Brand reputation management is crucial for companies and brands.Brand reputation management has to be a continuous process so you can stay on top of your brand's public perception and address possibly damaging or negative reviews as soon as they appear. Brand reputation management is all about monitoring and protecting yourbrand's online image and reputation in reviews, social media and Google

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intericsdigital.com
Brand reputation management is crucial for companies and brands.
Brand reputation management has to be a continuous process so you can stay
on top of your brand's public perception and address possibly damaging or
negative reviews as soon as they appear.
Brand reputation management is all about monitoring and protecting your
brand's online image and reputation in reviews, social media and Google.
Interics IN-DIGITAL is an experienced social media optimisation agency,
SEO agency and lead generation agency. A leading digital marketing agency in India, Interics
IN-DIGITAL has the team, skills and experience to deliver effective social media strategy for brand
reputation management and lead generation; plan and execute content marketing strategy;
build brand awareness through digital marketing.
Through a customised combination of Content Strategy, Social Media Strategy,
Digital Advertising, Website Design and more, Interics IN-DIGITAL tailors
solutions for effective brand reputation management, powerful digital brand experience and
measurable brand impact.
Some key Brand Reputation Management strategies include:
Here are some tips to follow to maximize the
reputation-boosting benefits of social media:
A full services digital marketing agency can:
Design and
populate your
profile properly
Monitor and track
comments and
online reviews
Listen to customers
using tools like
social mention,
Google alert, etc.
Help you create
regular and relevant
content to post on
your social media sites
Work with you to create
positive content to push
negative content downwards
Populate your profile:
Take full advantage of all
fields - description, location,
contact information etc , for
optimisation and to boost
legitimacy with users.
Post regularly:
Constantly adding positive or
useful content will not only keep
your followers updated, but will
also build your brand image
for potential customers.
Take prompt action:
Monitor all comments,
feedback and reviews closely.
Not all will be positive. Take
action swiftly. Be apologetic,
be honest and offer the
aggrieved customer
easy access to you.
Train your team:
Social media engagement
training along with a plan for
handling crises is essential
for social media reputation
management.
Use social listening:
A social listening tool can
save time and effort, and
enable you to have a closer ear
to the voice of the customer
on social media.
Share best reviews:
Don't hesitate to show off your
glowing reviews, awards, ratings. etc.
The impact of user-generated content is
more effective than a loud sales message.
Tell your story:
Use the platforms to share your
brand’s positive narrative, talk
about the good things your
company is doing.
Content marketing:
Producing lead-generating
content across channels
raises awareness about
your brand and the
benefits of your products.
Paid Media:
This includes PPC advertising
with Google AdWords,
display ads on Facebook,
and sponsored posts
on industry/influencer blogs.
Search Engine Optimisation:
SEO helps put you at the top
of search engine results,
right where consumers
are searching for solutions
and resources.
Website development:
A strong, responsive website
that offers easy navigation and
an enjoyable user experience
serves to complement your
brand reputation
management efforts.
Social media:
social media is an
integral part of
brand reputation
management.
Public Relations:
PR can help improve
brand perception,
manage negative sentiment
and enhance your
web presence