ADVERTISING ONLINE:
STRATEGY & TACTICS FOR
ENROLLMENT SUCCESS
©ROBERTE.JOHNSON,PH.D.2014
Robert E. Johnson, Ph.D.
Presiden...
Who is Bob Johnson?
• Website marketing reviews & recommendations
• “Top Task” partner w/Gerry McGovern at
Customer Carewo...
We advertise online for…
Brand awareness…
• We want people to know
who we are today so that
tomorrow if they need
what we ...
OUR STRATEGY
FOCUS…
• Direct marketing…
• For academic programs
Bob Johnson Consulting, LLC 4
This morning we’ll cover…
• Digital advertising today… an overview.
• A little history.
• Facebook.
• YouTube & Google AdW...
AT THE START,
AN OVERVIEW
The rise of “mobile”…
The continuation of “desktop”
Bob Johnson Consulting, LLC 6
What’s growing & what’s not in 2014…
http://bit.ly/1nRSO78
Bob Johnson Consulting, LLC 7
Steady growth in online advertising…
http://bit.ly/Xb67ob
Bob Johnson Consulting, LLC 8
Mobile vs. desktop to 2017…
http://bit.ly/1lSPfrC
Bob Johnson Consulting, LLC 9
Social media ad increase…
http://bit.ly/12Ljb5p
Bob Johnson Consulting, LLC 10
Not yet a mobile spending tsunami…
http://bit.ly/1zrSAq3
Bob Johnson Consulting, LLC 11
THE GOOD NEWS…
Facebook & Google in constant
competition to allow better targeting…
• “Guest Post: Facebook Is Now The Bes...
ADVERTISING IN THE DIGITAL
WORLD, A LITTLE HISTORY
“Big Data” = Increase in “direct”
capability…
Bob Johnson Consulting, L...
Evolution of digital advertising…
http://bit.ly/OWRzn3
Bob Johnson Consulting, LLC 14
Google & high speed access in 2004…
Bob Johnson Consulting, LLC 15
The iPhone in 2007…
Bob Johnson Consulting, LLC 16
Rapid evolution continues…
Bob Johnson Consulting, LLC 17
Many places for ad $$$…, old & new
http://www.mediassociates.com/
Bob Johnson Consulting, LLC 18
“Journey to purchase…”
http://www.google.com/think/tools/customer-journey-to-online-purchase.html
Bob Johnson Consulting, ...
Elements vary re decision impact…
This is “Edu/Gov” category
Bob Johnson Consulting, LLC 20
“Direct” is best for final action…
Bob Johnson Consulting, LLC 21
Social media advertising dilemma…
• “Social media is a very personal experience
for most users and it is not clear yet jus...
FACEBOOK…
To advertise individual academic
programs.
Bob Johnson Consulting, LLC 23
2013 prediction for Facebook on mobile…
http://www.emarketer.com/Article/Will-Desktop-Ad-Spending-Peak/1009959
Bob Johnson...
2014: 67% increase in FB ad revenue…
http://usat.ly/1qNfjw4
Bob Johnson Consulting, LLC 25
Facebook simplified ad options…
http://newsroom.fb.com/News/620/An-Update-on-Facebook-Ads
• Summer and Fall of 2013… from ...
Campaign goal choices…
• Increase those who “like” you.
• You need a FB page.
• Convert those who “like” you on FB.
• The ...
Starting your campaign…
https://www.facebook.com/ads/manage/campaigns/
Bob Johnson Consulting, LLC 28
Pick a campaign objective…
https://www.facebook.com/ads/create/?act=40154125
Bob Johnson Consulting, LLC 29
Create your ad… pick photo(s)
Bob Johnson Consulting, LLC 30
Create the text for your ad…
Bob Johnson Consulting, LLC 31
Define the audience…
Bob Johnson Consulting, LLC 32
Set cost and length of campaign…
Bob Johnson Consulting, LLC 33
Our landing page…
http://www.bowdoin.edu/biology/
Bob Johnson Consulting, LLC 34
Track your conversions…
https://www.facebook.com/help/435189689870514/
Bob Johnson Consulting, LLC 35
YOU TUBE + GOOGLE AD
WORDS…
Bob Johnson Consulting, LLC 36
The “get started” page…
http://www.youtube.com/yt/advertise/get-started.html
Bob Johnson Consulting, LLC 37
My CE video to promote…
http://www.youtube.com/watch?v=s64B-NNRxTA
Bob Johnson Consulting, LLC 38
Video links to this page…
/http://che.engin.umich.edu
Bob Johnson Consulting, LLC 39
After a “Chemical Engineering” search…
Bob Johnson Consulting, LLC 40
Your ad in on this page…
https://www.youtube.com/watch?v=iAWLMMZlkq4
Bob Johnson Consulting, LLC 41
Your choice… “In-stream”
Bob Johnson Consulting, LLC 42
Your choice… “In-display”
Bob Johnson Consulting, LLC 43
Your ad works on a specific video…
http://bit.ly/1neA2kv
Bob Johnson Consulting, LLC 44
Your ad works on YouTube searches…
Bob Johnson Consulting, LLC 45
Your ad works on Internet searches…
Bob Johnson Consulting, LLC 46
How much to spend?
Bob Johnson Consulting, LLC 47
Select your video…
http://www.youtube.com/watch?v=s64B-NNRxTA
Bob Johnson Consulting, LLC 48
Keyword selection…
Keywords in content… Keywords in searches…
Bob Johnson Consulting, LLC 49
Pick the time for your ad to run…
Bob Johnson Consulting, LLC 50
Your AdWords account page…
Bob Johnson Consulting, LLC 51
Attention to campaign results…
Bob Johnson Consulting, LLC 52
DIRECT RESPONSE
DISPLAY ADVERTISING
Focus advertising on specific
academic programs…
Bob Johnson Consulting, LLC 53
Direct response… program ad
matches placement
Bob Johnson Consulting, LLC 54
Leads to a proper landing page…
Bob Johnson Consulting, LLC 55
And a social media connection…
Bob Johnson Consulting, LLC 56
Simple, clean, quick email response…
Bob Johnson Consulting, LLC 57
And ongoing contact…
Bob Johnson Consulting, LLC 58
Targeting online email readers…
Bob Johnson Consulting, LLC 59
Strong, short landing page for inquiry…
Bob Johnson Consulting, LLC 60
Innovative options after an inquiry…
Bob Johnson Consulting, LLC 61
But nobody’s perfect…
Bob Johnson Consulting, LLC 62
Really poor targeting…
Bob Johnson Consulting, LLC 63
RETARGETED ADVERTISING:
AFTER A WEB VISIT
Creepy to some, successful to others
Bob Johnson Consulting, LLC 64
The retargeting trail…
Bob Johnson Consulting, LLC 65
An agency asks these 5 questions…
http://bit.ly/TjUlOz
• Do you have an online marketing budget of at least a
$1,000 dolla...
RETARGETING MESSAGE
STRATEGY…
Focus on academic program visited
in response to program-focused
advertising or organic sear...
Retarget for individual programs…
http://onlinemba.neu.edu/
Bob Johnson Consulting, LLC 68
Starting with a search in May 2012…
Bob Johnson Consulting, LLC 69
REJ on a automobile forum…
Bob Johnson Consulting, LLC 70
REJ on Flyertalk…
Bob Johnson Consulting, LLC 71
REJ on the Washington Post…
http://wapo.st/HfuLaY
Bob Johnson Consulting, LLC 72
Explore retargeting specialists…
http://www.adroll.com/
Bob Johnson Consulting, LLC 73
Watch the videos…
Bob Johnson Consulting, LLC 74
Perhaps a free 2-week trial?
Bob Johnson Consulting, LLC 75
Where to advertise?
Bob Johnson Consulting, LLC 76
Targeting options…
• Worldwide
• U.S.
• Custom locations
• U.S. zip codes only
• Country
• Region
• Metro or city
Bob John...
Create an ad…
Bob Johnson Consulting, LLC 78
Use 2-week results for a decision…
Bob Johnson Consulting, LLC 79
And check Google Remarketing…
https://support.google.com/adwords/answer/2454000?hl=en
Bob Johnson Consulting, LLC 80
GROUP ADVERTISING
“Lead gen” for more leads at less
cost, usually w/ 3rd party screening
Bob Johnson Consulting, LLC 81
“Online masters degree finance”...
Bob Johnson Consulting, LLC 82
89 schools advertising here…
http://www.elearners.com/online-degrees/finance/
Bob Johnson Consulting, LLC 83
Schools using the program today…
• University of Maryland - College Park
• Northeaster University
• Boston University
• Ge...
Program info to decide re inquiry…
Bob Johnson Consulting, LLC 85
The inquiry form…
Bob Johnson Consulting, LLC 86
LINKEDIN ADVERTISING…
Best for young professionals in
search of new credentials?
Bob Johnson Consulting, LLC 87
Creating an ad starts here…
Bob Johnson Consulting, LLC 88
Starting page for an ad campaign…
Bob Johnson Consulting, LLC 89
Sort the details here…
Bob Johnson Consulting, LLC 90
Select cost and campaign length…
Bob Johnson Consulting, LLC 91
LinkedIn ad example…
9:55A.M. 4/19/2013
Bob Johnson Consulting, LLC 92
After the LinkedIn ad…
The landing page…
Immediate inquiry
response…
Bob Johnson Consulting, LLC 93
Continue with email follow-up…
January 13, 2013 February 15, 2014
Bob Johnson Consulting, LLC 94
FOR BEST ROI ON ANY
ADVERTISING
Attention to the Inquiry Form…
And a rapid first response time
Bob Johnson Consulting, LLC...
Just 4 items on this inquiry form…
http://www.stonybrook.edu/spd/highered.html
Bob Johnson Consulting, LLC 96
The whole form on a single screen…
https://www.scps.nyu.edu/contactUs.htm
Bob Johnson Consulting, LLC 97
A rare texting option…
http://online.gannon.edu/webform/request-more-information
Bob Johnson Consulting, LLC 98
More program specific examples…
http://www.drexel.com/online-degrees/engineering-degrees/ms-
eng-tech/index.aspx & http://...
IN THE (NEAR) FUTURE…
Always a new frontier.
Bob Johnson Consulting, LLC 100
Google glass… ?????????
http://bit.ly/1sbRbSa
Bob Johnson Consulting, LLC 101
RESOURCES…
Bob Johnson Consulting, LLC 102
Keep up with current news…
http://mashable.com/category/digital-advertising/
Bob Johnson Consulting, LLC 103
Internet advertising resource center…
http://bit.ly/1tGQMJr
Bob Johnson Consulting, LLC 104
Industry self-regulation…
http://www.aboutads.info/
Bob Johnson Consulting, LLC 105
To watch the legalities…
http://1.usa.gov/1oiQJLP
Bob Johnson Consulting, LLC 106
Subscribe to ClickZ Newsletter…
http://bit.ly/1uTB27j
Bob Johnson Consulting, LLC 107
Subscribe to Search Engine Watch…
http://bit.ly/1m3b33Z
Bob Johnson Consulting, LLC 108
THANKS FOR BEING
HERE IN BALTIMORE!
Bob Johnson, Ph.D. (248.766.6425)
bob@bobjohnsonconsulting.com
@HighEdMarketing
www.bo...
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Advertising Online: Strategy and Tactics for Enrollment Success

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Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi

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Advertising Online: Strategy and Tactics for Enrollment Success

  1. 1. ADVERTISING ONLINE: STRATEGY & TACTICS FOR ENROLLMENT SUCCESS ©ROBERTE.JOHNSON,PH.D.2014 Robert E. Johnson, Ph.D. President, Bob Johnson Consulting Partner, Customer Carewords, Ltd. eduWeb2014 Conference Baltimore, MD August 4-6 Bob Johnson Consulting, LLC 1
  2. 2. Who is Bob Johnson? • Website marketing reviews & recommendations • “Top Task” partner w/Gerry McGovern at Customer Carewords, Ltd, Dublin, Ireland • 75 higher education clients since 2006 • “Your Higher Education Marketing Newsletter”… 3,600+ subscribers • @highedmarketing… 6,600+ Twitter followers • “Higher Education Marketing” blog • Symposium for the Marketing of Higher Education… chair, 1994 to 2003 Bob Johnson Consulting, LLC 2
  3. 3. We advertise online for… Brand awareness… • We want people to know who we are today so that tomorrow if they need what we offer they will include us in their choice. • Does not require call to action and landing page. • Institution focused (often). • Clicks on links optional. Direct response… • We want people who are ready (or nearly ready) to make a purchase to start today. • Requires a call to action and a landing page. • Academic program focus • Clicks on links mandatory. Bob Johnson Consulting, LLC 3
  4. 4. OUR STRATEGY FOCUS… • Direct marketing… • For academic programs Bob Johnson Consulting, LLC 4
  5. 5. This morning we’ll cover… • Digital advertising today… an overview. • A little history. • Facebook. • YouTube & Google AdWords. • Retargeting. • Group Advertising. • LinkedIn. • A small, short, savvy ROI Tip. Bob Johnson Consulting, LLC 5
  6. 6. AT THE START, AN OVERVIEW The rise of “mobile”… The continuation of “desktop” Bob Johnson Consulting, LLC 6
  7. 7. What’s growing & what’s not in 2014… http://bit.ly/1nRSO78 Bob Johnson Consulting, LLC 7
  8. 8. Steady growth in online advertising… http://bit.ly/Xb67ob Bob Johnson Consulting, LLC 8
  9. 9. Mobile vs. desktop to 2017… http://bit.ly/1lSPfrC Bob Johnson Consulting, LLC 9
  10. 10. Social media ad increase… http://bit.ly/12Ljb5p Bob Johnson Consulting, LLC 10
  11. 11. Not yet a mobile spending tsunami… http://bit.ly/1zrSAq3 Bob Johnson Consulting, LLC 11
  12. 12. THE GOOD NEWS… Facebook & Google in constant competition to allow better targeting… • “Guest Post: Facebook Is Now The Best Ad Targeting Platform Around”… March 2013 • http://bit.ly/17MDYGL Bob Johnson Consulting, LLC 12
  13. 13. ADVERTISING IN THE DIGITAL WORLD, A LITTLE HISTORY “Big Data” = Increase in “direct” capability… Bob Johnson Consulting, LLC 13
  14. 14. Evolution of digital advertising… http://bit.ly/OWRzn3 Bob Johnson Consulting, LLC 14
  15. 15. Google & high speed access in 2004… Bob Johnson Consulting, LLC 15
  16. 16. The iPhone in 2007… Bob Johnson Consulting, LLC 16
  17. 17. Rapid evolution continues… Bob Johnson Consulting, LLC 17
  18. 18. Many places for ad $$$…, old & new http://www.mediassociates.com/ Bob Johnson Consulting, LLC 18
  19. 19. “Journey to purchase…” http://www.google.com/think/tools/customer-journey-to-online-purchase.html Bob Johnson Consulting, LLC 19
  20. 20. Elements vary re decision impact… This is “Edu/Gov” category Bob Johnson Consulting, LLC 20
  21. 21. “Direct” is best for final action… Bob Johnson Consulting, LLC 21
  22. 22. Social media advertising dilemma… • “Social media is a very personal experience for most users and it is not clear yet just how much advertising they will tolerate from this medium.” • “Mobile social advertising makes quantum leap forward” at http://bit.ly/16mOktB Mobile Marketer, April 2013 • Quantum leap = increased ability to target • Facebook • LinkedIn • Twitter Bob Johnson Consulting, LLC 22
  23. 23. FACEBOOK… To advertise individual academic programs. Bob Johnson Consulting, LLC 23
  24. 24. 2013 prediction for Facebook on mobile… http://www.emarketer.com/Article/Will-Desktop-Ad-Spending-Peak/1009959 Bob Johnson Consulting, LLC 24
  25. 25. 2014: 67% increase in FB ad revenue… http://usat.ly/1qNfjw4 Bob Johnson Consulting, LLC 25
  26. 26. Facebook simplified ad options… http://newsroom.fb.com/News/620/An-Update-on-Facebook-Ads • Summer and Fall of 2013… from 27 to 8 • “Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.” • Goal: easier for non-professionals to plan, place advertising Bob Johnson Consulting, LLC 26
  27. 27. Campaign goal choices… • Increase those who “like” you. • You need a FB page. • Convert those who “like” you on FB. • The News Feed is best (but only mobile). • Drive traffic to your website for brand awareness. • Right column ads. • Capture leads from a landing page. • Right column and/or news feed Bob Johnson Consulting, LLC 27
  28. 28. Starting your campaign… https://www.facebook.com/ads/manage/campaigns/ Bob Johnson Consulting, LLC 28
  29. 29. Pick a campaign objective… https://www.facebook.com/ads/create/?act=40154125 Bob Johnson Consulting, LLC 29
  30. 30. Create your ad… pick photo(s) Bob Johnson Consulting, LLC 30
  31. 31. Create the text for your ad… Bob Johnson Consulting, LLC 31
  32. 32. Define the audience… Bob Johnson Consulting, LLC 32
  33. 33. Set cost and length of campaign… Bob Johnson Consulting, LLC 33
  34. 34. Our landing page… http://www.bowdoin.edu/biology/ Bob Johnson Consulting, LLC 34
  35. 35. Track your conversions… https://www.facebook.com/help/435189689870514/ Bob Johnson Consulting, LLC 35
  36. 36. YOU TUBE + GOOGLE AD WORDS… Bob Johnson Consulting, LLC 36
  37. 37. The “get started” page… http://www.youtube.com/yt/advertise/get-started.html Bob Johnson Consulting, LLC 37
  38. 38. My CE video to promote… http://www.youtube.com/watch?v=s64B-NNRxTA Bob Johnson Consulting, LLC 38
  39. 39. Video links to this page… /http://che.engin.umich.edu Bob Johnson Consulting, LLC 39
  40. 40. After a “Chemical Engineering” search… Bob Johnson Consulting, LLC 40
  41. 41. Your ad in on this page… https://www.youtube.com/watch?v=iAWLMMZlkq4 Bob Johnson Consulting, LLC 41
  42. 42. Your choice… “In-stream” Bob Johnson Consulting, LLC 42
  43. 43. Your choice… “In-display” Bob Johnson Consulting, LLC 43
  44. 44. Your ad works on a specific video… http://bit.ly/1neA2kv Bob Johnson Consulting, LLC 44
  45. 45. Your ad works on YouTube searches… Bob Johnson Consulting, LLC 45
  46. 46. Your ad works on Internet searches… Bob Johnson Consulting, LLC 46
  47. 47. How much to spend? Bob Johnson Consulting, LLC 47
  48. 48. Select your video… http://www.youtube.com/watch?v=s64B-NNRxTA Bob Johnson Consulting, LLC 48
  49. 49. Keyword selection… Keywords in content… Keywords in searches… Bob Johnson Consulting, LLC 49
  50. 50. Pick the time for your ad to run… Bob Johnson Consulting, LLC 50
  51. 51. Your AdWords account page… Bob Johnson Consulting, LLC 51
  52. 52. Attention to campaign results… Bob Johnson Consulting, LLC 52
  53. 53. DIRECT RESPONSE DISPLAY ADVERTISING Focus advertising on specific academic programs… Bob Johnson Consulting, LLC 53
  54. 54. Direct response… program ad matches placement Bob Johnson Consulting, LLC 54
  55. 55. Leads to a proper landing page… Bob Johnson Consulting, LLC 55
  56. 56. And a social media connection… Bob Johnson Consulting, LLC 56
  57. 57. Simple, clean, quick email response… Bob Johnson Consulting, LLC 57
  58. 58. And ongoing contact… Bob Johnson Consulting, LLC 58
  59. 59. Targeting online email readers… Bob Johnson Consulting, LLC 59
  60. 60. Strong, short landing page for inquiry… Bob Johnson Consulting, LLC 60
  61. 61. Innovative options after an inquiry… Bob Johnson Consulting, LLC 61
  62. 62. But nobody’s perfect… Bob Johnson Consulting, LLC 62
  63. 63. Really poor targeting… Bob Johnson Consulting, LLC 63
  64. 64. RETARGETED ADVERTISING: AFTER A WEB VISIT Creepy to some, successful to others Bob Johnson Consulting, LLC 64
  65. 65. The retargeting trail… Bob Johnson Consulting, LLC 65
  66. 66. An agency asks these 5 questions… http://bit.ly/TjUlOz • Do you have an online marketing budget of at least a $1,000 dollars per month? • Do you have at least a few thousand visitors to your Website each month? • Do you sell a product or service with a long consideration cycle or customer research process? • Are you concerned with continued branding for your business online? • Do you have significant online competitors? Bob Johnson Consulting, LLC 66
  67. 67. RETARGETING MESSAGE STRATEGY… Focus on academic program visited in response to program-focused advertising or organic search that brought people to your website. Bob Johnson Consulting, LLC 67
  68. 68. Retarget for individual programs… http://onlinemba.neu.edu/ Bob Johnson Consulting, LLC 68
  69. 69. Starting with a search in May 2012… Bob Johnson Consulting, LLC 69
  70. 70. REJ on a automobile forum… Bob Johnson Consulting, LLC 70
  71. 71. REJ on Flyertalk… Bob Johnson Consulting, LLC 71
  72. 72. REJ on the Washington Post… http://wapo.st/HfuLaY Bob Johnson Consulting, LLC 72
  73. 73. Explore retargeting specialists… http://www.adroll.com/ Bob Johnson Consulting, LLC 73
  74. 74. Watch the videos… Bob Johnson Consulting, LLC 74
  75. 75. Perhaps a free 2-week trial? Bob Johnson Consulting, LLC 75
  76. 76. Where to advertise? Bob Johnson Consulting, LLC 76
  77. 77. Targeting options… • Worldwide • U.S. • Custom locations • U.S. zip codes only • Country • Region • Metro or city Bob Johnson Consulting, LLC 77
  78. 78. Create an ad… Bob Johnson Consulting, LLC 78
  79. 79. Use 2-week results for a decision… Bob Johnson Consulting, LLC 79
  80. 80. And check Google Remarketing… https://support.google.com/adwords/answer/2454000?hl=en Bob Johnson Consulting, LLC 80
  81. 81. GROUP ADVERTISING “Lead gen” for more leads at less cost, usually w/ 3rd party screening Bob Johnson Consulting, LLC 81
  82. 82. “Online masters degree finance”... Bob Johnson Consulting, LLC 82
  83. 83. 89 schools advertising here… http://www.elearners.com/online-degrees/finance/ Bob Johnson Consulting, LLC 83
  84. 84. Schools using the program today… • University of Maryland - College Park • Northeaster University • Boston University • Georgetown University • Colorado State University – Global Campus • University of Liverpool Bob Johnson Consulting, LLC 84
  85. 85. Program info to decide re inquiry… Bob Johnson Consulting, LLC 85
  86. 86. The inquiry form… Bob Johnson Consulting, LLC 86
  87. 87. LINKEDIN ADVERTISING… Best for young professionals in search of new credentials? Bob Johnson Consulting, LLC 87
  88. 88. Creating an ad starts here… Bob Johnson Consulting, LLC 88
  89. 89. Starting page for an ad campaign… Bob Johnson Consulting, LLC 89
  90. 90. Sort the details here… Bob Johnson Consulting, LLC 90
  91. 91. Select cost and campaign length… Bob Johnson Consulting, LLC 91
  92. 92. LinkedIn ad example… 9:55A.M. 4/19/2013 Bob Johnson Consulting, LLC 92
  93. 93. After the LinkedIn ad… The landing page… Immediate inquiry response… Bob Johnson Consulting, LLC 93
  94. 94. Continue with email follow-up… January 13, 2013 February 15, 2014 Bob Johnson Consulting, LLC 94
  95. 95. FOR BEST ROI ON ANY ADVERTISING Attention to the Inquiry Form… And a rapid first response time Bob Johnson Consulting, LLC 95
  96. 96. Just 4 items on this inquiry form… http://www.stonybrook.edu/spd/highered.html Bob Johnson Consulting, LLC 96
  97. 97. The whole form on a single screen… https://www.scps.nyu.edu/contactUs.htm Bob Johnson Consulting, LLC 97
  98. 98. A rare texting option… http://online.gannon.edu/webform/request-more-information Bob Johnson Consulting, LLC 98
  99. 99. More program specific examples… http://www.drexel.com/online-degrees/engineering-degrees/ms- eng-tech/index.aspx & http://www.wlc.edu/ags/maed/ Bob Johnson Consulting, LLC 99
  100. 100. IN THE (NEAR) FUTURE… Always a new frontier. Bob Johnson Consulting, LLC 100
  101. 101. Google glass… ????????? http://bit.ly/1sbRbSa Bob Johnson Consulting, LLC 101
  102. 102. RESOURCES… Bob Johnson Consulting, LLC 102
  103. 103. Keep up with current news… http://mashable.com/category/digital-advertising/ Bob Johnson Consulting, LLC 103
  104. 104. Internet advertising resource center… http://bit.ly/1tGQMJr Bob Johnson Consulting, LLC 104
  105. 105. Industry self-regulation… http://www.aboutads.info/ Bob Johnson Consulting, LLC 105
  106. 106. To watch the legalities… http://1.usa.gov/1oiQJLP Bob Johnson Consulting, LLC 106
  107. 107. Subscribe to ClickZ Newsletter… http://bit.ly/1uTB27j Bob Johnson Consulting, LLC 107
  108. 108. Subscribe to Search Engine Watch… http://bit.ly/1m3b33Z Bob Johnson Consulting, LLC 108
  109. 109. THANKS FOR BEING HERE IN BALTIMORE! Bob Johnson, Ph.D. (248.766.6425) bob@bobjohnsonconsulting.com @HighEdMarketing www.bobjohnsonconsulting.com Bob Johnson Consulting, LLC 109

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