SEO refers to search engine optimization and involves optimizing websites to increase their visibility in search engine results. The document discusses why public agencies should pay attention to SEO, including to protect their online authority and keep up with changing citizen behavior. It provides tips for public agencies on SEO best practices like using relevant keywords, adding external links, and avoiding obscure acronyms or hidden web pages. Newer factors like social media data and links are also becoming more important for search engine rankings. The document encourages public agencies to evaluate if SEO is worth investing in to better serve users searching online.
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
PullnotPush President Dan Ronken takes you through the best practices for On & Off Page search engine optimization (SEO). Practicing good SEO tactics is an essential component to any inbound marketing strategy and one of the best ways to get found by new customers.
The document provides an introduction to the FatWire content management system and guidelines for writing content for websites. It discusses the goals of websites, types of sites, the importance of usability and the primary audience. It also covers writing concisely and to the point for the web where people have short attention spans. The document outlines how to log into and navigate FatWire to edit pages and content blocks, add or remove elements, and specifics about images. It concludes with contact information for questions.
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
The document provides an overview of search engine optimization (SEO) techniques. It discusses on-page optimization strategies like keyword research, competition analysis, page structure, internal linking, and HTML tags. It also covers off-page optimization such as link building, article submissions, social media, and common SEO mistakes like temporary redirects. The goal of SEO is to make websites rank higher in search engines and attract more visitors through both on-page and off-page optimization strategies.
SEO refers to search engine optimization and involves optimizing websites to increase their visibility in search engine results. The document discusses why public agencies should pay attention to SEO, including to protect their online authority and keep up with changing citizen behavior. It provides tips for public agencies on SEO best practices like using relevant keywords, adding external links, and avoiding obscure acronyms or hidden web pages. Newer factors like social media data and links are also becoming more important for search engine rankings. The document encourages public agencies to evaluate if SEO is worth investing in to better serve users searching online.
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
PullnotPush President Dan Ronken takes you through the best practices for On & Off Page search engine optimization (SEO). Practicing good SEO tactics is an essential component to any inbound marketing strategy and one of the best ways to get found by new customers.
The document provides an introduction to the FatWire content management system and guidelines for writing content for websites. It discusses the goals of websites, types of sites, the importance of usability and the primary audience. It also covers writing concisely and to the point for the web where people have short attention spans. The document outlines how to log into and navigate FatWire to edit pages and content blocks, add or remove elements, and specifics about images. It concludes with contact information for questions.
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
The document provides an overview of search engine optimization (SEO) techniques. It discusses on-page optimization strategies like keyword research, competition analysis, page structure, internal linking, and HTML tags. It also covers off-page optimization such as link building, article submissions, social media, and common SEO mistakes like temporary redirects. The goal of SEO is to make websites rank higher in search engines and attract more visitors through both on-page and off-page optimization strategies.
This document provides tips for creating and maintaining an effective Rotary club website, including integrating social media and getting club news published locally. It recommends making the site easy to find, professional-looking, and easy to navigate, with updated content for members and the community. The document also outlines features of the Clubrunner website platform and additional tools to enhance the site.
Optimizing Library Websites for Better VisibilityErin Rushton
Erin Rushton presented on her library's experiment with search engine optimization (SEO) to improve the visibility of their website and selected pages. They optimized pages like "Ask a Librarian" and pages on special collections. After optimization, they saw increased traffic to some pages from search engines and their internal search. Their goals are to continue optimizing their new website and share best practices with other university departments.
Optimizing Library Websites for Better VisibilityErin Rushton
Binghamton University Librarians have attempted to employ search engine optimization strategies to make their website more visible on search engine result pages. Search engine optimization is the practice of improving ranking on search engine result pages and also increasing targeted traffic to a website. The presenter will discuss the effectiveness (or lack thereof) of developing a “do it yourself” optimization strategy for library websites
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
This document discusses link building strategies and techniques. It defines what backlinks and anchor text are, and explains why backlinks are important for search engine optimization. It outlines different types of links like one-way links, reciprocal links, and links from blogs, directories, and social media. It warns about link schemes that could trigger Google penalties and provides tools for link monitoring and disavowing unwanted links. The goal is to help users develop a natural, diverse link profile to improve search engine rankings.
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
Off page SEO often refers to a procedure that can be used to improve the position of a website in the search engine results page (SERPs).
Many people associate off-page SEO with link building and social media marketing.
30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketi...4Good.org
This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.
This document discusses trends and best practices in organic search engine optimization (SEO). It covers the history and future of search engines, important SEO concepts like entities and synonyms, and best practices like creating high-quality content and internal linking structures. The focus is on building authority for websites and ranking pages through links, social signals, and co-citations between related pages and topics.
1. The document provides an overview of how Google Search works and guidelines for site owners to ensure their content is discoverable, indexable, and ranks well. It discusses Google's crawling, indexing, and ranking processes.
2. The document then outlines Google's Webmaster Guidelines covering site structure, titles, snippets, text, and use of technologies like Flash. It recommends testing sites using analytics and submitting sitemaps to help Google find all pages.
3. The document concludes by summarizing the discussion and providing resources for webmasters to engage with Google through its Webmaster Tools and get support on search visibility.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
Make Money Writing for New Media POMA 2013Chris Moise
The document provides tips for making money writing for new media. It discusses how brands are becoming publishers and the need to adapt one's skills to digital platforms. Some key opportunities mentioned include writing white papers, email marketing, content marketing for websites and social media. Metrics for measuring the success of new media work are also outlined. The document stresses focusing on high-demand niches, utilizing free online resources to learn skills, and promoting one's work through social networks and blogs.
This document outlines an agenda for a WordPress SEO presentation. The agenda includes an introduction to SEO, key SEO ranking factors like on-page and off-page optimization, optimizing WordPress sites for SEO through title tags, URLs, internal linking and plugins, and final thoughts on SEO being an ongoing process requiring practice, patience, and adapting to changes. The presentation concludes with contact information for questions.
This document discusses how SEO (search engine optimization) and social media can benefit each other. It explains that search engines like content from social media sites and that social sharing can help websites rank higher organically. It also provides tips for optimizing social media profiles, pages, and content to help rankings. Key platforms discussed include blogs, forums, social networks like Twitter and Facebook, and social shopping/search sites.
Web Authoring Principles for Focused and Effective ContentEric Hodgson
The document discusses principles for effective web authoring and content creation. It emphasizes focusing content on visitors' needs, setting clear goals, selecting authors carefully, training authors, and making content scannable, searchable, and easy to understand for target audiences. The document also provides tips for improving search results, developing scannable pages, writing for audiences, and establishing goals and metrics for websites.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
The document provides a 10 step checklist for effective SEO and strong rankings. It discusses the importance of search and outlines steps like creating great content, making content accessible to search engines, prioritizing usability and design, performing keyword research, optimizing pages for keywords, and leveraging search engine tools. The checklist emphasizes the need to satisfy users and search engines through high quality content, technical SEO best practices, and a focus on keywords and topics relevant to target audiences.
This document provides tips for creating and maintaining an effective Rotary club website, including integrating social media and getting club news published locally. It recommends making the site easy to find, professional-looking, and easy to navigate, with updated content for members and the community. The document also outlines features of the Clubrunner website platform and additional tools to enhance the site.
Optimizing Library Websites for Better VisibilityErin Rushton
Erin Rushton presented on her library's experiment with search engine optimization (SEO) to improve the visibility of their website and selected pages. They optimized pages like "Ask a Librarian" and pages on special collections. After optimization, they saw increased traffic to some pages from search engines and their internal search. Their goals are to continue optimizing their new website and share best practices with other university departments.
Optimizing Library Websites for Better VisibilityErin Rushton
Binghamton University Librarians have attempted to employ search engine optimization strategies to make their website more visible on search engine result pages. Search engine optimization is the practice of improving ranking on search engine result pages and also increasing targeted traffic to a website. The presenter will discuss the effectiveness (or lack thereof) of developing a “do it yourself” optimization strategy for library websites
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
This document discusses link building strategies and techniques. It defines what backlinks and anchor text are, and explains why backlinks are important for search engine optimization. It outlines different types of links like one-way links, reciprocal links, and links from blogs, directories, and social media. It warns about link schemes that could trigger Google penalties and provides tools for link monitoring and disavowing unwanted links. The goal is to help users develop a natural, diverse link profile to improve search engine rankings.
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
Off page SEO often refers to a procedure that can be used to improve the position of a website in the search engine results page (SERPs).
Many people associate off-page SEO with link building and social media marketing.
30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketi...4Good.org
This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.
This document discusses trends and best practices in organic search engine optimization (SEO). It covers the history and future of search engines, important SEO concepts like entities and synonyms, and best practices like creating high-quality content and internal linking structures. The focus is on building authority for websites and ranking pages through links, social signals, and co-citations between related pages and topics.
1. The document provides an overview of how Google Search works and guidelines for site owners to ensure their content is discoverable, indexable, and ranks well. It discusses Google's crawling, indexing, and ranking processes.
2. The document then outlines Google's Webmaster Guidelines covering site structure, titles, snippets, text, and use of technologies like Flash. It recommends testing sites using analytics and submitting sitemaps to help Google find all pages.
3. The document concludes by summarizing the discussion and providing resources for webmasters to engage with Google through its Webmaster Tools and get support on search visibility.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
Make Money Writing for New Media POMA 2013Chris Moise
The document provides tips for making money writing for new media. It discusses how brands are becoming publishers and the need to adapt one's skills to digital platforms. Some key opportunities mentioned include writing white papers, email marketing, content marketing for websites and social media. Metrics for measuring the success of new media work are also outlined. The document stresses focusing on high-demand niches, utilizing free online resources to learn skills, and promoting one's work through social networks and blogs.
This document outlines an agenda for a WordPress SEO presentation. The agenda includes an introduction to SEO, key SEO ranking factors like on-page and off-page optimization, optimizing WordPress sites for SEO through title tags, URLs, internal linking and plugins, and final thoughts on SEO being an ongoing process requiring practice, patience, and adapting to changes. The presentation concludes with contact information for questions.
This document discusses how SEO (search engine optimization) and social media can benefit each other. It explains that search engines like content from social media sites and that social sharing can help websites rank higher organically. It also provides tips for optimizing social media profiles, pages, and content to help rankings. Key platforms discussed include blogs, forums, social networks like Twitter and Facebook, and social shopping/search sites.
Web Authoring Principles for Focused and Effective ContentEric Hodgson
The document discusses principles for effective web authoring and content creation. It emphasizes focusing content on visitors' needs, setting clear goals, selecting authors carefully, training authors, and making content scannable, searchable, and easy to understand for target audiences. The document also provides tips for improving search results, developing scannable pages, writing for audiences, and establishing goals and metrics for websites.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
The document provides a 10 step checklist for effective SEO and strong rankings. It discusses the importance of search and outlines steps like creating great content, making content accessible to search engines, prioritizing usability and design, performing keyword research, optimizing pages for keywords, and leveraging search engine tools. The checklist emphasizes the need to satisfy users and search engines through high quality content, technical SEO best practices, and a focus on keywords and topics relevant to target audiences.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Kelly Cutler of Marcel Media presented strategies for leveraging search engine optimization (SEO) and social media to drive traffic to association websites. She emphasized the importance of creating an online strategy and optimizing websites for usability and searchability. Cutler outlined SEO best practices like on-page and off-page optimization as well as tools for analysis. She also discussed using social media to engage members and boost online visibility, noting that associations should guide online conversations rather than ignore them. Cutler stressed testing strategies and determining key metrics to improve an organization's online performance.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Driving Volunteers to your Website: Online Marketing 101WO Strategies
This document provides an overview of online marketing strategies for non-profit organizations to drive volunteers to their websites. It discusses the importance of search engine optimization to be found online. It outlines steps to optimize content and keywords, register the site with search engines and directories, build internal and external links, and use social media and other tactics to improve search engine rankings. Regularly reviewing web traffic reports is also recommended to measure results and identify areas for improvement.
REALTOR Association Executive Institute (AEI) - Build Organization ValueDoug Devitre
Save money, save time, and add value to your organization in minutes. This high-energy, high-tech session will help you market association activities and member benefits, and create excitement using inexpensive (and in some instances free) technologies. Learn what free tools can boost your association’s exposure and enhance your member communications. Take it a step further and retool your leadership with user-friendly, cutting-edge technology. Not only will these tools help your association run more efficiently, but they may be a source of nondues revenue as well.
On Page SEO Ppt Seven Boats project reportSohanNaidu1
SEO is the process of improving a website's visibility in organic search results. It involves on-page optimization of elements like titles, meta descriptions and content, as well as off-page efforts to build backlinks. Some key techniques include keyword research to understand user intent, developing unique and valuable content, optimizing technical elements and links on the website, gaining backlinks through blogging, social media and forums, and submitting the site to search engines and directories. SEO is a long-term strategy that takes time to see results but can help websites reach more potential customers in an organic and cost-effective way.
Tools for SEO; Denise Cowan & Lea Glover then with The Web Bureau - delivered a comprehensive overview of what tools every entrepreneur needs to determine the effectiveness of their digital marketing strategy. You can find them on Twitter @DeniseCowan & @Leagloski
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses why SEO is important given that most business buyers start their search on Google. It covers SEO basics like choosing keywords, on-page optimization factors like titles and content, and off-page factors like links. It also discusses tools for measuring SEO success and whether companies should perform SEO themselves or hire a consultant. The document promotes an upcoming Inbound Marketing Summit event.
Search Engine Optimization - The eye-opening presentation for beginnersUp2 Technology
The document provides an overview of search engine optimization (SEO) techniques for beginners. It covers topics such as how search engines work, keyword research, on-page optimizations like titles and meta descriptions, off-page factors like links, monitoring metrics, and tools. The presentation emphasizes focusing on effective keywords, website preparation, competition analysis, generating valuable content and links, and ongoing monitoring to achieve SEO success.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
Broadband and Impact on the Business Bottom Line March 2014WI Broadband
This document outlines an agenda for a presentation on the importance of an online presence and website design for businesses. The presentation covers: (1) statistics showing the importance of a web presence for business revenues and customer acquisition; (2) basics of good website design like usability, keywords, and responsiveness; (3) what search engine optimization (SEO) is and how it has changed; and (4) how social media fits into an online presence strategy and customer referrals. The goal is to demonstrate how an optimized online presence and website can boost a business's visibility and bottom line.
Tired of crickets chirping on your website instead of cash registers ringing? Fear not, SEO warriors! "Lessons in SEO 2024" is your secret weapon to skyrocket your traffic and dominate the search engine battlefield! ⚔️
Imagine ranking higher than your fiercest competitors, drowning out their whispers with your own SEO symphony. Visualize hordes of organic visitors flooding your site, eager to devour your content and become loyal fans.
This ain't no dusty old SEO textbook. We're talking fresh, actionable strategies for 2024 and beyond:
Crack the Google code: Uncover the latest algorithm secrets and master the art of content that search engines crave. ️♀️
Keyword mastery: Ditch keyword stuffing and learn to choose the perfect words that attract your ideal audience and boost your rankings. 🪄
Content that converts: Craft irresistible content that keeps visitors glued to your site, begging for more. No clickbait needed! ✍️
Technical SEO demystified: From site speed to backlinks, we'll break down the technical bits so you can optimize your website like a pro. ️
Social media synergy: Learn how to leverage social media for SEO gold, creating a powerful online presence that drives traffic and builds brand authority.
"Lessons in SEO 2024" is your roadmap to online domination. No prior SEO experience required, just a thirst for knowledge and a burning desire to conquer the search engine jungle.
So, grab your keyboard, sharpen your digital sword, and prepare to unleash your inner SEO champion! The future of your website is bright...and brimming with organic traffic!
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
Similar to Creating And Managing Exceptional Websites (20)
4. Strategy Development
1. What are the overall organization’s goals that my Web strategy will
contribute to?
3. What are the categories of customers using your Web site?
5. What are the top 10 questions visitors will ask when they reach your
Web site? How will you answer these?
7. What will you consider a successful visit on your site?
9. What reason will a visitor have to tell others about your Web site?
11. How will I attract my target customers to our Web site?
13. What are my competitors doing?
15. How will we maintain the Web site?
17. If you currently have a Web site, what works well? What doesn’t?
5. Additional Resource
Web Strategy Recording
• Developing strategy
• Page development
• Defining layout
• Selecting provider
On www.eatright.org/affiliate-resources
5
9. Common Mistakes
•Complicated Headlines
•Under Construction Image
•Coming Soon!
•Never-ending Scroll Bar
•Last Updated/Outdated News
•Dead Links
10. Write for Your Reader
•Scannable
•Written at
audience’s
level
•What your
user-wants
11. Design for Your Reader
Headlines
Bulleted Lists
Bolded Text
Links
http://www.provenanceunknown.com/edit/style.html
12. Design Standards
Web site? Website? Web Site?
Visit www.provenanceunknown.com/edit/style.html
12
13. How to Help Your Webmaster
Provide
Content update schedule
Text in preferred format
Design standards
Clarify authority
Ask his/her opinion
13
26. Members-Only
PROS CONS
Adds perception of greater Can be difficult to login/adds
member benefits additional steps
If content is needed to succeed Won’t appear in search engines
in job, will encourage members
to join/renew
Allows for member-to-member Content may be available for
networking free elsewhere
28. Evaluate
On a monthly basis:
1. Unique visitors
2. Time on site
3. Most visited pages
4. Keyword phrases
5. Download
Free Resource:
Google Analytics: www.google.com/analytics/
28
29. How to Help Your Webmaster
Provide
What should be members-only
Identified teaser-text (with formatting!)
Error page content and contact details
Ask
For a quote on members-only support,
breadcrumb creation, search box additions.
29
32. Interactive Tools
1. Consider
• Your target audience
• Where they are/What they need
2. Plan Approach
• Objectives
• Guideline development
• Success metrics
3. Act
4. Evaluate
• How many subscribe
• How many view
36. Interactive Tools: RSS Feeds
Tips
• Determine Web site traffic
• Identify location on Web site
• BOD and Key Leaders sign up
• TEST!
Links
• http://www.whatisrss.com/
• http://www.feedzilla.com/rss.asp
• Example: cnn.com (scroll down)
37. Interactive Tools: Widgets
Tips
• TEST!
• Place in easy-to-access location
• Key leaders subscribe
• Link to new window
Links
• Examples/Create Widget: http://widgets.yahoo.com/
• Create: http://automattic.com/code/widgets/
• Words of Advice: Business Week Article
38. How to Help Your Webmaster
Provide
Specific location on Web site (include url)
Identified teaser-text
Several testers
38
40. Additional Resources
• http://www.stylishdesign.com/
• www.searchengineoptimizationjournal.com/
• Web Editing/Web Style Guide:
http://www.provenanceunknown.com/edit/style.html
• Web Developer’s Blog:
http://blog.case.edu/webdev/2007/04/02/links.html
• What is good hypertext writing? by Jutta Degener:
http://kbs.cs.tu-berlin.de/~jutta/ht/writing.html
• Building an RSS Feed: http://www.xul.fr/en-xml-rss.html
And one of the best ways to learn what not to do -
http://www.webpagesthatsuck.com/
41. We are here for you!
Katie Paffhouse
Harold J. Holler, RD, LDN Senior Manager, Affiliates
Vice President, Governance and Chicago, IL
Practice TEL: 312-899-4870
Chicago, IL e-mail: kpaffhouse@eatright.org
e-mail: hholler@eatright.org
Diane Juskelis, MS, RD, CSP, LDN
Director - Practice, Member Interest Anne Czeropski
and Affiliate Relations Manager, MIGs/Affiliates
Chicago, IL Chicago, IL
TEL: 312-899-4811 TEL: 312-899-4852
e-mail: djuskelis@eatright.org e-mail: aczeropski@eatright.org
Dana Whitley
Juliana Smith
Member Advocacy Coordinator
Director, State Government Relations
Washington, D.C.
Washington, D.C.
TEL: 202-775-8277
TEL: 202-775-6001
e-mail: dwhitley@eatright.org
email: jsmith@eatright.org