Marketing priorities at most colleges and universities are driven by the need to maintain or increase enrollment in a challenging competitive environment. Success depends greatly on the experience potential students have on college and university websites, especially on their first visit. More than 20 percent of potential students who have a bad first experience will leave and never return.
Anyone who works on website content and design is an important part of the marketing team.
This 3 hour workshop is designed to boost the marketing strength of higher education websites by increasing the satisfaction of potential students when they visit your website in search of content important to them, often staying in the now proverbial “stealth” mode. Use of a “top tasks” approach is key to creating content and navigation that is easy to find, easy to review, and easy to understand. Before we can implement a “user first” approach to web design and content creation we have to know what tasks our visitors want to complete on our websites.