Being Creative in the Digital Broadband
            Era Thru Mastering Six Aptitudes
              6 Career Lesson in the Digital Broadband Era




PRESENTED BY :
Saiful Hidayat
eHealth Project Director
PT. Telekomunikasi Indonesia
Meet with IKA , Teknik Elektro Universitas Brawaijaya Malang , 3 Nopember 2012
SAIFUL	
  HIDAYAT	
  
                      Curriculum	
  Vitae	
  :	
  
	
  
Educa&on	
  :	
  
-­‐  MT	
  in	
  Informa5on	
  System	
  and	
  Technology,	
  ITB	
  1999	
  
-­‐  S1	
  in	
  Telecomunica5on,	
  Unibraw	
  1988	
  
Working	
  Experiences	
  :	
  
-­‐  1992-­‐	
  2004	
         	
  :	
  Staff	
  at	
  PT.	
  Telekomunikasi	
  Indonesia,	
  Tbk	
  
-­‐  2004	
  -­‐	
  2006	
     	
  :	
  PT.	
  Telekomunikasi	
  Indonesia,	
  Tbk	
  
     	
                        	
  :	
  Manager	
  e-­‐Solu5on	
  Mul5media	
  Division	
  
-­‐  2006	
  –	
  2007	
       	
  :	
  PT.	
  Finnet	
  (Telkom	
  Group)	
  
     	
                        	
  :	
  General	
  Manager	
  of	
  Opera5on	
  
-­‐  2007	
  –	
  2010         	
  :	
  PT.	
  Telekomunikasi	
  Indonesia,	
  Tbk	
  
     	
                        	
  :	
  Head	
  of	
  IT	
  Service	
  Strategy	
  
-­‐  2010	
  –	
  2011         	
  :	
  PT.	
  Admedika	
  (Telkom	
  Group)	
  
     	
                        	
  :	
  Director	
  Of	
  Business	
  Development	
  
-­‐  2011	
  –	
  Now          	
  :	
  PT.	
  Telekomunikasi	
  Indonesia,	
  Tbk	
  
     	
                        	
  :	
  Project	
  Director	
  Of	
  Ehealth	
  Business	
  Project	
  
Interterna&onal	
  Speaker	
  :	
  
-­‐  1st	
  Vietnam	
  Interna5onal	
  Telecoms	
  Summit	
  
-­‐  12th	
  Health	
  Informa5c	
  System	
  Society	
  Asia	
  Pasific	
  Conference	
  	
  
-­‐  4th	
  Indonesia	
  Interna5onal	
  Telecoms	
  Summit	
  
Broadband is a major Driver
     of the Economy
Seamless Mobility - TIME
         Location, Time and Device Agnostic
                                      Find Child’s GPS
                                      Location on TV

     Watch Shows
     on Demand,                                     Download the
     Answer Video                                   Latest Tunes
     Call on TV


Work                                                       Watch TV on
from Home                                                  Train, Program
                                                           DVR for Tonight


  Make
  Wait Time                                              Schedule a Meeting
  Productive


            Conference                        Conduct Telepresence
            Face-to-Face                      Meeting


Keep YOU Informed, Connected, Entertained and Secure as You Move Through
                  Life - at Home, at Work, and on the Go
Impact of Digital Technology
              Power         Bandwidth           Network          Diversity

            Moore’s Law      Gilder’s Law   Metcalfe’s        Kao’s Law
  Impact     says that          says that  Law says that       says that
    Of   = computing       X  Telecom BW X the value of a X creativity rises
Technology power doubles         triples   network is the    exponentially
                every             every     square of its        with
              18 months        12 months       nodes           diversity

               X1.3 pa           X3 pa             xnxn                x exp (d)




                                Source: Peter Fisk, Marketing Genius
Automation
 “Any job that depends
 on routines – that can
 be reduced to a set of
 rules, or broken down
into a set of repeatable
   steps – is at risk.”
Abundance
     “In an age of
abundance, appealing
   only to rational,
logical, and functional
  needs is woefully
     insufficient.”
Fast Lane
Keeping up with the competition




            http://NamakuIful.com
It’s a New Age…..
  The Upcoming Era of Conceptual Age
ATG (affluence,                                                                   to
technology,
                                                                      CONCEPTUAL AGE
globalization)                                                          (creators & empathizers)



                                                 INFORMATION AGE
                                                    (knowledge workers)



                          INDUSTRIAL AGE
                             (factory workers)
            from
   AGRICULTURE AGE
           (farmers)



      18th century             19th century                20th century            21st century
                             Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
 the concept of value. Value isn’t just money.
 Its intellectual capital, ideas, innovation”.
                       Gordon Petrash, PWC- Intellectual Asset Management Practice
God News and Bad News
Creativity




   Creativity:cre-a-tiv-ityn. the ability to use
imagination to transcend traditional ideas, rules,
patterns, relationships, or the like, and to create
     meaningful new ideas, forms, methods
                 http://NamakuIful.com
The Six Aptitudes for Conceptual Age

      Not Just…                              But Also…

•    Function                           •  DESIGN
•    Argument                           •  STORY
•    Focus                              •  SYMPHONY
•    Logic                              •  EMPATHY
•    Seriousness                        •  PLAY
•    Accummulation                      •  MEANING
                     http://NamakuIful.com
Design
Only expert on function
è No Longer Enough
What People Want now is :
•  Something that beautifully designed
•  Whimsical or emotionally engaging




                     www.poparttoaster.com
Story
Only argument è Not anymore
Why ?
We were Flooded by information everyday
We Need story teller who help us make sense of it




         http://storycenter.org/
Life is Like a Music : Symphony
Empathy

v Theability to empathize and
thereby build relationships will
       help drive projects and
partnerships forward takes on
    equal importance as logic

v People   and organization with
               this skill will thrive




                                        http://www.lorashelley.com/avail/empathy.jpg
Play
From Seriousness to Play

Through play, an individual avoids
what called the lure of ‘‘false
endpoints,’’ a problem-solving
style more typical of harried adults
than of playful youngsters.

False endpoints are avoided
through play, because players
are having so much fun that
they keep nodding away at a
problem and might well arrive at
something better than the
first, good-enough solution.
http://noisebetweenstations.com/personal/weblogs/?cat=122
Meaning
The Struggle for survival and success has been replace from just
Accumulate things to “Pursue more Significant Desires, such as
Purpose, transcendence and Spiritual Fulfillment
“The future belongs to a very
 different kind of person with a
   very different kind of mind –
   creators and empathizers,
    pattern recognizers, and
    meaning makers. These
    people – artists, inventors,
      designers, storytellers,
caregivers, consolers, big picture
     thinkers – will now reap
 society’s richest rewards and
  share its greatest joys.” (Pink,
              2006)
Getting ready for Conceptual Age




             http://NamakuIful.com
Mastering the skill of conceptual-age worker
Design Sense
                                     Assess not just Content, but also appearance




               Joint art programs
                                                                                 Become visual
                                                                                 literate




http://pmr.uoregon.edu/current-uo-news/archive/2008/march/current-uo-news/
archive/2008/march/march-images/ford.jsma.07.jpg
http://qfichennai.files.wordpress.com/2008/06/16-c.jpg
                                                                             Try to use image to solve
http://www.liquidleadart.com/images/classes1-LG.jpg
http://www.rttg.org/b2b/pics/Crystal_Plane_Craft.jpg
                                                                             problems and communicate
Story telling abilities
     When writing, try to use narrative voice
     “the persona telling the story”

                                                                                           Learn storyboarding
                                                                                           as a skill




                  Learning speaking skill along
                  with multimedia presentation creation




                                                           Werner Vogels, Amazon.Com CTO
http://madinkbeard.com/blog/wp-content/images/yukiko1.jpg
http://velveteenrabbi.blogs.com/blog/files/cat-dog.jpg
http://thebackquarteracre.blogspot.com/2008_06_01_archive.html
http://best.me.berkeley.edu/~lora/images/process_photos/ses_storyboard.jp
http://www.nationmaster.com/encyclopedia/Design-comics
Symphony : Synthesis Abilities
                                      Joint Cross Discipline Projects




                                                                  Applied your skills and concepts
                                                                  To the real problems




http://www.manatee.k12.fl.us/sites/elementary/ballard/Art%20Museum/Europe/Rennaisance/daVinci-%20machine.jpg
http://farm4.static.flickr.com/3171/2290679982_1eaafcaf2b.jpg?v=0
Empathy : Feeling for others
                           Use web to find literature about
                           people from other cultures and
                           socio-economics groups


                                              Grab service learning and
                                              volunteer opportunities




                                                                            Join collaborative
                                                                            group projects




http://www.jheat.terengganu.gov.my/galeri/jheat%20gotong%20royong%202.jpg
http://www.cvms.org/uploads/images/elem%2010-16-06%20059.jpg
Play : Sense of Humor
                              Play game, such as simulations
                              And Multi Players Games




                                                                                 Joint varieties of sports, athletics, and
                                                                                 other psychical activities , Not Just
                                                                                 Computers!

                                  Joint participatory music
                                  classes that include
                                  music composition

                                                                                                      Access humor site
                                                                                                      on the web

http://www.stocksy.co.uk/images/475/Sim-City-2000.png
http://secondlife.com
http://www.travellersworldwide.com/Images2000/photos-australia/sports/athletics/aus-athletics-1.jpg
http://rillusion.wordpress.com/2008/02/12/
Meaning
Use the web to find information on
comparative religion, myth, legend




                 Learn ethical behaviors as part of
                 every projects


                                Read this book and
                                other books with the
                                same subject
Right-brained and holistic skills will mark the difference
between success and failure in the business world today
             and in the foreseeable future
Lesson For Your Career
There is no plan
    “Career plan”
For Your Career
  You can try to do this


                              and this




www.presentationzen.com
                              Who said I don’t have plan ?
problem of career plan is




                          You can try, but it usually
                          doesn’t work out the way
                          you planned it
www.presentationzen.com
`
Try think of it his way …..
A plan is like a path




             So, show me the path !
                 There is No set path
                      But There is a Way …..

                         http://NamakuIful.com
       www.presentationzen.com
to the way is

                               Make
                               Smart
                               Choices
                               And don’t let stuff
Because you think (hope?) it                         Because you think it is
will lead to something else    randomly happen       inherently valuable
whether you enjoy it or not                          (regardless of what it may
                                                     lead to)

 Most of the time successful people make Decisions for
                 Fundamental Reason
Lesson learn from him…




     www.presentationzen.com
Think strengths not weaknesses
You should…..
Focus on this




                  Not this
Why ….?
 Because…..
 This Successful peoples focus on




                                                                 Google Founder
                                                                 Sergey Brin


                                                   ?????? J


                           ORACLE Founder
                           Larry Ellison    They were identified what they good at
                                            And make “that”
APPLE Founder Steve Jobs
Your Insanely great




         Your Strengths
                                                                                        Your Passion


http://imagecache2.allposters.com/images/pic/APG/F102265~Passion-Baseball-Posters.jpg
Fine your remarkable
   and Don’t be Mediocre
                                                             Because bottom line is…
                                                             Your not “average”




                                              http://NamakuIful.com
http://www.property-casualty.com/Obama-superman.jpg
It’s not about you
            but
            It’s about adding value
What is it …?
   It’s about using your strengths and talents to help others




http://blogs.trb.com/features/family/parenting/blog/helping%2Bhand_0.preview-thumb.jpg   www.presentationzen.com
Your Mission
Your Strengths           Your Passion




           What the others needs

                                        www.presentationzen.com
Presistence
  Trumps Talent
is Important…



                                               You must Persistence


  They are many talented people who didn’t persist, who gave up
and passed by people who less talent but more grit and persistence



http://www.talent-northwest.co.uk/assets/images/TALENT-NWCOLOURPOSTER-smaller.jpg
How to persistence
1                     2




    3




         http://NamakuIful.com
Motivated your self




                      www.presentationzen.com
Make Excellent

Mistake
Remember :
                        No Pain – No Gain
http://NamakuIful.com
                              www.presentationzen.com
If you’re not prepared to
be wrong, your never
come up with anything
original
           - Sir Ken Robinson
Leave and

Imprint
Remember this old Proverb
             About ….
                   Tiger, Elephant and a Man when they were died




http://mormonmatters.org/wp-content/uploads/2008/02/elephant.jpg
http://www.tubecad.com/2004/Einstein.jpg
http://fohn.net/tiger-pictures-facts/tiger-regal.jpg
Questions when you are older
No matter who you are and
What your career path looks like..
Don’t wait to make contributions
Russian                                                                                   Gracias
                                                                                                Spanish
                                                                     Japanese




              Obrigado                                      Terima Kasih
                  Brazilian Portuguese




Grazie Merci
 Italian     French
                                 Danke   German
                                                                   Thank You                              Arabic
                                                                                   English




                                                                            Thai

                                             Traditional Chinese

Saiful hidayat : Teknik Elektro Universitas Brawijaya Malang : being creative thinker in the conceptual age

  • 1.
    Being Creative inthe Digital Broadband Era Thru Mastering Six Aptitudes 6 Career Lesson in the Digital Broadband Era PRESENTED BY : Saiful Hidayat eHealth Project Director PT. Telekomunikasi Indonesia Meet with IKA , Teknik Elektro Universitas Brawaijaya Malang , 3 Nopember 2012
  • 2.
    SAIFUL  HIDAYAT   Curriculum  Vitae  :     Educa&on  :   -­‐  MT  in  Informa5on  System  and  Technology,  ITB  1999   -­‐  S1  in  Telecomunica5on,  Unibraw  1988   Working  Experiences  :   -­‐  1992-­‐  2004    :  Staff  at  PT.  Telekomunikasi  Indonesia,  Tbk   -­‐  2004  -­‐  2006    :  PT.  Telekomunikasi  Indonesia,  Tbk      :  Manager  e-­‐Solu5on  Mul5media  Division   -­‐  2006  –  2007    :  PT.  Finnet  (Telkom  Group)      :  General  Manager  of  Opera5on   -­‐  2007  –  2010  :  PT.  Telekomunikasi  Indonesia,  Tbk      :  Head  of  IT  Service  Strategy   -­‐  2010  –  2011  :  PT.  Admedika  (Telkom  Group)      :  Director  Of  Business  Development   -­‐  2011  –  Now  :  PT.  Telekomunikasi  Indonesia,  Tbk      :  Project  Director  Of  Ehealth  Business  Project   Interterna&onal  Speaker  :   -­‐  1st  Vietnam  Interna5onal  Telecoms  Summit   -­‐  12th  Health  Informa5c  System  Society  Asia  Pasific  Conference     -­‐  4th  Indonesia  Interna5onal  Telecoms  Summit  
  • 3.
    Broadband is amajor Driver of the Economy
  • 4.
    Seamless Mobility -TIME Location, Time and Device Agnostic Find Child’s GPS Location on TV Watch Shows on Demand, Download the Answer Video Latest Tunes Call on TV Work Watch TV on from Home Train, Program DVR for Tonight Make Wait Time Schedule a Meeting Productive Conference Conduct Telepresence Face-to-Face Meeting Keep YOU Informed, Connected, Entertained and Secure as You Move Through Life - at Home, at Work, and on the Go
  • 5.
    Impact of DigitalTechnology Power Bandwidth Network Diversity Moore’s Law Gilder’s Law Metcalfe’s Kao’s Law Impact says that says that Law says that says that Of = computing X Telecom BW X the value of a X creativity rises Technology power doubles triples network is the exponentially every every square of its with 18 months 12 months nodes diversity X1.3 pa X3 pa xnxn x exp (d) Source: Peter Fisk, Marketing Genius
  • 6.
    Automation “Any jobthat depends on routines – that can be reduced to a set of rules, or broken down into a set of repeatable steps – is at risk.”
  • 7.
    Abundance “In an age of abundance, appealing only to rational, logical, and functional needs is woefully insufficient.”
  • 8.
  • 9.
    Keeping up withthe competition http://NamakuIful.com
  • 10.
    It’s a NewAge….. The Upcoming Era of Conceptual Age ATG (affluence, to technology, CONCEPTUAL AGE globalization) (creators & empathizers) INFORMATION AGE (knowledge workers) INDUSTRIAL AGE (factory workers) from AGRICULTURE AGE (farmers) 18th century 19th century 20th century 21st century Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005 “The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
  • 11.
    God News andBad News
  • 12.
    Creativity Creativity:cre-a-tiv-ityn. the ability to use imagination to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods http://NamakuIful.com
  • 13.
    The Six Aptitudesfor Conceptual Age Not Just… But Also… •  Function •  DESIGN •  Argument •  STORY •  Focus •  SYMPHONY •  Logic •  EMPATHY •  Seriousness •  PLAY •  Accummulation •  MEANING http://NamakuIful.com
  • 14.
    Design Only expert onfunction è No Longer Enough What People Want now is : •  Something that beautifully designed •  Whimsical or emotionally engaging www.poparttoaster.com
  • 15.
    Story Only argument èNot anymore Why ? We were Flooded by information everyday We Need story teller who help us make sense of it http://storycenter.org/
  • 16.
    Life is Likea Music : Symphony
  • 17.
    Empathy v Theability to empathizeand thereby build relationships will help drive projects and partnerships forward takes on equal importance as logic v People and organization with this skill will thrive http://www.lorashelley.com/avail/empathy.jpg
  • 18.
    Play From Seriousness toPlay Through play, an individual avoids what called the lure of ‘‘false endpoints,’’ a problem-solving style more typical of harried adults than of playful youngsters. False endpoints are avoided through play, because players are having so much fun that they keep nodding away at a problem and might well arrive at something better than the first, good-enough solution. http://noisebetweenstations.com/personal/weblogs/?cat=122
  • 19.
    Meaning The Struggle forsurvival and success has been replace from just Accumulate things to “Pursue more Significant Desires, such as Purpose, transcendence and Spiritual Fulfillment
  • 20.
    “The future belongsto a very different kind of person with a very different kind of mind – creators and empathizers, pattern recognizers, and meaning makers. These people – artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers – will now reap society’s richest rewards and share its greatest joys.” (Pink, 2006)
  • 21.
    Getting ready forConceptual Age http://NamakuIful.com
  • 22.
    Mastering the skillof conceptual-age worker
  • 24.
    Design Sense Assess not just Content, but also appearance Joint art programs Become visual literate http://pmr.uoregon.edu/current-uo-news/archive/2008/march/current-uo-news/ archive/2008/march/march-images/ford.jsma.07.jpg http://qfichennai.files.wordpress.com/2008/06/16-c.jpg Try to use image to solve http://www.liquidleadart.com/images/classes1-LG.jpg http://www.rttg.org/b2b/pics/Crystal_Plane_Craft.jpg problems and communicate
  • 25.
    Story telling abilities When writing, try to use narrative voice “the persona telling the story” Learn storyboarding as a skill Learning speaking skill along with multimedia presentation creation Werner Vogels, Amazon.Com CTO http://madinkbeard.com/blog/wp-content/images/yukiko1.jpg http://velveteenrabbi.blogs.com/blog/files/cat-dog.jpg http://thebackquarteracre.blogspot.com/2008_06_01_archive.html http://best.me.berkeley.edu/~lora/images/process_photos/ses_storyboard.jp http://www.nationmaster.com/encyclopedia/Design-comics
  • 26.
    Symphony : SynthesisAbilities Joint Cross Discipline Projects Applied your skills and concepts To the real problems http://www.manatee.k12.fl.us/sites/elementary/ballard/Art%20Museum/Europe/Rennaisance/daVinci-%20machine.jpg http://farm4.static.flickr.com/3171/2290679982_1eaafcaf2b.jpg?v=0
  • 27.
    Empathy : Feelingfor others Use web to find literature about people from other cultures and socio-economics groups Grab service learning and volunteer opportunities Join collaborative group projects http://www.jheat.terengganu.gov.my/galeri/jheat%20gotong%20royong%202.jpg http://www.cvms.org/uploads/images/elem%2010-16-06%20059.jpg
  • 28.
    Play : Senseof Humor Play game, such as simulations And Multi Players Games Joint varieties of sports, athletics, and other psychical activities , Not Just Computers! Joint participatory music classes that include music composition Access humor site on the web http://www.stocksy.co.uk/images/475/Sim-City-2000.png http://secondlife.com http://www.travellersworldwide.com/Images2000/photos-australia/sports/athletics/aus-athletics-1.jpg http://rillusion.wordpress.com/2008/02/12/
  • 29.
    Meaning Use the webto find information on comparative religion, myth, legend Learn ethical behaviors as part of every projects Read this book and other books with the same subject
  • 30.
    Right-brained and holisticskills will mark the difference between success and failure in the business world today and in the foreseeable future
  • 31.
  • 32.
    There is noplan “Career plan”
  • 33.
    For Your Career You can try to do this and this www.presentationzen.com Who said I don’t have plan ?
  • 34.
    problem of careerplan is You can try, but it usually doesn’t work out the way you planned it www.presentationzen.com
  • 35.
    ` Try think ofit his way ….. A plan is like a path So, show me the path ! There is No set path But There is a Way ….. http://NamakuIful.com www.presentationzen.com
  • 36.
    to the wayis Make Smart Choices And don’t let stuff Because you think (hope?) it Because you think it is will lead to something else randomly happen inherently valuable whether you enjoy it or not (regardless of what it may lead to) Most of the time successful people make Decisions for Fundamental Reason
  • 37.
    Lesson learn fromhim… www.presentationzen.com
  • 38.
  • 39.
  • 40.
    Why ….? Because….. This Successful peoples focus on Google Founder Sergey Brin ?????? J ORACLE Founder Larry Ellison They were identified what they good at And make “that” APPLE Founder Steve Jobs
  • 41.
    Your Insanely great Your Strengths Your Passion http://imagecache2.allposters.com/images/pic/APG/F102265~Passion-Baseball-Posters.jpg
  • 42.
    Fine your remarkable and Don’t be Mediocre Because bottom line is… Your not “average” http://NamakuIful.com http://www.property-casualty.com/Obama-superman.jpg
  • 43.
    It’s not aboutyou but It’s about adding value
  • 44.
    What is it…? It’s about using your strengths and talents to help others http://blogs.trb.com/features/family/parenting/blog/helping%2Bhand_0.preview-thumb.jpg www.presentationzen.com
  • 45.
    Your Mission Your Strengths Your Passion What the others needs www.presentationzen.com
  • 46.
  • 47.
    is Important… You must Persistence They are many talented people who didn’t persist, who gave up and passed by people who less talent but more grit and persistence http://www.talent-northwest.co.uk/assets/images/TALENT-NWCOLOURPOSTER-smaller.jpg
  • 48.
    How to persistence 1 2 3 http://NamakuIful.com
  • 49.
    Motivated your self www.presentationzen.com
  • 50.
  • 51.
    Remember : No Pain – No Gain http://NamakuIful.com www.presentationzen.com
  • 52.
    If you’re notprepared to be wrong, your never come up with anything original - Sir Ken Robinson
  • 53.
  • 54.
    Remember this oldProverb About …. Tiger, Elephant and a Man when they were died http://mormonmatters.org/wp-content/uploads/2008/02/elephant.jpg http://www.tubecad.com/2004/Einstein.jpg http://fohn.net/tiger-pictures-facts/tiger-regal.jpg
  • 55.
  • 56.
    No matter whoyou are and What your career path looks like..
  • 57.
    Don’t wait tomake contributions
  • 58.
    Russian Gracias Spanish Japanese Obrigado Terima Kasih Brazilian Portuguese Grazie Merci Italian French Danke German Thank You Arabic English Thai Traditional Chinese