This powerpoint presentation summarizes the process of developing a logo, including researching best practices, sketching initial ideas, digitizing selected sketches, gathering feedback on the improved logos, and selecting a final design. Four logo designs were created by sketching concepts and then improving them digitally with colors and gradients. These logos were surveyed and logo 4 received unanimously positive feedback, noting its eye-catching colors, emphasis on the brand name, and inclusion of a camera icon relevant to the media theme. As a result, logo 4 was chosen as the final logo design.

1. Logos work
In this powerpoint I will be going over my research into what makes a
good logo, logo branding, first sketches of each of my logo designs
followed with their digitally finished and improved counterparts, the
feedback I received from my logos and what I'll be using for my final
logo

2. Logos research
• Any good, successful logo must be; distinctive, appropriate, practical, graphic and
simple in form, a good logo has to have a simple yet memorable design, it has to
either conform with the message the designer wants to portray, or conform with
the branding that the person/company wants their logo to represent, it has to be
effective at any size whether that logo is theoretically squashed down to fit on a
business card and made bigger to fit on a billboard, a successful logo should be
eye catching from any size. However the 2 key components to making a good logo
is great concept and great execution.
• Examples of simple yet effective and memorable logos are the pepsi logo, the
windows logo and the apple logo
• It's important to make sketches or some basic drafts of some ideas of what you
want your logo to look like, that way you have some sort of direction on what to
make your logo look like, sketches can also help come up with multiple design
ideas without expending too much time

3. Logo Sketches

4. I drew up some sketches of my logos before deciding to use a
logo creator just so I can use them for ideas and reference for
the logos when I make them digitally
This logo is my company name
inside an expanding particle
effect, while not the best drawn
it gave me enough to use it as
reference to make a better more
colourful version digitally
This is the improved digital
version of the particle
logo, it has more colour
and an added colour
gradient, while this logo is
improved it still isn't the
best, it’s a bit too basic
and doesn't fit with the
media theme

5. This logo includes my brand
name in a box, this one is
basic and I'll be using this as
a reference but ad some
colour and make it look
more impressive
I improved this logo by giving it a
black backdrop and a gold box with
some added shading gradient effect to
give the effect of a light shining on it,
while it does look better with the
added colours and gradient but like
with the particle effect logo it isn't
really media oriented and doesn't fit
with my media branding

6. This logo is my brand/company logo
inside a spiral originating from the
letter "a" of RBMedia, this logo is a
very basic idea, I don't think there is
any special to add to this one, for
that reason I won't be making and
improved digital version as it’s a bit
too boring and all I can really add to
it is adding colour or colour gradient
but even then it won't be media
oriented enough to use as a logo

7. This sketch is my RBMedia brand name
displayed on the camera's external
monitor, this one is more oriented
towards the media side of my branding,
I'll use this as reference for the digital
coloured version but it mightn't be the
same design but I'll be sticking with the
dslr camera design
I stuck with the dslr camera style of
logo except I added the blue and
purple gradient as like those colours
for my brand as well as them being
eye catching, the reason I put the
brand name at the bottom is so that it
sticks out more as in the sketch it look
a bit too small in the external monitor
so I opted to go with the front view of
the camera with the name at the
bottom with a purple/blue border

8. For this design sketch I decided to go
with an instant/polaroid camera inside a
circular border joined together by
diamond shapes with the RBMedia
brand logo at the bottom, this design
was chosen and digitally improved to
look neater and more colourful as I like
the design with the camera and the
circular border, once again I put the
name at the bottom so it has plenty of
space and won't look squashed down to
try and fit it into a smaller space
This digital version of the above sketch, is
improved with the colour and I decided to put
make the circular border bigger and put the
brand name inside the circle with the camera
image so they both bring attention to each
other, I like this logo as its very colourful, eye-
catching as well as being media oriented
which is the goal for whatever my final logo
ends up being

9. This is a camera design with the RBMedia
brand name at the bottom followed by a
square border, I like this design but could
improve it by adding colour and making it
neater and have the camera image be better
fitting into the border as there is the issue of
the huge gap between the image and the
brand name
I made the design a bit smaller and gave
the brand name a colour gradient to make
it eye catching, the camera image I stuck
with just purple with its own blue border
to make it stand out from the brand name
while following the colour coordination of
the colour gradient
I will be getting feedback on
the logos I deem good enough
to be considered as the final
option and the one that
receives the best feedback I
will choose as my final logo

11. Logo 1

12. The first logo was mostly disliked, it’s a
depending on the results and the positive
or negative comments on it, it’s not a very
a strong contender for my final logo
These comments on the first logo are all
negative so I won't be using the first design
as my final logo as I've been told its too
basic and doesn't fit the brand I'm wanting
it to represent

13. Logo 2

14. 100% of the people took the survey said they
liked this logo, this means that depending on the
comments received I'll either use this one as my
final logo or use it for something else
This one received good comments about it
being more colurful and the symbol being
more "iconic"/memorable as well as it being
more related to the media brand

15. Logo 3

16. 25% of the people who saw this logo didn't
like it, the majority of those who saw it did
like it
While the majority of the people like this
logo they find it basic with the lack of
symbol and the removed camera makes it
look plain, the people who took the survey
liked the colours so that colour scheme will
be included in whatever happens to be my
final logo

17. Logo 4

18. 100% of the people who took the
survey liked logo 4, the comments will
either determine whether it has mostly
good reception or criticism
These comments show that the colour scheme
and font to bring attention to the brand name as
well as bringing in the camera to make it more
related to the media theme that my brand is
trying to represent

19. Everyone that took my survey
agreed that the best logo out of
the four was the logo 4, since
this logo received the best
feedback and was chosen as the
best out of all of them I will be
using logo 4 as my final logo