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Ray 
Gallon 
& 
Neus 
Lorenzo 
Digital 
Reality 
Escape 
to 
a 
Virtual 
World 
or 
Explore 
an 
Augmented 
Culture? 
h@p://www.welzijndeurne.nl/TrueStars/Media/SIchIng%20Welzijn%20Deurne/Welzijndeurne/Road%20To%20SWD.jpg 
h@p://taylorockam.net/wp-­‐content/uploads/2011/03/header-­‐sito-­‐con-­‐scri@a-­‐v3-­‐rido@a.jpg 
h@p://www.userspots.com/wordpress/wp-­‐content/uploads/2010/08/info-­‐300x225.jpg 
@TransformSoc
A 
Which Is the Real Object? 
René 
Magri@e, 
La 
Trahison 
des 
images, 
1928-­‐29 
h@p://www.estancoguerrero.com/images/paginas/pipas/940/pipa-­‐estancoguerrero-­‐5159.jpg 
h@p://brendandonnet.files.wordpress.com/2012/11/magri@e-­‐la-­‐trahison-­‐des-­‐images.jpg?w=584&h=403 
B
Where Does Virtual Reality Happen? 
1. When 
you 
read 
a 
novel, 
is 
the 
story 
happening 
in 
a 
virtual 
reality? 
2. When 
you 
see 
a 
movie, 
are 
the 
images 
a 
virtual 
reality? 
3. When 
you 
play 
a 
computer 
game, 
is 
that 
virtual 
reality? 
51,90% 
56,41% 
78,95% 
48,10% 
43,59% 
21,05% 
YES 
NO 
Reading 
a 
Novel 
In 
a 
movie 
Computer 
game
Digital Reality: 
Computer Generated Information 
h@p://www.so`wareag.com/blog/reality_check/wp-­‐content/uploads/2014/04/Digital2.jpg 
h@p://consciouslifenews.com/wp-­‐content/uploads/2012/07/binary-­‐digital-­‐face.png 
@TransformSoc
Creating 
Virtual Worlds 
Object: 
Flower 
LocaJon: 
Garden 
To 
know 
more: 
[+] 
h@p://www.lumixgexperience.panasonic.co.uk/wp-­‐content/uploads/gallery/AdamTrevor/Flower_HDR.jpg 
h@p://www.terrafloraonline.com/images/userfiles/images/flower01LOW.png 
h@p://www.medievalists.net/wp-­‐content/uploads/2014/02/blue-­‐eyes.jpg
Culture Creates a Continuum 
Between Reality – Virtuality 
Symbolic 
Conceptualization 
Language: 
Skill that allows us 
to communicate 
our thoughts and feelings 
to a receptor, 
via a shared code 
and create a shared cultural context. 
h@p://rlv.zcache.com/world_of_communicaIon_poster-­‐p228705489155507739qzz0_400.jpg 
TermCAT http://www.termcat.cat/ca/Diccionaris_En_Linia/132/Cerca/
Representations of Physical Reality 
Digital Real i ty 
Simplified Reality 
Mixed Reality 
Simulated Re a l i ty 
Augmented Reality 
Virtual Reality 
@TransformSoc
Linking Images 
and Reality 
Lascaux, 
Great 
Hall 
of 
the 
Bulls-­‐ 
Paleolithic 
period 
(16000 
years 
old) 
h@p://www.redicecreaIons.com/ul_img/7330lascaux6.jpg
Augmented Reality Implies 
Added Information 
h@p://cdn.onextrapixel.com/wp-­‐content/uploads/2012/07/mixed-­‐reality.jpg
Augmented Reality (AR): 
Ubiquitous Information 
ArJst: 
Mehmet 
Ali 
Uysal 
(a 
Turkish 
professor 
of 
art 
at 
the 
Middle 
East 
Technical 
University) 
LocaJon: 
Chaudfontaine 
Park 
(Belgium) 
Date: 
Created 
in 
2010 
for 
the 
FesIval 
of 
the 
Five 
Seasons. 
Building 
process: 
Ref: 
h@p://www.giornaleosmo.com/wp-­‐content/uploads/2012/07/oversized-­‐giant-­‐big-­‐everyday-­‐object-­‐11.jpg 
h@p://www.designerscall.com/blog/wp-­‐content/uploads//2013/04/clothespin2.jpg 
@TransformSoc
Embedded Multimedia 
Real-Time hotel Room Information
Living 
in Shadows 
Plato’s 
Cave 
Allegory 
h@p://criIcalthinking-­‐mc205.wikispaces.com/file/view/plato_cave2.jpg/245932615/390x290/plato_cave2.jpg
Meta-realities 
https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash3/558713_453149121431297_1372521448_n.jpg
h@p://storage.koinup.com/100518x271063/271063-­‐6.jpg 
Participating 
in Shadows
Survey: 
Is Virtual Reality Part of Physical Reality? 
46% 
54% 
All 
Age 
Groups 
NO 
YES 
Age 
Group: 
18 
to 
40 
years 
old 
36% 
64% 
NO 
YES
The Common Virtuality Model 
1994: 
Paul 
Milgram 
y 
Fumio 
Kishino: 
Reality 
Virtuality 
ConInuum” 
h@p://www.oamk.fi/hankkeet/mixedreality/ 
h@p://www.oamk.fi/hankkeet/mixedreality/img/virtuality_conInuum.gif
Reality – Virtuality Continuum
Augmented Reality vs. Virtual Reality 
Augmented 
Reality 
• Projects 
onto 
real 
context 
in 
real 
Ime: 
Partly 
unmediated 
• Only 
part 
of 
your 
sensorial 
overall 
experience 
is 
digital 
• Merging 
of 
Digital 
and 
Physical 
objects. 
• Simultaneous 
Sensory 
Expansion 
Virtual 
Reality 
• Creates 
simulated 
context 
and 
space-­‐Ime: 
It's 
all 
media. 
• All 
of 
your 
sensorial 
experience 
is 
digital 
• The 
computer 
transmits 
sensory 
data 
to 
the 
parIcipant 
• Immersive 
Fantasy 
world 
Augmented 
reality 
embeds 
digital 
informaJon 
into 
real-­‐world 
contexts 
Virtual 
reality 
creates 
digital 
contexts 
that 
behave 
in 
ways 
that 
mimic 
real-­‐world 
analogues 
h@p://www.quora.com/What-­‐are-­‐the-­‐key-­‐differences-­‐between-­‐augmented-­‐reality-­‐and-­‐virtual-­‐reality 
@TransformSoc
Integration of Virtuality 
+ Constructed 
meta data 
+ Explicit images 
and messages 
+ Virtual 
reality 
+Physical 
reality 
+Individual use 
of single items 
+Emergent 
Collaboration 
Layers of Information 
Layers of Codification 
@TransformSoc
Integration of Virtuality 
+ Constructed 
meta data 
+ Explicit images 
and messages 
+ Virtual 
reality 
+Physical 
reality 
+Individual use 
of single items 
+Emergent 
Collaboration 
eCall 
(IoT) 
Angry 
Birds 
Flight 
simulator 
Social 
Networks 
Big 
Data 
applicaIon 
@TransformSoc
Spotting the Essential 
with Simplified Reality 
h@p://www.homevselectronics.com/wp-­‐content/uploads/2014/02/virtual-­‐reality.jpg 
h@p://ieeexplore.ieee.org/ieee_pilot/arIcles/01/@g2009010006/assets/img/arIcle_1/fig_12/large.gif
Geometric 
structure 
Possible 
QR 
Code 
Absence 
of 
distracIng 
detail 
Simplified 
model 
Metadata 
Target 
informaIon
Useful Applications 
Digital Reality for Training 
Extrasensorial Learning Skills 
h"ps://www.youtube.com/watch?v=MgnFI_bKUbk&index=38&list=PLtEGYMIELJtBfOd5ahRmvQ9MutlZKKnpkS 
Augmented Reality for Daily Life
For What is Digital Reality Useful? 
Ref: 
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 
14,29% 
37,10% 
40,32% 
75,81% 
80,00% 
70,00% 
60,00% 
50,00% 
40,00% 
30,00% 
20,00% 
10,00% 
0,00% 
AR 
for 
work 
AR 
for 
personal 
life 
VR 
for 
work 
VR 
for 
personal 
life 
Have 
You 
Used…?
Adding Information About Past and Present 
h@p://www.petapixel.com/assets/uploads/2010/05/streetmuseum1.jpg 
hZp://goo.gl/ZndwT 
h@p://media1.s-­‐nbcnews.com/j/MSNBC/Components/Slideshows/_producIon/ss-­‐110623-­‐ 
dear-­‐photograph/ss-­‐110623-­‐dear-­‐photograph-­‐10.grid-­‐6x2.jpg 
Web 
Ref: 
h@p://Iny.cc/4f01dw 
London Museum uses App. With embedded photos from the past, to explain present. .
Interface Encumbrance 
Will Vanish to Invisibility 
h@p://video.naIonalgeographic.com/video/player/media/augmented-­‐reality-­‐sci/augmented-­‐reality-­‐sci_480x360.jpg 
h@p://cdn.trendhunterstaIc.com/thumbs/andric-­‐digitalized-­‐captures.jpeg
Crossing the Continuum 
The 
power 
of 
the 
brain: 
To 
move 
prostaIc 
devices 
or 
exoskeletons 
(e.g. 
Cathy 
Hutchinson) 
h@ps://www.youtube.com/watch?v=xiLNCT6lUsU 
{slide 
26’50’’] 
The 
power 
of 
the 
machine: 
Guessing 
right 
between 
two 
mental 
images 
(e.g. 
Marcel 
Just 
& 
Tom 
Mitchell, 
Carnegie 
Mellon 
University 
) 
Shelter 
Food/Handling
Non-Visual Augmented Reality 
Smell-Enhanced Cookies 
h@p://www.kabk.nl/arlab/pageEN.php?id=0104
Using other senses… 
Which 
sense 
other 
than 
visual 
would 
you 
prioriJze 
Ref: 
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 
1,30% 
in 
Digital 
Reality 
Research? 
29,87% 
7,79% 
61,04% 
70,00% 
60,00% 
50,00% 
40,00% 
30,00% 
20,00% 
10,00% 
0,00% 
Taste 
Touch 
Smell 
Sound
Digitalization means Convergence 
to a single code 
h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg
Immersive Multimedia 
h@ps://encrypted-­‐tbn0.gstaIc.com/images?q=tbn:ANd9GcQ31AulS-­‐_5v0Pd17g4QnlfaQktu-­‐rwL4l7dK0DKIhzV_PbF89Z 
h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg
What Perceptions of Space and Territory 
Will Our Grandchildren Have? 
h@p://www.designboom.com/cms/images/-­‐Z73/sc1.jpg
h@p://www.hypergridbusiness.com/wp-­‐content/uploads/2014/06/Control-­‐VR.jpg
Should 
customers 
be 
advised 
that 
a 
Digital 
Reality 
ApplicaIon 
might 
change 
their 
percepIon 
of 
the 
world? 
Ref: 
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 
27% 
73% 
NO 
YES
Expert Environments 
Digital Reality to Enhance Surgical Techniques 
h@p://www.wired.com/images_blogs/beyond_the_beyond/2013/08/42af6b35-­‐46a4-­‐4797-­‐ 
bc6b-­‐1395286e74bc_RTX12REG.jpg 
h@p://viewconference.it/e2011/wp-­‐content/uploads/2011/08/ULIS-­‐surgical-­‐simulator.jpg 
h@p://guiacirugiaesteIca.com/wp-­‐content/uploads/2011/01/slide-­‐futuro-­‐aplicaciones-­‐medicas-­‐apps-­‐ 
salud-­‐iphone-­‐ipad-­‐android.jpg 
Should 
we 
all 
become 
experts?
Plato in the New Cave 
h@p://jaywing.com/agency/wp-­‐content/uploads/2012/04/reality-­‐is-­‐percepIon.jpg 
h@p://media-­‐cache-­‐ec0.pinimg.com/236x/ce/c1/3e/cec13ed184a2041487d54b4afdc010ee.jpg 
h@p://www.mixedrealitylab.org/images/stories/projects/HumanPacman/08.firstperson.jpg 
Should 
we 
all 
become 
aware?
Learning Through Gaming 
Playing 
a 
Virtual 
game 
is 
Useful 
for… 
Ref: 
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 
50% 
85,90% 
92,31% 
64,10% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Work 
Learning 
Leisure 
WasJng 
Time
Gaming? Industrial Control? 
Context is Everything 
h@p://i1.yImg.com/vi/kzGljuievpM/0.jpg
Immersive Gaming 
h@p://1.bp.blogspot.com/_Ss_rLDyRQCk/Ra2QZpKjpAI/AAAAAAAAA7E/MbdcTq02fQc/ 
s1600/augmented+reality_PhoneGame.jpg
Crowd Sourcing Video Gamers to 
Solve Scientific Problems 
3D 
Puzzle 
Ref:h@ps://www.youtube.com/watch?v=xiLNCT6lUsU 
[slide 
40’40’’]
Which of these statements best describes your feelings 
about Digital Reality being integrated into your daily life? 
0,00% 
10,00% 
20,00% 
30,00% 
40,00% 
50,00% 
60,00% 
Ref: 
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 
It 
enriches 
my 
private 
and 
professional 
life 
It 
is 
helpful 
but 
I 
worry 
about 
my 
personal 
safety 
I 
am 
afraid 
that 
I 
might 
lose 
touch 
with 
Physical 
Reality 
It 
might 
become 
a 
tool 
for 
mass 
manipulaIon 
by 
governments, 
military 
and 
corporaIons 
I 
don't 
want 
to 
go 
any 
near 
it, 
reality 
is 
good 
enough 
for 
me 
All 
Age 
Groups 
18 
to 
40 
years 
old
Inter-Species Avatars & 
Extracorporal Experience 
Jaron 
Lanier: 
“ 
It’s 
going 
to 
be 
about 
turning 
into 
different 
creatures, 
changing 
the 
way 
we 
operate 
cogniIvely 
in 
relaIonship 
to 
the 
world” 
“I'm 
flapping 
my 
wings. 
Not 
hard, 
but 
slowly 
and 
smoothly”… 
h@p://carolsdreamworld.blogspot.com.es/2012/10/my-­‐first-­‐lucid-­‐dream.html
Digital 
Reality: 
an 
escape 
to 
a 
virtual 
world 
or 
an 
exploraIon 
of 
an 
augmented 
culture? 
Rate 
on 
the 
following 
scale: 
from 
1 
to 
4 
7,89% 
22,37% 
48,68% 
All 
Age 
Groups 
18 
to 
40 
years 
old 
21,05% 
0% 
44,44% 
27,27% 
27,27% 
60,00% 
50,00% 
40,00% 
30,00% 
20,00% 
10,00% 
0,00% 
1 
2 
3 
4 
Ref: 
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 
2,83 
Escape 
Culture
Making sense of all this… 
h@p://4.bp.blogspot.com/_SqhhJb_P3Kk/Sbf4Yx23J9I/AAAAAAAAFwQ/svbTQI5WQCw/s400/infrared+d.jpg
THANK YOU 
Neus 
Email: 
neus@transformaIonsociety.net 
LinkedIn: 
Neus 
Lorenzo 
Slideshare: 
h@p://www.slideshare.net/ 
TransformaIonSociety 
2014 
Web 
– 
TransformaJon 
Society: 
h@p://www.transformaIonsociety.net 
Ray 
Email: 
ray@transformaIonsociety.net 
LinkedIn: 
Ray 
Gallon 
Google 
Plus: 
+Ray 
Gallon 
Next 
Topic: 
“Human 
Bionics 
– 
More 
Freedom 
or 
Electronic 
Slavery?” 
Blog/survey 
published: 
9 
October 
2014 
Webinar: 
31 
October 
2014 
TwiZer: 
@Transformsoc

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Digital reality

  • 1. Ray Gallon & Neus Lorenzo Digital Reality Escape to a Virtual World or Explore an Augmented Culture? h@p://www.welzijndeurne.nl/TrueStars/Media/SIchIng%20Welzijn%20Deurne/Welzijndeurne/Road%20To%20SWD.jpg h@p://taylorockam.net/wp-­‐content/uploads/2011/03/header-­‐sito-­‐con-­‐scri@a-­‐v3-­‐rido@a.jpg h@p://www.userspots.com/wordpress/wp-­‐content/uploads/2010/08/info-­‐300x225.jpg @TransformSoc
  • 2. A Which Is the Real Object? René Magri@e, La Trahison des images, 1928-­‐29 h@p://www.estancoguerrero.com/images/paginas/pipas/940/pipa-­‐estancoguerrero-­‐5159.jpg h@p://brendandonnet.files.wordpress.com/2012/11/magri@e-­‐la-­‐trahison-­‐des-­‐images.jpg?w=584&h=403 B
  • 3. Where Does Virtual Reality Happen? 1. When you read a novel, is the story happening in a virtual reality? 2. When you see a movie, are the images a virtual reality? 3. When you play a computer game, is that virtual reality? 51,90% 56,41% 78,95% 48,10% 43,59% 21,05% YES NO Reading a Novel In a movie Computer game
  • 4. Digital Reality: Computer Generated Information h@p://www.so`wareag.com/blog/reality_check/wp-­‐content/uploads/2014/04/Digital2.jpg h@p://consciouslifenews.com/wp-­‐content/uploads/2012/07/binary-­‐digital-­‐face.png @TransformSoc
  • 5. Creating Virtual Worlds Object: Flower LocaJon: Garden To know more: [+] h@p://www.lumixgexperience.panasonic.co.uk/wp-­‐content/uploads/gallery/AdamTrevor/Flower_HDR.jpg h@p://www.terrafloraonline.com/images/userfiles/images/flower01LOW.png h@p://www.medievalists.net/wp-­‐content/uploads/2014/02/blue-­‐eyes.jpg
  • 6. Culture Creates a Continuum Between Reality – Virtuality Symbolic Conceptualization Language: Skill that allows us to communicate our thoughts and feelings to a receptor, via a shared code and create a shared cultural context. h@p://rlv.zcache.com/world_of_communicaIon_poster-­‐p228705489155507739qzz0_400.jpg TermCAT http://www.termcat.cat/ca/Diccionaris_En_Linia/132/Cerca/
  • 7. Representations of Physical Reality Digital Real i ty Simplified Reality Mixed Reality Simulated Re a l i ty Augmented Reality Virtual Reality @TransformSoc
  • 8. Linking Images and Reality Lascaux, Great Hall of the Bulls-­‐ Paleolithic period (16000 years old) h@p://www.redicecreaIons.com/ul_img/7330lascaux6.jpg
  • 9. Augmented Reality Implies Added Information h@p://cdn.onextrapixel.com/wp-­‐content/uploads/2012/07/mixed-­‐reality.jpg
  • 10. Augmented Reality (AR): Ubiquitous Information ArJst: Mehmet Ali Uysal (a Turkish professor of art at the Middle East Technical University) LocaJon: Chaudfontaine Park (Belgium) Date: Created in 2010 for the FesIval of the Five Seasons. Building process: Ref: h@p://www.giornaleosmo.com/wp-­‐content/uploads/2012/07/oversized-­‐giant-­‐big-­‐everyday-­‐object-­‐11.jpg h@p://www.designerscall.com/blog/wp-­‐content/uploads//2013/04/clothespin2.jpg @TransformSoc
  • 11. Embedded Multimedia Real-Time hotel Room Information
  • 12. Living in Shadows Plato’s Cave Allegory h@p://criIcalthinking-­‐mc205.wikispaces.com/file/view/plato_cave2.jpg/245932615/390x290/plato_cave2.jpg
  • 15. Survey: Is Virtual Reality Part of Physical Reality? 46% 54% All Age Groups NO YES Age Group: 18 to 40 years old 36% 64% NO YES
  • 16. The Common Virtuality Model 1994: Paul Milgram y Fumio Kishino: Reality Virtuality ConInuum” h@p://www.oamk.fi/hankkeet/mixedreality/ h@p://www.oamk.fi/hankkeet/mixedreality/img/virtuality_conInuum.gif
  • 18. Augmented Reality vs. Virtual Reality Augmented Reality • Projects onto real context in real Ime: Partly unmediated • Only part of your sensorial overall experience is digital • Merging of Digital and Physical objects. • Simultaneous Sensory Expansion Virtual Reality • Creates simulated context and space-­‐Ime: It's all media. • All of your sensorial experience is digital • The computer transmits sensory data to the parIcipant • Immersive Fantasy world Augmented reality embeds digital informaJon into real-­‐world contexts Virtual reality creates digital contexts that behave in ways that mimic real-­‐world analogues h@p://www.quora.com/What-­‐are-­‐the-­‐key-­‐differences-­‐between-­‐augmented-­‐reality-­‐and-­‐virtual-­‐reality @TransformSoc
  • 19. Integration of Virtuality + Constructed meta data + Explicit images and messages + Virtual reality +Physical reality +Individual use of single items +Emergent Collaboration Layers of Information Layers of Codification @TransformSoc
  • 20. Integration of Virtuality + Constructed meta data + Explicit images and messages + Virtual reality +Physical reality +Individual use of single items +Emergent Collaboration eCall (IoT) Angry Birds Flight simulator Social Networks Big Data applicaIon @TransformSoc
  • 21. Spotting the Essential with Simplified Reality h@p://www.homevselectronics.com/wp-­‐content/uploads/2014/02/virtual-­‐reality.jpg h@p://ieeexplore.ieee.org/ieee_pilot/arIcles/01/@g2009010006/assets/img/arIcle_1/fig_12/large.gif
  • 22. Geometric structure Possible QR Code Absence of distracIng detail Simplified model Metadata Target informaIon
  • 23. Useful Applications Digital Reality for Training Extrasensorial Learning Skills h"ps://www.youtube.com/watch?v=MgnFI_bKUbk&index=38&list=PLtEGYMIELJtBfOd5ahRmvQ9MutlZKKnpkS Augmented Reality for Daily Life
  • 24. For What is Digital Reality Useful? Ref: h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 14,29% 37,10% 40,32% 75,81% 80,00% 70,00% 60,00% 50,00% 40,00% 30,00% 20,00% 10,00% 0,00% AR for work AR for personal life VR for work VR for personal life Have You Used…?
  • 25. Adding Information About Past and Present h@p://www.petapixel.com/assets/uploads/2010/05/streetmuseum1.jpg hZp://goo.gl/ZndwT h@p://media1.s-­‐nbcnews.com/j/MSNBC/Components/Slideshows/_producIon/ss-­‐110623-­‐ dear-­‐photograph/ss-­‐110623-­‐dear-­‐photograph-­‐10.grid-­‐6x2.jpg Web Ref: h@p://Iny.cc/4f01dw London Museum uses App. With embedded photos from the past, to explain present. .
  • 26. Interface Encumbrance Will Vanish to Invisibility h@p://video.naIonalgeographic.com/video/player/media/augmented-­‐reality-­‐sci/augmented-­‐reality-­‐sci_480x360.jpg h@p://cdn.trendhunterstaIc.com/thumbs/andric-­‐digitalized-­‐captures.jpeg
  • 27. Crossing the Continuum The power of the brain: To move prostaIc devices or exoskeletons (e.g. Cathy Hutchinson) h@ps://www.youtube.com/watch?v=xiLNCT6lUsU {slide 26’50’’] The power of the machine: Guessing right between two mental images (e.g. Marcel Just & Tom Mitchell, Carnegie Mellon University ) Shelter Food/Handling
  • 28. Non-Visual Augmented Reality Smell-Enhanced Cookies h@p://www.kabk.nl/arlab/pageEN.php?id=0104
  • 29. Using other senses… Which sense other than visual would you prioriJze Ref: h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 1,30% in Digital Reality Research? 29,87% 7,79% 61,04% 70,00% 60,00% 50,00% 40,00% 30,00% 20,00% 10,00% 0,00% Taste Touch Smell Sound
  • 30. Digitalization means Convergence to a single code h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg
  • 31. Immersive Multimedia h@ps://encrypted-­‐tbn0.gstaIc.com/images?q=tbn:ANd9GcQ31AulS-­‐_5v0Pd17g4QnlfaQktu-­‐rwL4l7dK0DKIhzV_PbF89Z h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg
  • 32. What Perceptions of Space and Territory Will Our Grandchildren Have? h@p://www.designboom.com/cms/images/-­‐Z73/sc1.jpg
  • 34. Should customers be advised that a Digital Reality ApplicaIon might change their percepIon of the world? Ref: h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 27% 73% NO YES
  • 35. Expert Environments Digital Reality to Enhance Surgical Techniques h@p://www.wired.com/images_blogs/beyond_the_beyond/2013/08/42af6b35-­‐46a4-­‐4797-­‐ bc6b-­‐1395286e74bc_RTX12REG.jpg h@p://viewconference.it/e2011/wp-­‐content/uploads/2011/08/ULIS-­‐surgical-­‐simulator.jpg h@p://guiacirugiaesteIca.com/wp-­‐content/uploads/2011/01/slide-­‐futuro-­‐aplicaciones-­‐medicas-­‐apps-­‐ salud-­‐iphone-­‐ipad-­‐android.jpg Should we all become experts?
  • 36. Plato in the New Cave h@p://jaywing.com/agency/wp-­‐content/uploads/2012/04/reality-­‐is-­‐percepIon.jpg h@p://media-­‐cache-­‐ec0.pinimg.com/236x/ce/c1/3e/cec13ed184a2041487d54b4afdc010ee.jpg h@p://www.mixedrealitylab.org/images/stories/projects/HumanPacman/08.firstperson.jpg Should we all become aware?
  • 37. Learning Through Gaming Playing a Virtual game is Useful for… Ref: h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 50% 85,90% 92,31% 64,10% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Work Learning Leisure WasJng Time
  • 38. Gaming? Industrial Control? Context is Everything h@p://i1.yImg.com/vi/kzGljuievpM/0.jpg
  • 40. Crowd Sourcing Video Gamers to Solve Scientific Problems 3D Puzzle Ref:h@ps://www.youtube.com/watch?v=xiLNCT6lUsU [slide 40’40’’]
  • 41. Which of these statements best describes your feelings about Digital Reality being integrated into your daily life? 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% Ref: h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= It enriches my private and professional life It is helpful but I worry about my personal safety I am afraid that I might lose touch with Physical Reality It might become a tool for mass manipulaIon by governments, military and corporaIons I don't want to go any near it, reality is good enough for me All Age Groups 18 to 40 years old
  • 42. Inter-Species Avatars & Extracorporal Experience Jaron Lanier: “ It’s going to be about turning into different creatures, changing the way we operate cogniIvely in relaIonship to the world” “I'm flapping my wings. Not hard, but slowly and smoothly”… h@p://carolsdreamworld.blogspot.com.es/2012/10/my-­‐first-­‐lucid-­‐dream.html
  • 43. Digital Reality: an escape to a virtual world or an exploraIon of an augmented culture? Rate on the following scale: from 1 to 4 7,89% 22,37% 48,68% All Age Groups 18 to 40 years old 21,05% 0% 44,44% 27,27% 27,27% 60,00% 50,00% 40,00% 30,00% 20,00% 10,00% 0,00% 1 2 3 4 Ref: h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E= 2,83 Escape Culture
  • 44. Making sense of all this… h@p://4.bp.blogspot.com/_SqhhJb_P3Kk/Sbf4Yx23J9I/AAAAAAAAFwQ/svbTQI5WQCw/s400/infrared+d.jpg
  • 45. THANK YOU Neus Email: neus@transformaIonsociety.net LinkedIn: Neus Lorenzo Slideshare: h@p://www.slideshare.net/ TransformaIonSociety 2014 Web – TransformaJon Society: h@p://www.transformaIonsociety.net Ray Email: ray@transformaIonsociety.net LinkedIn: Ray Gallon Google Plus: +Ray Gallon Next Topic: “Human Bionics – More Freedom or Electronic Slavery?” Blog/survey published: 9 October 2014 Webinar: 31 October 2014 TwiZer: @Transformsoc