The document provides an introduction to the FatWire content management system and guidelines for writing content for websites. It discusses the goals of websites, types of sites, the importance of usability and the primary audience. It also covers writing concisely and to the point for the web where people have short attention spans. The document outlines how to log into and navigate FatWire to edit pages and content blocks, add or remove elements, and specifics about images. It concludes with contact information for questions.

1. Introduction to FatWire 6.3 Ken Quandt, MSLIS Web Managing Editor Marketing and Communications

2. Your Web Site’s Goals Question: What are your Web site’s goals?

3. Your Web Site’s Goals Question: What are your Web site’s goals? Make the sale.

4. Your Web Site’s Goals Question: What are your Web site’s goals? Make the sale. Deliver the service.

5. Your Web Site’s Goals Question: What are your Web site’s goals? Make the sale. Deliver the service. Build the brand.

6. Your Web Site Your site should be customer-centric.

7. Your Web Site Your site should be customer-centric. Your site must be useful.

8. Your Web Site Your site should be customer-centric. Your site must be useful. Focus on most important audience first.

9. Your Web Site Your site should be customer-centric. Your site must be useful. Focus on most important audience first. Two types of Web sites: Task-dominant site Audience-dominant site

10. Your Web Site Your site should be customer-centric. Your site must be useful. Focus on most important audience first. Two types of Web sites: Task-dominant site Audience-dominant site Your site should either make a task easier or help achieve a goal .

11. Your Web Site Content should support those tasks or it should not go up. Web content guru, Gerry McGovern Chicago, Illinois, 2007

12. Your Web Site What it is NOT: The next great American novel. A dissertation. A research report. A university catalog (that’s already been created by the Registrar’s Office). A place to share photos from the department picnic five years ago.

13. Writing for the Web In 2009: Average visit to Rush U Web site lasted under eight (8) minutes Average number of pages viewed per visit was about four (4) Among Top 20 Platforms: iPhone (#7) Google Android (#13) Blackberry (#17) Windows Mobile (#20)

14. Writing for the Web Competition for Your Web Site Content: Music Text messages Twitter Facebook YouTube Kindle Phone calls Television

15. Writing for the Web Trains Tickets Toilets

16. Writing for the Web Trains Tickets Toilets Be concise . Get to the point .

17. Writing for the Web at Rush Style Guide: The Associated Press Stylebook Rush In-House Style Manual

18. FatWire Basics FatWire 6.3 – www.rushu.rush.edu Login page: edit.rushu.rush.edu Use same username and password as that you use for your Rush PC Accessible off campus with SecurID Metaframe or Remote access to your Rush PC

19. Learning Objectives At the end of this session you should be able to: Log into FatWire. Explain what an “asset” is in FatWire. Locate the “Rush Assets” and “Rush Pages” tabs. Understand the difference between the “Rush Assets” tab and the “Rush Pages” tab. Expand and collapse “nodes” on a “tree.” Distinguish between “Level” pages and content blocks. Edit an existing content block and save changes. Add or remove a content block from a “Level” page. Add or remove a document from a “Level” page. Add or remove a link from a “Level” page. Remember the specifications for images. Understand what a workflow group is and what roles are included in workflow. Locate FatWire resources on the Rush U Web site.

20. Questions? Ken Quandt E-mail: [email_address] Phone: 2-6846