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Creative Chaos 
Making the Magic! 
! 
Drew Davidson
A Little About Me
Creative Production 
Design & Development ! 
Communication & Collaboration! 
Leadership & Management! 
Schedule & Budget! 
Trust & Respect
Creative Chaos 
Ambiguous Ideas & Uncertain Results! 
Rapid Prototyping & Iterative Design! 
Flexible Process & Comfort with Unknowns
Making Stuff 
Intellectual Property! 
Not Ideas, What is Created! 
Sharing Development! 
Do the Work, not What They Want
Making the Magic 
New, Useful, Good! 
Design Process! 
Production Plan! 
Problem Solving! 
Applied Research! 
Critical Creation
How?
CMU Tepper Study of ETC 
Laurie Weingart! 
Sr. Assc Dean of Education & Carnegie Bosch Professor 
of Organizational Behavior and Theory, Tepper, CMU! 
Gergana Todorova! 
University of Miami! 
Kenneth Goh! 
University of Western Ontario
ETC Study Methods 
How Does Expertise Diversity Translate into Innovation?! 
60 ETC Projects (2008-2011)! 
Teams Surveyed 4 Times during Semester! 
Observations & Interviews! 
Independent Ratings of Final Product
ETC Study Measures 
Team Processes! 
Conflict & Communication! 
Coordination & Leadership! 
Faculty Ratings! 
Innovation, Quality! 
Useful, Usable, Desirable
ETC Study Results 
More Diversity Leads to:! 
More Conflict during Process! 
and! 
More Useful, Usable, Desirable Products! 
Higher Quality & More Innovation
Further ETC Data* 
Gender, Ethnicity, Work Experience! 
Project Type, Team Size, Instructors! 
Familiarity, Leadership, Valuing Diversity 
*2014, Anna Mayo 
CMU Tepper Doctoral Student
Creativity is Chaotic 
Creative Process is Inherently Chaotic! 
More Diversity is Better & Harder! 
Failures Happen, On Going Challenge! 
Orchestration, Support
Orchestration & Support 
ETC - 2-Year Professional Master’s Program! 
Around 150 Students (40%/40%/20%)! 
Diverse Faculty! 
Interdisciplinary Teams! 
Project-Based Curriculum
Art | Technology | Design 
College of Fine Arts! 
School of Computer Science! 
Communication & Collaboration across Disciplines
Entertainment Technologies 
Games, Animation, Theme Parks, Museums, 
Augmented Reality, Mobile, Robotics, Interactive 
Performances, Websites, Film, CrossMedia…! 
Education, Training, Health, Medical, Civics, 
Entertainment…! 
And More…
Immersion Core Courses 
Building Virtual Worlds! 
Visual Story! 
Improv! 
Fundamentals
Improv 
Yes and…! 
Shaping Experiences! 
Comfort with Chaos! 
Something from Nothing! 
Serve the Story
Workshops & Lectures 
Skills, Process, Strengths, Conflict Management, Playtesting, 
Aesthetics, Design, Intellectual Property, Branding, 
Entrepreneurialism, Public Speaking, Pitching, Interviews, 
Professional Communication, Portfolios, Resumes, Critique, 
Analysis, Personal Health, Project Management, Agile 
Development, Producing, Storytelling, Field Overview, 
Professional Development, Life-Long Learning…! 
And More…
ETC Projects 
Balanced Teams! 
Group Product Grades! 
Individual Process Grades! 
Performance Reviews! 
Life-Long Learning
Festivals 
Public! 
BVW! 
Transformational Experiences
ETC Grads 
Collaborative, Innovative! 
Expect & Embrace Diversity! 
Creative Problem Solvers! 
Comfortable Doing Things They’ve Never Done Before
Pro Tips
Feedback 
10 years worth in 2 ! 
When you’re screwing up, and nobody is 
saying anything to you anymore, that means 
they gave up. - Randy Pausch
Valuing Diversity 
Gender, Sexual Orientation, Ethnicity, Socio-Economic, 
Culture, Religion, Age, Disability, Expertise…! 
Inclusive & Supportive! 
Actions & Words! 
Product & Process! 
Discuss & Address! 
Culture & Community! 
Difference & Progress
Responsibility 
For the Work! 
For Dealing with Colleagues! 
For Mistakes, Failures, Regrets! 
For What They Don’t Know! 
For Being Their Best
Comfortability 
With Responsibility! 
With the Unknown! 
With New Challenges! 
With Failures! 
With Themselves
People (Can) Suck 
Supervisor! 
Client! 
Colleagues! 
Bureaucracy! 
Public! 
You
Reputation 
Good Colleague, Good Team Member, Good Attitude! 
Not How Smart or Talented, Not Better! 
Continual Process, Manners! 
Actions as Well as Words
Reputation 
Fun to Play With (Not, Have Fun Playing! 
Quality, Quantity, Effort! 
Be Good, Be Pleasant, Be On Time! 
Awful - Average - Awesome
Collaboration
Not So Much
More Like It
Less Talk, More Rock
Less Talk, More Rock
Less Talk, More Rock
Constraints 
Creativity Needs Context! 
Yes and…! 
Sometimes No
Failure 
Learn From Mistakes, Develop Grit! 
Fail Faster, Experiment, Explore! 
Rapid Prototyping! 
Iterate toward Solutions
Experience 
Ultimate Design Goal! 
For the User, Player, Guest…
Transformational Experiences 
Design for Impact! 
Creativity for Good! 
Changes in Our Daily Lives
ETC Creative Good Fund
Creative Chaos 
Making The Magic ! 
Diversity is Valuable 
& Challenging! 
Process & Support

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Creative Chaos

  • 1. Creative Chaos Making the Magic! ! Drew Davidson
  • 3. Creative Production Design & Development ! Communication & Collaboration! Leadership & Management! Schedule & Budget! Trust & Respect
  • 4. Creative Chaos Ambiguous Ideas & Uncertain Results! Rapid Prototyping & Iterative Design! Flexible Process & Comfort with Unknowns
  • 5. Making Stuff Intellectual Property! Not Ideas, What is Created! Sharing Development! Do the Work, not What They Want
  • 6. Making the Magic New, Useful, Good! Design Process! Production Plan! Problem Solving! Applied Research! Critical Creation
  • 8. CMU Tepper Study of ETC Laurie Weingart! Sr. Assc Dean of Education & Carnegie Bosch Professor of Organizational Behavior and Theory, Tepper, CMU! Gergana Todorova! University of Miami! Kenneth Goh! University of Western Ontario
  • 9. ETC Study Methods How Does Expertise Diversity Translate into Innovation?! 60 ETC Projects (2008-2011)! Teams Surveyed 4 Times during Semester! Observations & Interviews! Independent Ratings of Final Product
  • 10. ETC Study Measures Team Processes! Conflict & Communication! Coordination & Leadership! Faculty Ratings! Innovation, Quality! Useful, Usable, Desirable
  • 11. ETC Study Results More Diversity Leads to:! More Conflict during Process! and! More Useful, Usable, Desirable Products! Higher Quality & More Innovation
  • 12. Further ETC Data* Gender, Ethnicity, Work Experience! Project Type, Team Size, Instructors! Familiarity, Leadership, Valuing Diversity *2014, Anna Mayo CMU Tepper Doctoral Student
  • 13. Creativity is Chaotic Creative Process is Inherently Chaotic! More Diversity is Better & Harder! Failures Happen, On Going Challenge! Orchestration, Support
  • 14. Orchestration & Support ETC - 2-Year Professional Master’s Program! Around 150 Students (40%/40%/20%)! Diverse Faculty! Interdisciplinary Teams! Project-Based Curriculum
  • 15. Art | Technology | Design College of Fine Arts! School of Computer Science! Communication & Collaboration across Disciplines
  • 16. Entertainment Technologies Games, Animation, Theme Parks, Museums, Augmented Reality, Mobile, Robotics, Interactive Performances, Websites, Film, CrossMedia…! Education, Training, Health, Medical, Civics, Entertainment…! And More…
  • 17. Immersion Core Courses Building Virtual Worlds! Visual Story! Improv! Fundamentals
  • 18. Improv Yes and…! Shaping Experiences! Comfort with Chaos! Something from Nothing! Serve the Story
  • 19. Workshops & Lectures Skills, Process, Strengths, Conflict Management, Playtesting, Aesthetics, Design, Intellectual Property, Branding, Entrepreneurialism, Public Speaking, Pitching, Interviews, Professional Communication, Portfolios, Resumes, Critique, Analysis, Personal Health, Project Management, Agile Development, Producing, Storytelling, Field Overview, Professional Development, Life-Long Learning…! And More…
  • 20. ETC Projects Balanced Teams! Group Product Grades! Individual Process Grades! Performance Reviews! Life-Long Learning
  • 21. Festivals Public! BVW! Transformational Experiences
  • 22. ETC Grads Collaborative, Innovative! Expect & Embrace Diversity! Creative Problem Solvers! Comfortable Doing Things They’ve Never Done Before
  • 24. Feedback 10 years worth in 2 ! When you’re screwing up, and nobody is saying anything to you anymore, that means they gave up. - Randy Pausch
  • 25. Valuing Diversity Gender, Sexual Orientation, Ethnicity, Socio-Economic, Culture, Religion, Age, Disability, Expertise…! Inclusive & Supportive! Actions & Words! Product & Process! Discuss & Address! Culture & Community! Difference & Progress
  • 26. Responsibility For the Work! For Dealing with Colleagues! For Mistakes, Failures, Regrets! For What They Don’t Know! For Being Their Best
  • 27. Comfortability With Responsibility! With the Unknown! With New Challenges! With Failures! With Themselves
  • 28. People (Can) Suck Supervisor! Client! Colleagues! Bureaucracy! Public! You
  • 29. Reputation Good Colleague, Good Team Member, Good Attitude! Not How Smart or Talented, Not Better! Continual Process, Manners! Actions as Well as Words
  • 30. Reputation Fun to Play With (Not, Have Fun Playing! Quality, Quantity, Effort! Be Good, Be Pleasant, Be On Time! Awful - Average - Awesome
  • 37. Constraints Creativity Needs Context! Yes and…! Sometimes No
  • 38. Failure Learn From Mistakes, Develop Grit! Fail Faster, Experiment, Explore! Rapid Prototyping! Iterate toward Solutions
  • 39. Experience Ultimate Design Goal! For the User, Player, Guest…
  • 40. Transformational Experiences Design for Impact! Creativity for Good! Changes in Our Daily Lives
  • 42. Creative Chaos Making The Magic ! Diversity is Valuable & Challenging! Process & Support