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 INTRODUCTION
 DEFINITION
 ELEMENTS OF CREATIVITY
 CHARACTERISTICS OF CREATIVITY
 ROLE OF CREATIVITY IN ORGN. GROWTH
 MANAGEMENT OF CREATIVITY
 STIMULIATING INDIVIDUAL CREATIVITY
 Acc. To Oxford English Dictionary, “Creativity
means to use/involve one’s own thought or
imagination to create something new as work
of art, an invention.”
 Acc. To Ralph Waldo Emersion, “Do not go
where a path may lead, go instead where
there is no path and leave a trail.”
 Acc. To Koestler, “Creativity doesn’t create
something out of nothing but, rather,
recombines ideas that already exist.”
CREATIVITY
FLUENCY FLEXIBILITY ORIGINALITY AWARENESS
DRIVE OR
MOTIVATION
USEFULNESS
 Not a Product but a process.
 It involves both conscious and subconscious
thinking.
 Creative thinking can be stimulated at that
individual as well as group level.
 Creative thinking can be both systematic and
unsystematic.
 It is about thinking something new and
whenever this new idea is implemented it
brings change.
 It is not an one time activity but it is a regular
activity.
 Creativity requires high degree of awareness.
 Creativity involves pattern thinking.
 Creative thinking involves seeking answers to
questions and problems.
 Generation of ideas for new technologies, new
products, new services
 Generation of ideas for improvement in product/services
design for
a.)more value addition
b.)simplification
c.)adding more features
d.)standardization
e.)ergonomic consideration (Providing better communication)
f.)increasing PLC
 Generation of ideas for improvement in
process design for
a.)smooth flow of materials
b.)increase ease in manufacturing
c.)reducing wastages
d.)improving quality
e.)improving safety
 Generation of ideas for improvement in
machines, tools etc.
 Generation of ideas for converting process
waste into useful byproduct.
 Generation of ideas for improvement in
productive capacity.
 Generation of ideas for improvement in
human resources.
 Generation of ideas for new marketing
strategies.
 Generation of ideas for solving problems
 Generation of ideas for finding new
uses/applications.
 Generation of ideas for tapping business
strategies.
 Creativity is a resource which has to be
managed at the firm’s level for obtaining
continuous improvement and innovation by:-
• Stimulating individual and grp creativity.
• Providing right organisational support.
• Supporting inventive individual by respecting individual initiatives
viz. through rewards, recognitions etc.
 Lateral thinking
LINEAR THINKING LATERAL THINKING
It is logical. It may be illogical or intuitive.
It pursues a defined path. It jumps to new path.
It is compelling if the next
step is available and
compelling, thus cutting off
access to any alternate path.
It forces the mind to look at
other planes of knowledge.
Looking off the current plane
is non-logical in nature.
Usually leads to ideas for
improvement in existing
technologies., products,
services or processes.
Leads to radical or different
ideas for new or hybrid
technologies, new products,
services or processes.
 Check lists
 Morphological Analysis
 STIMULATING GROUP CREATIVITY
• Brainstorming
• Slip Writing
• Creative Problem approach
PRESENTED BY:-
Diksha Raghav(008)
Anant Kumar Pandey(013)
Md. Zulquarnain(018)
Md. Safdar Aziz(022)
Bhawna Sharma(036)
Ramiza Khan(073)

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Creativity

  • 1.
  • 2.  INTRODUCTION  DEFINITION  ELEMENTS OF CREATIVITY  CHARACTERISTICS OF CREATIVITY  ROLE OF CREATIVITY IN ORGN. GROWTH  MANAGEMENT OF CREATIVITY  STIMULIATING INDIVIDUAL CREATIVITY
  • 3.
  • 4.
  • 5.  Acc. To Oxford English Dictionary, “Creativity means to use/involve one’s own thought or imagination to create something new as work of art, an invention.”  Acc. To Ralph Waldo Emersion, “Do not go where a path may lead, go instead where there is no path and leave a trail.”  Acc. To Koestler, “Creativity doesn’t create something out of nothing but, rather, recombines ideas that already exist.”
  • 6.
  • 7. CREATIVITY FLUENCY FLEXIBILITY ORIGINALITY AWARENESS DRIVE OR MOTIVATION USEFULNESS
  • 8.  Not a Product but a process.  It involves both conscious and subconscious thinking.  Creative thinking can be stimulated at that individual as well as group level.  Creative thinking can be both systematic and unsystematic.  It is about thinking something new and whenever this new idea is implemented it brings change.  It is not an one time activity but it is a regular activity.
  • 9.  Creativity requires high degree of awareness.  Creativity involves pattern thinking.  Creative thinking involves seeking answers to questions and problems.
  • 10.  Generation of ideas for new technologies, new products, new services  Generation of ideas for improvement in product/services design for a.)more value addition b.)simplification c.)adding more features d.)standardization e.)ergonomic consideration (Providing better communication) f.)increasing PLC
  • 11.  Generation of ideas for improvement in process design for a.)smooth flow of materials b.)increase ease in manufacturing c.)reducing wastages d.)improving quality e.)improving safety  Generation of ideas for improvement in machines, tools etc.  Generation of ideas for converting process waste into useful byproduct.  Generation of ideas for improvement in productive capacity.
  • 12.  Generation of ideas for improvement in human resources.  Generation of ideas for new marketing strategies.  Generation of ideas for solving problems  Generation of ideas for finding new uses/applications.  Generation of ideas for tapping business strategies.
  • 13.  Creativity is a resource which has to be managed at the firm’s level for obtaining continuous improvement and innovation by:- • Stimulating individual and grp creativity. • Providing right organisational support. • Supporting inventive individual by respecting individual initiatives viz. through rewards, recognitions etc.
  • 14.  Lateral thinking LINEAR THINKING LATERAL THINKING It is logical. It may be illogical or intuitive. It pursues a defined path. It jumps to new path. It is compelling if the next step is available and compelling, thus cutting off access to any alternate path. It forces the mind to look at other planes of knowledge. Looking off the current plane is non-logical in nature. Usually leads to ideas for improvement in existing technologies., products, services or processes. Leads to radical or different ideas for new or hybrid technologies, new products, services or processes.
  • 15.  Check lists  Morphological Analysis  STIMULATING GROUP CREATIVITY • Brainstorming • Slip Writing • Creative Problem approach
  • 16. PRESENTED BY:- Diksha Raghav(008) Anant Kumar Pandey(013) Md. Zulquarnain(018) Md. Safdar Aziz(022) Bhawna Sharma(036) Ramiza Khan(073)