The document provides insights and techniques for efficient design and idea generation, emphasizing the importance of user testing, feedback, and collaborative processes. It discusses various pitfalls like 'not invented here' bias and the need for clear communication in presenting and evaluating design concepts. Additionally, it highlights historical examples and encourages a user-centered approach to innovation and design assessment.

1. Creation of ideas
Tips for efficient design

2. Mykola
Hlibovych
% of time spent at work
move pixels
solve user's problems
other stuff

3. What I use in my work?
Story boards Wireframes

4. Generate ideas
Verify ideas
Communicate ideas
Present ideas
Prototype ideas

7. Leonardo
da Vinci

10. 1487Idea about tank

11. First produced tank
1915

12. All action results from thought,
so it is thoughts that matter.
Sai Baba (1835-1918)
Indian spiritual master

13. Ideas shape the course of history.
J.M.Keynes (1883-1946)
British economist

14. Think outside the box

15. 10+10

16. pressure-sensitive keyboard
What could you do with it?

17. Share results with your neighbors
and generate 10 ideas with your group

18. Bill
Buxton

19. http://www.mindtheproduct.com/2015/03/want-improve-design-process-question-fidelity/

20. ACM UIST Student innovation contest 2009
Most useful
Most creative
Best implementation

21. Most useful
Type with your feet, and computer understands where
was the highest pressure and predicts the word
http://www.youtube.com/watch?v=0TbK0qHT524

22. Best implementation
Additional level of security when entering your password:
• the interval in between each keystroke
• the amount of time for which the key was held
• maximum pressure
• pressure over time as a user pressed each key.

23. http://www.youtube.com/watch?v=_vMb9JUhC1g

24. Most creative
Add magnets to each key and use magnet of different
polarity to control a cursor without physical contact.
ttp://www.youtube.com/watch?v=gJZyeNLnqwk

25. ?

27. Not invented here
Bias against ideas and innovations that originate elsewhere

28. Belief that internal
capabilities are superior
to external ones
http://s60.radikal.ru/i167/1210/ac/dc5acdf24387.jpg

29. Belief that internal
capabilities are superior
to external ones
Failure
http://www.thorpnet.com/wp-content/uploads/2014/05/failure.jpg

30. Fear of losing control
http://www.soveryfunny.com/wp-content/uploads/2014/11/exactly_as_i_want_it.jpg

31. Fear of losing control
Set clear goals,
clarify how members
fit in organization
http://aib.edu.au/blog/wp-content/uploads/2014/05/shutterstock_1474801791.jpg

32. Desire for credit
and status
http://i2.kym-cdn.com/photos/images/original/000/406/325/b31.jpg

33. Acknowledge
people
http://i3.kym-cdn.com/photos/images/newsfeed/000/406/326/943.jpg
Desire for credit
and status

34. Significant emotional or
financial investment in
internal initiatives
https://upload.wikimedia.org/wikipedia/en/2/2c/Babyhuey.JPG?1441967206628

35. Significant emotional
or financial investment
in internal initiatives
http://www.pictorem.com/collection/PawelKuczynski11.jpg
Change in leadership
but usually hard to fix

36. Not invented here
Engage new people in your process
Interact with wider community
Formalize competitor reviews
Make design competitions
Teach team members about NIH

37. Verification of idea

39. Leonardo created imperfect
designs.They didn’t work
Am I better than Leonardo?

40. How to know your design is good?
Make user test
Ask someone else
Ask online community

41. User test
http://clairemicklin.com/wordpress/wp-content/uploads/2012/03/UserTesting3.jpg

42. Ask someone else
http://www.designland.co.nz/wp-content/uploads/2013/08/Designer-with-Colors.jpg

43. Heuristic evaluation
http://www.nngroup.com/articles/ten-usability-heuristics/
1. Visibility of system status
2. Match between system and the real world
3. User control and freedom
4. Consistency and standards
5. Error prevention

44. Heuristic evaluation
(continued)
http://www.nngroup.com/articles/ten-usability-heuristics/
6. Recognition rather than recall
7. Flexibility and efficiency of use
8. Aesthetic and minimalist design
9. Help users recognize, diagnose, and recover from errors
10.Help and documentation

45. Ask online community
Concept feedback
Five seconds test
Feedback army
Dribbble
Behance
http://www.fanquimistas.com/wp-content/uploads/marketing-viral-mashable.jpg

46. Fivesecondtest.com

54. How your feedback looks like?
Looks great!

55. How your feedback looks like?
Looks great! Looks you’ve been busy lately

56. How your feedback looks like?
Great, but could you change button ‘Login’ to ‘Sign in’?

57. http://desktopinhq.com/images/big/three_monkeys-154750.jpg

58. Stay away from questions like “Do you like it?”

60. Instead, ask ‘What you don't like'?

61. Know the kind of feedback you want
People need constrained focus to perform well.

62. Is this text legible on this background?
What is the purpose of this website/product is?
Does this button draw your attention?

63. Limit number of options

64. Give advanced notice
Otherwise feedback will be hurried and superficial.
“Errr, uh… well... it’s nice.
The colors, well, hmmm... the red is nice.
Yeah, it’s good! Good job.”

65. You are not your
job
http://i.imgur.com/ZsVPFXh.gif

66. You are not your design
Instead of feeling insulted or embarrassed,
be appreciative that they discovered and
drew your attention to these faults.

67. There are two types of feedback:
— positive
— constructive

69. Coffee break

70. Communicate ideas

71. 30 second sketch
Try to convey only the most important stuff

74. Morning at Lohika application

75. Prototype

76. http://static1.squarespace.com/static/54852d17e4b08bf98200ae77/54f4c0eee4b06c271d03d9b1/54f4c10ce4b0f54e36c3ffc0/1425326366054/paperprototype4.png

78. Invisionapp.com

79. Invision prototype for Morning@Lohika
Mail application prototype

80. What to do with prototype?

81. good design sells itself

82. good design sells itself

83. http://41.media.tumblr.com/f07f556dfad606f5c294ab1929c4208c/tumblr_ntybqgMI6N1qahq88o1_1280.jpg

84. Mike
Monteiro
https://i.kinja-img.com/gawker-media/image/upload/s--fgizABsb

85. Present idea

86. Present personally

87. helps build relationship with the client
Present personally

88. puts the person directly responsible for the work in front of clients.
Present personally

89. shows your confidence in the design
Present personally

90. gives an opportunity to ask questions directly
of the person who did the work
Present personally

91. Don’t send the work in advance

92. Never apologize for what you’re not
showing

93. Don’t give real estate tour

94. Reason

96. “Here’s a Twitter button!”

97. As you can see, we’ve addressed
your social media concerns!

98. We’ve placed social media sharing tools below the
article where testing shows the reader is most likely
to interact with them, and designed that space so that
it’s flexible enough to add and subtract services as
they rise and fall from prominence

99. Ask for critique

100. Today, we are going to show you some things that
may not be right. If you see something that isn’t
working, you need to point it out. If you don’t tell us
what you think isn’t working, we will show you the
same thing again and again until we are out of
time and money and you are stuck with it.
Mike Monteiro, Design is a Job

101. Questions and answers
Thank you!