The document outlines the process of creating and designing multiple logos for a production company. It describes 4 logos created - a thought bubble logo, a train logo, and two versions of a sunset logo based on the Columbia logo. For each logo, the document explains the inspiration, design process through Photoshop in steps, and intentions for animation. The final logo selected features the word "Paradise" over a boat in a sunset, which the creator plans to animate by adding ripples to the water.

1. MAKING MY LOGO
STEP BY STEP
By Beth Rowling

2. MY SKETCH
This was my first idea which came from the ‘DreamWorks’ logo. I liked the
idea of everything being surreal, I liked the clouds which gave me the
idea of the thought bubble, and ‘the only way is up’. In this sketch I have
made the thought bubble blue, but I am thinking about making a plain
black logo, to see if I like this better.

3. This is my first finished logo, I am going to discuss how I made this, and
why I chose to make a logo like this. I will be making more than one
logo, so that when it comes to having my animation lesson, I can
choose my favourite logo to animate.

4. STEP ONE
First I used the ‘shapes’ tool on PowerPoint, to create a basic thought
bubble. I wanted to use a thought bubble because it resembles a
cloud, which fits in with he idea of ‘UP’ which is the slogan for my
productions. If I was to animate this logo, I would make the 3 smaller
bubble appear one after the other.

5. STEP TWO
Then I changed the colours and the thickness of the lines, to make the
shape suitable to what I wanted it to look like. I want to keep my colour
palette simple so I have just used two different shades of blue and my
logo will consist of black writing. Looking at professional logos, their colour
palette is very simple, which is the reason I want to keep mine simple.
To resemble a real logo.

6. STEP THREE
I then saved the shape as a JPEG which I then opened up in Photoshop.
Where I Added my basic text. I chose a font that I think is suitable for a
company logo. I had to ensure that my ‘U’ and ‘P’ were on different
layers so I could carry out the next part.

7. STEP FOUR
I ensured that both the ‘U’ and the ‘P’ were on separate layers so I could
join them together (as shown above) I did this to create a more
eye-catching and unique logo. I know that film companies often have a less
detailed version of their logo on the credits, which I could use the ‘UP’ for.

8. STEP FIVE
This is the final product, this is the logo which I would use at the start of
the trailer. All I have done here is added the company name
underneath in capital & bold letters, to ensure that people read the
company name. This logo will only be on screen for a few seconds,
which is why I didn’t want it to be too detailed.

9. CREDITS LOGO
I like this logo better
than the original
version because
although it is not as
eye catching, I
think it looks more
professional, mayb
e if I made the
thought bubble just
a black outline, the
other would look
professional.
I decided to make a different version of the same logo, to go at the end
of my trailer, if I decided to put credits on. I have taken the ‘UP 'and just
simplified the logo by taking away the cloud. I mentioned earlier that I
Would use the ‘UP’. I think it looks very effective.

10. MY SKETCH
I based this idea around animation. I was thinking of ways in which I could
animate my logo. I thought of using a train because the movement and
animation is obvious. I don’t think this logo relates directly to any one
professional logo, but I wanted to keep it simple and small like many
professional logos.

11. This is the second logo which I decided to make, I will now discuss how
I made this logo and why I chose this logo. I don’t think that this is the logo
That I will choose to animate, but at least I know I have a few to choose
From.

12. STEP ONE
I found an image on Google of an animated train which I liked, I then
opened this up in Photoshop, ready to add my production title. I did try using
A few different pictures of trains, but I think this one is the best, it has a space
Perfect for the text to fit in.

13. STEP TWO
I then simply just added in some text, in a font which I liked, and think
looks professional and suitable for a logo. I decided to just stick with plain
Black, mainly because when I created my first logo, I used colour but then
Preferred the simplified version, which was all black.

14. MY SKETCH – PARADISE PRODUCTIONS
I got the idea for my paradise productions logo from the ‘Columbia’
logo. I liked this logo because I like the way it is a full screen logo, I like
the sunset, which is what I searched when I was looking for my logo. This
logo has a centre piece which is obviously the woman, I chose a picture
with a centre piece also, which in my case is the boat.

15. This is my final logo idea, this is the most detailed logo. I have based this
idea on the idea of the ‘Columbia’ logo, which is a whole screen picture.
I like the colours of this logo and think that an animation would look really
effective.

16. STEP ONE
I found this picture of a sunset on Google, I then opened it up in
Photoshop and resized it to the correct size for my logo. I like this picture
because, as it is coming up to my animation lesson I think it would be a
good idea to animate the water, a ripple effect or even to move the
boat. I think this logo would be the most effective.

17. STEP TWO
I did try black writing on this logo, but I decided that the white stands out
a lot more and makes the logo a lot more bright and clean cut. I am
using a large ‘P’ and am going to fit the other text in, for this reason I
have ensured that each piece of text is on a different layer.

18. STEP THREE
I added the work ‘Paradise’ I chose to put this in capital letters to
emphasise to quality of my ‘productions’ I think the white looks very
effective.

19. STEP FOUR
This is the final logo, this is my favourite logo, I think this is the logo I am
going to animate. I did try to cut out the water on this picture, to add a
ripple effect when it comes to my animation lesson, however this was too
hard. I think that when it gets to my lesson I may have to select a different
picture, but of a similar nature.

20. ANIMATION

21. CREDITS LOGO
Since this is the logo I have decided I am going to use and is the logo I
chose to animate – I have made a credits logo, I have just simply take the
orange colour of the sunset glow and made a very simplistic logo.