The document discusses the creation of a billing block for a student film project called "Defiance." Key details include: 1) The author researched existing billing blocks in similar genres to mimic conventional styles and make their block look professional. 2) Social media links were included to appeal to their target 16-25 year old audience. 3) Design choices like a black background, blue website text, and prominent people names were made to follow genre conventions and stand out visually.