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ADVERTISING: THEN AND
NOW
   Mary Dippold, Sarah Farbacher, Sam Froehlich, Matt
   Heckmann
Essential Questions for the Unit
   How and why is advertising so effective?
   How has advertising changed over the years?
   How can you be a more critical and conscious
    consumer?
Unit at a Glance
   Week 1: Cognitive
     Student Prior Knowledge
     Types of Advertising/History

   Week 2: Socio-Cultural
     Biasin Advertisements
     Gender/Race/Groups of people

   Week 3: Critical
     Critical
             issues in advertisements
     Students create advertisement for present day
      issue
Social Studies
   Compare and contrast events over time and
    how continuity and change over time
    influenced those events.
   Look at bias in advertisements throughout
    history
     Gender,   Race, Ethnicity
   Research current critical issues in society
     Produce an advertisement on issue for specific
      geographic/racial/ethnic group
English
   Analyze an advertisement as a text
     Theme/Message/Argument

     Audience

     Purpose

   Understand persuasive techniques and
    psychological appeals
   Argue against a group’s marginalization
   Create and justify a critical issue
    advertisement
Math
   Click to add text
Today’s Lesson Essential
Questions
   Can the critical issue of cigarette smoking
    influence a change in advertisements over a
    period of time?

   Can cigarette advertisements effectively
    persuade someone to smoke or stop
    smoking, based on the persuasive techniques
    that are utilized?
Today’s Lesson continued…
Today’s Lesson continued…

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Cross curricular

  • 1. ADVERTISING: THEN AND NOW Mary Dippold, Sarah Farbacher, Sam Froehlich, Matt Heckmann
  • 2. Essential Questions for the Unit  How and why is advertising so effective?  How has advertising changed over the years?  How can you be a more critical and conscious consumer?
  • 3. Unit at a Glance  Week 1: Cognitive  Student Prior Knowledge  Types of Advertising/History  Week 2: Socio-Cultural  Biasin Advertisements  Gender/Race/Groups of people  Week 3: Critical  Critical issues in advertisements  Students create advertisement for present day issue
  • 4. Social Studies  Compare and contrast events over time and how continuity and change over time influenced those events.  Look at bias in advertisements throughout history  Gender, Race, Ethnicity  Research current critical issues in society  Produce an advertisement on issue for specific geographic/racial/ethnic group
  • 5. English  Analyze an advertisement as a text  Theme/Message/Argument  Audience  Purpose  Understand persuasive techniques and psychological appeals  Argue against a group’s marginalization  Create and justify a critical issue advertisement
  • 6. Math  Click to add text
  • 7. Today’s Lesson Essential Questions  Can the critical issue of cigarette smoking influence a change in advertisements over a period of time?  Can cigarette advertisements effectively persuade someone to smoke or stop smoking, based on the persuasive techniques that are utilized?