch  publisher,   but  I’m  looking  for  an  interna<onal  publisher.     •  My  English  is  not  the  best,  so  if  you  see  any  spelling  errors,  let  me   know!   •  If  you  have  any  sugges<ons,  ideas  or  comments  about  these  <ps,   let  me  know.   •  If  you  like  these  <ps,  use  them  and  share  them.  
  • 16. Want  to  connect?   •  hOp://nl.linkedin.com/in/jwalphenaar   •  hOp://www.facebook.com/AlphenaarJW   •   hOp://www.facebook.com/jwalphenaar     •  @jwalphenaar  /  @PowerPRnl   •  hOps://plus.google.com/ 104557430687308297637/posts     Email: janwillemalphenaar@gmail.com www.jwalphenaar.nl