Slides from Adobe webinar, July 17, 2013. Complete recording of the webinar at http://adobe.ly/15NgqPx Paradoxically, while mobile devices are proliferating, our habits are becoming ever more sedentary; Internet is not only a communication tool but a creator of new spaces that we occupy without moving. In this new virtual universe, space has different dimensions and constraints, which users are learning to understand for personal and professional development

1. Ray
Gallon
&
Neus
Lorenzo
Crossing Boundaries:
Implications for the
Content Industries
-1-
Transcending
Space:
Ubiquitous
Knowledge
h@p://spaceappschallenge.org/staCc/images/default.jpg

2. Right now, we are all
everywhere!
Thank
you
for
parCcipaCng
in
this
virtual
space

3. Understanding Space:
Cultural Dematerialization
Our
Planet
h@p://images.fanpop.com/images/image_uploads/Fanpop-­‐all-­‐around-­‐the-­‐world-­‐fanpop-­‐583858_1024_768.jpg
h@p://argavan.com/Blog/wp-­‐content/uploads/2013/02/world.jpg
h@p://www.johnworldpeace.com/WorldPeace/world-­‐peace-­‐090420j.jpg
h@p://image.shu@erstock.com/display_pic_with_logo/514045/514045,1301148360,7/stock-­‐vector-­‐plane-­‐traveling-­‐around-­‐the-­‐world-­‐and-­‐a-­‐few-­‐
Countries
Trading
DigitalizaCon
of
the
above
Experience

4. Mobility Extends
Human Spaces
h@p://www.onthegotours.com/repository/AdventuresInAssamICneraryMainRegionalToursIndia-­‐144591309359785_800_600.jpg
Human
mobility
enlarges
gathering
spaces,
projects
cultural
impact
and
expands
sensorial
experiences

5. Transport technologies foster
cultural expansion
h@p://lh6.google.com/acdpanama/R6JljW86YUI/AAAAAAAAB0o/
7ZlEgphHK8k/Naso%20Teribe%20(66).jpg?imgmax=512
h@p://staCc.ddmcdn.com/gif/air-­‐breathing-­‐rocket.jpg
h@p://www.allthetests.com/quiz25/picture/pic_1215028895_4.jpg

6. Communication technologies
Bridge Distances
h@p://cdn.mactrast.com/wp-­‐content/uploads/2011/09/Rotary-­‐iPhone.png
Virtual
worlds
developed
from
Speaking,
Drawing,
WriCng,
PrinCng,
TelecommunicaCng…

7. Complexity Emerges from
Accumulated Diversification
h@p://cdn.mactrast.com/wp-­‐content/uploads/2011/09/Rotary-­‐iPhone.png

8. Centralized Information,
Nuclear Meme Dissemination
UnCl
recently,
knowledge
was
related
to
specific
located
spaces:
temples,
libraries,
monasteries,
universiCes,
secret
socieCes,
guilds…

9. Controlled Access to Knowledge
h@p://www.thelivingmoon.com/43ancients/04images/Alexandria/Alexandria_01.jpg
h@p://media.web.britannica.com/eb-­‐media/98/102198-­‐004-­‐67231D98.jpg
(França,
1480)

10. Ubiquitous Information,
Democratic Knowledge
h@p://blogs.reuters.com/mediafile/files/2013/01/ipad-­‐mini.jpg
Mobile
access
to
ubiquitous
informaCon
allows
humans
to
occupy
digital
spaces
without
moving:
sendentarism
increases

11. Tracking Wikipedia Participation:
Languages and Places
Ref:
h@p://visual.ly/mapping-­‐wikipedia-­‐Cmeline?view=true

12. Hybrid realities 3D,
enlarging complexity
h@p://consciousentrepreneur.net/wp-­‐content/uploads/2012/12/imagine-­‐self.gif

13. Internet: creating and shaping
new hunting and gathering lands
Content
is
available
everywhere,
on
any
device,
creaCng
simultaneous
realiCes
in
new
virtual
spaces
to
explore,
learn,
work,
gather
or
interact.

14. New strategies for dealing with
complexity: gamification?
h@p://www.designboom.com/cms/images/-­‐Z73/sc1.jpg
New
generaCons
will
develop
different
concepts
of
space
and
territory,
different
strategies
for
dealing
with
physical
reality
and
virtual
content.

15. And Content in All This?
Physical
space
is
disappearing
VirtualizaCon
Four Anthropological Spaces
defined by Pierre Lévy (1997):
• Earth
• Territory
• Exchange
• Knowledge
The New Complexity

16. Anthropological Spaces as
defined by Pierre Lévy
1. Earth
–
The
ground
we
walk
on,
the
space
of
hunter-­‐gatherer
socieCes,
culture
driven
by
inCmate
relaConships
of
proximity.
Source:
Pierre
Levy,
CollecJve Intelligence,
trans.
Robert
Bononno,
Perseus
Books,
1999
Changing
issues
in
Content
industries:
-­‐
Mobility
versus
Outsourcing
-­‐
On-­‐site
versus
Offshore
-­‐
Massive
Offshoring
versus
Expert
Offshoring
h@p://www.ilchi.com/wp-­‐content/uploads/2011/04/20110425_ilchi-­‐lee-­‐feet-­‐on-­‐the-­‐ground.j

17. Massive Offshoring
h@p://djcadchina.files.wordpress.com/2012/02/sweatshop.jpg

18. Expert
h@p://www.soxfirst.com/wp-­‐content/uploads/offshore.jpg
Not
cheap
labour,
but
Local
ExperCse
Offshoring
Content
creators,
editors
web
curators,
trainners,
teachers,
translators,
technicians,
experts….

19. Anthropological Spaces as
defined by Pierre Lévy
Source:
Pierre
Levy,
CollecJve Intelligence,
trans.
Robert
Bononno,
Perseus
Books,
1999
Changing
issues
in
Content
industries:
-­‐
InternaConalizaCon
and
LocalizaCon
-­‐
GeolocaCon
and
Language
-­‐
TranslaCon,
Translanguaging
and
Transliteracy
2. Territorial
–
Our
address
on
the
Earth,
the
space
of
private
property,
naConality,
authority,
culture
driven
by
religion,
wriCng.

20. Mobility implies Trans-Languaging
h@p://mindsonmusic.kindermusik.com/wp-­‐content/uploads/2013/01/Screen-­‐Shot-­‐2013-­‐01-­‐04-­‐at-­‐2.51.11-­‐PM.png

21. h@p://mindsonmusic.kindermusik.com/wp-­‐content/uploads/2013/01/Screen-­‐Shot-­‐2013-­‐01-­‐04-­‐at-­‐2.51.11-­‐PM.png
Complexity implies Transliteracy

22. Anthropological Spaces as
defined by Pierre Lévy
3. Exchange
–
The
mercanCle
space
of
manufactured
trade
goods,
commodiCes,
world
markets,
networks,
culture
driven
by
exchange,
staCsCcs,
indexes,
and
probability.
Source:
Pierre
Levy,
CollecJve Intelligence,
trans.
Robert
Bononno,
Perseus
Books,
1999
Changing
issues
in
Content
industries:
-­‐
Shops
&
Warehouses
versus
Online
Purchasing
-­‐
From
AccumulaCon
Model
to
Traffic
Model
-­‐
Kanban
InformaCon
Strategies
h@p://jpwebstore.in/blog/wp-­‐content/uploads/2012/09/Tips-­‐for-­‐Travel-­‐the-­‐World-­‐within-­‐your-­‐Budget.jpg

23. Cognitive Dissonance
2012
IBM
CxO
Study:
• 88%
of
1500
global
CEOs
idenCfied
"Gesng
closer
to
the
customer”
as
their
top
priority
• Less
than
40%
of
CMOs
idenCfied
it
as
theirs
h@p://ibm.co/10UFHHx
h@p://losabalorios.com/blog/wp-­‐content/uploads/2012/04/percepcion_gestalt_.jpg

24. Kanban Information Delivery
• Deliver
that
informaCon
when
s/he
needs
it
(at
the
moment
s/he
has
real
work
to
do).
• Make
it
findable.
• If
s/he
doesn’t
need
it,
it
stays
out
of
the
way.
• Give
the
user
all
the
information
s/he
needs
and
only
the
information
s/he
needs.

25. Changing
issues
in
Content
industries:
-­‐
AccumulaCon
Replaced
by
Social
Sharing
-­‐
Fragments
of
Knowledge
Exist
in
Common
Spaces
-­‐
Content
Gatekeeper
versus
Curator/Storyteller
Anthropological Spaces as
defined by Pierre Lévy
4. Knowledge – The
space
of
“quantum
idenCCes”
where
individuals
become
parCcipants,
and
the
disCncCon
between
“us”
and
“them”
disappears.
Culture
is
driven
by
parCcipaCon,
experience,
knowledge.
h@ps://encrypted-­‐tbn2.gstaCc.com/images?
q=tbn:ANd9GcRri7k6y0LXH1RG8c1IEyGZZXQTVoNSkXWX7Mh495D56AkUrh0tJg
Source:
Pierre
Levy,
CollecJve Intelligence,
trans.
Robert
Bononno,
Perseus
Books,
1999

26. Kanban Information Curation
• There
is
a
wealth
of
informaCon
exisCng
everywhere,
in
every
place.
• The
Kanban
InformaCon
Curator
finds
the
right
experCse
in
the
right
place
and
delivers:
– just
the
right
amount
– at
just
the
right
Cme
h@p://talentdrive.typepad.com/.a/
6a00e551c9a733883300e553c0y668833-­‐800wi
Search
Strategies!

27. The Curator as Story-Teller
Knowledge
Autonomy
h@p://photography.naConalgeographic.com/photography/photo-­‐of-­‐the-­‐day/eastern-­‐screech-­‐owl-­‐georgia/

28. h@p://photography.naConalgeographic.com/photography/photo-­‐of-­‐the-­‐day/eastern-­‐screech-­‐owl-­‐georgia/
The User as Story-Builder

29. Changing
issues
in
Content
industries:
-­‐
Big
Data
–
OpportuniCes
and
Ethical
Dangers
-­‐
Rapid
AdaptaCon
to
Unknown
Context
Changes
-­‐
CreaCon
of
Integrated
Learning
CommuniCes
Implications of Integrating
Pierre Lévy’s Four Spaces
Source:
Pierre
Levy,
CollecJve Intelligence,
trans.
Robert
Bononno,
Perseus
Books,
1999
New Complexity – Boundaries
of
space,
disciplines,
acCviCes,
responsibiliCes,
languages,
and
cultures,
all
become
unclear.
The
basis
of
society
moves
from
informaCon
accumulaCon
to
social
transformaCon.
Everyone
is
a
stakeholder,
everyone
is
responsible.
h@p://www.idg.no/mulCmedia/archive/00025/outsourcing_575_25884d.jpg

30. Context Sensitivity Also Includes:
• Where
are
we?
• What
language?
Note separaJon of these two
• How
do
I
do
this
here
&
now?
• With
whom
am
I
connected?
• How
do
we
do
it
together?
• What’s
the
weather
and
how
does
it
affect
this?
• How
fast
are
we
moving?
• What
technology
have
we
got
and
what’s
it
capable
of
(adapCve
design)?
We
must
be
able
to
answer
quesCons
like
this,
even
though
we
can’t
know
in
advance
what
they
might
be
–
not
the
answers,
not
even
the
quesCons!

31. h@p://buzzcanuck.typepad.com/agentwildfire/images/2008/07/31/community.jpg
ExecuCves
Producers
Customers
• Our
business:
no
longer
creaCng
and
distribuCng
goods
or
services,
but
creaCng
experiences.
• The
new
benchmark:
a
value
culture
Integrated Learning Communities
of ALL Stakeholders

32. The New Dematerialized Spaces
h@p://us.123rf.com/400wm/400/400/johny007pan/johny007pan1205/johny007pan120500099/13533149-­‐people-­‐around-­‐the-­‐world-­‐sketch.jpg
h@p://islaformosa.files.wordpress.com/2013/01/happy-­‐wives-­‐all-­‐over-­‐the-­‐world.jpg
h@p://community.decisci.com/files/Total%20Trade%20Network.JPG
ih@p://ida.convio.net/images/content/pagebuilder/earth_in_hands-­‐istock.jpg
h@p://specials-­‐images.forbes.com/imageserve/03YU8Yme4q9U8/0x600.jpg?fit=scale&background=000000
Knowledge
Earth
Exchange
Complex
Digital
Ubiquitous
Shared
Territory

33. Ray
Gallon
&
Neus
Lorenzo
THANK YOU
Ray
Email:
ray@transformaConsociety.net
Twi,er:
@RayGallon
LinkedIn:
Ray
Gallon
Google Plus:
+Ray
Gallon
Blog – Rant of a Humanist Nerd:
h@p://humanistnerd.culturecom.net
Neus
Email:
neus@transformaConsociety.net
Twi,er:
@NewsNeus
LinkedIn:
Neus
Lorenzo
Next Webinar: “Transcending
Time:
CollaboraCon
in
the
Virtual
Age”
19
september
2013