If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients prospects and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about. Bastien will share with you best practices and mistakes to avoid setting-up your social selling strategy on Linkedin. From living in a small french town to picking up a posh english accent, working within everything from luxury retail and investment banking to SaaS implementation and social recruitment, Bastien Marduel is now with LinkedIn EMEA helping Sales and Marketing organisations to adapt to a Social world.