Creativity and innovation in product development require both creativity and innovation. Creativity involves generating new ideas and possibilities through brainstorming and discussion, while innovation is the process of implementing those ideas by introducing new products and processes. Successful innovation requires factors like having a market orientation, relevance to organizational goals, and commitment from individuals. Idea generation is an important part of the process and involves assembling information, analyzing problems, and conceptualizing potential solutions. Creativity provides new ideas, while innovation turns those ideas into useful new products, services, or processes. Both are important for organizations to change and satisfy stakeholders.

1. Creativity
and
innovation
in product

2. Government Polytechnic, PUNE-16
(An Autonomous Institute of Government of Maharashtra)
A
Microproject Report
On
“Creativity and innovation in product”
SUBMITTED BY:
•Minakshi Prakash Chaudhari
Under the Guidance of
Shri. Ajay Vikhankar Sir
Course Name – Entrepreneurship Development Programme (EDP)
DEPARTMENT OF ELECTRONSSICS & TELECOMMUNICATION

3. Containts
of
Project
1. Overview
2. Chapter 1 : Innovation
1.1 - What is Innovation ?
1.2 - Process of Innovation
1.3 - Stages of Technological Innovation
1.4 - Need of Innovation
1.5 -Factors Contributing to Successful Innovation
3. Chapter 2 : Creativity
2.1 - What is Creativity ?
2.2 - What is Creative Problem Solving ?
2.3 - Components of Creativity
2.4 - Creative Problem Solving Techniques
2.5 – Creative Approach
4. Difference Between Creativity and Innovation
5. Need of Creativity and Innovation
6. Idea generation

4. Overview
Innovation and creativity are
fundamental to all academic
disciplines and educational
activities, not just the arts. A
number of approaches to
teaching and learning are
considered in this Project that
help to nurture creativity and
innovation.

5. What is Innovation ?
● Innovation generally refers to changing processes or creating more
effective processes, products and ideas.
● Being innovative does not only mean inventing. Innovation can mean
changing your business model and adapting to changes in your
environment to deliver better products or services.
● Innovation can increase the likelihood of your business succeeding.
Businesses that innovate create more efficient work processes and
have better productivity and performance.
● Successful innovation should be an in-built part of your business
strategy, where you create a culture of innovation and lead the way in
innovative thinking and creative problem solving.

6. Process of
Innovation
o Idea Generation
(Making)
o Idea Screening (test)
o Feasibility (Practically)
o Implementation
(Completion)
Stages of Technological
Innovation
o Basic research
o Applied research
o Development
o Engineering
o Manufacture
o Marketing
o Promotion
o Continuous improvement

7. NEEDED OF
Innovation
o For economic growth
o For the progression of human well-being
o For competitive advantage
o Because cost-cutting is not enough anymore
o Desire for higher business revenues
o To improve disappointing performance
o To take advantage of opportunity
o For a more constant flow of innovation
o For better returns
o For business survival

8. Factors Contributing To
Successful Technological
Innovation
Research into the causes of success and failure in technological
innovation reveals the frequent presence of a number of factors. The
most critical factors are
1. A Market Orientation.
2. Relevance to the organization’s corporate objectives.
3. A source of creative ideas.
4. An organization receptive to innovation.
5. Commitment by one or few individuals.

9. ● Creativity is nothing but the process of
creating something unique and new.
Creativity is reaching to innovative
solutions, new ideas, unique concepts
through brainstorming, discussions and
healthy communication among
employees.
● Creativity is defined as the tendency to
generate or recognize ideas, alternatives,
or possibilities that may be useful in
solving problems, communicating with
others, and entertaining ourselves and
others.
What is Creativity ?

10. What is Creative
Problem Solving ?
o Creative Problem Solving may be defined as a problem solving technique that
addresses a challenge or problem in a creative manner.
o To meet the criteria for solving a problem in a creative manner, the solution
should resolve the declared problem in an original manner with the solution being
reached independently.
o This idea generation strategy usually incorporates a team approach. This is owing
to the fact that people inside the workplace are allowed to engage in the process
of change in their search for creative solutions.

11. Creative
problems
Solving
Techniques
• TRIZ
• Mind mapping
• Brain Storming
• Edward de Bonos concept of lateral thinking
• fractionalisation of problem
• Reversal of problem
• Root Case analysis
• Hypothesis testing
• Trial and error

12. Sr. No. Creativity Innovation
1
Creativity is a set of creating new ideas
imaginations and possibilities.
Innovation is the introduction of something
new and effective into the market.
2 Imaginative Process Productive Process
3 Creativity can never be measured Innovation can be measured
4
Creativity is related to the generation of
Ideas which are new and unique
Innovation is related to introduced something
better into the marked.
5 Creativity does not require Money Innovation requires Money
Difference between Creativity and Innovation

13. ● Innovation is the process of creating and implementing a new idea. It is the
process of taking useful ideas and converting them into useful products; services
or processes or methods of operation. These useful ideas are the result of
creativity, which is the prerequisite for innovation. Creativity in the ability to
combine ideas in a unique way or to make useful association among ideas.
Creativity provides new ideas for quality improvement in organizations and
innovation puts these ideas into action.
● Change and innovation are closely related, even though they are not the same.
Change often involves new and better ideas. The new idea may be the creation of
a new product or process or it can be an idea about how to change completely the
way business is carried out. Successful organisations understand that both
innovation and change are required to satisfy their most important stake holders.
Need of Creativity
And Innovation

14. What is Idea Generation ?
Idea generation is the most challenging and most rewarding job.
It is the long, tedious, difficult task of assembling all the pertinent information,
analyzing the problem and searching for some verbal or visual concepts of how to
communicate what need to be said. It means establishing a mental idea or picture of
the advertisement, commercial or campaign

15. Thank YOU