Stop Talking
StART LISTENING
   How Effective Feedback improves your software
That‘s
         me
         Sven Peters
         Atlassian Ambassador



         speters@atlassian.com
             @svenpet



         svenpet.com
Users
                  Developers


         New Project
                  Management
Operation
Lets go
Budget
                    Features


         Project Lead
                        Time
They don't know      but we        I'm missing
what they want    showed it to   functionality
                   customers
EOP
no real data



         Why did this happen?
                          Test Users not
                          representative
  not listening
Getting
Real
must  read
ideas

Learn             Build

                   Product
Data


        Measure
Effective
Feedback
Stage
        Fake it

  1
          til you

        make it
p er   p e s
D o   pa
            ot y
  Pr o t
p er   p e s
D o   pa
            ot y
  Pr o t
San Francisco




Sydney
Mock
On
Protoype Tools
SHARE
Ideas
MAke
it look
Pretty
Protoype Tools
Protoype Tools
https://bitbucket.org/sherif
Faking Recipe


1 Make a Screenshot
2 Mix IT in Keynote
3 Link It & Animate it
Stage
        Get ready

  2
           for

        Feedback
Fast Feedback




          Slow Releases
Devops


         Little bit weird                            Pulls levers & turns knobs
Sits closer to the boss                              Easily excited
          Thinks too hard                            Yells a lot in emergencies


   http://www.slideshare.net/jallspaw/10-deploys-per-day-dev-and-ops-cooperation-at-flickr
automate
    Delivery
one Click
    Release




     afraid  of  releasing?  
Tool
Stage




  3 No  Barriers
Go Public
You get         Haters
feedback



      Fanboys
You
WANT


       THE CROWD
in the
         Face
Make it
          Simple
Make it
          Simple
In

Application
       Feedback
2012




       400         1000
2011
       Responses   Responses
Tool
Stage




  4        Make it an
        Experience
Simple
Simple but boring




Will  I  do  this  again?
Make People want to
come back
Don't be boring
Make it

      fuN
gamefication




make  it  personal
Feedback Campaign
Thank
 You
Help
Stage




  5      if you


        can
Can you please give me your
Telephone Number

Birthdate

Social Security Number

...
capture
Automatic
A picture Says more than
                1000 words
We're not
Nothing Found on
Stage
        Developers
            and




  6      Feedback
Protect
Developer
The Sh*t umbrella
                     425  Million  user




             100  developer
We're not doing
Everyone
   on the
Front line
Get
Personal
developers
WE

Have
DoS
     Developer  on  Support
Stage
        Don't Rely On
        Opinions
 7
your code
your App


           What are you testing?

                         your Infrastructure
    your Test
Prototypes



Do you test your ideas?
Do you test your users?
so far...
                     Opinions

f*%!                 bigger      not work


       greener            more        faster
A             B
    testing
A   B
A   B
Tools
Dark
Features
Measure
usage
Consider
removing features




               removed  from  iOS
Effective
Feedback
1        Fake it til you make it          2      Get ready for Feedback


                                                        3    No barriers

4       Make it an experience

                                       5   Help if you can

                                                  BRing in Developers   6
         7      Don't rely on opinions
The small things

         10

    improvements




                            Jeff Atwood
                   http://www.codinghorror.com
Stop Talking   Start Listening
Thank you

svenpet.com/slides

How effective feedback can improve your software