The document discusses how a music magazine product would engage audiences and be distributed as a real media text. It describes conducting a survey to understand audience preferences and using this to inform the magazine's brand identity and unique selling points. Details are provided about the magazine's design elements, such as the font, colors, cover lines and photos used, and how these aim to connect with the target young adult audience. The magazine would be distributed through bookstores, music stores and select coffee shops in major Pakistani cities, to reach the target urban youth demographic, rather than being distributed online.

1. CREATIVE
CRITICAL
REFLECTION
Q2: HOW DOES YOUR PRODUCT ENGAGE WITH
AUDIENCES AND HOW WOULD IT BE DISTRIBUTED
AS REAL MEDIA TEXTS?

2. How does your product engage
with audiences?
I created a survey on Google Forms that I circulated in all my social and school groups that gathered
information for me so that I could know what my target audience would want in their music magazine.
There were some things in there that I was expecting, like the mid pricing range and most people wanting a
'polished' magazine look - but I was surprised by how many people wanted strongly opiniated articles. That
proved the whole purpose of making the form and I ended up rethinking some things in regard to the
response. All in all, it was very useful in helping me form a clearer, more cohesive version of the brand my
magazine would carry. I made a list of USPs (unique selling points) that would set my magazine apart from
other music magazines - one being that the magazine was patterned like music magazines like NME and
Billboard, however, it had it's own identity.

3. I used a very pop culture friendly, modern, wide-
spaced font for the masthead colored white to
make it pop and have it instantly connect the
magazine to the music mainstream.
I added coverage to music events
because in addition to getting them
on the map, my readers would be
interested in such news.
I used a combination of colors, neutrals and
bright magenta to make the magazine cover
look a lot eclectic and interesting and along
with that I used 'clickbaity' (for lack of a
better word, I mean it in the way that it can
describe hot gossip). My cover lines were
also varied in the subject matter: from music
world gossip to music recommendations, my
my magazine is an all rounder in the world
of music, covering every facet, making it the
perfect music magazine for people who love
music.
Here is an example of me giving what
my audience wanted: interviews.
Snippets from musicians' lives through
tour anecdotes here.
This fact box was added to humanize my featured
artist: help the audience connect and relate to
her. It follows a numbered fact format written in
a very casual and fun way, the way a young adult
would talk, which is also my target audience and
thus makes the magazine seem like the reader's
friend.

4. COVER PAGE
I saturated the hues of the photograph with the burn
tool on Photoshop to make the colors vibrant and make
the photo look more like a pop shoot, engaging my
audience with the rich colors. The gradient from neutral
to purple helps to make the image fit the vibe of a
club/night time concert and the artist herself is posing
moodily and is made over with a lot of make up to make
her convincingly portray herself as a pop star.
CONTENTS PAGE
I used a photo where the model was posing in a very casual, non
serious way - to make her seem less unreachable and again
make her seem more real to the readers. It shows how she's not
taking herself too seriously and that quality really resonates with
a younger audience, like mine.

5. ..And how would it be
distributed as real media texts?
I chose the publishing group Dawn, because it is one of the country's biggest and most prestigious publishing houses.
My magazine's genre is music, so it fits in a lot of places. It will be distributed in bookshops such as 'Readings'. 'Books
n Beans' and 'Variety Books', 'Anees Book Corner', music stores, and select coffee shops in the three most
metropolitan cities; Lahore, Karachi, and Islamabad, because that is where most of the urban teenage/young adult
population is concentrated.
I chose not to go for an online option, because seeing as how the magazine culture here isn't so prevalent - the online
version is wayyyyy behind in terms of development. And I know for a fact that kids still read magazines, even though I
know I said it isn't so prevalent - but it isn't dead either. It's still economical to print out magazines, as magazines
targeted to kids still sell, because I myself have been reading and purchasing local magazines like 'Smash' and
'Young's' - I had a monthly supscription when I was younger.