Learn how to create a successful Lead Generation and follow up process that works best for your business. www.kaeraemarketing.com

1. Class #3:
LEADS

2. HOW TO FOLLOW UP WITH LEADS
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3. EMAIL CAMPAIGNS
TIPS:
Be Creative with Subject Lines
Always track your emails
Not too often
Allow for Unsubscribe
TOOLS:
CONSTANT CONTACT
MAILCHIMP
YESWARE
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4. Constant Contact
FREE TRIAL for 60 days
Very simple dashboard to create custom email campaigns
Several pre-made templates available just add your original content
Sends emails to you with your campaign results
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5. MAILCHIMP
FREE service FOREVER
Up to 2,000 subscribers and 12,000 emails per month
Sends emails to you with your campaign results
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6. yesware
× Track emails sent from Gmail
× Tell you if email was opened, link clicked or document
downloaded
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7. UNDERSTAND YOUR
AUDIENCE
Analyze the demographics,
interests & behaviors before your
target them with marketing
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8. AUDIENCE ON FACEBOOK
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9. AUDIENCE ON FACEBOOK
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10. AUDIENCE ON FACEBOOK
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11. DIFFERENCE BETWEEN LIKE & FOLLOW
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When someone likes a Page they are by default also
following it. In other words, a person has to have first
liked a page in order to follow it. ...
Someone who likes a Page can choose to unfollow the
Page. In that case the person is still shown as liking
the Page, but they will not see all of the Page's posts

12. AUDIENCE ON FACEBOOK
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13. WHAT YOU NEED TO KNOW
Pay Attention to:
× Geographic Location
× Age
× Gender
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Start Brainstorming:
× Who would use a specific product
× Why they would use it
× What is important to those people
× What is there day-to-day look like
Create a Picture of Who You Want to Target

14. BOOST POSTS
× Boost a Post
× Ongoing Promotion
× Get Messages
× Promote Locally
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15. BOOST POSTS
× Page Likes
× More Subscribers
× Website Visitors
× Customer Contacts
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16. SETTING UP YOUR AUDIENCE ON FB
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21. BIRTHDAYS
× Keep track of birthdays
Send a simple Birthday Card
Send an email with a promotion they get for
their birthday as a gift.
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22. BRAND YOUR BUSINESS
× Create branding cards for when
someone orders from you or joins your
team
× Consistent, font, colors, name
× Put it everywhere!!
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23. THANK YOU NOTES
× Create a branded Thank You Note
× Adds a Personal Touch to your business
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25. FREE TOOL
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26. FREE TOOL
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canva.com

27. ANY
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28. 585-813-2125
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KaeRaeMarketing@gmail.com