This document discusses creativity including its definition, elements, and role in organizational growth. Creativity is defined as using imagination to create something new, such as art or an invention. It involves fluency, flexibility, originality, and awareness. Creativity is a process that stimulates both conscious and subconscious thinking at the individual and group level. It is important for generating new ideas for technologies, products, services, and business strategies. Organizations can manage creativity by stimulating individual and group creativity through techniques like brainstorming, providing support, and recognizing creative individuals.